Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products around real cash flows, driving hyper-local engagement,...
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Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion
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The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...
Sarah Thompson was earlier the Global CEO of Droga5
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
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Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new...
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In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...
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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...
His family and employees will carry the Group forward in respect and continuity of these values, the company said
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Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
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She will spearhead the company’s digital strategy, brand growth and partnerships
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IPO fund raise to pay Rs 34 crore towards the acquisition
The company has also allocated Rs 4 crore to establish a short-form content production hub powered by AI
Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand building, and focuses on targeted...
Chloe Malle will succeed Anna Wintour, who has held the position since 1988
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The consultancy expects AI-driven models to become a core part of its differentiation in the coming years
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...
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As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup
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From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.
NBDA has written a letter to Finance Minister & Chairperson, GST Council, Nirmala Sitharaman highlighting critical concerns emerging from the current GST regime
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In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal...
Most recently, Athul Prabhu was with Glance
Panda has been appointed independent director and Dinesh Kumar Garg has been appointed as the full-time director of the company
Bhavesh Panchal has held leadership roles at global firms such as VFS Global, Hitachi Consulting, Deloitte, and Mahindra & Mahindra
With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression
In her new role, Sanon will advocate for the rights and well-being of women and girls
Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma
Vivek Das was recently part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business
Cross-functional expertise to help GCCs attract top talent and strengthen reputation
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Several brands in FMCG, fashion, beauty, jewellery, tiles, and electrical goods are feeling the pinch with the 50% tariff coming into effect, say experts.
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Experts say ad rates have also climbed 10–15% in pockets where farm-linked consumption is booming.
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With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity
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Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety
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Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback
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AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...
Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate
Markand Adhikari, a pioneer in Indian broadcasting, introduced sponsorship-based programming and led the group to become India’s first publicly listed TV production company
Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency
Manoj Sahay brings over two decades of experience with FMCG companies, including Britannia, Reckitt Benckiser and Castrol
In this edition of Pitch BrandTalk, Prasun Kumar, CMO of Magicbricks, explains how the brand blends technology, hyperlocal strategy, & emotional storytelling to build trust...
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Sajith Sivanandan named CEO of Tata Digital
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Aanandita Dutta joined Pizza Hut in 2023 after her stint with Unilever
Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi
Myntra will operate through a dark-store-led fulfillment model in the city
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Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, on how the advertising landscape has changed, and his vision for a 'future-ready'...
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Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers
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In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
Ravindran was earlier with The Times of India as Associate Vice President and Response Head
The film promotes the brand’s vacuum cleaner range
The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF
The campaign has been conceptualised and crafted by Thought Blurb Communications
Company aims to achieve double-digit growth every year until 2030
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets...
The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory
Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India
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Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
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The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’
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Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar
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Prior to this, Megha Manchanda was with DBS Bank as Senior VP, Head of Marketing (Consumer Banking)
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Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9
The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report
India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and...
While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending
With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
Singh was the Country Head for India at Xapads
With just 1,500 units of the Kushaq, Slavia, and Kodiaq special editions, Škoda blends exclusivity with a heartwarming film ‘Fans, not Owners’, capturing the bond...
This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them
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Industry voices agree that a uniform & simplified GST regime would ease compliance and improve cash flows
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By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.
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Based in Mumbai, Jadhav will lead western operations and report to Uday Mohan, COO, Havas Media & Havas Play India.
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Trading bright cheer for black-and-white grit, Zomato’s latest campaigns reframe the brand from a food delivery service to a cultural statement on hustle and resilience.
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Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms
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Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...
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Before this, Jain worked as Director of Amenic Entertainment
Prior to this, Adamya Dua was with Sukoon Health as Marketing Head
In response to user annoyance and subscription threats, OpenAI has restored GPT-4o
Jasdeep Singh joins Sparsh from Care Hospitals, where he served as the Group CEO of Quality CARE India Limited
Ex-CTO of Udaan, Gaurav will help accelerate development and implementation of EY’s technology-led business solutions with a strong focus on AI
The investment will enable Goldi Solar to expand its production
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy
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Jaideep Gandhi elected Vice-President of the association
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This is the duo’s second stint at the agency
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The agency has been co-founded by Ishita Misra and Pradyot Mokashi
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Sunish Jose held the CEO role for over 3 years
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Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform
Binay Mehra will be based out of the agency’s Delhi office
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Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access...
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Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
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As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing digital ad market continue to offer crucial...
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Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases
Lyndon Louis joins Exicon from McCann Health India, where he was Executive Creative Director
From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
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Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts
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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
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hile festive demand and domestic consumption may soften the blow, experts warn that sustained tariffs could slow advertising momentum, with export-heavy sectors bearing the brunt.
Amit Sadh Joins National HIV Awareness Campaign with NACO & Ministry of Health
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Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
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Shah has been at the forefront of driving government sales, playing a pivotal role in expanding the channel’s reach and significantly boosting revenue in this...
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In his most recent role, Subodh Singh was the Output Head at Zee News
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Amit Shukla was associated with HT Media after 11 years
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Bajaj Consumer Care has posted 8% year-on-year increase in consolidated revenue from operations to Rs 267 crore
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The brand has launched the “Bring Home the Smart” campaign
Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more
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At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building,...
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Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections
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Hemant Shringy to start his journey with Wondrlab next week
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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
Mohan brings a rich blend of editorial expertise and business acumen to the role
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Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.
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Marquee brands revisit agency ties as big-budget, integrated pitches dominate the second half of 2025
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Ad spend cuts by some players reflect smarter, targeted marketing – not a pullback, say experts
Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and...
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The agency posts ?112 crore profit as expenses rise and other income dips
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With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s...
Media Leader and Dadasaheb Phalke Film Foundation Awardee returns to lead the next growth chapter at PTC Network
Before joining Jubilant FoodWorks, Kritika was with OLX for four years
The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI
Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends
The campaign is titled Kaam Sahi. Daam Sahi
The National Green Tribunal has sought answers from the Central Pollution Control Board and Delhi Pollution Control Committee on a petition by the Citizens Foundation
At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact goes beyond product features
Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a...
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A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from efficacy driven messaging to emotionally resonant, trust-based...
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The conference will be followed by the e4m Revenue Leaders 30under30 and e4m Revenue Leaders 40under40 awards
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In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic
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Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...
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Our weekly take on ads that caught our eye or failed to make an impression
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn prole
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As of July 2025, 1500-1700 GCCs are active across India, according to industry estimates
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Google’s shoppable ad tiles marry product discovery with performance marketing
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From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints...
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The matter originated from an inquiry initiated by the CCI in November 2020, focusing on Google’s billing methods within the Play Store
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Before joining Pepe Jeans, Rakesh held the position of Vice President at Flipkart
The government will select winners based on originality, creativity, and relevance to the theme
Investor representatives Sumer Juneja (Softbank) and Anand Daniel (Accel) to step down
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
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Platforms blocked for streaming sexually explicit content without compliance; emergency powers invoked under IT Act
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At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class boom and missed opportunities
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Niyati Bohra has earlier been part of the launch of NDTV Marathi
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Nachiket Deole recently stepped down as Head of Sales, India, at DoubleVerify
The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
The TVC has been conceptualized by Scarecrow M&C Saatchi
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MIB report reveals shifting funding patterns across India’s public and private broadcast ecosystem
CMO Alok Arya says it's time India stopped guessing and started investing with real advice, because #AdvisorZarooriHai
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ITV Network’s Abhay Ojha on why e4m’s 30Under30 is a celebration of bold ambition and industry-defining innovation
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WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
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At e4m TechManch 2025, ITC’s Chief Digital Marketing Officer explores how purposeful storytelling can anchor brands in an ever-shifting digital world
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Sasaki, Devanathan, and Wadhwa unpack how India’s creativity and tech are shaping the next wave of brand innovation
Experts say it’s no longer about choosing between platforms, but about mastering how they work together to drive reach, engagement, and results.
From fresh graduates to global decision-makers, here’s a look at the outsiders Uday Shankar bet on, now leading the next era of media and tech.
Mike Jatania has served as Executive Chairman of the company since late 2024
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
Prior to this, Animesh Kumar was Chief Growth Officer at Digital Castle
In his new role, Rituraj Dasgupta will lead efforts to deliver impactful marketing strategies and partnerships that drive audience engagement and client success
The company reported a modest 3% growth in consolidated revenue from operations
Prior to his elevation, Rak El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the...
Prior to his elevation, Vivek Nair held the role of Associate Director - Media Strategy and Planning at the company
The 1,505-piece LEGO model set introduces the talking feature in collaboration with Hasbro
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms
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Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail
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Prior to his elevation, Tanuj Luthra held the role of VP - New Auto at the company
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Launched in 2022, Branquila drives end-to-end marketing and brand mandates across India’s lifestyle, fashion, media, entertainment, sports, and D2C ecosystem
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After the deal, control of the company will shift to Multiples Private Equity
Apart from Varun Dubey, the founding team includes Manoj Kumar (COO) and Dr. Alexander Kuruvilla (Chief Medical Officer)
Prior to this, Shradha Shahani was Associate Digital Editor at Condé Nast Traveller India
Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight
According to the brand, ‘Lord Bobby’ embodies its values of timeless elegance
Prior to this, Gaurav Jain was Chief Business Officer for ShareChat and Moj
Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led...
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
The high-energy TVC celebrates the spirit & energy of Ranveer Singh
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
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With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper to active media real estate
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Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable
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Mukesh Sharma was previously Business Head at Mid-Day Infomedia
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions
Atul Sood will report to Joonsu Cho, Chief Sales Officer, Kia India
Khatija Lokhandwala had joined Zivame in August 2019
The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year
Netizens say the bag reflects an intersection of street culture and designer obsession
Mrinall Dey has worked with iconic brands such as airtel, PepsiCo, American Express, BYJU’S, and MobiKwik
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
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Arun Narayan will step into the role of CEO – Jewellery Division starting January 1, 2026 while Kuruvilla Markose will take charge from August 13,...
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At Bharat Express he played a key role in building the channel’s monetization framework and advertiser network
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Prior to this, Aman Singh served as the Senior Business Director at Carat
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Salil Dalal's last working day will be on August 22, 2025
Tesla’s move comes after the Indian government recently announced import duty reductions for certain electric vehicles
Ajay Arora has previously held leadership roles at Busy Infotech Pvt. Ltd., Bennett Coleman and Co. Ltd. and HT Media Lab.
According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood
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According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys directly in AI tools like Open...
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Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...
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Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu
At Emami, Kaushik V has been handling brands like Navratna, Navratna Talc, DermiCool and Creme-21
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
Rohit Jawa will be stepping down as the MD & CEO of the company, effective July 31, 2025
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
Hardeep Singh Brar succeeds Vikram Pawah who is assuming the role of CEO at BMW Group Australia and New Zealand
Abhishek has held leadership roles at Digitas India, McCann and Ogilvy
Rohit Tiwari, Executive Chairman of Morris Street Advisors USA, will steer the group through its next phase of growth and international expansion
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
Arunabh Madhur has led growth and monetisation across global and Indian markets, with key roles at SHAREit Group and Meta
Mohanty previously served as the National Head of Sales and President at UTI AMC
Prior to his elevation, Reuben held the role of Senior Customer Success Manager.
The network has named Rasheed Sait as Chief Growth Officer for India/South Asia, and Neha Lobo as the new Managing Director for GPJ India
Alongside Sachin, the film has a new character — Ajay Bhaiya, playing the role of a trusted member of his home staff
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Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
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In its unusual trading update, the agency cites macro pressures and decline in new business
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Prior to his promotion, Akshay Dhody served as Associate Business Director at the company
Prior to her elevation, Ella Solomon was the Global Business Development Director, Publicis Groupe
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Prior to this, Aditya Nagavekar was with Ogilvy as VP - Strategic Planning
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
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Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print
Under the new rules, channels that rely heavily on AI-generated voices without substantial human commentary will risk losing their monetization privileges under the YouTube Partner...
Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts say many more brands will...
Khan is currently Apple’s senior vice president of Operations and has been with the company for 30 years
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
This will be in addition to Chatterjee’s role as Head of Business, Sports Revenue, SMB, and Creator
Sanjog Gupta joins ICC after his stint as CEO – Sports & Live Experiences at JioStar; will be the seventh CEO of ICC
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Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...
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Ishan Chatterjee joined JioCinema in 2024 after an illustrious career that includes tenures at Google, where he served as MD for YouTube India, McKinsey and...
Vinay Sarawagi previously held senior roles at the Times Group, at Network18, Business Standard and Reuters
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Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
Papri Dev was with the company for over 5 years
Brian Vella was with the organisation for 24 years
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover
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Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
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The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts
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Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results
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From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results...
Mangla will take the charge from Rakesh Ranjan, who has been handling the role for two years
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Shubhankar Mishra has worked with leading news channels like Aaj Tak, TV9, Zee News, and India News, and gained wide popularity through his YouTube channel...
This campaign was conceptualised and developed by Creativeland Asia Advertising
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
According to media reports, ‘Habubu’ may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by Salman Khan
The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
In his new role, Aniruddha Basu will lead revenue for integrated brand solutions at ABP Pvt. Ltd.
Dhaval Doshi will lead delivery and business strategy across six key departments
The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features
Prior to this, Mel Arrow was the Chief Strategy Officer at the agency
The Bengaluru-based startup is targeting a listing in the September-October 2025 window
The association kicks off with a content series ‘Slurp n Spill’ hosted by the actress
The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal
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They will provide ongoing guidance and support to the Mythik management team
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Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from her role as CEO...
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Prior to this, Ghosh was with GroupM’s Motivator as Managing Partner and Office Head
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Sanchayeeta Verma was appointed the CEO of the agency in July 2023
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Fabian Cowan has been at the forefront of shaping OOH and DOOH narratives in India
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Prior to this, Vipul Rawal was with Tata CLiQ Fashion as Head of Operations Excellence for over 2 years
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According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
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Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
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Brands are increasingly looking to build relevance and trust in tier markets with the help of regional storytelling and sub-campaigns
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Despite a decline in topline revenue, BBDO India saw a 61% increase in other income
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The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
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Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...
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With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...
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Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally
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Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...
Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's credibility and more
MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry
A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go omnichannel and create culturally relevant...
As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high street real estate
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Here’s your weekly forecast of what rained gold and what just got washed away
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Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets such as Delhi’s Lajpat Nagar...
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Lorraine’s career spans 27 years of exemplary service in public relations and corporate communications
Kapoor was earlier Practice Director-FSI Asia Pacific
The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde
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Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film
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Boria Majumdar will build NDTV’s sports coverage as India gears up for a packed global calendar - from 2026 T20 World Cup and FIFA World...
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The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year
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Amit Singh joins after a stint at NDTV as HR Business Partner
Prabhvir Sahmey is taking a sabbatical, marking a pause after over 15 years in senior digital media roles at Google, GroupM, Tata Interactive and Samsung...
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From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...
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Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully present, engaged, and expressive, say...
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As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
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Anna Wintour will continue in her broader capacity as Condé Nast’s Chief Content Officer and Vogue’s Global Editorial Director
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...
Anil Uniyal is amongst the most seasoned and respected leaders and intrapreneurs in the Indian media industry
At Times Talent, Rishu Bartaria manages a robust and diverse portfolio of 92 artists
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
Anupam Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser and Dabur
Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
A nationwide poll conducted by Quizzly.ai post the AI plane crash nds that only 1 in 5 respondents still feel completely safe flying
Over the years, Ankit Singh has spearheaded brand strategy for PepsiCo, Unilever, Apple, Uber, among others
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In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for...
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The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform
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The company said it will also remove livestreams that feature children without adult supervision, as part of a move to minimise risks to minors online
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Prior to this, Pankhuri Sharma was with Titan Company as Brand Manager - Titan Ladies' portfolio & Titan Raga
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According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries
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FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts
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Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say...
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Despite the widening losses, Tata Play managed to cut its net debt to ?3,445.60 crore in FY25 from ?4,010.21 crore the year before
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships
Ambalika Banerjjee previously served as Global Lead Counsel – Trademarks & Copyrights at UPL and held key roles at prominent law firms
Brendon Sissing will take over from Lance Bennett, who has been named as the Chief Financial Officer at Mercedes-Benz Middle East
The new role is in addition to her current role as the New York CEO
The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming
OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series
'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming
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As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024
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This newly created position will enhance the company’s advertising initiatives across InMobi’s diverse portfolio, including Glance AI, InMobi Global Exchange and InMobi DSP
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With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed
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Prior to this, Kapoor was with LS Digital Group as Programmatic Lead – North
The India campaign focuses on localized experiences and culture-first storytelling
The association is for Grundfos’s SCALA2
The campaign is conceptualised and produced by Kulfi Collective
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Rahul Shaw has over 30 years of leadership experience across print, television, GECs, sports, radio, and brand activations
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The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ideology, the FTC order states
Prior to this, Lavani Agarwal was with Google as Head of Brand & Reputation Marketing - Google & YouTube
TLN marks its 20th anniversary with a series of strategic announcements
The microsite allows business owners to create personalised business posters and their own tagline
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...
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BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and...
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The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic” and “this better not kill...
Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...
Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance
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The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to react the...
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As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from...
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Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment recovery risks; others opine the idea ts well...
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Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the...
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Insiders attribute the stagnation to a lack of sustained interest among a section of broadcasters
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By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram
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In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications
Prior to this, Tanya Singh spent eight years at Unilever, where she led the premium makeup category for Lakme
With Fred Smith's passing, the logistics world loses its original pilot
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
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WPP’s Mindshare received the joint highest points tally in Media Network of the Year
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The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
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As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
Crompton Greaves Consumer Electricals reported a 27.7% rise in net profit, reaching Rs 564.08 crore for the year
Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held
Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD
Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers
The campaign is conceptualised by VML
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
Prior to this, Tara Ford was the Chief Creative Officer of Droga5 ANZ and Chief Creative Officer of Accenture Song APAC
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Savio comes with over 15 years of experience across ITC, Swiggy, and Prime Video
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Rohit Vishwakarma has over 21 years of experience in broadcast and digital media
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Chris Turner, who currently serves as Chief Financial & Franchise Officer, will take charge from October 1, 2025
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Prior to this, Gagan Arora was with Impresario Handmade Restaurants as Digital Lead - Growth Marketing
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The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network
Havas Media will continue to support Wolverine Worldwide’s media strategy across North America and key international markets
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Prior to this, Suranjana Tewari held the role of Senior Journalist/Reporter at the channel
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Toby Maclachlan has been appointed as Head of Creative Strategy
The campaign introduces the all-new office sneakers collection
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Shubhankar Mishra will step into a prime time show on NDTV in July 2025
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Vivek Das was leading the agency’s Media Futures Group, and Google-focused operations in India & SE Asia
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Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
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Prior to this, Mihir Wakharkar was with Rebel Foods as Business Head - D2C & Q-Commerce
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
Paul Bulcke will step down from his role in April 2026
Prior to this, Iqbal was with Meta for 6.5 years
Prior to this, Vinod Khandelwal served as Head of Product & E-Commerce at Springwel Mattresses
Mukund Acharya joins Sony Pictures Networks India from Disney+ Hotstar (now JioStar), where he served as Head of Engineering
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This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said
Marico has launched a new campaign for the skincare brand with a fresh positioning: ‘Kaya – Science That Sets You Free’
The film celebrates LIC Housing Finance’s 36th Foundation Day
Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge their own path to success
Each video stars a different ‘Snitch Guy’ archetype
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In the past week, Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff disputes tied to TRAI’s NTO...
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more
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Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
The mandate covers media planning and buying, digital strategy, and execution
Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format
Partha Sinha, Senior Advisor - Consumer Practice, McKinsey & Company, shares his take on Times of India’s ink of democracy campaign’s win at Cannes Lions
Speaking on ‘Uncapped’ podcast, Sam Altman shared that no one has accepted the offers
Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios
Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...
The film is conceptualized by DDB Mudra Group
The campaign talks of a generation that redefines what it means to be tough
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According to industry sources, the size of the account is estimated to be under Rs 10 crore
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The account size is pegged at close to Rs 200 crore
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From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes Lions 2025
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We asked industry leaders to share their thoughts on Mark Read’s announcement to step down as WPP CEO, on what lies ahead for the agency...
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While there are no shortlists in the Creative B2B category, the country continues to shine in Creative Data, Direct, Media, PR, and Social & Influencer
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being...
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Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become a strategic weapon in the war...
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Prior to this stint, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja
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In his new role, Arun Srinivas will align Meta’s business, innovation, and revenue strategies to serve partners and clients in India and to support the...
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Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI
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In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...
Prior to iTV, she served as Editor, ABP Live English
Avinash Kasinathan has recently served as the Head of India Businesses at Innoterra
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Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the second-lowest funding for the...
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Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...
A panel of experts at Pitch CMO Summit 2025 discussed 'CX and Innovation: Building Emotional Connections'
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Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
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CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts
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Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns,...
As per reports, the account was earlier handled by WPP
Rohit Talwar’s last working day with the company will be August 8, 2025
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...
Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief Operating Officer of Consumer Revenue...
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Yannick Bolloré, Chairman and CEO of Havas, spoke to Neeta Nair on the possibility of an acquisition of Madison World by the global network
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Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys with personalized, AI-driven experiences
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Anirban Banerjee has been with Eveready Industries since December 2022
Amitesh Rao, CEO South Asia of Leo, talks about the evolving creative ecosystem & more
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It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal relationships
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Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...
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Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open
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ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products
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Radio players attribute this to reasons like diversifying from a traditional set-up to multimedia entertainment enterprise & creating deeper audience engagement via content optimization and...
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The other key winners are Big FM, HT - Fever FM, Radio City, Club FM, Dabur India, Ultratech Cement, The Muthoot Group and Gulf Oil
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Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
Speaking at e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, said that good radio advertising isn’t an interruption but...
comedian Kunal Kamra and Alt News co-founder Mohammed Zubair also named in the suit for sharing ‘defamatory’ video
Prior to this, Ashish G was with Volkswagen India as Brand Director
Vikram Singh Mehta succeeds Dr. Venkataramani Sumantran, who stepped down from the post after completion of his five-year term as a Board Member
As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development, and collaboratively pitch and produce...
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
The campaign series features three ad films creating a fun banter between a father-son duo
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Religious leaders and political figures have alleged that the name and branding of the single malt whisky is deeply offensive to Hindu sentiments
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Sambit Mohanty will take on dual responsibilities as both the Business leader and Creative Head of the Bangalore office
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Prior to his elevation, Anuj Gupta held the role of Vice President at the company
The account will be managed out of dentsu X’s Gurugram office
The campaign’s TVC has been conceptualised by McCann World Group
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The network has officially invited applications from qualified and interested candidates for this senior editorial position
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From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged playbook move
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Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels
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A review petition should be filed against the SC order, say legal experts fearing far reaching consequences
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For the quarter, total income increased by 13.5 per cent to Rs 779.21 crore from Rs 686.43 crore year-on-year
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AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh perspective as advertising is becoming...
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Day 3 of Goafest 2025 witnessed an engaging panel on how brands can go beyond the 20-second ad to create brand moments
With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and...
Rahul Kanwal's India Today Group tenure ended on May 23
Aabhinna Suresh Khare was the Chief Digital and Marketing Officer at Bajaj Capital Ltd
The win follows a multi-agency pitch
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty...
Prior to this, Ken Sekhar was with RECOUP Health as Sr. VP, Head - Marketing & Sales
Various news reports suggest that the Bhind Police was displeased with the continuous reporting about the illegal sand mining activities in the Chambal river
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Food & Beverages, Personal Care, and Services top TV ad volumes in 2024, the report shows
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Mendiratta has been associated with Miraj Cinemas for over a decade
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Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation
James McNeely will report to Pankaj Nayak, President – SEA, Havas Media & CEO, Havas Media Network Singapore
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
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Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
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At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled a saree
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Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
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Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of that...
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Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...
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Biswas’ career includes positions such as CMO & Group Loyalty Head at Tata Digital, CBO at Rebel Foods, and CMO at Flipkart
Modlmayer succeeds Jaejoon Lee
Pankaj Rai joined Publive in February this year as Chief Business Officer
Namboodiri was earlier the Chief Business Officer of ZEEL
Prior to this, Deepak Chaurasia was Consulting Editor at Zee News
Rana Yashwant will bring two shows every weekend on TV and digital platforms
Here he has joined as Executive Producer, Anchor
Senior corporate advocate and company secretary Manhar Kapoor was appointed as whole-time director of the company on May 20, 2025
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Prior to this, Sneha Bhaskar held the role of Senior Marketing Manager at the company
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According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
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Prior to Cleartrip, Manoj Awasthi served as the Chief Technology & Product Ofcer at Julo
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The company has recorded a consolidated net profit of nearly Rs 60 crore for Q4 FY25, compared to Rs 54 crore posted for the same...
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PAT Margin deteriorated to -10.8% from 6.4% last year
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Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode
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This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
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While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go beyond transactions to evaluate deeper...
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While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to dene the future of AI itself
Industry observers say multiple influencer marketing agencies often oat the same creator's name; lack of universal verification registry also cause for confusion
Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy...
Net profit stands at Rs 14.2 crore and ad revenue remains stable
As more marketers turn to AI tools for efficiency and scale, there’s a tendency for outputs to converge toward similar tones, formats, and even visual...
Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline stores and more
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Prior to this, Reneta Kripalani was with Z47 (fka Matrix Partners India) as Vice President - Marketing
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Gautam Rishi was earlier Global Brand Marketing Director - Harpic & Lysol at Reckitt
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Prior to his elevation, Sekar held the role of Category Leader - UPI at Amazon Pay
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Rachit Ranjan joins Zepto with over 15 years of experience across public policy, government advisory, legal and regulatory affairs
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Fahad Mugharbel appointed Social Media Director and will be based in Riyadh
The festival will feature over 60 speakers across 35+ sessions and 20 masterclasses from the Advertising, Media, and Marketing world, along with a line-up of...
At the e4m Business Leaders' Retreat in Goa, Uday Jadhav, CEO of Sakal Media Group, reflected on the 93-year journey of one of Maharashtra’s most...
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Madhu S Dutta, General Manager of Raymond Lifestyle, has been driving brands in the retail landscape for over 24 years; recently crowned IMPACT Business Leader...
Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24
He bid adieu to journalism after 15+ years and stepped into the comms industry
Aishwarya Lahiri was till now Associate Business Director at OMG
The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
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Subhodeep Roy has over 18 years of experience in the FMCG space
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The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence across markets
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WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness
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In Q4, Patanjali Foods’ total income rose to Rs 9,745 crore, a nearly 7% increase from the previous quarter
The campaign has been created by Ogilvy India
The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max
The campaign has been launched in partnership with Dentsu Creative Webchutney
Tiger 21 is globally recognized for facilitating high-impact, confidential discussions around wealth preservation, business growth, legacy planning and purposeful living
The acquisition will enhance DTL’s capabilities to deliver innovative solutions
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Harvard fellow and Ex-Twitter India Head Manish Maheshwari returns to lead India operations
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Punt Partners has appointed Harsh Shah as Managing Director of Punt Creative.
The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season
Cyrus Shroff and Shweta Shroff appointed as Chief Client Officer & Chief Product Officer
Prior to this, Singhal held the role of Digital Transformation Lead at the Professional Products Division
It has been conceived by Moonshot
82.5 Communications has launched the new digital film for the coffee brand
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According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition
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The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers
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Sandhya Devanathan was till now Vice President & Head - India at Meta
Venkatasubramanian was associated with Havas Media India for over a decade, across two stints
Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an omnichannel approach for launch of...
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According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number...
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Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...
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Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26
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Swamy was the Managing Director and Chief Creative Officer of LS Digital
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According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar
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The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its position in the Indian market...
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Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume
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Rise of ‘take rates’—the share of ad budgets that vanish into platform fees, data costs, fraud prevention layers, and intermediary commissions—has thrown brand marketers into...
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With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG have paused campaigns, industry leaders...
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Among the other key winners are Publicis OOH, GroupM OOH Solutions, Dentsu Posterscope, Laqshya Media Limited and Aditya Birla Capital
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WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or...
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Subscription revenue grew 4% year-on-year to Rs 987 crore from Rs 949 crore in Q4 FY24
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Kukian, the CEO of Radio City, discusses the network's revenue growth through digital transformation, key initiatives and expansion into the creator economy
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Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now...
On a year-on-year basis, net profit also fell by 8%
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From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s...
Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories...
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...
Prior to this, John Thangaraj was the Chief Strategy Officer at Havas India
Santosh Kevlani was the Head of Monetization, Payment & Fintech, Customer Experience & Customer Support at the e-commerce platform
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang
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Prior to this, Magdum served as the Additional Director General of PIB and CBC in Ahmedabad
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Preeti Singh is a seasoned professional with 25 years of rich experience in the industry
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
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The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
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Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail...
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The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at...
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
'I'm happy to be associated with this brand,' said the actor on his association with the Scottish brand
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Saugata Gupta has been the Managing Director and Chief Executive Ofcer of the company since 2014
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The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore
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Bhattacharya earlier served as Brand Custodian at Nuvoco Vistas Corp. Ltd
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A major driver of this expansion is new media, which includes digital media and online gaming. This segment grew by 12% in 2024 and now...
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Sushant will lead the art and visual design function across the agency’s diverse client portfolio
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Singh has in the past worked with The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton
Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles
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According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three...
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Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit
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On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural heritage and embracing emerging technologies
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WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry
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The experience begins when users scan a QR code with their smartphone camera
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Sahil Sethi was the Senior Marketing Director at P&G Health Care India
In her new leadership role, Shyam is set to steer Geberit India’s next phase of expansion by driving initiatives that prioritise water conservation, digital innovation,...
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Amazon's first-quarter earnings report surpassed Wall Street expectations with revenue rising to $155.7 billion, a 9% increase year-on-year
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Speaking at the WAVES summit, Adobe CEO Shantanu Narayen shared a four-fold strategy to build AI-powered frameworks
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Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts
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At present, the three serve as Presidents
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Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: syndicating an already-produced show, repackaging...
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Industry players share radio jockeys have placed themselves as diversified creators in a crowded media space to keep radio brands culturally relevant
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Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build...
The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy
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Revenue from operations rose to Rs 62,175 crore in FY25 from Rs 60,852 crore in the previous fiscal
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Prior to this, Priyanka Khaneja Gandhi was with Colgate-Palmolive (India) Ltd as Director - Integrated Brand Experience Lead
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As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts
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As per sources, Banijay is exploring new possibilities for its marquee formats as fresh licensing cycles open doors for creative and commercial realignment
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Anchored in visual storytelling and starring global icon Roger Federer, the ‘Because it’s Mercedes-Benz’ film goes the poetic route, less horsepower, more heartstrings
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Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming conservative, brands experts say the focus has shifted to...
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India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...
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Rahul Kapoor will take on the role of Vice President-Partnerships at The Trade Desk
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In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper...
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After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close
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Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
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Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said
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You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...
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From AI jockeys to streaming radio content online, most radio stations have switched to a digital-first approach, also expanding the advertisers pool
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Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...
Aditya Modak, Co-founder & Director, Gargi by P N Gadgil & Sons and COO & CFO, PNGS, tells us how the 193-year-old brand continues to...
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Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts
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Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA
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The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, executed and measured
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Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...
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Industry leaders foresee a moderate growth in the current fiscal, following back-to-back setbacks— stock market crash and the RBI’s downgrading of GDP growth forecasts
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Siddhant Bhalinge, Founder of Ugaoo, shares the journey of building a profitable brand, the power of authentic storytelling, and building the brand one plant at...
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Just as demand showed signs of bouncing back, fresh volatility in the markets has dampened hopes of sustained consumer sentiment—leaving advertisers cautious once again
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With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...
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A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season
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Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India
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With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints
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Haldiram Snacks of Delhi and Haldiram Foods of Nagpur have been united as Haldiram Snacks Food
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With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration
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The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
57% of India’s internet users are in rural and tier-2+ cities, yet ad targeting and content curation still favor metros and English speakers due to...
FCB India has crafted the campaign celebrating Uber Moto as the getaway ride of choice
Poulomi Saha has been with India Today since 2017
The partnership will officially "tee off" this week, with both players proudly sporting the Hero logo as they compete on the global stage
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Listed companies will definitely look at their bottom line and ad expenses will be the first likely casualty in that sense, say experts
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Experts tells us whether drone advertising has enough wind under its wings to go from a niche trend to a mainstream marketing force capable of...
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Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth
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Unnithan was the editor of the network's OTT vertical News9 Plus
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Prior to this, Sandeep Karwa was with Flipkart Ads as Vice President
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
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The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
Kamra has asked BookMyShow to hand over the contact information of the audiences the platform has collected from his solo shows
As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions
Philipe Joseph Haydon, the current Head of Health Care Business, will be retiring on July 1
The Mavericks India will drive FUJIFILM India’s PR efforts across all business verticals
This collaboration is a strategic move to enhance ICC’s mission of empowering businesses
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...
Dhawan’s last role was Head of Ads at Disney+ Hotstar (which has since merged with JioCinema to form JioStar).
Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large...
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As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...
V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters League, leveraging Kumbh Mela, and...
Arun Srinivas, Director and Head of Ads Business at Meta India, spoke to e4m on how brands are riding on the AI wave, the rise...
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Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace
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NPCI floated a Request for Proposal in October last year for the empanelment of a digital media agency
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India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free...
Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer
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In the cricket season, betting and fantasy platforms have been going big on ads, raising red ags in a high-stakes game of attention, legality, and...
Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages
Gautam Pandit was Executive Creative Director at R K SWAMY
Valerie Pinto has been the company’s CEO for over 10 years
‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
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Mark Shanley, Matt Gay and Katherine O’Brien will strengthen the agency’s legacy of creative excellence under their combined leadership
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
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Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA
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Rajneesh has over two decades of experience across consumer marketing, brand strategy, and media
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The tools will help in boosting sales for eCommerce and retail businesses
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Charu Budhiraja was previously working as a Creative Head at Warner Bros. Discovery
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The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech
The performance marketing solutions company plans to go public in the next 3 years
Liebherr’s latest campaign highlights smart innovations that simplify daily life
According to the report by Taboola, the social media ad spend is projected to reach $273 billion in 2026
The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement
At the e4m PR & Corp Comm 40 under 40 2024, Paroma Roy Chowdhury delivered a keynote address
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol
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Yaron Tomchin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the cookieless world and more
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Harsh Kapadia joins from MRM New York (part of McCann Worldgroup)
Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance
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Some of the charges against Indian agencies could be interpreted as corruption and unethical practices, which are deemed serious under international laws, leaders say
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Editors Guild President Anant Nath calls for collective introspection as journalism navigates shrinking freedom, ethical dilemma and disruptive technology
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As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks
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Suresh Narayanan, Chairman & Managing Director of Nestlé India, has called out a fake LinkedIn job ad falsely claiming bulk hiring by the company
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
The campaign features brand ambassador Pooja Sawant
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
India stands fourth among WPP's markets with its contribution to the revenue share being at 4%
The remit encompasses global development of below-the-line marketing activities
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Increasing market share in major markets and enhancing profitability identified as priorities for FY’26
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Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years
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Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
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The account will be serviced from the agency’s Mumbai office
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While Manson Chan has been appointed for China, Nick Coston comes in for the USA
COLORS Rishtey returns after a three-year hiatus
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The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
The Havas company will work towards driving brand awareness with digital assets, expanding market reach and establishing Bindu as the 'OG' jeera fizz brand
The partnership will help in expanding the brand's footprint in South Indian markets
The association will be amplified through a 360-degree marketing campaign
Rahul Murgai's new role is effective from today, April 1, 2025
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Megha Tata will collaborate with the leadership team at Edstead to drive purpose-led storytelling strategy
Ajay Kapur has been reappointed as the Managing Director for 2 years
In this role, Saurabh will spearhead Deepspatial’s global marketing initiatives and operations from Noida and Toronto, driving strategic growth and brand impact on a global...
With this approval, GTPL becomes the second HITS licensee in India
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Kayum Razak Dhanani has been the Managing Director of the company since March 2013
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The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...
Conceptualised by ^atom network the goal is to firmly establish a connection in the audience’s mind: when they think of health insurance, they think of...
The campaign has been conceptualised and executed by Leo India
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In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...
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Before Adani Cement, Sanjay Behl was CEO and Executive Director of Greaves Electric Mobility
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Prior to this, Amrita Pai was with Adfactors PR as Sr. Group Head
The campaign invites customers to step into a world where tradition meets modernity
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
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In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital
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As per Comscore data, 524 million unique visitors were recorded on digital platforms as of December
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The creative economy is growing very rapidly worldwide, CM Devendra Fadnavis has said, appreciating Mumbai has been selected as the host city for the summit
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Many advertisers are anticipating that the regulator may itself issue some directives or an SoP to ensure fair business practices in the ad industry
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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
Rajneet Kohli takes over from Shiva Krishnamurthy, who will move on to pursue an external opportunity
Sunil Kakkar has been with Maruti Suzuki India for over 35 years; currently heads the Corporate Planning vertical and is a key member of Executive...
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...
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Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention
At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
Zupee ludo turns every six on the field into a thrilling, rewarding experience in Ludo
The new campaign inspires women to prioritize their health with 30 minutes of daily exercise and encourages their families to motivate women to pay attention...
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. spoke exclusively with e4m on how the platform has expanded monetization with ‘Creator...
The agency will be responsible for both traditional and digital media mandates
Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country
Prior to this, Deep Chand Pandey held the role of Group Media Manager at the company
The campaign highlights the power of a wholesome breakfast
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
The project, spanning eight years, is expected to generate revenue exceeding ?100 crore
Minimalist will carry out digital activations for the association
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Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
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While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here
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Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they...
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The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts
The respective industry association appears to evolve guidelines, advisories or negotiation parameters in the form of model agreements to secure the commercial interests of their...
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Kishore joins Hero Realty from Eldeco Properties, where he served as CEO
The campaign is part of a larger visibility initiative of Godrej Enterprises Group
This film reflects 80 years of guaranteed quality, unparalleled trust and innovation
At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living
Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
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The move will have far-reaching consequences, with advertisers likely to benefit from reduced costs when purchasing digital ad services from global platforms
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This is Haier’s third consecutive year of collaboration with IPL
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The account was awarded after a multi-agency pitch
The brand has unveiled a new TVC for SNICKERS Peanut Brownie
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Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redene brand engagement this IPL season, share industry heads
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If violations are confirmed, CCI could impose severe financial penalties, reinforcing its strict stance on maintaining fair competition in India’s advertising sector, say legal experts
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If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape
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Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
The standing committee has informed the Parliament that this will ensure better coordination in handling communication and media tech issues
The Equalisation Levy, often referred to as the "Google Tax," was first introduced in 2016 at a rate of 6% on online advertisement services provided...
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
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Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its...
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The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
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Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect...
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Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
The Standing Committee on Communications and IT has recommended to the MIB that there is a need to formulate a policy to curb content glorifying...
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore...
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Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools...
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The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
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The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital
Milind was a founding member of Delhivery in 2012, scaling operations to 100,000 daily orders while leading Business Development
Media reports claim Sam Balsara is looking to divest a portion of Madison World’s advertising business
Kunal Arora, MD - India Digital and APAC Studio Lead, takes on an expanded role of Head of Digital, APAC
Henna Pande has returned after a sabbatical to lead Kinnect’s expanding Delhi office
At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...
The campaign will roll out across multiple platforms, including digital, television, and on-ground activations
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion...
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Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of...
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The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Approval marks key milestone in the process to combine the two companies, both the companies said in a statement
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity...
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With the addition of Sports18 channels, Star Sports now has a network of 24 channels
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Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect
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Koimoi recently adopted a patented quiz format by Quizzly.ai to increase time spent on their site and saw immediate results
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Zarrar Don was earlier CRO - Business News at News18 Studios
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As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31
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Shekhar brings a wealth of experience from her tenure at 1702 and Oliver Agency (Unilever Studio)
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Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive spending, assert industry...
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Wadhwan was instrumental in scaling boAt’s audio and smartwatch categories
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Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain...
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Sheetal Vanwari, CMO, Aws Space Solutions lets us in on the company's 'incredible year', marked by growth and expansions in 2024
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Prior to this, Geet Nazir was the Managing Director of Conran Design Mumbai
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Abhinav Tripathi joins from McCann Worldgroup where he was Creative Head of Digital & Content Studio
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The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
Drawing a direct connection between wildlife conservation and everyday food items, The Hindu & Ogilvy urges readers to ‘Be the #VoiceOfTheWild’
Saurabh joined Ather in 2019 as the company’s first Brand Head
Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures
The appointment follows a competitive multi-agency pitch
The agency will enhance brand engagement with innovative digital creatives
Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics
Ivan Espinosa is currently the Chief Planning Officer of Nissan
Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman
The campaign encourages consumers to have switch to Réal with no added sugar
The campaign inspires India to embrace the sweetness of acceptance through small acts of generosity
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The new pitch is believed to be worth over Rs 750 crore, say sources
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According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ?1,500 crore and ? 1,600 crore
Actors Deepak Tijori and Sheeba Chaddha feature in the film by Talented
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Experience Commerce to elevate Parle Candy Culture’s digital presence
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Prior to this, Sarah Moore was the Client Director at the company
Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns
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Before joining here, Angad was CEO of India Lifestyle Network and also led brand & marketing growth for other Mensa brands
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The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on...
Arvind Hangal and Roshni Chatterjee will take on the new role with immediate effect
The ‘#GarmiMeinBhi3xProtection’ campaign is crafted by Ogilvy India
Kartik represents the youthful energy and authenticity that O Hi stands for, the company said
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
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Ambarish will drive Angel One’s next phase—accelerating innovation, enhancing customer experiences, and shaping the future of digital finance
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60 of ET Medialabs employees to work on McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities
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Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, on Lollapalooza India’s evolution beyond just music, transforming into a cultural phenomenon that engages audiences and...
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The expanded search and seizure powers could bring stricter nancial oversight for inuencers and content creators, many of whom operate through informal agreements and varied...
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...
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While the ad rates for India matches were in the range of ?20-25 lakh per 10-second slot on TV, CTV rates stood at ?10-15 lakh....
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Vernacular advertising has been particularly effective in Tier 2 and Tier 3 cities, where internet usage is surging; content in native languages also has trust...
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The blurring distinction between promotions and value creation on LinkedIn, where influence and insights don’t always go hand-in-hand.
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Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India
The Executive Director and Chief Executive Officer of the Company submitted his resignation on 5th March, 2025 to pursue an opportunity outside Britannia
Hariharan Nurani began his career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM
Launches ‘The One, The Only’ campaign featuring the actor
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
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As per reports, the State wants to keep a tab on news published about the government across mediums and curb the spread of misleading information
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Havas’s net income stands at €189 million, an increase of nearly 3 per cent from the previous financial year
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Anshul Asawa, General Manager, Greater Asia, Home care | Head of Country, Unilever Thailand, was with the company for over 29 years
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Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting with Amazon MX Player
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The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels
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JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes
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While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones
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In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film,...
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Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families, according to the company
In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film,...
Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families, according to the company
Nitin Goswami has held leadership roles at GroupM, Reliance Broadcast Network, and Red FM
The court has appointed an arbitrator to resolve a dispute between Creativeland Advertising Private Limited and WinZo Games Private Limited over a tagline 'Jeeto Har...
The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
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At ONDC, Joshi was instrumental in driving the adoption and growth of businesses via a new, open network approach to digital commerce
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Om Jha was earlier Director - Media, Data, Marketing Capabilities and Partnerships for nearly 3 years at PepsiCo
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Shubman Gill’s partnership will extend across all future cricket tournaments
The campaign has been conceptualised by Publicis India
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From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...
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While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024...
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
PV Sindhu joins forces with Himalaya and Smile Train India to amplify awareness and ensure more children receive life-changing treatment
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" from "Half Time"...
The win follows an extensive multi-agency pitch and will be managed from the agency's Mumbai office
The film emphasises how Adani Ports enables businesses—both large and small—to thrive by providing seamless connectivity and world-class facilities
'I'm glad to partner with DAAWAT®, where passion and commitment to excellence come together,' said SRK
‘Flipkart Line Sevaks’ held spots in lines on behalf of pilgrims, allowing them to focus on their spiritual journey without the hassle of waiting for...
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Sonya Madeira said she will be moving out of the PR industry
Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for...
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Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...
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The move aims to deepen the understanding of smaller advertisers about the ad industry, ISA president Sunil Kataria tells e4m
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e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market...
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Industry players say urban markets will see a surge in radio ad revenue as it continues to be an adaptable, multi-platform advertising solution and a...
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The campaign film conceptualised by Steve Priya showcases a narrative where Shilpa Shetty takes on the role of a protective and discerning mother
The ad for Myntra Birthday Blast also features music maestro Anu Malik
In her new role, Aarthy Sridhar will report to Abhijit Kulkarni, the Chief Commercial Ofcer of the company
This collaboration marks a major step toward integrating AI-driven intelligence into mobile payments, enabling users to get real-time financial assistance within the Paytm app
As part of this initiative, Vaidya Sane Ayurved Laboratories aims to elevate its brand presence and expand its reach, especially in semi-urban and rural India
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Prior to this, Anuj Narang was Vice President - Sales at DLF
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Prior to this, Robi Banerjee was with Korra as Creative Director
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market...
Akis’s expanded role highlights India’s critical role in Nothing’s overall business strategy, and he will now lead the next phase of growth
The agency and the advertiser in partnership with Coral Media and MOMS Outdoor have shared an open-source manual with research and trial-and-error learnings that went...
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The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR...
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While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and gamification can make the...
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Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook
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An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
The partnership will launch 25 original formats spanning diverse genres including Entertainment, Dating, Food, Quiz, Game, Reality, Sport, Transactional and Survival
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...
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Industry experts are unanimous that both platforms have their unique appeal — one excels in mass exposure, the other caters to urban audience preferences
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With cancel culture, defamation claims, and legal threats looming over content creators, the need for a safety net has never been more urgent
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Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation...
Sandeep Mathur has over 25 years of leadership experience in the technology industry
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
SIX5SIX will be KKR’s ‘Official Kitting Partner’
NP Digital India will focus on off-site content marketing to expand the reach of Kotak Securities' existing content and enhance its search visibility
The campaign has been conceputalised by FCB Group
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India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views, which represents the total number of times the...
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The Group told a media house that the sale is part of its strategic decision
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In her new roles, PV Sindhu will actively contribute to the brand’s vision of bridging the digital divide for small retailers
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'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association
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Industry observers say the initial rates are likely to increase further once the league commences with major advertisers looking set to reassess digital spending plans
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With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers who nd IPL expensive but...
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Along with marketing and advertising giants launching subsidiaries for the influencer segment, industry players say agencies offering end-to-end solutions and performance tracking are in high...
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Tanmay Prusty was earlier with Tata Consumer Products
Before joining Netix, Mukhopadhaya was with Amazon as its Research and Insights Lead for Prime Video
Sunil D’Souza’s new term will commence on April 4, 2025
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
NDTV and ZMCL showed strong upward momentum, while others like ZEEL and Network18 remained relatively range-bound
The requirement has been put up by Kaustubh Sankhyadhar, the brand's Corporate Consumer Manager, in a LinkedIn post
Shah Rukh Khan’s journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision, the company said
Adding to the experience of the campaign is a anthem crafted by VML Delhi
Sourav Ganguly’s leadership, commitment to excellence, and integrity make him the ideal representative of our values, the company said
According to highly places sources, the deal is valued at Rs 200-250 crore
The MIB, vide its letter dated 25th July 2024, sought recommendations of TRAI on the terms and conditions for authorisation to provide broadcasting services
Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group
The campaign features Vicky Kaushal
Prior to this, Vipul Mathur was the Chief Business Officer at Raymond Lifestyle Limited
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FCB Kinnect wins full-funnel creative mandate for Prega News
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The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...
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As per Rediffusion’s Red Lab report, the middle class population in India will cross a billion in 2047
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Kisan India is a video-first platform with a mission to become the voice of rural India
At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & tailored experiences
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42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights...
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Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding
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Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...
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Arjun Ravi Kolady, Head of Advertising at Spotify India, spoke about digital audio trends, importance of personalization in advertising and more at the e4m Auto...
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Delta Corp Limited will acquire approximately 6% of the shareholding in Head Digital, which operates the online gaming brand A23, for Rs 491 crore
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Gade was previously with Vummidi Bangaru Jewellers for over a year
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Scrutiny mail on a weekend, rejection at midnight—small broadcasters question the process of Free Dish auctions
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A consumer forum has asked PVR to mention the actual time of starting the movie rather than the time included for the commercials
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As per highly placed sources, leading news channels secured slots at nearly half the price they paid in the previous auction, signalling a shift in...
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The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey
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The show had associations with more than 32 brands
The apex court emphasized the need for accountability in digital content creation and called for greater responsibility from influencers with massive followings
Made in collaboration with Schbang, the campaign kick started in the metro across Delhi NCR on February 5
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Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals...
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After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further losing a significant chunk of their revenue
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Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital...
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The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies
Actress to feature in the brand’s latest campaign – Sprite, Thand Rakh
The commercial will be aired across television and digital platforms
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
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The inside story of mismanagement at MPEG-2 slot e-auction
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JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
A close look at the ads that caught our eye this weekend - for the right and the wrong reasons
The FMCG company has said in its financial results that its advertising expenditure has reduced from Rs 40 crore to Rs 34 crore on a...
The campaigns feature Sharvari and Vedang Raina in separate films
Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits
The mandate was earlier with Madison World
In its results for the full year 2024, the FMCG giant noted a 1.8% growth in its India market with a 2.4% underlying volume growth
Sreekishan joined InMobi in 2016 as a marketing intern eventually holding various roles at the company and rising through ranks to become the Director of...
The move comes with the launch of Glocal360, an AI-powered hyperlocal marketing suite
As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms
Hershey India set the tone with the relatable sentiment - "I’ve saved the last piece for you"
The campaign revolves around the idea that being a third wheel isn’t just about tagging along.
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Among key leadership changes at PwC, Vivek Prasad will take over as Commercial Ofcer and Manpreet Singh Ahuja moves on from his role as Chief...
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This is the second consecutive year of Sintex’s association with WPL
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The gaming company's Q3 consolidated prot has dropped 54% YoY to Rs 13.68 crore
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Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
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The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
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Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV
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In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025
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At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...
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Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...
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Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...
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The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a...
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Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...
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EY’s Ashish Pherwani decoded the connection between advertising and the economy at the unveiling of the Pitch Madison Advertising Report 2025
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While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
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The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share
The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Jubilant FoodWorks' operational revenue for Q3 stands at Rs 2,551 crore, up 56%
The consumer products major has recorded operational revenue of Rs 4,825 crore
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The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report
The agency’s reported net income stands at $344.5 million
Suresh Talwar and Rani Ajit Jadhav will retire from the Board on March 31
Prior to this, Sreejit Nair was the CEO of Costa Coffee
Dimitri Kontopidis has been named as Executive Director of Technology Strategy & Operations for Disney Entertainment & ESPN
Launches a digital activation that enables users to unlock special offers by recording their snores
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According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close to...
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Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...
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At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting...
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Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry
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As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...
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The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad...
According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...
The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024
As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh crore this year
Kataria will take over from Balram Singh Yadav, who has been re-appointed the Managing Director of the company for a further period from May 1,...
Profit after tax sees a jump of 845%
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With trouble mounting for Ranveer Allahbadia in the aftermath of his risque comment at Samay Raina's YouTube show, experts raise questions on influencer responsibility and...
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According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026
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Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates...
Girish Kumar Nair joins Orkla India from Olam Group
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Vani Venkatesh previously served Airtel in various management roles including CEO for Global Business, CEO for Delhi NCR Region, Chief Marketing Officer & CEO for...
The company informed that it has acquired stakes in frozen foods brands Prasuma and Meatigo
The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan
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While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient
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With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI
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Alphabet plans to pump $75 billion in 2025 for expanded Shorts ad formats, Gemini AI-powered audience targeting, and Google Cloud integrations
Digital AdEx sees 21% growth in 2024; TV, Print & Radio decline
Subscription revenue saw a YoY increase of 10%
These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising
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According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent...
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According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid...
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Chiradeep Gupta was most recently Vice President, Personal Care Head of Media and Digital & Global Integrated Media Strategy Lead, at Unilever
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As digital ad-tech evolves, experts anticipate an even larger share of total ad spending to be allocated to digital platforms in the coming years. e4m...
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As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition towards organic strategies
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At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025
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By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states
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Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations
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Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026
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The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer...
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The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this...
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However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained...
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Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive...
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The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be...
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Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to...
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Krishnarao Buddha, Senior Category Head – Marketing, has been leading the Confectionery, Snacks, Cakes & Rusk portfolio
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
While the long hiatus and evolving content landscape may deter some viewers, the strong nostalgic appeal of CID among a loyal fanbase makes it a...
During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple...
This makes Nielsen the rst accredited national TV audience measurement provider for Big Data + Panel
Karani has over four decades of extensive experience spearheading some of the largest advertising and media agencies across India, South Asia, UK and Asia Pacific
Murphy joined the agency in 2022 as a senior VP and most recently served as Bolt's managing director.
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
Launches new campaign for diapers – Switch to Softer
The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide
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The licence fee for the rights is more than Rs 86 lakh per month
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While granting relief to Meta and WhatsApp, the NCLAT has directed the companies to deposit within two weeks 50% of the Rs 213.14 crore penalty...
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As per the Kantar survey, 50% Indians are worried about the misuse of AI
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Vidhya Srinivasan now holds the role of Vice President of Ads and Commerce at Google
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The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”
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Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by...
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The account size is estimated to be between Rs 150 crore and Rs 200 crore
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
The 'India Ka Apna Game' campaign has Salman Khan along with ‘Constable Dhyanchand’
Prior to this, Lesley John served as Managing Director of Virtue Asia since 2021
Rochelle Chhaya has been with OMG for over 14 years
Prior to this, Keisuke Oishi was the GM/Director of Amazon Music Japan
Pragya Bijalwann appointed Head of Marketing at Voltas
Netflix's financial results were equally impressive, with revenue growing 16% year-over-year to over $10 billion in the fourth quarter
Shiva Chinnasamy was appointed as ZEEL’s Chief Technology & Product Ofcer in September 2024
Deepak Agarwal was earlier with Pinterest as Chief AI Officer and VP of Consumer and Trust Engineering
Prior to this, Amit Sutha was with McCann Worldgroup as President and Global Chief Client Ofcer
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Sridhar Balakrishnan, Group CEO, Duroflex speaks on the brand’s new campaign, the focus on an immersive experience, leveraging synergies between its brands Duroflex and Sleepyhead...
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Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
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Advertisers using CTV for better targeting capabilities and engagement opportunities, thanks to expansion of internet access in tier cities and increasing affordability of smart TVs
Sajith Sivanandan was the CEO at Disney+ Hotstar
Parul Kamra has been named the Director of the company
The campaign will be amplified across television, digital, outdoor, and social media platforms
Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence
Coca-Cola India and SLMG Beverages are backing hydration carts operated by local vendors, coolers, food courts and retail outlets
The initiative, led by tech mogul Elon Musk, aims to streamline government operations and slash costs, potentially redefining public sector management
Prior to this, Akshat Arora was with Tim Hortons India as Head - Marketing & Product
Neeraj Parakh has been with the Reliance Group for 21 years
This edition's theme will be 'Redefining brand strategy & customer engagement in an omnichannel era’
Prior to this, Geoff Calabrese was with Omnicom Media Group as CEO of North America Investment
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Rishabh Sharma has been with Twitter for over 7 years and was earlier Senior Manager, Brand Strategy, Asia Pacific - Global Customers
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In addition to this strategic partnership, Nazara is bolstering its mobile gaming portfolio with the acquisition of two popular game IPs from ZeptoLab
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Launched on Friday, $TRUMP has achieved a market valuation of nearly $13 billion, entering the top 20 cryptocurrencies globally
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The campaign enlists other inspiring and charismatic female gures such as Charlize Theron, Glenn Close, Laetitia Casta, Rosamund Pike, Venus Williams and Xin Liu
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The campaign breaks away from the traditional, cautionary tone of life insurance advice
Venugopal Nair has over two decades of experience in the cosmetic and FMCG sectors
The fintech firm has reported a narrowing of consolidated loss to Rs 208 crore in the third quarter
New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare among others
The agency will take charge of the brand's consolidated media strategy across ofine and online channels
The campaign TVC has been directed by Prasoon Pandey
'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad
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Post Covid, airport advertising has seen several new categories such as medical service providers, educational institutions, and leading regional brands, say industry experts
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The company’s revenue from operations has increased 64% to Rs 5,405 crore from Rs 3,288 crore the previous year
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In 2025, search advertising will likely focus more on user intent and personalized experiences rather than keyword-dominated strategies, say experts
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Industry players say that while overall OOH has seen signicant political spending, there has not been a major increase in ad rates
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Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m
Deepti Sampat was previously the VP of Marketing at Vistara and has transitioned to Air India as part of the merger
Malayalam films see 104% growth in earnings at the box ofce over 2023, Gujarati lms 66% and Telugu 4%, while Hindi cinema slips by 13%,...
President-elect Donald Trump announced on Sunday that he would issue an executive order granting TikTok a reprieve when he takes office today
At Viacom18, Nishant Gopalia led the digital media unit for sports vertical
Piyush Gupta has been with TV Today since January 2015
This is Wondrlab’s seventh acquisition to date and its second in the technology domain
BCCI has issued the Request for Proposal, which will be made available for a non-refundable fee of Rs one lakh
Kalyan Jewellers has unveiled its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.
Simran Singh was earlier Director of Sales.
The film tells the story of a young protagonist whose life revolves around an AI assistant named ‘Geeshu’
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With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience
With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts
The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday
This partnership marks a return to roots for the Adhikari Brothers who started their media journey with Doordarshan
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The case, brought by advertisers, accuses Meta of overcharging by inflating the number of people their ads might reach
The TVCs emphasise how life’s responsibilities—such as work, exams, or personal commitments—can sometimes prevent devotees from traveling to this sacred event
The objective of the campaign is to inspire people to adopt sustainability by repurposing their roofs into a platform for solar energy generation as the...
Through the three-film campaign, the Group reaffirms its commitment to redening urban landscapes while crafting homes
The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages
Prior to joining Teleperformance, Anubha Upadhyay was with Google for over 11 years
This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ‘PUMA’ to ‘PVMA’
Fenado AI is a platform for building apps and websites without coding knowledge
As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...
A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength
FMCG, retail, paint, consumer durables, fashion, and jewellery brands continue to allocate significant ad budgets to join Pongal celebrations in Tamil Nadu
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Matt McNally will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe
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JonoJug Communications debuts in PR industry
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The ad spends for Spotify India stood at around Rs 387 crore for the fiscal, marking a 4% increase
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The report traces the origin of the term 'woke', how brands have embraced it and more
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Singh joined Spotify in July 2021 as Account Director for India. He was elevated in June 2023 as Director of Sales
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He holds more than 20 years of experience in public relations and corporate communications
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Conceptualized by Ogilvy, ‘Sirf Lage Mehenga’ campaign will be promoted on high impact channels and on digital mediums across markets to reach the target audience
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The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
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Sameer Singh recently resigned as TikTok North America’s head of ad sales
Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned various campaigns for the festival
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In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...
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In his previous role, he was Chief of Bureau at the publication
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Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005
Prior to this, Sean Donovan was the President of TBWA\Worldwide’s Asia operations
The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune
The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution
The network comprises three FM radio stations in Mumbai, Delhi and Kolkata under the frequency 104.8 FM
Jan Koeppen has stepped down as regional lead after 6-year tenure, as part of EMEA restructure
Aditi Olemann, Head of Marketing, Cashfree Payments talks about Cashfree's brand refresh, the new tagline 'Move Fast', collaboration with Rajkummar Rao, empowering businesses for growth,...
Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...
According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television...
Prior to this, Siddharth Dabhade was the MD at MiQ
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K A Shabir was earlier the company’s Vice President - International Division and Manufacturing
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Tarandeep Singh Sekhon has previously served as Marketing Director at KidZania
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Prior to this, Amit Singh was with Flash as Head of Brand & Growth
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Keerthi Kumar has earlier worked with agencies like Leo Burnett, Dentsu Webchutney, and FoxyMoron
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The partnership aligns with the brand's X7 series campaign, 'Xceed Your Limits'
Himanshu Chakrawarti transitions to the role of CEO of Stellaro Brands, a subsidiary of Acevector
Prior to this, Shrihari Bhat was Division Executive for International Markets at FIS
Prior to this, Ritika Malhotra was the Head of Digital at Wondrlab India
The agency will support Tourism Ireland in marketing the island of Ireland as a compelling holiday destination to a global audience
Maruti Suzuki is set to unveil its 'Made-in-India-for-the-World' eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025
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Karisma Kapoor is the brand ambassador of the cooking oil brand
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Prior to assuming this role, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air
Rajaraman S was earlier Head – Office of Country Manager, India at Disney Star
'We have massive opportunities ahead in AI, wearables, and the future of social media, and our board will help us achieve our vision,' said CEO...
AI agents, customer-led interactions and other dening trends take center stage in CleverTap’s 2025 Customer Engagement Trend Predictions
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Harith Noah represents a vision of overcoming challenges and redening possibilities, the company stated
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JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options
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Mona Jain has over three-and-a-half decades of experience in the media and advertising industry
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Harshad Wadadekar joined the company from Shemaroo Entertainment where he was Senior Manager driving international business
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Prior to this, Vikram Chande was with Samsung Ads as General Manager & Sales Lead - India
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Pankaj Nayak will report to Rana Barua, Group CEO, India, SEA & North Asia
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The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different...
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Bhandari was previously with Nestle as Global Head of Wyeth Nutrition
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In his new role, Sodhi will focus on optimising Amazon media investments for improved media strategy and planning
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Prior to this, Karan Parekh was with Yes Bank as Senior Vice President – Marketing
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Somit Singh will continue to hold his role of Head of Trade Marketing
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Through Dil Se Sherni campaign, Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief
The ETPL is set to get underway from July 15 – August 3, 2025
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The industry gears up for the year buoyed by the highs and lows of 2024. Top players see audience-centric tactics and digital transformation on the...
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As per the media agency’s financials, it has spent Rs 75 lakh on advertising and promotional expenses in FY24, a 105% increase from Rs 37...
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Sonia Huria stepped down as Head of Communications – APAC at Amazon Prime Video in September 2024
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While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in...
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This is Nikhil Kumar's second stint with TIME; was previously TIME’s South Asia bureau chief
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MeitY is preparing to release draft rules for public consultation after inter-ministerial consultations, with the crucial approval from the Home Ministry received on Tuesday
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Previously, she has held leadership roles at Organic Cotton Accelerator, the European Commission, World Resources Institute, Magic Bus India Foundation, Action Aid, and Save the...
The #MakeItCount campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success
With the help of this campaign, the brand aims to position itself as the first choice of new moms
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Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing...
Most recently, Siddhartha Juneja was the Head of Omni Channel at Mondelez
As per industry observers, on the brands' influencer strategy checklist should be: Hyper-local, Relatable, Sustainable, AI & Authentic
The central government, through a notication on July 28, 2023, amended the 'Allocation of Business Rules,' expanding the ministry’s mandate to cover online ads &...
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Prior to this, Deepa Jatkar was Chief Growth Ofcer at Wavemaker
He joined the agency in June 2020 from Samsung India
Setia was Zalora’s Chief Revenue & Marketing Officer
The founder of Chaitra Advertising Private Limited, now Leo Burnett India, passed away on Dec 28
Previously, NPCI had permitted WhatsApp Pay to expand its UPI user base in a phased manner
Sachdeva joins from AdGlobal360 where he was the Associate Account Director
Delhi SG Pipers will display Somany Ceramics’ name on the collars of the men's and women's team jerseys
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Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing
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By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through...
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Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Before joining Zee, Surbhi held leadership positions with ABP News Network, Outbrain, Discovery Communications, and Disney + Hotstar
His career spans roles with prominent agencies such as Zenith Media, Madison Media, Universal McCann, and Mindshare
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The campaign showcases the ‘extreme durability’ of Redmi Note 14 5G Series
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...
Former Prime Minister Dr. Manmohan Singh's vision and policies not only transformed the Indian economy but also paved the way for a new era in...
Viral ideas are rare, and supporting them with media spends helps amplify their reach, say industry experts from South India
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The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services
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Danda most recently served as VP, Client Services at GroupM’s EssenceMediacom
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Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of natural diamonds
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The ad film has been created in partnership with Enormous
Siddharth Chawla is currently working as Chief Growth Ofcer with Pharmarack Technologies
Arindam Pal has over 24 years of experience in marketing and sales across sectors
Prior to this, Nadia Miranda was with Memac Ogilvy as Strategy Director
Ranjita Ghosh takes over from Laura Langdon, who has decided to explore career opportunities outside Wipro
As per sources, BCCI is likely to hold a special general meeting on Jan 12 to decide on replacements for Jay Shah and Ashish Shelar
Most recently, Dua served as the Group CEO of Dish TV
The campaign comprises three primary films complemented by a series of shoulder films, each showcasing relatable life scenarios that highlight the importance of holistic financial...
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The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
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Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...
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Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...
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The Services & Auto sectors retained their top two positions, with 30% and 20% of ad volumes respectively, during Jan-Sept 2024 over Jan-Sept 2023
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The contrasting scales of Omnicom & IPG groups in India versus their global performance highlights that India’s unique market requires tailored approaches that go beyond...
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While advertisers cheer, some creators remain cautious about the new guidelines
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Adam Singolda, Founder and CEO of Taboola, engaged in an exclusive chat with e4m on the company’s global vision for the future of content discovery
The new campaign ‘Don’t Rush It’ encourages consumers to immerse themselves in the richness of the present by embracing Intense Bournville Dark Chocolate
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Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
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Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
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Shridhar Mishra has over 24 years of experience in digital media and adtech
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While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...
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The campaign has been conceived by Ogilvy India
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The industry is expected to reach USD 3.4 Bn in FY2025
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Browne was earlier freelancing as Principal Recruiter- New Business SSA Consulting
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Voltas' campaign is aimed at North India where the need for heating solutions is paramount in winter
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Shashank Shekhar will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café
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Joe Ellis has held several pivotal leadership roles during his 25-year career at NielsenIQ
Post the acquisition, the founders of AFK Gaming will become shareholders of NODWIN Gaming and will join different verticals within NODWIN Gaming
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The campaign has been conceived by Ogilvy India
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Vishu Goel, Associate VP - Retail Sales, Commercial & Marketing and Shyam Swamy, VP - President, Home Improvement, Décor, Services & Retailing have tendered their...
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At the TRAI open house on bringing broadcasting under Telecom Act, industry heads debated on the regulator's jurisdiction, seeking inclusion of DD Free Dish &...
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Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate
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OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Hari Ganapathy, Co-Founder, Pickyourtrail tells us how consumers are looking at customised experiences, seeking right collabs for influencer marketing, growth in demand from Tier II...
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Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...
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Digital-rst sectors like electronics, fashion and FMCG were the biggest spenders in both retail and commerce media, but there were some surprises this year
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As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
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December releases like Pushpa 2, Baby John and Mufasa will add to the momentum and are expected to break 2023's Rs 12,226 crore record
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Streaming platforms have been asked to uphold social responsibility and avoid airing content promoting psychoactive substances; platforms told to incorporate public health messages and disclaimers
PubHub seems tailored to help publishers maximize both their advertising and app performance
The billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts, the company said
The campaign highlights how users can now tap to pay or scan to pay with ease
The film for Zebronics LED TVs and Soundbars contrasts reel and real-life interactions
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Preeti Lobana was most recently VP at Google
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Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
Prior to this, Gaurav Kwatra was in leadership positions at Nestlé
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Prior to this, Ninad Pathak was with IndiaFirst Life as Assistant Vice President – Marketing
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82.5 Communications will also be involved in the upcoming product launches for Bacardi India
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Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
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After investing heavily on content during and post pandemic, top streaming platforms seem have slashed their programming budget to half over the last two years,...
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Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
In her previous role at Castrol, Jaya Jamrani was the VP of Marketing for India and South Asia and was part of the management team
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The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven...
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As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
Mandeep Malhotra is also the Founder of Srishti Media
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Marked by substantial revenue growth and strategic advancements across its platforms, Meta continues to be an indispensable partner for brands
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Vijay Iyer is the third top executive to leave the e-commerce giant’s India unit in the last five months
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MIB Secretary Sanjay Jaju has said that 20 companies have shown interest in participating in upcoming FM radio spectrum auctions
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According to the media company, in FY24, its ad revenue for the entertainment segment was flat as the business reduced original programming hours due to...
A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands
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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and...
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to promote its ‘Harr...
Adhishree Murdia has been VP - Brand and Content Marketing at Zee5 since February 2022
As per experts, while traditional advertising is a powerful tool for catering to the older demographic and not tech-savvy masses, rise of digital connectivity is...
Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...
According to NBDA, the proposal appears to be an attempt to impose telecommunication-style authorisations on broadcasting; may result in govt control & influence on media
The food delivery aggregator posted its first financials after it went public in November 2024
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
The food delivery aggregator posted its first financials after it went public in November 2024
The acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning, distribution, and monetisation solutions, said the company
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The committee, comprising Ajay Mehta, Pawan Bansal and Pramod Bhandula, aim to ensure that 50% of all advertising sites in India utilise recyclable materials by...
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Prior to this, Lara Balazs was the CMO and General Manager, Strategic Partner Group at Intuit
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Chief Financial Officer Anu Subramanian and Chief Marketing Officer Selby Drummond to move out in 2025
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The Hockey India League kicks off on 28 December, 2024
BCCL also turned protable on a consolidated basis, posting a net prot of Rs 1,042 crore for FY 2023-24, a signicant recovery from the loss...
TIL's ad revenue stood at around Rs 691 crore, a decline of about 3% compared to 2022-23
Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab...
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap...
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
He served a three year stint with the organisation
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The agency was awarded the account in a multi-agency pitch
Imtiyaz Vilatra will report to Anita Kotwani, CEO, Media – South Asia, dentsu
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In his new role, Akshay Kapnadak will partner with Ramanuj Shastry, Creative Chairman and Co-Founder of Infectious
A look at the key highlights of YouTube India in 2024, exploring its earnings, advertising strategies, viewership milestones, and the broader implications for the digital...
While industry observers said the Q2 GDP data would further impact AdEx growth with some FMCG conglomerates slashing ad spends, certain big advertisers have still...
With 80% of WhatsApp messages being opened within the rst ve minutes, brands are hopeful of amplied engagement and conversion with the power of short-form...
As per analysts, the unexpected upswing stemmed from several factors: positive cues from international markets lifted investor sentiment
As per reports, JioStar’s deal with the English Premier League is worth $65 million and will start from the 2025-26 season
Dua Lipa singing Woh Ladki Jo number from SRK’s Baadshah was an unexpected twist that thrilled the audience and demonstrated how blending global and local...
The 2024-25 season of the Hockey India League is set to begin on December 28, featuring eight men’s teams and four women’s teams
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people...
Anika Malik Wadhera was earlier working with Sirona Hygiene as Head of Marketing
While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts
Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region
With its slew of monetisation tools like super chats and memberships, YouTube has helped many creators like Gaurav Chaudhary, Bhuvan Bam and Nisha Madhulika turn...
After Karan Johar, filmmakers like Farhan Akhtar, Siddharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to...
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Amit Wadhwa, CEO – South Asia, Dentsu Creative, shares how 2024 has been and why the agency is optimistic about the year ahead
Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal
Sircar, in a LinkedIn post, stated that he was set to join 'a legend to run his businesses to create real impact on ground'
This measure will provide immediate revenue benefits to radio operators in new cities, encouraging them to begin operations promptly
The ‘Courtroom’ campaign features Yash as a passionate lawyer who calls out imitation oils for failing to meet the necessary purity standards for healthy cooking
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Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
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In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media...
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Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
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Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring...
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WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.
Sporting Beyond will provide Virat Kohli with advisory and consultancy services
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
The new film produced by Headsail Media Services Pvt. Ltd
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The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee...
The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads
Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to sophisticated, data-driven campaigns that prioritize...
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...
The music label’s Q2 FY25 Revenue from Operations has increased 40% Y-o-Y
A unified data layer means a better 360-degree customer view and higher ROIs on marketing spends, say experts
AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending
According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million...
Jim Sarbh will endorse Hush Puppies’ ‘PartyReady’ collection
New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework
FMCG brands are allocating substantial resources to digital marketing, balancing traditional TV ads with creative digital campaigns to reach a wider and more diverse audience
YouTube’s ad revenue hit $8.92 billion as Google continues to expand its video platform's reach
Bikram Duggal was Disney Star's head of studios
A BTS shot of Diljit casually enjoying a cup of Veeba’s new WokTok noodles just before hitting the stage is stealing the show on the...
Print media is a powerful tool as it forms a strong resonance with emerging markets which are not Tier 1 or Tier 2 cities
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
Aditi Rao Hydari celebrates her birthday on October 28. We look at some of her brand associations and dazzling endorsements
While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will...
While AI-powered tools are bringing about a major change in how users interact with search engines, experts agree that Google is still king in this...
Revenue from operations in Q2FY25 stood at Rs 54.82 crore
Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies
The advertisement and promotion expenses of the FMCG giant reduced to Rs 3182 crore in Q2 compared to Rs 3247 crore spent in the same...
Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?
The collaboration is likely to focus on content for OTT platforms, reflecting the sector’s rapid growth and the need to alleviate financial pressures, say experts
From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers
Here’s everything you need to know about the shortlisted candidates
This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...
Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets
Prior to this, Tejinder Gill was the General Manager
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional...
Net profit declines by 19% and ad income down by 11%
Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts
ISA in its ‘Brand Safety Playbook’ has called for brands to choose a structured approach to assess and enhance brand safety practices
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...
As part of this partnership, Sachin Tendulkar will serve as the face of Sugar.fit and represent its overall diabetes management program
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising
One of the most promising developments in this area is Supply Path Optimization, which, say experts, has become a key driver in streamlining the supply...
As per stakeholders, the government's plan to expand into tier cities and towns lacks commercial feasibility; steep licence fee and lack of audience are other...
Das has served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance...
The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting
Agencies testing the software have red-flagged certain gaps in the upgraded version of the unified measurement system
Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for...
As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...
As "thinking" models become increasingly integrated into the creative side of advertising, industry experts question whether fears of AI imperiling creativity are about to be...
As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes why brands must carefully craft their messaging to align with cultural values, traditions and...
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls...
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the...
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal...
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State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...
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Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...
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Devika Dayal, who reported to Mona Jain, former Chief Revenue Officer of Zee News and ZMCL, had joined the company 6 months back
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Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
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LIC, Maruti Suzuki and Reliance Retail among top advertisers on radio in H1’24, shows a TAM AdEx report for Jan – June 2024
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The second phase follows the introduction of the Model Media Agency Agreement in October last year
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As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
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Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the...
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the...
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Sources say several shows—including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs
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Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and advertising reach
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The ad aims to promote Manappuram Finance’s instant gold loan app which allows people to get a gold loan anytime from anywhere
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Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s...
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Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home CareDigital & E-commerce Lead - Home Care
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Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and a key reason for the...
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency...
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
The civic body has received 38 representations over the draft policy so far
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions
Amit Sethiya was with Syska Group for over 8 years
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...
Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
Anshumaan Prasad comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors
This fine is for not conforming with standards specified by the central government regarding interference or equipment usage
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry...
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
The advertising & promotion expenses stood at Rs 340 crore
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...
Joshi was earlier associated with Times Now
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and...
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select...
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...
As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news...
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
The campaign will run across multiple media platforms
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024
Profit for Q1 FY25 was $2.1 million
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role...
The deal is pegged at Rs 700-800 crore, according to sources
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With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to...
Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how creative minds can make the...
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
Experts say GECs and movies may walk away with major chunk of the ad monies
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as...
The FDI figure stood at Rs 7012 crore
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, &...
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and...
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
The agency will be handling the entire media mandate for the beauty and personal care brand
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of...
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say...
The agency will be handling the entire media mandate for the beauty and personal care brand
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
The company is eyeing Rs 1000 crore revenue in the next 2-3 years
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar...
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the...
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even...
TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers
The ministry will be meeting various departments and stakeholders separately from mid-July
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes
Sharma is the News Director at TV9 Network
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
The campaign is conceptualised by ^ a t o m network
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can...
Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing...
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say...
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Siddharth Dabhade steps down as MD (India) of MiQ after a four-year stint
Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends,...
TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh
Prior to this, Rajat Wadhwa was Marketing Lead - B2B Events Strategy, Planning & Engagement at the company
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of...
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
This was her second stint with the channel
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems...
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
The Indian contingent by far has won a total of 12 metals
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...
e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for...
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number...
Netizens are amused by this all-out war against the country's two most competitive yet popular exams
Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV...
Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
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Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
Unveils a new brand film celebrating India’s love for cricket and food
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Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
At Goafest, Sanjiv Mehta, Executive Chairman of L Catterton India, spoke about 'Navigating The Age Of Adaptability: Leading with Vision, Flexibility, and Purpose'
EssenceMediacom wins Grand Prix for Airtel 5G Plus campaign
The new campaign with brand ambassador Shraddha Kapoor highlights the functions of the Super 4 Liquid Lipstick Stack
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
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Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
The advertising agency is sending three campaigns this year
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
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Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...
Azazul Haque was earlier the Chief Content Officer at Media.Monks
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow...
The newspaper group’s average cost for newsprint has reduced from a high of Rs 63,500 PMT in Q2 FY23 to around Rs 51,500 PMT in...
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of...
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
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With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
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The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
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Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
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Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
Ad rates too typically go up 40-50% during elections, say industry experts
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational...
By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth
At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field
The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers
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Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
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Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
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Carat will oversee the brand's television media across India exclusively
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The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
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OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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The brand will leverage SKY’s success in the international cricket arena
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
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The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
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The deal signals Dharma's ambitious foray into the event space.
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
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The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
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The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
''Proud to be a part of this incredible journey,' said Malhotra about his new association with the Swiss watchmaker
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By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
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The account size is estimated to be Rs 50 crore
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Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
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At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
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The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...
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The Indian pacer will represent the brand's products such as its herbal beard serum
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Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
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Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
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The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
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In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
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'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
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Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
inDrive India has rolled out its new brand campaign, Ab app ki nahi, aap ki chalegi!
Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
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The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
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The Company has launched a series of three TV commercials by dentsu India
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The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators
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The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
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The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
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The offices will provide collaborative environments for Omnicom’s talent in India
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Star India’s sports business loss expands by 50% in H1FY24
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At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
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Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Vikram Pandey and Sachin Kamble were earlier National Creative Directors
Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
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In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
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The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
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'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
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As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
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She was overseeing Special Projects and Brand Solutions at NDTV
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government...
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
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The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
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Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
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Sanchita Johri was previously with Adidas as Director of Digital Activation
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In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
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The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
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The eyewear brand is gearing up for its launch
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Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
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The film is part of the company's #ZindagiKeLiyeSIP campaign
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In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
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The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
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Sant joined Jio Studios in 2018
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The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
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The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
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The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
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The social media influencer is named the brand ambassador for the Korean skincare brand in India
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Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
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Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
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At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
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The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
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The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally
The company reported a surge in quarterly net profit by 16.2% to Rs 350 crore
Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
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Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
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Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved
The campaign has been conceptualized in collaboration with creative agency Talented
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
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Soha Ali Khan is part of a digital film for the product range
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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On the Captain's birthday, we look back at some of his memorable ads from the year gone by
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It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making...
In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...
With a new campaign 'HomeTeams', Ariel has created Home Map- an app designed to assist husbands in locating items within their homes
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Perkett to Lead the Next Stage of Innovation, Scale, and Growth
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
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Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
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HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
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The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared players from both industries
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
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The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
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Encourages women to include Vitamin E in their daily skincare routine
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BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
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The campaign consists of four films that are being aired during IPL
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Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
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Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
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Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL...
The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
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Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
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BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
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As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
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As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
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The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for...
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
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The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
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The event is scheduled to take place from May 29-31 in Mumbai
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
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Onetab has appointed three senior team members
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Pratip Mazumder has over 10 years in the online and consumer tech industries
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Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
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The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
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Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
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Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
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The digital platform has released two teasers on social media hinting at an ad-free plan
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This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
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One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
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The campaign empowers & encourages first time voters in the largest democratic exercise ever
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This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
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As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
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Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
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This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
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Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
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The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
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License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
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This association will further strengthen the brand perception of the lubricant behemoth
Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24
The relocation has been done in consideration of the Lok Sabha elections
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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Svish has swiftly gained recognition for its innovative products that challenge industry norms
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‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
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Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a...
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
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The association reinforces the #DareToDoit Spirit
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Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
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The activation provides a first-hand experience of India’s softest and tastiest soya
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get...
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
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Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
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The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
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"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
The campaign has been conceptualised by Wondrlab Network
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Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the...
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The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On
Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms
OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge
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Campaign encourages people to keep their “real age” active
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
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Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
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The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range
A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning...
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
The ad is part of Colgate's 'Neend Bhagao Taazgi Jagao' campaign
Bollywood stars Ananya Panday and Aditya Roy Kapur have shared screen space for the first time in the Amazon Fashion campaign that highlights the platform's...
Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction...
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
Before joining Adecco India, he was the CEO of the digital business at TeamLease
Prashanth Kumar has previously worked with Dentsu Aegis, Publicis, WPP, and Interpublic
The TVC has been conceptualised by Ogilvy
Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader marketing strategy, loyalty programs and...
The cohort will attend an exclusive four-day programme that includes mentorship opportunities
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...
The film, which features Johnny Sins also, is part of the brand’s #TakeBoldCareOfHer initiative
Virat Kohli will promote Neo Bharat Latex Paint
Ayushmann Khurrana is also UNICEF’s National Ambassador for India
The campaign comprises two playful ad films
While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend...
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry...
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Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
The challenge asks consumers to test the efficacy of their trusted phenyls
'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
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The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection
Featuring regional brand ambassador Pooja Sawant, the digital film addresses a sensitive topic of embracing parenthood through adoption
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The brand addresses the issue of fake orgasms in women
The DVC targets young modern consumers
Revisiting some of the memorable ads of Ajay Devgn on his birthday
The campaign promotes the brand’s ‘doorstep gold loan’ service
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO...
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Holi campaigns that captured the many hues of the festival
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders
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The summit will be held on Thursday, March 21, 2024 in Mumbai
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Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
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Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with...
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Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...
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Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary...
An inspirational figure in the world of Indian advertising, Fali Vakeel leaves behind an unparalleled legacy
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate,...
On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
Prior to this role, Chinmay was the General Manager at Madison World
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
The new campaign highlights Rasna’s emotional connect and its functional benefits
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
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As per the TAM AdEx report, more than 185K brands were present on Print during 2023
The account will be serviced from the agency’s Chennai office
The campaign film will be seen across digital and offline channels
Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The two actors have been roped in as brand ambassadors
The team starts its season on March 23, and will take on the Delhi Capitals
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
The global sports brand has also unveiled a new logo
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The campaign is live across major leading channels and social media platforms
The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai
Gaurav Barjatya was previously the Head of Brand Marketing & Communications at TimesPro
Tarun Jha, who took charge as CEO Havas Creative in 2023, will be serving his notice till March 31
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
Neeraj Jha has been associated with Warner Bros for over 4 years
Vishal Gaba held the position of Associate Director - Marketing at the company
The campaign has been conceptualized and executed by FCB Interface
This campaign has been created by Ogilvy India
The film takes a dig at political rhetoric overshadowing actual concerns
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
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The team will be seen in action from March 23
The campaign is conceptualized by BBDO
The firm will focus on providing communications counsel on complex issues
Our pick of the most creative commercials of the February 16-29 period
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
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SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
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The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
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The new logo is built around the concept of "Windows of Opportunity”
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With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram
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Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
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Ritu Kant Ojha has over 20 years of experience in managing marketing mandates across sectors
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Prior to this, Parminder Singh was with Kampd as Advisor
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
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Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World...
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
The campaign is part of the #TVSRide4Safety initiative
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement
The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
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Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
The campaign has been conceptualised by FCB Kinnect
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
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For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
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Srivastava's mandate involves working across brands handled by both offices of the agency
The first edition of the campaign was launched in March 2023
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The brand has unveiled new global branding in India
Prior to this he was associated with India News as News Director
India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal...
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are...
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The digital film has been released ahead of Women's Day
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
Prior to this, Manish Prasad held the role of Head of Industries at the company
Dr Derrick Gray has been with BARC for six years
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
This is the first time that this award is being bestowed upon an Indian industry leader
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation...
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
The home décor company has roped in Talented for the two-part ad series
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
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This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
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The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share
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The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be showcased on the platform
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
‘Sapno ki Kishte’ is the brand’s International Women's Day campaign
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to soon find a partner for...
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Prior to this, Nikhil Narayanan worked with Pine Labs as Creative Head
Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
The Women's Day campaign has been created by SBI's in-house creative team
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...
The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
The campaign has been conceived and scripted by Leo Burnett
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising...
Prior to this, Anil Pandit was Senior Vice President at the agency
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Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
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Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
The campaign is named ‘Trends with Benefits’
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a...
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
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Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
The campaign is centred on educating parents about the importance of vital nutrient absorption
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
The partnership aims to strengthen the influencer marketing portfolio of the agency
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
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The account will be serviced from the agency’s Gurugram office
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Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
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Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the...
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
The film is conceptualized and crafted by League Brand Partner and Paperboat film
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
The price band has been fixed at Rs 270 to Rs 288 per equity share
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
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The Swiggy Dineout campaign has been curated by Toaster India
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers
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The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as...
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Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
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Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
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OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME
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While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
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Nu Republic specializes in wireless audio products and wearables
The entire country is taken for a ride, says the court while passing the order on the misleading ads
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new...
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
Sohail Khan Qadri was most recently with iProspect India
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Mia and RCB will be part of the #SheGotGame campaign
The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
Prior to this, Avik Sarkar was with Kellogg Company for 8 years
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prior to this, Ashim Gupta was associated with Uber
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
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The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
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Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...
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Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than...
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As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
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Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in...
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...
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e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
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The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
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The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
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Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in...
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount...
Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy he leaves behind
Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but...
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
The Quint has acquired Lee Enterprises’ 5,13,000 shares
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
The account will be managed by Sociowash's Mumbai team
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Ameen Sayani gained immense fame as a host in Hindi with the popular radio show 'Geetmala'
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...
Megha Tata was appointed as the CEO of the animation studio in October 2022
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...
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Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
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The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving...
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of...
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom...
Prior to this Bhadauria served a long innings with ABP Network
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted...
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...
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The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,
The multi-year partnerships spans for four seasons of the Women's Premier League
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
The campaign has been conceptualised by 22feet Tribal WW
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
Tathagat Jena has been associated with HMD for close to 2 years now
The agency will handle the creative duties for all products under the brand
The OTT platform Ullu Digital reportedly has a fresh issue of 62.63 lakh share; if approved, it will be the biggest SME IPO size-wise
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024...
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different...
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings...
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what...
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
Jitender Kumar was earlier with NDTV Group
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Hiroshi Yoshizane will succeed Stefano Sanchini
Arpit Srivastava has been with CARS24 since 2022
Dentsu Creative India has conceived the new campaign
The revenues were up 3.3% at Rs 885 crore
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...
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The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance
Nilesh Malani was with the company for over three years
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
Snigdha Sunil has in the past worked with Clear and Star Sports
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections will bring in SME advertisers...
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30,...
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following...
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save...
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
Our pick of the most creative and impressive ads between January 16 and 31
Gemini will be available in 40 languages as a paid application; out in English as of now
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on...
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant Leap for Marketing’
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead
The campaign gives the message of finding one's passion through education and skill development.
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
Sources indicate that Sandeep Kohli will assume the new role in April 2024
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Our pick of the best ads between January 1 and 15
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend...
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...
The FMCG giant has posted a 16% increase in net profit for Q3 FY24
The deal will begin in 2024 and will cover all major BCCI events until 2026
From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its celebration for this historic day
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and...
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Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024
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Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
It is a very nostalgic moment for me, said Piyush Pandey on working with the brand once again after 35 years
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...
Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market
The 17th edition of the fest will go on till 31st May and will be held at the Grand Hyatt, Bambolim, Goa
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print...
Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Law experts say implication of merger termination will be more on ZEEL as its promoter is already embroiled in investigative proceedings by SEBI. Sony seems...
Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...
Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
The Parle Hide & Seek campaign features three ad films
While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV...
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Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving wedding sector at Hyatt Hotels...
The campaign has been conceptualised by Ogilvy India
Jaibeer Ahmad was earlier Managing Partner – North of Havas Worldwide India
'Aarize Group believes Tiger Shroff's charisma and authenticity will strike a chord with the audience,' said the brand
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital...
Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to...
AMG Media will now have 76% voting rights in IANS, as per reports
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
SRK has joined Tide India as its brand ambassador
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
Google India has reported gross ad revenue of Rs 28,040 crore in FY23
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts
X's recent controversies and policy changes have led to LinkedIn emerging as a relevant alternative to advertisers, thus the increase in year-on-year ad revenue, shared...
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
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The two-film campaign shows the emotional aspects of what goes behind every claim
Puja Rai is a seasoned media professional with over 20 years of experience
The campaign, It's Your Right to Know, is created by PAD
Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
The campaign has been conceptualised by Famous Innovations
The company has also announced the appointment of Veerasundar V as CFO
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware
Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category...
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
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Tewari, Chief Category & Operations Officer, Modenik Lifestyle talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation, global expansion and more
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Puneeth Bekal will also lead HDFC Sky
The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep
Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds
This campaign has been created by Publicis Worldwide India
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
Pawan Jagnik joins from Britannia Industries where he dedicated over six years to managing both biscuit and cake formats
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting communication strategies for the automotive...
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...
In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee as much as the whole...
The copy accompanying the ad read, "Wife North India aa?" (Is your wife North Indian), implying that women from the north can't make rasam
In the OPPO film, Ranbir Kapoor and Konkana Sen Sharma feature as one of their most loved characters Sid and Aisha from their film 'Wake...
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Sources have confirmed with e4m that Saini will head the creative unit of the agency
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54%...
Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
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Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging
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Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
Rahul Shrivastava had moved to JioAds for two years
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
The insurer has curated a series of videos to simplify Insurance specific jargons to common people
T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Prior to this, Sharma held the role of Director - Business Strategy at the company
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Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs to be both
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
Indus, the first Indian App store, is set to go live in the next two to three months
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming...
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Luigi Mirri will retain responsibility for The Hershey Company APAC
Sanjay Adesara was associated with the company for nearly 16 years
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Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024
The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...
As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
The new ad titled 'Elevator' has been directed by Prasoon Pandey
Prior to this, Aditi Choudhury was associated with Wavemaker for nearly three years
The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first half of this year, according...
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
Most creative spots we saw between December 1 and 15
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...
The #LetGoForNew’ campaign is an ode to the annual celebration of Sankranti in Andhra Pradesh
Prior to this, Kacker was with Percept D Mark as EX-Director
Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes,...
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
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The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons...
Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row
Zaarra Khader previously led the film business and content division for Motion Content Group India
Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
Aashirvaad has roped in actor Rupali Ganguli for the campaign
The digital-first campaign is designed to span various social media platforms
The campaign promotes Lenskart’s Electro Punk eyewear
The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla
The film talks about the various benefits of its latest product, Aspire
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative...
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
Prior to this, Kandasamy was with ShareChat as National Agency Head
The Asian Paints TVC is conceptualized by Ogilvy India
Sony Sports Network launches ‘Your Home of Football’ campaign showing Kartik Aaryan’s love for the game
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Interactive Avenues’ Chennai office will service the account
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Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer...
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
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Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative propelling NIVEA's success in India
InMobi's profit too sees a huge jump of Rs 89 crore
In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...
The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML
As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership
The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back
Pockethero is live in Delhi-NCR, Jaipur, Lucknow and Chandigarh and will be launching soon in Bangalore, Mumbai, Pune, Chennai, Hyderabad and Kolkata
This marks a significant milestone in the brand's evolution, expanding its offerings to cater to the diverse palates of its customers on various joyous occasions
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health...
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY's excellence
Mandanna will be face of the RUSKIT Brand
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
Post the acquisition, the company will get equity shares both with and without voting rights
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Our pick of the best ads between November 15 and 30 by BlinkX,, Tata Play, Sharekhan, McDowell's and Joy Personal Care
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate
The campaign aims to celebrate the special moments of love between a married couple
The series aims at enabling business leaders take on change and drive their businesses into the future
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With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem
The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common...
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Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa
The campaign is titled Taazgi Bhari Pyaali Society Waali
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Jatin Sinha has been with Schbang since 2020
Nidhi Sinha joins the agency from McCann Global
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He comes from Sun Mobility
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence
Internet users had accused Zara of mocking the Palestine-Israel war in its latest campaign
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part...
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
The brand has roped in the popular Bhojpuri actor to promote Gillette Guard
The agency will closely collaborate with Angel One's Corporate Communication team to implement comprehensive strategies
The film makes the point on the role of homemakers, knowing what is best for the health of the family
Tan is a veteran of STB having 18 years of experience in the organisation in various pivotal roles
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Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
The campaign is targeted to the younger generation and will be active across all major digital and social platforms
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
Neville Suraliwala has over 15 years of experience of working with agencies
Urges Users to Switch Off their Smartphones on December 20 to Rekindle Family Bonds
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Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.
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The Campaign Features Babil Khan And Kritika Khurana
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G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
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The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke
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The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
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The former marketing director of Meta announced the development in an Instagram post
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The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
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Shenai leaves after a 11-year stint with the company
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The company disclosed the news of Ahuja's demise in an exchange filing on the BSE
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
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The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’ Results and ‘Better’ Living.
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Chauhan, who was the Chief Client Officer for South Asia and Managing Partner for North at the agency, announced his departure on LinkedIn
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He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership
The feature enables advertisers to selectively segment TV audiences and serve different ads to different households
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
The current President & CEO, Chip Bergh, is set to retire April 2024
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
Saboo worked in key marketing roles at FloBiz, Ola Cabs, Aditya Birla Fashion and Retail Limited and SAB Miller prior to this
Partnership reflects brand’s messaging of long-lasting bonds and strength
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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The Brand Film is based upon how Fujifilm Multifunction Printers will help various segments of the society through its technology
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
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The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy
The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range
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Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement
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In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space
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Strategic move aligns with company's shift from family business to corporate model
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Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role
The brand has collaborated with Malaika Arora as its brand ambassador
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Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
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Former CEO Thanos Papangelis will now be a board member and product & innovation advisor
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At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
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With close to 40 years of experience in the fast-moving consumer goods (FMCG) industry, Anand Kripalu is the Managing Director and Global CEO of EPL...
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Kumar will be handling the P&L side of the business
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This move comes after Aalap's departure from Dentsu Creative
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Titled Apollo X Sachin- The legend strikes with an Apol 10 performance; this series offers fans a unique glimpse into Sachin's passion for cars and...
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In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...
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The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category
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With the campaign, the brand aims to empower communities living with HIV
The campaign has been conceptualised by Ogilvy South
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
Blinkit too finds a mention in the print ad
The advertising veteran breathed her last on Sunday
In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and more
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
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Nitish most recently served as the Head of Brand at fintech startup CheQ
Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets
Industry experts say that there’s no clear verdict on whether the switch could impact advertising
Mystery, authenticity and provocation: A masterclass in personal branding from the boy genius himself
The top exec also said that ABC—the flagship property of Disney— is not for sale
At the e4m Screenage Conference, the Chief Executive Officer at Cipla Health Ltd spoke about the power of digital, and how digital is empowered in...
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
The campaign, an ode to friendships, was conceptualized by DDB Mudra
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The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
As per reports, major advertisers are considering to reduce spends on Google's third-party ad network
The tech giant has agreed to pay 100 million Canadian dollars every year to news publishers in the country
The MD & CEO of Colgate Palmolive engaged in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, at the e4m Screenage Conference 2023 on the...
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories...
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A...
Key speakers of the conference are Jayen Mehta, Sudhanshu Pokhriyal, Ayush Gupta, Anoop Manohar and Raj Rishi Singh among others
Madison is the incumbent agency
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing...
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and...
In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities, not-for-profit and diverse-owned organisations
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits
The campaign encourages the audience to embark on a journey of financial security
This year, brands aim to redefine what Diwali means beyond the celebrations
Other celebs like Nandita Das, Amaan & Ayaan Ali, and Priya Malik are also part of the campaign
The online travel company, launched a new campaign aimed squarely at attracting new users to its platform by spotlighting the unique value propositions that set...
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.
Showcases the transformative impact of digital education on small businesses
The campaign is crafted by FCB India
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
The company will now take full control of the news platform, initially curated by Raghav Bahl
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a...
On King Khan's 58th birthday, we look his endorsement journey this year
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...
Punit Misra, I Venkat and Rajat Sharma also re-elected to the Board, John Brittas and Kevin Vaz join as new members
The I&B Secretary said they have already got a green signal to present it before the Cabinet
He joined the petcare company in Oct 2021
According to sources, Radio Mirchi is close second
Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google SGE and adapt their strategies...
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward to the festive season
Pillai has 26 years of industry experience
The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much...
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’,...
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
Advertising heads say that most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to...
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident that with their plans in...
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
The mandate was won following a multi-agency pitch process
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention...
Prior to joining NDTV, Upadhyay was associated with CNN News 18
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry...
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
The partnership is for a period of two years
Our pick of the best commercials between September 15 and 30
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair...
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend...
The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how...
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
The pilot for a paid subscription may be rolled out in mid or late 2024
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors,...
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and...
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'
The tribunal has given one week’s time to the parties to file written submissions, if any
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
He replaces Bhargav Dasgupta who resigned on September 21
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
The innovation will enable an easier viewing experience on mobile phones
In his last stint, Anil was Head of South Entertainment at Wavemaker
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
PAT margin decreased to 13.6% in FY 2022-23
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections...
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative...
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
PAT saw an uptick of 63%
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
This is Mohan's second stint with BYJU'S
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a...
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
Mathan joins after a 15-year stint with Mirchi
Our pick of the best creatives in honour of the 'Vignaharata'
The account will be handled by WPP OpenMind
Welde will help the company in international expansion and further forays into digital services
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
It was won after a multi-agency pitch called in Delhi
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier...
Arsiwalla was with the company for four years
DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no need to add OTT in...
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
The data will be released every Thursday
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
He has been associated with Vodafone Idea for the past five years
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India,...
The bill is likely to be addressed after next year's general elections
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
Creative spots that caught our eyes
The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Mint’s current Editor Sruthijit KK will join The Economic Times
India’s top digital news publishers gear up to safeguard their intellectual property
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
The partnership marks the pharmaceutical company’s entry into alternative content formats
Some best moment marketing posts from the usual players of the brandverse
Malhotra was earlier with Unacademy
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
The campaign has been designed by Lowe Lintas
Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once...
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...
Shivshankar will contribute across platforms
Narang was associated with Bata India for over seven years
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Asks ratings body why it didn’t proactively disclose the MIB order
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
Profit down 60% to Rs 33.57 crore
Francis joins MRF Tyres from GROHE where he was the CMO
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as...
Experts hopeful of growth ranging from 10% to 15%
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
The rights are for bilateral India matches on home turf for the next five years
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
The brand was previously associated with DDB Mudra
The rights are for bilateral India matches on home turf for the next five years
The collaboration is expected to bring a portfolio of Indian channels to DistroTV users in India
The regulatory body issued the consultation paper on August 8
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the...
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
The media companies will be taking part in the online auction for TV and digital rights
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be...
At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology and the vast potentialities of...
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and...
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital...
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'
Vohra headed Meta India’s SMB portfolio
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and...
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to...
The film has been conceptualized and developed by the internal creative and content team at Licious
The Guild is concerned about the expansion of Press Registrar's powers
The mandate was won following a multi-agency pitch
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
Joshee joins the agency from Wunderman Thompson
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur
The right is for 2023-2027 period
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
The earlier version of the privacy bill was withdrawn last year in August
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
She was with Diageo India for 3 years prior to this
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...
Singh was earlier PHD India’s Strategy Lead
The campaign has been conceptualised by Leo Burnett India
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
Singh moved on from NDTV in February
As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print
#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
Revenue stood at $32 billion, growing 11% YoY
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...
Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
The changes have been sought in the SAT order asking for a change of Whole Time Member in the case
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
The airlines will continue to use the mascot for its airport lounges and premium classes
The company said ad sales for Google's YouTube video service has increased 4.4%
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....
'Interim X logo goes live today,' tweeted Musk
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...
'Saran perfectly embodies the values and vision of Herby Angel,' said the company
Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a bungalow in central Delhi
The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
In his 24 years in the industry, Dutt has worked on over 400 campaigns
The company has attributed the revenue growth to an increase in advertising revenue
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Experts expect 10-15% growth in the ad revenue during the upcoming elections
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
The business will be handled from the agency’s office in Mumbai
The former cricketer features in a campaign for the fintech startup
It aims to deliver updated news and the latest developments in the tech world
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
We delve into the actor's fascinating brand endorsement journey on her birthday
His last assignment was as Business Unit Head-Appliances at Orient Electric
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
Sources say that the deal may be called off because of issues in due diligence
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
He also stated that his priority is to reverse the negative cash flow
The business will be handled by the agency’s Bengaluru unit
The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...
The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
The dentsu-owned agency will take charge from January 2024
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen...
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...
A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director...
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...
The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion
Our pick of the ads that impressed us between June 16 and 30
Shah succeeds Gaurav Anand who moves on after close to two years with the company
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of...
The campaign is created by Collective Creative Labs
The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for India
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...
Sahukar plays the king of Instapur
The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40
Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad...
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
The new app is strikingly similar to Twitter but allows for longer posts
iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July 5
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...
He will be hosting the prime time show on the channel.
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
According to sources, two news channels also bid for the spot at Rs 15 crore
In light of Razr series launch, Ranjan, Head of Marketing at Motorola - Asia Pacific, speaks about disrupting markets, changing advertising strategies and working closely...
Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics report
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee
A source privy to the development has confirmed the news to exchange4media
The platform will be linked to users' Instagram accounts
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal
The campaign #PrescriptionForHappiness has been launched for National Doctor's Day
The TVC promotes the new OPPO Reno10 Series smartphones
The channel is led by senior journalist Shamsher Singh
The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...
The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo
The new ad film shows cattle approaching court to demand for better quality feed
ODN will build e-commerce creatives and content including brand collaterals, A+ content, infographics, catalogue shoots, etc.
The network in its notice to bourses said it won't be bidding for RBNL
The partnership will help advertisers reach out to the premium digital audience on Connected TV
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they paid for, claims a report...
The account was won following a multi-agency pitch
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...
Reports say that the bench reserved the order after hearing all the arguments
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
The duo will now be whole-time directors for three years, starting April 2023
In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...
The film showcases the convenience of video consultations with specialist doctors in just 10 minutes
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said
The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
He was associated with the brand for over 25 years
Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and bounds ever since it entered...
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
The 60-second campaign is developed by M/s Auburn Digital Solution
Cheil India has conceptualized the campaign
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
Our list of some of the best ads between June 1 and 15
Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...
Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio...
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories
He was earlier Head-Marketing Communication at Tata Projects
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification
The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
While Leo Burnett India got 3 Silver and 1 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative, EssenceMediacom and Mindshare have bagged...
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
Reports say that Ray will be taking early retirement
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content
daCunha conceived the Amul 'Utterly Butterly' campaign in 1966
Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing at present
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Mohit Jain is COO (Publishing) and Executive Director
Forms multi-stakeholder task force along with DoCA to examine these issues
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...
After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that the tech giant should divest...
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
Lara Brownlow, Head of Channel Sales APAC, and Gielke Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it...
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them...
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...
The TVC is set to premiere during the 2023 ICC World Test Championship
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
Aiyar was associated with the national broadcaster for over 30 years
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his idea of creativity, his judging...
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
The team jersey will be available in three different price points to increase accessibility for all fans
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between...
Wavemaker’s Delhi office will continue to service the media mandate
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...
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The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
She was associated with the network for over five years
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories...
By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...
Evrenos joined Wavemaker in September 2021
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
Prior to this, he was associated with Samsung for over eight years
The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%
Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans...
During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...
Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will...
The award ceremony will be held in July 2023
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...
Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
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This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI
NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion...
Under this association, Khan will be seen in a series of ad films
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The group won Gold for the entry titled 'Centenary Campaign'
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
The first product Shah Rukh will endorse is the realme 11 Pro Series 5G
The mandate includes TV, Print, Radio, Digital and OOH
The account will be serviced from the agency's Mumbai office
The company is expected to come up with new offerings in FY24
The employees affected are in marketing, site security, content strategy and corporate communications, as per reports
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say...
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
The company aims to provide mentoring for founders, CEOs and company boards to help turbo charge their business growth
The network is expected to contest that it did not have the opportunity to present its arguments
Dobhal is currently the COO of the company
Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
The exchanges have been asked to issue no-objection certificates before the next hearing on June 16
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets...
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?
The account size is over Rs 100 crore
CNN has also made additional key changes to CNNIC’s executive leadership team
The account was won post a multi-agency pitch
The process has been set in motion, a media report says
The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping up with the digital disruption
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
The group has released a statement internally to its key management saying speculations about the split in the business are incorrect
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
The OTT platform launched its $7 per month tier with ads in November 22
Kenichiro Yoshida made the revelation during an annual meeting
Leo Burnett India and DDB Mudra Group won gold metals
Ad revenue from the company’s print business grew 8% at Rs 269 cr
The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
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Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach and visibility.
He has been with the company for 4.5 years
Network’s net profit for the quarter declined by 85% to Rs 5.38 crore
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
Smita Jatia has been appointed Vice Chairperson
The programme addresses local issues and has a high relevance across age groups, note experts
Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and more
Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance to win at the festival...
Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
The association with the sportsman will help amplify the message of quality sleep to a wider audience
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
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The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast auctions
Das was previously the General Manager of Prestige at Pernod Ricard India
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad...
We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year
Interested users need to join a waitlist on Bard’s official website
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....
Karthik has been with PUMA since 2006
Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul on May 16
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
The new version has been called Search Generative Experience
The new version has been called Search Generative Experience
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by...
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Sources say he might start a sports start-up
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year...
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...
She was Sr. CD at Cheil India previously
The two have starred in a four-film campaign for the new beverage brand
Some of the best coronation-themed creatives from across the world
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture...
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better...
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The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
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Prasar Bharati CEO Gaurav Dwivedi has said in an internal order that the decision was taken earlier but is being operationalised now
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The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions this year, speaks to e4m...
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The Union minister was speaking at FICCI Frames 2023 conference
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Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in...
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Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general...
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Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer...
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Nath was previously with Swiggy as Head of Brand Marketing
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Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
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^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a...
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming brands to reach specific demographics...
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16 new categories and 70 new brands advertised in 35 matches of IPL this season
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FCB India has been handling the account since 2019
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Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
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In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
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Our pick of some of the best Eid and Ramadan campaigns from around the world
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The layoffs will be done in multiple rounds, as per industry sources
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Vaz has quit as Disney Star’s Head – Network Entertainment Channels
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Five agencies are believed to be participating in the pitch
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'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
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The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social...
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Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and a lot needs to change
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Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
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Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said
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The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex
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Our two cents on the latest Lay's ad for the IPL season
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The next hearing in the case is on April 25
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The company's profit was Rs 20 crore
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The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes a BCCI official
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In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure...
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Menon comes with over 3 decades of experience across family-owned businesses and global corporations
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The paper will be priced at Rs 5 and will have 14 pages
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Rajesh Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for...
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The partnership between brands and celebrities is a win-win for both, say experts,
He joins from Pidilite Industries where he was Chief Marketing Officer
Yagnik was with Sony Pictures Networks India for nearly 9 years
The company to be named X.AI
Mehta takes over from Dalveer Singh who has stepped down
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Singh joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
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The association is aimed at growing the brand’s connect with customers globally
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The collaboration comes as moneyview scales its presence across the country
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A single-judge bench reiterated that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
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Chopra joined the company in March 2014
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Kundu was the GM: Brand Relations, Marketing & Customer Acquisition at the British cosmetics and skincare brand The Body Shop
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Apte will head the company's global operations for the farm equipment sector and two-wheeler business
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The campaign talks of reimagining the classic saree
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Here is our roundup of the most interesting ad campaigns so far for the tournament
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Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more
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Brand experts claim that the Bournvita controversy has prompted influencers to prioritize their followers' loyalty, fostering a more community-oriented creator economy
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OMG's APAC CEO Tony Harradine discusses team expectations, APAC's significant role in recent business wins, and additional topic
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
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Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
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The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency
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Viacom18 has allotted shares to Uday Shankar-James Murdoch’s Bodhi Tree Systems and RIL group entities as consideration for the scheme of merger
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Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the...
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The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
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The account will continue to be led out of the agency’s Bengaluru office
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TV rating for IPL 2023 up 25 per cent from last year: BARC
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Both join former Twitter India Head Manish Maheshwari in leading the platform
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The ad is aimed to inspire viewers to elevate the ‘everyday look’
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The fantasy gaming firm’s ad with Virat Kohli is not convincing enough, say industry experts
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Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven...
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Jyoti Deshpande, President - RIL Media and Content Business, says the idea is to venture into language and make local cinema mainstream
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Twitter had earlier set the last date on April 1
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The food delivery platform has released two TVCs to communicate the special offers and discounts for the ongoing cricket season
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He will drive the company's strategic initiatives, expanding its customer base, and growing its brand presence in India
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Tandon is currently General Manager-Impact at Lallantop
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Among the list of eminent speakers from across the globe is a Singaporean virtual influencer Rae
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Highly placed sources at L'Oréal India have confirmed the development to e4m
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The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in...
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Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible
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The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
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Gandhi stepped down as MX Player’s COO in March
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Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike in their transacting users as...
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Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
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A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
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Apte joined the company in August 2020
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Kapoor was earlier with Perfetti Van Melle
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According to TAM advertising report on IPL 16, the eCommerce-gaming category is the top spender as last year
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Speculations over Times Group's split have been rife for quite some time but the management has so far not put them to rest
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla...
One of the media reports claims that the account was won following a multi-agency pitch
Ravi has over three decades of experience in technology innovation and business leadership
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The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios
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Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally
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The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
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Early this week, a single-judge bench said AIDCF had failed to establish illegality in the New Tariff Order
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Mind and machine shouldn’t be an either-or in the context of creativity. The best ideas come from the crossroads of creativity, technology and humanity, states...
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Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy,...
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e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
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Indian sports industry surpasses Rs 14,000 crore in spends
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Prior to joining Sochcast, Srivatsa collaborated with companies, including MicroMentor, VIZIO, Hinge Dating, Alto Pharmacy, Intercom and Gong
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The Chief Creative Officer at Ogilvy spoke to e4m about Cadbury's #CheersForAllSports campaign, the concept, its timing and much more
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Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was...
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Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
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As per reports citing DPIIT data, over Rs 1,524 crore went to films and advertisements sub-category, while radio got Rs 10.3 crore
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The existing shareholders of Haldiram Snacks and Haldiram Foods have acquired a 56% and a 44% stake, respectively, in the new company Haldiram Snacks Food
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related...
Content creators Prableen Kaur Bhomrah, Ishani Mitra, Palak Sheth Ghose and Chandni Bhabhda feature in the first leg of the campaign
The film is created by Lowe Lintas
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and...
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
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The account size is believed to be between Rs 100 cr and Rs 150 cr
Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
The three Indians are among the first list speakers at the prestigious award ceremony
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have...
At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful storytelling with agile marketing’
At Pitch CMO Summit Mumbai, experts discuss ‘The Playbook for Building Agile Brands’
At Pitch CMO Summit Mumbai, experts discussed how having a swift-footed approach can help brands across categories to keep pace with shifting consumer needs
The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and technology for brand building
At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in...
At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media
The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet
At the Pitch CMO Summit, Palicha, co-founder and CEO, Zepto, spoke about how the grocery platform went from making zero rupees to raking in thousands...
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At the Pitch CMO Summit, Nishant S Gupta, Head of Revenue, TorcAI & Madhu Sudan, Executive Director, New Business, TorcAI, spoke on the ‘many industry-firsts...
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Dhamija, Founder & CEO of Convosight, spoke at the Pitch CMO Summit, expounding upon the importance of tapping into online communities for insights
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Mathur previously helmed marketing at Kellogg India
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At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need...
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At the Pitch CMO Summit Mumbai, Gaurav Anand, Chief Digital and Marketing Officer, L’Oréal India, spoke on ‘The Future of Marketing with Consumer Data’
Divya Karani will be transitioning off the media business to pursue personal interests
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Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
The summit will be followed by Pitch Best CMO Awards 2023 to celebrate the stars of marketing in India
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Bandyopadhyay was elevated to this role in September last year
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Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the...
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Prasar Bharati collected Rs 116.9 crore from the sale of seven slots
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Prior to this, he was the Country Manager and COO of B4U Network
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The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating ‘priceless’ experiences, and catering to...
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At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever
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The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
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With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry observers
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The account will be managed out of the Mumbai office
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Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers
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The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros Discovery not renewing its content...
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Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
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The appointment will be effective from June 27, 2023
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Mathur has been with the network since January 2021
Gulati is the former President of the Business Policy and Strategy Division at the Academy of Management
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'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy...
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Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free...
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The funds raised will be used to expand the brand’s offline presence, improve product manufacturing, expand research and development
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Singh most recently served as India GM and Global Marketing Head for Moca Technology Limited
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With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands...
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The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride
As CEO-South Asia, Razdan will be driving growth opportunities and creating a new value ecosystem for clients with consumers at the centre
Goel was earlier Director of Marketing at Amazon
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The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
Razdan joins dentsu from KPMG where he is a Senior Partner
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee have been powerful brand names...
Siddarth Kasturi, Senior Growth Manager, Admattic, was speaking on the topic ‘Performance Branding: A Paradigm Shift’ at the e4m Indian Brand Conclave
The Brand Custodian of Tata Sons spoke at e4m India Brand Conclave about Tata Sons’ philosophy and why people still resonate with the group
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
At the e4m India Brand Conclave 2023, Rishabh Shekhar, Co-founder & Chief Operating Officer, Pepper Content delivered a session on ‘The Power of Human +...
In his keynote address at the e4m India Brand Conclave, Khasgiwala, Group Chief Operations Controller, Reliance Retail speaks about the future of brand building
At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for a brand to replicate Nerolac's...
At e4m India Brand Conclave, Burman, Chairman of Dabur India, talked about the company's expansion strategy, future plans and more
Mathur joined the company in 2017 after close to 15 years with HUL
The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report
Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for...
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for FY 2021-22
Broadcasters to resume signals today. Case in Kerala HC will, however, continue
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Users are now likely to be able to choose their apps from Playstore
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As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
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During the earnings call, HT Media Group CFO Gupta also expressed his optimism about profitability in the coming quarters and newsprint prices coming down gradually
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In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
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Sources in the industry say one of the major cable operators of Kerala signed the subscriber agreement on February 22 while others are still waiting...
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Viacom18 plans massive consumer engagement through chats with commentators, and KBC-like quizzes during live; VR glasses for GenZ & media cables for Bharat launched
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Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match, which on average requires at...
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The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m
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Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
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At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities of digital and TV...
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Mohan is a long-term deputy of Wojcicki and was always considered a frontrunner for the post
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Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an...
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The notice has been sent to AIDCF members who have decided not to raise channel pricing till a case in this regard is being heard...
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The agency will handle multiple brands of the company
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Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of...
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At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the network will be airing IPL...
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The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023
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At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide about choosing between TV and...
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At the unveiling of Pitch Madison Advertising Report 2023, Avinash Pandey, CEO of ABP Network said as long as people are interested in consuming news,...
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The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times...
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Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
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The company's circulation revenue grew by 18% to Rs 60 crore from Rs 50 crore in Q3FY22
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The company has informed BSE that they have considered Ojha’s candidature and advised the management to file necessary application with the MIB for obtaining prior...
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The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
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With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
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Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
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Nicola Mendelsohn to be the new head of global business group
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Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
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Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
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Company’s advertising revenue decreased by 15.63% to Rs 1063.8 crore
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During ZEEL’s Q3 FY23 earnings call, Puneet Goenka, MD & CEO Goenka said they remain cautiously optimistic on the near term advertising revenue outlook
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With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
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Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the...
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The moppet with a brush fomented the transformation of the paint industry in India
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As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector...
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As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH...
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Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
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Kohli was earlier Vice President of Brand Strategy
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In her last role, Bhawal was the VP of Marketing at HT Media
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Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
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Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive...
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Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
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During the Q3FY23 earnings call, Agarwal, DB Corp’s Non-Executive Director, shared that advertisers across the board are choosing Print for satisfactory returns on ad spends
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The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
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Disney+ Hotstar subscriber count falls by 3.8 million over previous quarter
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It leads to consumers spending more time on the platform, thus boosting engagement and ultimately attracting brand collaborations
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Richa will be the strategy lead on Wunderman Thompson India's Unilever brands
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Ramachandran was till recently Managing Director at Accenture
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Pizza Hut India's Neha joins global team, will move to Dallas
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As per reports, the minister informed the Lok Sabha that PIB had tackled over 1,100 cases of fake news
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AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
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Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
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Sushant Sreeram to transition to the role of Country Director, India
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Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
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Singh, Vice President - Marketing -Domestic & IB at Tata Motors, speaks about the company’s latest campaign and their marketing strategy
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Bard, which is based on Language Model for Dialogue Applications (LaMDA), was test released earlier than expected in direct response to ChatGPT
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The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise
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As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within...
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Avinash Kaul, Managing Director, AETN18 and CEO - Broadcast for Network18, shares insights about the channel’s top ranking, BARC ratings and much more
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Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers...
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Purkayastha joins the agency from Dentsu Creative where he last served as an Executive Vice-President
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The company has sent out a YouTube invite, indicating plans to strengthen Search and Map, possibly by incorporating the AI chatbot
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Das was earlier Vice President at Mindshare
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Foster, the Co-Founder of Reebok, looks back at the footwear brand's long and eventful journey
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Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a...
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Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M...
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Kovoor joins Wavemaker after an 8 year long stint with Ogilvy
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Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners...
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The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
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Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than...
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Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
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Q3 Revenue Up 3.4% at Rs 3,043 Crore; 5.7% Growth in Constant Currency
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As per the report, digital ad spends are expected to reach 40% share this year
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Prasar Bharati has been allotted Rs 2,808.36 crore
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Seth, Director-Marketing, Dolby India, spoke about the brand's recent campaign, teaming up with like-minded partners, marketing strategies and more
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The incumbent agency handling the account was BBH
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Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
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Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are...
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The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any, in legal, administrative, and licensing...
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The order comes into effect on March 1, 2023
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
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He replaces Alan Jope who will retire from the company at the end of 2023
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital...
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
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Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will...
The campaign talks of the importance of positive health behaviour
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The campaign has been curated by Wunderman Thompson Kolkata
How the co-op created a long-lasting legacy with its buck-toothed superstar
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Interested parties are required to pay a fee of Rs 1 lakh
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Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
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Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star...
The campaigns this year dialled up creativity and patriotic fervour
At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and...
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
Motion Content Group will be producing 10 feature films this year, says Padmanabhan, President - Investments, Trading, and Partnerships, GroupM - India
Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah
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Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns...
BCCI set for Rs 4,000 crore gain after raking in Rs 951 crore from media rights sale
This will be Jain’s second stint with Zee
Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference
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The association has requested the government to withdraw the amendment
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As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'
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Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through...
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Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising...
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The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
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Industry experts suggest greater use of social media, content platforms and technology this year
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At e4m Pride of India Brands: The Best of North conference, Co-Founder, Chairperson and COO Upasana Taku shared MobiKwiK’s journey with Mona Jain, Chief Revenue...
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According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
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The company’s advertising revenue grew 57.09% to Rs 10495.51 crore
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The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
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The much-awaited fest of creativity attracts advertising, marketing and media industry professionals from across the country
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The apex court has asked Google to come up with an explanation on the same by Wednesday
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Arvind RP, Marketing Director, McDonald’s India West and South, speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
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Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential...
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Each match has been valued at Rs 7.09 crore
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Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign, 'Meta presents Special Award for creator marketing' was awarded to Mondelez, Wavemaker, and...
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The actor started his ad journey in 2005 as a little-known model for a hotel brand
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Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
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A total of 11400 brands advertised on news TV in the year, according to TAM report
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According to Data.ai’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year
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With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for...
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The campaign has been curated by L&K Saatchi & Saatchi
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When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
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Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children
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The company saw more than a 39% increase in revenue from Rs 7,394 cr to Rs 5,311.5 cr
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On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not...
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Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a...
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Varghese recently stepped down as the Chief Commercial Officer of ShareChat
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As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
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Mohan will reportedly be in office till January 15
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Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle
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Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
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From Burger King's 'ambush marketing' ad to Zomato's controversial spot, Hrithik has had an eventful year of endorsements
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Saurabh Nath, Head of Brand Marketing, Swiggy, shares the insight behind the brand’s new campaign ‘Plate Date’
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Sodhi put in his papers on Jan 9
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The app is expected to sell inventory, not on impressions but as 10-second slots, the way it is sold on TV
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As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022...
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Prior to Bharat24, Singh was Managing Editor of ZEE Hindustan
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The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
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Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
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Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
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Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
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The actor has had an eventful brand journey with a fair share of controversies
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The campaign has been conceptualised and created by CreativelandAsia
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The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
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The ad showcases the couple enjoying a playful conversation
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Pedersen lost his battle to cancer on January 4
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As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
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In today’s Epilogue 2022 series, Sharma, the MD of Ruder Finn India, says that the youth of today make up in leadership what they lack...
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She will report to Rob Gilby, CEO of APAC
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Goswami was earlier the Marketing Head at Gaana
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Bids to construct the film city spread over 1,000 acres will be closed on Jan 7
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The latest TV spot for the eyewear brand has been conceptualised by Tanmay Bhat and co.
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Rai, the Chairman, MD and Editor-in-Chief of Bharat Express, tells us about the inception of the soon-to-be-launched news channel, its business strategy and more
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Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for...
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Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well as optimize video searches
In the newly created role, Deshpande will be looking after brand communication, retail business and CSR
Pant was earlier President - East Asia & Japan Zone
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He takes over from Nikhil Sahni who will be assuming a new regional role
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Netflix has joined the collaboration with an OOH campaign
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Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
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The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over...
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MIB’s Broadcasting Infrastructure and Network Development scheme also includes development of high-quality content and upgradation of capacity of the DTH platform
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The Kerala High Court is likely to hear the petition this week
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Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising of newsprint prices to help...
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Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
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Prior to this, Katyal was Business Head at Twitter India
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The total number of registered MSOs now stands at 1,748
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The additional price is to match the money paid to buy out stake of founders
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Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
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Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
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From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
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The marathon will be flagged off from CSMT on January 15
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The online gaming companies will have to comply to IT rules and go for mandatory verification
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DNF to give impetus for online news platform
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The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21
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Patidar was one of the first few employees of Zomato
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Singh was previously Country Manager at Josh
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Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH...
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With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities...
Gopala Krishnan CS has been promoted to Chief Manufacturing Officer
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Hola was previously with Oyo as SVP Global Brands
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The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
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He passed away in Mumbai on Sunday
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This was Simha’s second stint with the company
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Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
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Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
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We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
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Slapped with hefty penalties by CCI, Google braces up for a tough time ahead in India in 2023 despite record growth
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Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 25 years in business, shares insights around adopting a fresh marketing approach,...
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The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands
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Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during...
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We look back at campaigns that were appreciated on various fronts this year
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From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
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Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
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Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
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Media reports say that he is set to leave the company in January 2023
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A recap of the significant people movements in the creative and marketing sphere
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It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
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Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
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Sonali Malaviya named Chief Strategy & Transformation Officer
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As the year comes to an end, we look back at some of the key people movements in the tech universe
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Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing consumer behaviour
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The actor features in the final episode of Asian Paints Where The Heart Is Season 6
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The parliamentary standing committee on finance presented a 70-page report highlighting how tech giants have certain advantages that tilt the market in their favour
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Elon Musk has tweeted that the new feature will let users see how many times a tweet has been viewed
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The cricketing body has reportedly asked both sponsors to stay on board till March 31, 2023
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Here's our pick for the most creative spots between December 1st and 15th
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While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
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The players’ auction for IPL 2023 is slated to be held in Kochi today
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YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry heads
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Hansa lists the top four trends that ruled in 2022
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A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
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Chandrika Jain, Director- Marketing, Lenovo India, shares interesting insights into Lenovo's 'human-centred innovation' campaign
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Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
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Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to...
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While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20...
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Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
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The banter was staged by the brand to create intrigue and to engage Sharma's active fanbase on social media
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Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for...
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Sivan, Head of Marketing, Cargill’s Oil Business in India, talks about the new campaign for Gemini Oil, the brand’s journey since its inception and more
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The value of the IPL ecosystem has grown 75% in dollar terms since 2020, said a news daily on the basis of a report by...
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The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period
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Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in...
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Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
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Prior to this, Joshi was with Wunderman Thompson as Vice President and Senior Creative Director
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With VCPL claiming 5,330,792 equity shares, Adani Group's total shareholding has now increased to 37.45%
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Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
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With top broadcasters revising pricing and publishing their RIOs, the cable industry now fears that the changes will entail loss of subscribers to OTT and...
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The broadcaster deferred the launch of these channels in December last year
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In a letter to BARC CEO Nakul Chopra, Avinash Pandey, President of NBDA, contended that the ratings agency's four-week rolling data methodology has been ineffective
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Industry observers note that large advertisers have started investing in other platforms, and tech biggies like Google and Meta are feeling the pinch
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Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
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Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more
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The ad is a part of the brand's #ShuddhAurSaccha campaign
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The campaign has been conceived by Wondrlab
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A news report says that ZEE, Culver Max Entertainment and Sun TV Network have increased their a la carte and bouquet rates, and have filed...
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Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
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The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users...
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Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on...
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Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
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It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part...
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The partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love - something we could all do...
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The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
The process is to be tentatively held on December 19, 2022
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes on what makes voice tech...
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As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY;...
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
All big players, including Viacom18, Disney Star, Sony and Zee, Amazon Prime Video and Jio Cinema, will try their luck, say experts
8 artists will come together in this musical venture - Guru Randhawa, Armaan Malik, Arjun Kanungo, Shalmali Kholgade & OAFF, that will air on MTV...
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In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class
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The sponsorship deal may last only till March 2023
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Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his plans to move on after...
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In November, DD Free Dish had said that the channels will be available on the platform from December
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Rohit Jawa and Priya Nair are the frontrunners for the post, claims a media report
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The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
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e4m spoke to some of the top marketers in the country, asking how they would remember this year
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Raman was previously with Snap Inc where he was the Vertical Lead
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With Truecaller Business Solutions, BluSmart has increased its calling efficiency to 82%, making communication more seamless
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While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs...
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Industry watchers dissect the controversial mock ad by Vim
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As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to...
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The samples have to be submitted by the end of this week, officials from leading news channels have told e4m
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Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC...
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The campaign celebrates the grandeur and glamour of Indian weddings
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In his role he will be responsible for managing all digital properties from growth perspective for IDPL business
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Here's our roundup of the most memorable campaigns between November 16 and 30
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Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more
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With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and streamers for quality engagement, say...
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Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry...
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As Mindshare celebrates its 25th anniversary, APAC CEO Helen McRae and South Asia CEO Amin Lakhani share the agency’s journey as well as the plans...
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Subscribers can also avail themselves of 1080p video uploads, reader mode and blue checkmark features
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Industry players say there is great potential in utilising smart keyboards for marketing provided it stays non-intrusive and doesn’t invade privacy
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The meter count currently stands at 50,000
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The MIB last month issued an order making it compulsory
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Leading D2C brands didn’t advertise on TV for months barring the IPL season
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Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, has invested an undisclosed amount in the media start-up’s first round of funding
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As per reports, Twitter representative is likely to rope in content moderators
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OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps...
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He joins from Coupang where he was the Head of International Marketing
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Fiber internet connectivity, which empowers connected TV, is currently severely limited in India, standing at 12-14 million homes
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Sharma was associated with the network for over 17 years
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His previous role at Wavemaker was National Director, Partnerships (Content, Tech, Gaming and Sports)
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At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per...
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The search giant was questioned by MIB over online betting ads that were still allegedly running on YouTube and Google despite a government advisory issued...
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Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
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A letter has been sent to the search giant by the MIB in this regard, according to media reports
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The IBDF has written to the government asking it to either delete the stipulation or provide subsidies and tax incentives to broadcasters airing content of...
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As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
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Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report
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Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
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Dudeja will report to Vice Chairman and CEO Joemon Thaliath
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Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
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According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent
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He will report to CEO Ketan Desai
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The Editorial Director & Editor-in-Chief of Times Now during a roundtable spoke about the channel’s performance, channels pulling out of BARC and much more
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The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more
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As per BSE data, the open offer garnered a subscription of 53,27,989 equity shares
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Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
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Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
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Ahmed has been associated with HDFC Bank for close to eight years.
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Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges...
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Paul has stepped down from her role as Vice President at the news network, according to sources
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The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape...
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Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
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The launch will be preceded by the second edition of the e4m Influencer Conference 2022
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At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an address on ‘Meet The Screenagers’
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Among other things, the draft proposes that firms use consumer data only for the original intended purpose
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To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi
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At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for...
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While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers over the last 3 years...
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Beanly has been founded by Rahul Jain and Samayesh Khanna
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Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
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The regulator has said the inclusion of popular channels in bouquets would give consumers a fair balance of choice of channels
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Roy comes from TCM Sports
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Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand...
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At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
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At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
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Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the...
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Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
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The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020
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Kaushik succeeds Amit Jain who has decided to retire this year-end
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To be held on 29th November, 2022, from 10am onwards at Radisson Blu Plaza, Delhi
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Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the...
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Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
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Khambatta passed away on Saturday, 19th November
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According to the company statement, Iger will be 'more uniquely suited' to lead the company during its crisis period, following falling stocks and lacklustre earnings...
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The campaign has been curated by Creativeland Asia
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The brand has unveiled a TVC - Din Khatam, Fantasy Shuru – for the same
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The campaign is titled ‘shaadi ka khayal’
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To be held on November 29, 2022 from 10 am at the Radisson Blu Plaza, Delhi
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Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
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Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad...
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Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
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Prior to this, Biyani was Senior VP & CFO of Times OOH
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Gupta, Group CFO, HT Media, said the company's operating revenue rose 10% to Rs 344 cr
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
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The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
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Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing...
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Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as...
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Jain set up Sportskeeda in 2009
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Devanathan will take charge on January 1
Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained...
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
Brands are going to pause and play the wait-and-watch game going forward, say industry experts
Aggarwal is believed to take up a similar role at the South Korean company
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and...
At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can successfully connect consumers, customers, and...
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Prior to this, Joshi spent more than three years as the Executive Director of Wonder Cement
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Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why...
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The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
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On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
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At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
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Kapoor departs after being with the company for six years
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It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best...
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Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability
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Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total revenue projections of...
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The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes
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The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative
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The ad is a part of the brand's new campaign #BahaanoKeSideEffects
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Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
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Print ad revenue increased 10% to Rs 254 crore from Rs 232 crore
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Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
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Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
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He has worked for Informist Media, Cogencis Information Services and The Economic Times in the past
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From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
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Executive President Nandan Srinath will also be moving out
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Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more
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Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control
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Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would...
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The campaign highlights the brand’s approach towards language proficiency test
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While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand
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At the Q2FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that the impact of correction should be visible from the Q4 of FY23
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Previously, Khetan was with Reckitt where he last served as VP (marketing)
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Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
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Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the...
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Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
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Dhawan will spearhead the network’s broadcast ad revenue operations and drive monetization strategy for new and entertainment channels apart from branded content
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MeitY has reportedly pushed for a three-member grievance appellate committee
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The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
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Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like
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Apart from CEO Agarwal, Twitter CFO Ned Segal and Head of Legal Policy Vijaya Gadde have also exited after the $44 billion Twitter deal was...
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As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications
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The MIB requested the audit after it suspected discrepancies in the revenue calculations of DTH providers
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Industry watchers let us in on the creative trends that worked for brands this Diwali
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Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
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Overall, the company recorded a growth of 10.3%
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The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue
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As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels Zee Classic and Zee Action
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The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK
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Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
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Current APAC CEO Christophe Cambournac moves to global role
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The global creative network has also appointed Iván Czwan Altobelli as Global Chief People Officer; Julie Scelzo as Global Clients Chief Creative Officer and Jon...
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This is the second such penalty imposed on the internet giant in a week
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We pick out the campaigns that have stood out among the clutter of festive ads
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The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
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The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka
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Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic...
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Manish Agarwal has stepped down as CEO to pursue an entrepreneurial journey
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Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision for the newly launched IRTH...
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Singh was earlier Executive Vice President, Media, at Isobar India
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The regulator said Google’s business was found to be driven by the ultimate intent of increasing users on its platforms so that they interact with...
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Industry leaders say they are confident of making record sales; go all out with promotions and offers
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the...
The ‘Festival of Change’ is a pan India campaign
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The account was won after a multi-agency pitch
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Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
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Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
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Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m...
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Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies &...
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The streaming giant’s total subscriber count now stands at 223.1 million
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The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
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In its quarterly earnings release, the company said the economic sentiment remained weak during the quarter due to high inflation posing a challenge for companies,...
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Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the...
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Aparna Purohit, Anupriya Acharya, Prabha Narasimhan, Divya Karani among the other toppers in the list this year
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Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
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He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondel?z International
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The company has recently forayed into the handbag category and has launched a 30-second ad by Wieden+Kennedy
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He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit
The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297...
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Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers
Chandrasekharan will oversee development of feature films and web series in southern languages
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the...
He will be operating out of the Mumbai office
Digital exclusive audience limited to 12 million only, providing barely 1% incremental over the TV universe
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly...
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Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
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The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say...
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A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
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Sharma has been leading Twitter Next in India since 2017
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Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
The news comes close on the heels of co-founder Rohit Raj's resignation
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Nag's last stint was with BMW India
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Boke was head of Customer & Shopper Marketing -- Food and Beverages
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Viewers will also have access to other curated content around the tournament
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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
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He will oversee business strategy and revenue growth for India across all Meta platforms
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The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during the IPL and ICC media...
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In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will...
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Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able...
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The campaign is titled ‘Never Stop: Innovating for a healthier world’
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We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as...
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With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite...
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Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
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While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
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The account will be serviced by Mirum’s Mumbai office
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Launches campaign with the actor in double role
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Nitin would be based out of Mumbai and report to Oindrila Roy, Managing Director, Publicis Worldwide India
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The film series has been conceptualised by FoxyMoron
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The digital campaign addresses the challenges faced by students while studying
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Ashish Anand, currently General Manager, Zonal Head (North & East) has been appointed as Director Dealer Network Development, Customer Quality and Training
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The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power...
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Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the...
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TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads
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Odd was most recently associated with the WPP network
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Krishnan replaces Ravpreet Ganesh who is now moving on from the Groupe
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The account will be serviced from the agency’s Mumbai office
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Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is...
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The campaign showcases real-life inspiring stories of five influencers
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Cothas and Levista have built a legacy of coffee marketing in the southern region of India
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Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
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While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page
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The service is called Discovery Commerce
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With this deal, Pepperfry will foray into commercial fit-out projects in retail, banking and HORECA (hotel, restaurant and cafe) segments
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With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate SOV in their categories during...
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The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or on-air advertisers
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With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the...
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Sivanandan joins after a 14-year stint at Google and will take up his new role in October
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow...
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
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At the Q1FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that they are hopeful that the print sector should be reaching a satisfactory...
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The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
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Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to...
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Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand...
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The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
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During the Q1 earnings call, Gupta shared that print business ad revenue stood at Rs 240 crore
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Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
The mandate will be handled by the agency’s Bengaluru office
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
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The double-digit revenue jump was driven by an increase in ad and movie business revenues
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The average monthly revenue per paid subscriber increased from $0.78 to $1.20 due to higher per-subscriber advertising revenue, the company said
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The creative concepts and screenplays for the campaign have been written by DDB Mudra
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The company said revenue growth was driven mainly by 170.5% growth in radio and 107.8% in solutions as compared to Q1FY22
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We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV...
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The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle
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Net profit was up 6.13% to Rs 35.05 crore
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The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well
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Pandey, Ogilvy’s Chairman-Global Creative and Executive Chairman-India, completes 40 years at the agency. exchange4media spoke to him to understand his creative journey, and many other...
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The #PyaarkameethaBandhan campaign is planned as a mix of online and offline activities
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The TVC features brand ambassador and investor Shraddha Kapoor
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Ad revenue from Print has increased 82%
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Gupta, who has been with SPN since 2002, was in an advisory role since July last year
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The gaming application was removed from Google Play Store and Apple App Store on July 28
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Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands...
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Publishers’ revenue too may take a hit, say industry experts
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The agency will look after Tata Power’s all business clusters, including generation, transmission & distribution
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Giri joins Salesforce India after an 8.5-year stint with cloud computing company VMware
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As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
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Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global...
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Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they...
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The Glitch will be responsible for re-imagining OLX Autos online presence
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With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent
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#SearchNahiResearchKiSuno is a multi-lingual campaign
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Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in 2020-21 and 2021-22
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Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
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The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
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Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to...
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The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office
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The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams
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Rajiv Khandekar has been elevated as EVP – News & Production, ABP News & ABP Majha
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Rao was with GroupM for more than three years
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With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India &...
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The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C...
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With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe
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Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for...
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This, the tech giant said, is a growth of 2.7X in six months
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Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in...
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The total active subscriber base of the pay DTH sector fell to 66.92 million in the JFM quarter compared to 68.52 million in the OND...
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Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and reach of the event
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The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace...
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The company already has a strong presence in the US, Europe and China markets
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During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is...
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Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
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The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
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Net profit was Rs 21 crore
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The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
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In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the...
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Industry insiders say the question of bots is as relevant on other social platforms as it is on Twitter and marketers know that everybody is...
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The agency will bring a fresh set of ideas to achieve the brand objective of achieving better engagement across their B2B and B2C channels
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‘The Times of a Better India’ campaign is created by Wunderman Thompson India
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The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
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According to a source, the company is scouting for a replacement for Shah
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While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at Rs 19.25 crore and Rs...
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Speaking to analysts during the Q2 earnings call, the Chief Operating Officer & Chief Product Officer said ad revenue will be a small part of...
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Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
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Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say,...
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House of Veda is an ayurveda-based products company
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The move is aimed at improving the proliferation of community radios in the country
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In its sector report card, the watchdog has looked into a total of 4,184 ads across Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and...
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Punit Bhatt, Assistant General Manager of Skoda India, recalls his favourite cricketing moments and his expectations from the upcoming T20 World Cup
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In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better...
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Industry experts say smart and relevant marketing can help Uber get over the controversy
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The show had 1.6 million total views on YouTube till the filing of this report
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The regulatory authority has initiated a consultation process on the matter
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Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption...
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While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted
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Prior to joining pladis, Dutta was with Mars Wrigley
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The new measurement methodologies enable assessment of ad-based carbon emissions across all channels and markets
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Kumar moved out of DLF three months ago
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The government has empanelled 6,703 publications in 2022-23 as on 11th July, 2022, I&B minister Anurag Thakur informed the Lok Sabha
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The social media accounts of these channels have also been blocked for violating the Information Technology Act
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Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that takes place between creators and...
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Consolidated revenue from company's subsidiary TV18 too increased 10% to Rs 1,265 crore from Rs 1,155 crore a year ago
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Gilby joins dentsu from Nielsen where he is President, APAC
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The Group CEO of Havas Group India was speaking on the launch of UK-based creative agency, Cake, in the country
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Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix bodywash
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The streaming company had predicted that it would lose 2 million customers in the quarter
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The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021
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The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more
Under the brand’s ‘Dildaar Bana De’ umbrella, the film brings back brand ambassadors Amitabh Bachchan and Pooja Hegde on-screen
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9-day drive to Himachal Pradesh organized exclusively for Tata Motors’ SUV owners
Darji will report to Pallavi Chakravarti, Creative Head - West, DDB Mudra
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This is in addition to Murphy’s role as Global CEO of Havas Health & You; Chris Hirst, who has led Havas Creative Group as Global...
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Muralikrishnan has been serving as Chief Operating Officer since 2018
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Riteish Deshmukh dons the lawyer’s coat in the comedy reality show
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Ghosh, who held the post of Director-Marketing & Business Development at Bisleri, is currently taking a break before deciding on her next move
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Ghosh, who joins the agency after six years at Taproot Dentsu, will partner with India CCO Santosh Padhi
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The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much...
The fact that only a handful of advertisers can afford to spend on the IPL will also make the going difficult for the rights owners
Prior to this, Setia was with Myntra as CXO & Head, Marketing & Social Commerce Business
Ropes in real estate expert Sarat Sinha to head it
This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0
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Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
George brings with him 14 years of experience and has worked with Enormous Brands & Grey Group
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Aimed at popularising GoMechanic’s at your door services by addressing and eliminating the hassles caused by car accidents and breakdowns
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Launched at INR 9.75 lakhs, India’s #1 SUV is all set to further its sales momentum
Venugopal joined KnowledgeHut upGrad in 2020 as Senior Vice President
Singh comes with diversified experience of over 35 years
The campaign is conceptualised by Creativeland Asia
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Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)
At Wavemaker, Rambhia was last designated as National Director and Head of Sports Business
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5...
Guest Column: Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of gated communities
As per latest reports, Twitter has asked a Delaware court to schedule a four-day trial in mid-September
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Shaadi.com’s latest ad campaign talks about the platform’s evolution by going back and narrating the first success story, says Adhish Zaveri, AVP-Marketing
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
The campaign celebrates the gesture of each person being called out by their name at Starbucks stores
Industry observers note that such advancement in tech helps brands to directly access and influence users in a real-time arena
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Our focus has changed. Hence the decision to not do IPL next year, said co-founder and CEO Gaurav Munjal
Dhar, Founder & CEO of Banijay Asia, talks about interactive reality special Ranveer Vs Wild with Bear Grylls, & more
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Net profit stands at Rs 17 crore, an increase of 6.25% from the previous fiscal
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Experts opine that the actor is bigger than a few box office blips and the masses still love him
Prior to this, Jagyasi was CRO at ZMCL
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The rap anthem stars company employees in their natural element
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The #hpvsearchkiyakya is a public awareness campaign to educate about HPV prevention
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FCB India’s Group Chairman & CEO Rohit Ohri and Kinnect CEO Rohan Mehta share their ideas of creativity, equation after the merger and what lies...
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may...
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The agency will be responsible for strategic planning and management of all PR-related activities for the brand
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Prior to this, Kapoor was with American Express as Director of Marketing
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At the recently held Pitch CMO Summit 2022, a group of expert panellists gave their insights on how data and creativity can make wonders for...
While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+...
Appoints CXOs across various verticals
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Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry lists down opportunities for brands to exercise in evolving times
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The total number of registered MSOs now stands at 1,753
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Rath is currently the CEO of Prudential Myanmar Life Insurance
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The account will be led out of the agency’s Mumbai office
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Subscription and related service revenue stood at Rs 3,982.90 crore
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Ad revenue grew 29.48% to Rs 3408.4 crore
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Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings
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Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
Ad rates for the upcoming IPL season are expected to be double, according to experts. Also, since the entry cost will be high, casual spot...
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We bring to you several exciting moments from the conference
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Gaurav Nijhawan, Shankar Iyer, Snehil Gautam, Yannick Colaco and Jai Lala discussed the partnership between data and sports at the conference
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Actress features in brand’s new ad campaign
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Chapek's contract was to get over in February
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At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to...
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Pitch CMO Summit 2022: Nachiket Deole and Gazal Bajaj deliberate on the topic ‘reimagining ad measurement in a post-cookie world’
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Official broadcaster Star Sports has roped in 9 brands for the Grand Slam
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
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Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’
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Nipun Marya, CEO, iQOO, spoke at Pitch CMO Summit 2022 on how the smartphone company leveraged data to pursue the quest for differentiation
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Mishra has been the Head of Marketing for Shemaroo since 2018
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Quora’s Chief Revenue Officer shares that the team in India is actively working towards helping brands leverage the platform's high intent and growing audience, 75%...
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The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands...
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The event will be held on June 29 from 11:30 AM at The Leela Ambience, Gurgaon
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In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
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The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)
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The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
The summit will be held on 29th June 2022 at The Leela Ambience, Gurgaon
The new first-of-its-kind offering will shed light on an advertiser’s digital carbon footprint
The Tamil Nadu Premier League, which will begin on June 23, 2022, is one of the most prestigious leagues in the state for cricket enthusiasts.
Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm
A New and Powerful 5-in-1 Platform with Offerings Across the Debt Lifecycle
The iconic actor and model will be the face of the brand for its Healthcare and Instax Business
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Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the...
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Guest Column: Mohanty, Creative Head, McCann Worldgroup, says amidst all the razzmatazz, what one really waits for is their work to be picked up, to...
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The Global CCO of Publicis Worldwide engages in an insightful conversation with e4m Editor Naziya Alvi Rahman at Cannes Lions
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In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative...
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Watch Oliver Saunders, Global Head of Addressability & DCO, Wavemaker, in conversation with Naziya Alvi Rahman
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Besides the Grand Prix, the Indian contingent bagged two Gold, five Silver and two Bronze Lions
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Rao has nearly two decades of experience of working in television, film, and digital platforms
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Will joins from RentPath
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Will joins from RentPath
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Prior to that, Bajaj was with Schneider Electric Pacific
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The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure...
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Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution...
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Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands
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In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the...
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The metal tally now stands at 10, shortlists at 57
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Dentsu Creative will be led by Fred Levron
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Vishal Parekh, CMO, Nodwin Gaming, talks about the association with game streaming and esports platforms and the marketing strategy for the upcoming BGMI Masters Series...
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Welde recently stepped down as Executive Vice President of Global Digital Transformation at Unilever
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Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
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We bring to you glimpses straight from the festival of creativity
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Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them
The total tally now stands at 7 Metals, 37 shortlists
With over 18+ years of experience, Nabila brings an established track record of success in brand building and storytelling to Aisle
Shabaash Mithu is set to hit the screens on 15th July, 2022
Encourages customers to pursue their dreams and aspirations, Highlights various loan offerings, paperless processes, quick approvals and digital services among other effective solutions
The campaign is live across the brand’s social media pages, key television channels and OTT platforms
‘Find the right customers to grow your business’ says Meesho in its latest campaign to highlight how sellers can grow their business
The agency’s role will be to create a strategic framework to increase brand recognition and awareness
Bhumi Pednekar reinstates how Vitamin C Face Wash with active Vitamin C with no harsh chemicals can be your go to partner
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The conference will be held on 29th June 2022
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Campaigns selected in Entertainment, Digital Craft, Film Craft, Industry Craft and Design categories
Our collection of the best ads released between June 03 and June 17, 2022
Sports historian & journalist Boria Majumdar talks to e4m about his new book ‘Maverick Commissioner’ and how it is not a biography of Lalit Modi...
Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part...
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Chakravarty joined the company in September 2017
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The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and...
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According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on the table before they pulled...
Myntra StyleCast offers 35k styles to the Gen-Z customer cohort across the nation during the ongoing 16th edition of EORS
Here, she will lead group corporate communications including external, internal and social media
New designs on portable and wearable audio range inspired by Superman, Wonder Woman and Batman
Parle Products conducts a social experiment featuring conversations between regular father-children duos giving them a chance to communicate their unsaid emotions
Abanti Sankaranarayanan will be joining the Group Executive Board
Lahiry joins the company from Pen Music where he was Regional Head of Sales for South & East
The company raised $255 million in the second tranche from Google, Times Group, & Temasek
Virat Khullar, Group Head - Marketing, Hyundai India Limited, shares their strategy for promoting the newest SUV model
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A source close to the development said the cricket board may start the tender process as early as Monday next week
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can...
Ask what would happen ‘If rooms could talk’?
He will be responsible for expansion of Unacademy Centres and other retail presence
Kundu, Deputy GM - Asia South: Marketing, Brand & Customer Acquisition, shares insights on the brand's new activist store, efforts towards sustainability, expansion plans, marketing...
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
The campaign was conceptualized in-house and no agency was involved
The film draws from statistic— around *92% dads regret not spending enough time with their baby
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The BCCI Secretary also said that the bidding war for digital rights under Package B and C is testimony to the growth of cricket consumption...
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The BCCI Secretary also said that the bidding war for digital rights under Package B and C is testimony to the growth of cricket consumption...
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Welde said in a social media post that he was excited about a “new chapter”
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The company's partnership with Jio gives it unparalleled access and reach to each and every Indian, stated the company's CEO of Sports Business
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Reliance-backed Viacom18 recently acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent
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Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction...
Guest Column: Raghuvanshi, Founder & CEO, Sekel Tech writes about important takeaways of having a sustainable digital infrastructure for brands
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Bhasin is the former CEO APAC of Dentsu
According to BCCI Secretary Jay Shah, the league has now become the second most valuable sports property globally
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Mohindra, CMO, Pernod Ricard India, shares the brand's growth strategy, marketing mix for the newly launched whisky Oaken Glow, and more
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While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the...
While Disney won the bid for Package A at Rs 23,575 crore,Viacom18 snatched Package B for Rs 20,500 crore. Bids for Package C rights have...
While Manu Kumar Jain takes over as Group VP, Alvin Tse will be General Manager
The Chief Financial Officer of ZEEL said during the Q4 FY22 earnings call that the company was scaling up partnerships with content studios
The new campaign will directly engage with domestic and global tech giants to present a better value proposition by offering the right skill pool at...
Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation
Reason for the exit not yet in public domain
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite...
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For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI
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Speaking at a seminar, Chairman PD Vaghela said a tech-neutral policy was required for the broadcasting sector as that will encourage ease of doing business
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Zenith has been handling Nestle’s media planning and buying business for 17 years
Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
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The #ForeverResilient campaign features true stories of a doctor's COVID journey and a banker who has gone above and beyond to assist others
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Prior to this, Kaur was Head of Marketing & PR at Citroen India
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At present, WATConsult is managing social media assets for the brand
Kulkarni joined Mercedes Benz Research and Development India in 2008
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Taapsee Pannu has been roped in for the promo film on Star Sports Network
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Viewers will get to learn new definitions of 70min, drinks break and keep your eye on the ball from the campaign
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Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
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More than 50% of the investment will go into the broadcast business & a significant sum will be invested in the ShemarooMe app, said company...
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VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty...
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Thomas was earlier the Head for West Region Ad Sales
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The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry...
The MD & CEO of Bharti Airtel was referring to the New Tariff Order established by the TRAI, which he said, has not benefited any...
The Campaign Has Been Conceptualised By Contract Advertising
Recently, the fantasy sports platform also signed up with Lucknow Super Giants franchise as the official title sponsor
The latest launch will be available across all 1500 stores in India
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The former Creative Head – South of DDB Mudra has been elevated to lead creative at the agency
Agarwal has close to two decades of leadership experience building large marketing teams, brands, and demand engines for growth
Features entrepreneurs such as Ragini Da (Leap.Club), Sanskriti Dawle (Thinkerbell Lab), Shashank Mehta (The Whole Truth Foods), Ankur Warikoo (Nearbuy, Sidhharth Maheshwari (Newton School)
A digital subsidiary of TVS Automobile Solutions Pvt. Ltd, Ki Mobility is India’s first full-stack O-to-O (online-to-offline) digital platform
Chhabra will head Timex Group’s Business transformation and Strategic Growth in India
Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily...
The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the...
Philips HL7568/00 is an easy to use and clean, compact size, Juicer Mixer Grinder for modern day kitchens
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In her new role, Bararia will be driving the company’s internal and external communication strategies and stakeholder engagemen
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At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users...
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In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and...
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MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology
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While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it...
While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the...
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The P&G Shiksha film has been conceptualized and created by BBDO India
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Launches a new 360° marketing campaign with a unique positioning of - ‘No Stress. Finolex.’
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Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
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A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
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The telecom firm’s capital expenditure in the DTH business stood at Rs 1302.7 crore as against Rs 1284.3 crore in FY21
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Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick...
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Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
Announces new multi-year licensing deals and co-productions with major Indian film studios
The brand has created an online platform where people can contribute towards this cause
Also expands its personal care product range, targets Rs 200 crore revenue by the end of FY 2023
Through this film, vivo aims to motivate people to make and cherish joyous moments and #LiveTheJoy
The film ‘Made of Great Character’ focuses on celebrating earned success while reflecting an individual’s character & values
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KL Rahul reinterprets PUMA Cat logo
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Saaki’s women’s wear and kidswear range will be available on Myntra
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The new design draws from the brand’s 175-year Danish heritage and has been rolled out globally
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More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts
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Asia Pacific saw double-digit growth, supported by good performances in China and India, WPP has said
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Bruce takes over from Miranjit Mukherjee who was serving as interim CEO since September 2021
Licious will focus on accelerating the growth of Pawfectly Made leveraging its expertise as one of the largest food tech companies
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Brings In Mandar Sawant & Sherwin Mascarenhas As Content Directors
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Ampersand to takeover TVS Eurogirp's social media duties
Collaboration as part of the Impossible Is Nothing sustainability campaign
The ad film gets fans cheering ‘cause - ‘Cricket Hai, Let’s KFC'
Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy Meal® and to help inculcate...
The campaign features the new range of PureAir ACs with HEPA Filter Voltas, the AC brand from the house of TATA, announced its summer campaign...
St.Botanica launches its first-ever national TVC with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador - Kareena Kapoor Khan. Over the years, St....
Creative development of the campaign and execution, and association with Anil Kapoor, has been led by Dentsu Webchutney Uber today launched #RentalHealthDay, a campaign spotlighting...
Syska Group, one of the leading FMEG (Fast Moving Electrical Goods) brands in India, envisions witnessing more robust growth momentum this year for its fan's...
Aims to drive cultural and social change through the unique take on finding like-minded partners, by urging grooms to declare I #ShareTheLoad...
Rodolpho joined Sanofi as General Manager of the Consumer Healthcare business in Brazil in 2017 Sanofi India Limited (SIL) announced today that its Board of...
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony...
Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs Bajaj Electricals Ltd., India's leading...
Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills & Ukraine war disrupting import of...
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to...
LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that every student achieves their true...
Brings to life first of its kind 360° Digital Gamification on packs Nestlé MUNCH takes the cricket fervor a notch up by joining hands...
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations Education lending fintech platform Credenc has...
The thriving startup has promoted two existing business leaders to the position of Co-Founder MemeChat (MC), a next-generation homegrown social media networking app, has enhanced...
The campaign is timed with the upcoming wedding season VIP Bags, the renowned luggage brand that is credited with designing bags synonymous with style has...
Aims to raise a pertinent question on gender inequality Joy Personal Care, a leading Indian skincare brand from the aegis of RSH Global, in continuation...
The network informed all DPOs about the launch of the new Odia channels in a public notice Disney Star India is planning to launch two...
Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL Madison Media has announced the appointment of Vinit Kumar as...
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle Disney Star has...
As per the report, the number of categories & advertisers grew by 9% and 5% in the last 11 matches while brand count dropped by...
D’Souza was earlier with Trell as its VP and Head of ad monetisation Dina D’Souza has joined as MX Player’s Senior Vice President of direct...
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest entrants in the paints category...
Players pledge to Become ‘Green Yodhas’ and Join the Good Fight for the Planet Schneider Electric, one of the leaders in the digital transformation of...
Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments A host of brands, large...
Before this, Thapar was India Communications Lead at Amazon Web Services Amrita Thapar has joined Microsoft India as Chief Marketing Officer. According to her Linkedin...
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with...
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and...
Talwar is an alumnus of the Institute of Management Technology, Ghaziabad and a Bachelor of Physics from St. Stephen's College, University of Delhi Max...
Celebrates Varun’s birthday with Raghav Juyal, Shakti Mohan, Dhanashree Verma, Avneet Kaur and others OPPO, the leading global smart device brand, has launched a one-of-a-kind...
Pillai was earlier with Times Network Sandeep Pillai has joined Zee as the Director of Marketing for Zing. Pillai was earlier with Times Network as...
The company processes over 2.5 Bn transactions a month & has 165 MN monthly active users PhonePe, India’s leading digital payments app, today announced that...
The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled...
The account will be handled by the agency’s Mumbai office Leo Burnett India has been appointed the strategic and creative communication partner for Meta’s business...
The new launch comprises of three formats of cheese - Slice, spread and block - under brand Cavin’s Betting big on the Indian Dairy segment,...
Kapoor has been the Secretary-General of the organization since 2020 Manisha Kapoor has been elevated as the Chief Executive Officer (CEO) of the Advertising Standards...
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its...
The agency steps into the new market on its 9th anniversary SoCheers, an independent digital-first advertising & marketing agency, celebrates 9 successful years of...
The brand takes on the task of category expansion by taking on Homes Remedies Eno, an OTC Antacid brand by GSK Consumer Healthcare goes live...
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25% The television sector is the...
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership With regional markets taking...
Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region GroupM Asia...
The app brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience Tata Digital unveiled...
The new identity is revealed with a refurbished website LoanTap, a home-grown digital lender with its own NBFC, just finished a major rebranding exercise...
As part of the partnership, Tata Starbucks and Sabyasachi will come together to support ‘Educate Girls’—a non-profit organization Tata Starbucks is partnering with celebrated Indian...
Brings up an iconic Installation near IGI Airport, New Delhi Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since...
The brand will invest up to 25 cr. in opening new stores Gangar Eyenation, one of India’s leading branded eyewear retailers has announced its expansion...
Introduces a portfolio of four freshly brewed flavors - Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi – crafted with indigenous ingredients to...
The multi-edit campaign showcases different facets of the AC – from Cooling to Energy Efficiency to Smart Voice Controls Godrej & Boyce, the flagship...
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week Horlicks emerged as the top brand in...
The 2022 report, to be released in June, will cover content on streaming services and theatrical releases across 5 languages, and is being supported by...
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more In March, Tata Cliq Luxury...
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year The IPL extravaganza has raised...
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament Indian Premier League...
Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella Rediffusion has enhanced its creative...
The collection features fresh new techniques, forward-looking hybrids, bright colors & never-before-seen jean fits in a collection that’s playful and infused with optimism After a...
During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore Mobile Premier League's (MPL) parent company...
Bawankule, Disney Star India Head - Ad Sales, was responsible for the ad sales revenues for linear and digital video platforms across entertainment and sports...
The fantasy sports portal advertising expenses have gone up 35% in the same period Sporta Technologies, which owns and operates fantasy sports portal Dream11, has...
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more Modenik Lifestyle Pvt...
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador,...
Harnesses the power of Artificial Intelligence (AI) for a personalized skin analysis tool ITC Dermafique introduces Smart Skin Advisor, a Skin Analysis Tool that harnesses...
Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive...
The brand film has been conceptualized by the creative agency Bang In the Middle Pearson, the world’s leading learning company, has recently been making...
The film highlights that the sooner one starts retirement planning, the bigger the corpus would be Indians today aspire to be self-dependent in their post-retirement...
MADAME, one of India’s leading western wear fashion brands, has signed up Tara Sutaria as the face of the brand. The 26-year-old Bollywood actor will...
The TVC highlights the vast range that not only helps consumers beat the summer heat but also looks great in any home...
The duo are also part of DDB’s Global Strategic Council DDB Mudra Group has announced Anand Murty and Mehak Jaini as Strategy Chiefs of DDB...
Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, dentsu India Dentsu has announced the appointment of industry veteran Sunil Lulla as...
Urges Consumers To Bring Home Prosperity With Tanishq’s Gudi Padwa Offer Tanishq, India’s largest jewellery retail brand from the house of Tata on the auspicious...
In addition to digital video, the campaign has also been adapted to social media, outdoor and print Motilal Oswal Home Finance ; a company providing...
Players can win a ticket to the ultimate vacation destination – Las Vegas! Adda52.com–India’s No.1 Poker destination, has built a lot of excitement and cheer...
P&G also announced that it will set up in-house solar plants at its Goa and Mandideep manufacturing sites Procter & Gamble India today...
Concrete Direct, part of ACC’s Digitization Strategy, offers end-to-end digital experience and ease to customers by saving time and money ACC Ltd. a...
The 5-day long campaign offers a never-before, no-filters, real-time view of iD’s state-of-the-art Giant Home Kitchen at Bangalore iD Fresh Food launches a unique...
Actor Sumona Chakravarti will explore the state of Bengal and discover its lesser-known stories and experiences Following the successful season of Mast Maharashtra, which explored...
The campaign features brand ambassador Arjun Kapoor Parle Agro has launched its latest summer campaign for its malt-flavoured, fruit juice-based drink, B Fizz. The company...
The account will be managed by the agency’s Delhi office WATConsult has bagged the digital creative mandate for TripMoney, the fintech enterprise from the MakeMyTrip...
Spotify is working with Hotstar, Instagram, Snapchat, Facebook and other platforms to take the campaign deeper into India Spotify has launched its new campaign that...
The TVC is part of the brand's #DulhanWaaliFeeling campaign Mohey has launched a new campaign #DulhanWaaliFeeling, featuring actor Alia Bhatt. The campaign is fuelled by...
The digital-first bank has been promoted by Centrum Financial Services with Resilient Innovations Pvt Ltd (BharatPe) Unity Small Finance Bank Ltd (Unity Bank), a new...
Bhadkamkar will report into Prasad Shejale, Founder & CEO, Logicserve Digital Logicserve Digital has announced the appointment of Anand Bhadkamkar as Group CFO and President...
The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport Vistara has announced the launch of a...
Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for...
Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to...
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time It seems...
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy...
The campaign capturing local essence and encouraging young consumers to ‘Crunch with Confidence’ MUNCH recently rolled out its latest advertisement campaign encouraging their young consumers...
Goel's term will begin on April 1, 2022, and will continue till March 31, 2025 Jawahar Goel has been reappointed as the Managing Director of...
Shah will report to Sidharth Rao, CEO, dentsuMB Group Dentsu Webchutney, the digital creative agency from the house of dentsu India and a dentsuMB company,...
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at the e4m Pitch CMO Summit 2022 The much-awaited e4m Pitch CMO Summit...
Prior to this, Maheshwari was Executive Director & CEO of Sakshi Media Group India TV has announced the appointment of Vinay Maheshwari as its Group...
George, CEO, Bisleri International, delivered a special address on strengthening brand love at the e4m Pitch CMO Summit 2022 exchange4media group hosted the virtual Pitch...
At the e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored...
The President at Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022 Trust in...
Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch CMO Summit saw an engaging...
The agency was selected after a multi-agency pitch Somany Ceramics has appointed L&K Saatchi & Saatchi as its creative agency of record. The agency will...
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21 Mukesh Ambani-owned Indian Premier League (IPL) franchise...
The summit will be held virtually 2pm onwards The exchange4media Group is hosting its flagship property, Pitch CMO Summit 2022, a virtual half-day conference, today...
Encourages people to ‘reuse, recycle & upcycle’ Hero Vired's recent social media campaign, ‘Vired out of the box’, has encouraged people to think ‘out of...
The campaign has been created by Triton Communication A little excitement is required to break the monotony of our everyday life. Food is something that...
As per a regulatory filing, the social media unicorn has allotted 4,157 equity shares to Times Internet and its subsidiary Social media platform ShareChat has...
The partnership is for the forthcoming season Delhi Capitals will collaborate with Seagram’s Royal Stag for the upcoming IPL 2022 season. “Royal Stag is delighted...
Bombay Shaving Company will be seen on player helmets, caps and kits through the 2-month tournament Bombay Shaving Company has signed on as the 'Official...
The actor is now the face of the brand for its body wash and body scrub D2C brand mCaffeine has announced actor Alia Bhatt as...
A film featuring the actor has been conceptualised by Havas Worldwide (Creative) India Dabur has made its foray into the health food drinks (HFD) category...
The revamp is aimed at building a deeper connection with the audience for a new tomorrow, the company said Hindware has announced a new brand...
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology Technology runs our lives these days...
The summit will be held virtually on 25th March, 2022 The exchange4media Group is hosting the Pitch CMO Summit 2022, a virtual half-day conference, on...
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by...
The campaign film is called Too Hot To Stop Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of...
Prior to this, Baugh was with Oxford University Press as Communications & Public Affairs lead Ronit Baugh has joined Jet Airways as GM & Head...
The campaign has been conceptualized by QED Communications Urban Company Salon At Home is back with a transformative 360-degree campaign featuring brand ambassador Kriti Sanon....
Prior to this, Yazdani was with Facebook AI as Technical lead Edtech firm Byju's today announced the appointment of Majid Yazdani as Vice President at...
The men’s apparel brand promises comfort and has expanded the brand experience to various conversations that impact men DaMENSCH, a men’s premium essential wear brand,...
The huge hoardings have been put up across the city The Indian Premier League (IPL) will start on March 26 and the excitement of cricket...
The ad film highlights that with ZEE5, audiences can watch new films and shows every week, thereby avoiding the FOMO Video streaming platform ZEE5 has...
Venkatraman has over 20 years of experience in the industry and has worked with several top media organisations Tech Mahindra has appointed N Dilip Venkatraman...
Leon was earlier the COO Publicis Groupe has announced the elevation of Jose Leon from COO to Managing Director for Indigo Consulting, the Digital Business...
To be Associate Sponsor to all four Procam running events IDFC FIRST Bank today announced its inaugural sponsorship of participative sports with Procam International...
The agency will handle the entire gamut of media planning including brand strategy, media buying & implementation Zenith, the ROI agency under Publicis Groupe, is...
Launches campaign with the actor, ##FullOfAltitude Bisleri International Pvt. Ltd. launched Vedica, its natural mountain water, in 2010. Vedica has now announced the appointment of...
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and...
Caters to the growing demand for trend-first styles for India's fashion-forward teens Myntra announces the launch of its one-of-its-kind, dedicated shopping alley for teenagers on...
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing the thumbs-up Last year, Shah...
As per sources, Ojha will be joining Zee News Abhay Ojha, President - Sales & Marketing at News Nation Network, has moved on after a...
The brand campaign, conceptualised by Leo Burnett India, will consist of 3 films and will run across multiple digital platforms Fintech start-up Uni has announced...
Changes name from Anu to Anil, says – If this is what it takes to get men to #ShareTheLoad Anu Menon known...
As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps One Moto India,...
Kaul will take charge of the role from PHD Media, where she currently leads Digital Planning OMD India has appointed Iti Kaul to spearhead the...
Parekh has executed campaigns for brands like Nykaa, Flipkart, FirstCry and Honda FMCG personal care brand WOW Skin Science has appointed Harsh Parekh as General...
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about the unhealthy MBA obsession in Marketing “Qualification: MBA from...
Service will provide guidance from highly-qualified specialists from over 20 disciplines In order to help endorsers, follow the ASCI code and abide by the...
dentsu X has been handing offline media mandate for Reckitt India since 2020 Reckitt India has consolidated the entire media mandate, including strategy and planning...
Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus GroupM has enhanced the experience for existing and...
While Madhusudhan Rao has been named Exec Director-Beauty & Wellbeing, Deepak Subramanian will be Exec Director-Home Care Hindustan Unilever Limited (HUL) has announced two key...
Prior to joining Raymond, Kataria was the CEO of GCPL, India and SAARC Raymond Limited today announced the appointment of Sunil Kataria as the CEO...
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms Shaadi.com, through its social arm Shaadi.org, recently launched...
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of...
According to officials of several news channels, BARC has not made any change in the schedule of releasing TV news viewership data The process of...
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to...
Unveils a vox pop style campaign to address the prevalence of unintentional biases On the occasion of International Women’s Day, Design Cafe, a home...
In the films, the three women express their love for meat Licious has roped in three women influencers for its Women’s Day celebrations. The brand...
The film celebrates womanhood, the spirit of women of dreaming big within the four walls of their homes and breaking all boundaries Home furnishing brand...
The campaign focuses on dispelling the outdated notion about female drivers Women have always been a driving force who continue to positively transform the society,...
In the film, influencers like Nauheed Cyrusi, Siddhi Mehta, Rajshree Sawant, Diksha Chutani and Mehak J speak on what women want and enjoy Skincare brand...
Nine local women achievers were honoured for their exceptional contribution to the society Xiaomi India today organized the second edition of Xiaomi WoMin...
The initiative brings internationally eminent cardiologists to increase awareness of health screening tests amongst pre-menopausal women Global pharma major Lupin Limited (Lupin), announced today that...
Inshorts enabled Tata to build a deeper connection with the audience English news app Inshorts, recently concluded a highly engaging & visually stunning ad campaign...
#LaxmiForLaxmi initiative aims to empower and support women to begin their financial independence journey This International Women’s Day, HDFC Mutual Fund has announced an...
TV campaign revolved around how every Bhujia cannot be compared to Bikano Bhujia Bikano, a snack and packaged food manufacturing company had recently...
Paralympian and PUMA Athlete Avani Lekhara’s lifelike mannequin makes a debut across the brand’s stores PUMA India added diverse...
The brand has launched a digital film to raise awareness on menstruation and the taboos around it Carmesi has roped in actress Mithila Palkar as...
The company has also launched its retail franchise model Actor Samantha Ruth Prabhu has invested in SustainKart, India's first-ever e-commerce marketplace for sustainable products. Her...
Campaign creates awareness around the innovative method of AC servicing aproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched a...
‘Soch Badlo’ is a film with Tata Pravesh Tata Pravesh - a brand of steel doors & windows from Tata Steel - has always endeavoured...
The campaign launched around Women’s Day creates awareness about how women are breaking free from the expected pre-set timeline to achieve their life goals SUGAR...
The study by Glance says content-led marketing on the second screen has emerged as one of the key strategies for brands during IPL With the...
Agarwal takes over from Himanshu Arya who is moving on to a higher role On the occasion of Women’s Day, Grapes, an Integrated-marketing agency, announced...
The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages To celebrate the excitement and the return of Tata IPL 2022 to...
Raji Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders...
The partnership accelerates both companies’ commitment to drive outcome-focused digital marketing and advertising campaigns for clients Japanese major agency, ADK, today announces the acquisition of...
In its #groovineveryday campaign, the brand is recognizing the passion, aspirations, paths, and journeys of women Ahead of International Women’s Day, D2C brand Melorra is...
Manohar’s mandate is to drive the culture shift in the agency from communications to brand stewardship across platforms Enormous has announced the appointment of Shashwat...
As the world celebrates the spirit & contributions of women this Women’s Day, several brands have come up with thoughtful campaigns Ahead of International Women’s...
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition...
The company has a staff strength of 1,400 people working in Russia Coming out in support and solidarity with Ukraine, advertising behemoth WPP has decided...
The second edition of the special shopping fiesta dedicated to women is slated to be held between 5th and 8th March and will showcase over...
The agency will provide strategic communications counsel on corporate reputation management, consumer engagement and CSR in an integrated communications approach Hansgrohe India, the Indian subsidiary...
Ending February with a bang, Mahindra Open Drive, a limited capacity festival, completely sold out with 500 people in attendance The Mahindra Group’s...
Launches ‘Anubhav’ Mobile Showroomsto offer enhanced customer experience in rural India Tata Motors, India’s leading automotive brand, today introduced ‘Anubhav,’ showroom on wheels, a door...
Celebrates With Limited edition Packaging, Celebratory Rap song and Strategic Partnerships Hershey India is proud to recognize, honor and uplift women and girls this...
WOW Skin thanks 85% of its women workforce. Says 100% of what we are is because of them WOW Skin Science, one of the leading...
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates Virtual Worlds,...
Viswanathan, Vice President–Marketing, Mondelez India, outlines the company's creative strategies behind the success of Valentine’s Day campaigns Mondelez’s Valentine’s Day campaigns for Cadbury Dairy Milk...
According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800 crore on TV and upwards...
ANTS Digital will strategize to enhance the online presence across digital, e-commerce and various social platforms DLF Brands Pvt. Ltd. assigns digital, brand and performance...
Launches new TVC starring Kartik Aaryan for elevating the brand’s stature Wigwam is now all set to ramp up its marketing efforts with a giant...
The partnership will aid in the company’s brand-building efforts across India D2C brand Wakefit.co announced the onboarding of actor Rashmika Mandanna as its first brand...
Highlights the affordability and availability of expansive range of products with two new TVCs Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens...
MSD will feature as a part of WinZO’s upcoming multi-channel and multi-modal marketing and branding campaigns Social skill gaming platform, WinZO, has announced the onboarding...
This is a subscription service that includes 1000+ titles across 41 categories from developers across 59 countries, including India Google Play Pass, a subscription service...
Akshaye is a graduate from the Kelley School of Business, Indiana University with a dual major in Finance and Entrepreneurship Yash Raj Films (YRF), announced...
The campaign is targeted at millennial and GenZ consumers Syska Personal Care Appliances is a leading brand in the personal grooming & beauty space. The...
The CEO of Rezolve outlines the company's strategies for the Indian market and the road ahead At a time when India continues to scale up...
Prior to this, Das was with McKinsey for almost 10 years Publicis Groupe India has appointed former McKinsey Partner Lalatendu Das as Chief Executive Officer...
Prior to joining Byju’s, Chowdhury was Chief Communications & Public Affairs Officer at Dream11 Byju’s has announced the appointment of Paroma Roy Chowdhury as SVP...
Dabas was earlier associated with Edelman as Digital Specialist Zomato has roped in Chhaya Dabas as Lead – Corporate Communications. Here she will focus on...
Uniyal told exchange4media that the capital infusion from Adani Group will go into expanding content offering and technology deployment Armed with funding from Adani Media...
Speaking about the entertainment sector’s during Covid-19, chairman Vaghela said the OTT sector provided psychological well-being during the lockdown The Telecom Regulatory Authority of India...
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead Big brands...
Gupta, CMO, Luminous Power Technologies, talks about the launch of the Lithium-ion integrated inverter-battery series, marketing strategy and more With home becoming more important than...
Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency Getting a marketing message to...
Balan will deepen the narrative of #DoTheSmartThing championed by the brand & broaden the life insurance penetration across India Bharti AXA Life Insurance, a joint...
Padhi, who was Co-founder and Chief Creative Officer at Taproot Dentsu, moved out of the Dentsu network in Sept 2021 Wieden+Kennedy has appointed hired Santosh...
Plum celebrates & recognizes self-starters, exponents and elucidators Plum, a beauty and personal care brand born with a philosophy of being clean, real,...
The proposed transaction with the Adani Group is only for QBM which is a digital business news platform Adani Group is set to acquire a...
Piyush Arora takes over as Managing Director, SAVWIPL, and Christian Cahn von Seelen will be Executive Director – Sales & Marketing Škoda Auto Volkswagen India...
Prior to this, Tejwani was Head of Product at Trell and Nykaa Good Glamm Group has appointed Gaurav Tejwani, Former Head of Product at Trell...
International Women’s Day is an opportunity for brands to connect with people, build relevance and celebrate the accomplishments of women around the world
Based on a social experiment, the campaign highlights ASUS’ entry into the personal TV space ASUS India, a Taiwanese tech giant, today released a new...
Launches its top-selling portfolio in the Nepalese Market Imagine Marketing Limited (under its flagship brand “boAt”) announced a partnership with TeleTalk Pvt. Ltd., a...
The film, featuring actor Piyush Mishra, has been conceived by Ogilvy KFC fans and Biryani lovers in the country are in for a tasteful treat...
The report further revealed that 15% of searches every day were from new user segments across categories About 75% of shoppers purchased from newly discovered...
Shakdher has experience in spearheading growth and business mandates across the US, India & South-East Asia Sid Shakdher, EVP & CMO, Disney+Hotstar has stepped down....
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding...
Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another collateral damage. With prices of...
The campaign highlights Fujifilm’s diverse products and solutions Fujifilm India has recently launched its “NEVER STOP 2021” brand campaign, highlighting the company’s commitment towards resolving...
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better...
More than 45 percent of revenue comes from tier 2 and 3 TrulyMadly, India’s fastest growing dating app, today announced adding 12 vernacular languages, including...
Gopal has a rich experience of over 25 years Rajasthan Patrika has appointed Rakesh Gopal as National Corporate Head Highly placed sources have confirmed this...
The campaign has been conceptualized by Mullen Lintas Mumbai Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has launched a...
Dabur Virgin Coconut Oil can be used for cooking and Skin & Hair massage oil Dabur India Ltd today announced the launch of “Virgin Coconut...
The TVC features actors such as Deven Bhojani and Nitesh Pandey Meesho, an internet commerce platform, launched its latest campaign, ‘India bhar pe chayega’ which...
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands are driving the AdEx growth in India E-commerce has...
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up...
The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising The Indian adland is a hotbed of some of the most creative...
The brand unveils a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring young Indian actors Janhvi Kapoor and Ishaan Khatter...
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona The past...
Promises Shaadi Wala Glow Everyday With Mamaearth Ubtan Face Wash Mamaearth launched its latest national television advertisement for their Ubtan Face Wash, featuring Shilpa Shetty...
At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, on why TV is...
Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur, Abbott, Henkel India, SC Johnson, Parle Products WOW Skin...
Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands Interactive Avenues – A Reprise...
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse Integrated communications consultancy Ruder Finn India has launched Web3 Connect. With...
Net profit stood at Rs 7.76 crore for the microblogging platform Twitter Communications India Private Limited (TCIPL), a subsidiary of Twitter International Unlimited Company, has...
The final will be played on May 29 The 10-team Indian Premier League 2022 will begin in Mumbai on March 26 and end on May...
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for...
The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First "Creativity...
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and...
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV...
e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising We may have already...
Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money Meta has expanded the...
The new campaign serves as an expression of Amazon Prime Video’s vision to be the world’s favourite entertainment brand, and the first-choice entertainment hub globally...
The horror film will be aired this Sunday at 7 PM Colors Tamil has always been screening contemporary movies in all hues and shades for...
Ojha will be reporting to Neeraj Jha, Group President & Chief Communications Officer Bajaj Group has appointed Sanjay Ojha as Vice President, Corporate Communications. He...
The integrated campaign is already live across multiple platforms, including television, print, digital and the brand's social media assets Bajaj Almond Drops, the biggest brand...
CEO Mark Read says WPP has hit the 2023 revenue target in 2021 WPP has reported revenue of £ 12,801 million for 2021, a 6.7%...
Prior to this, Goel was ex-Head of Lending & Accounts Payable solutions at Global PayEX Easebuzz has announced the appointment of Nikhil Goel as its...
Guest Column: Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and...
With this association, Dabur aims to reach every household in south India and create awareness Dabur India Ltd today signed South Indian superstar and movie...
Sunheri Soch is a compilation of five truly inspiring stories of people who realized their dreams by availing a gold loan from Muthoot Finance ...
The virtual building will be open to multiple VMG businesses, including Virtue and VICE, and act as a permanent residence for the group in Decentraland...
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care FMCG giant...
6 vaccinations in 1 injection can protect infants against 6 serious illnesses Mahendra Singh Dhoni, India's legendary former cricket captain and a devoted father,...
Created to mark Bondtite's 25-year anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value &...
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light...
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced companies to cut down on...
AIA To Engage One Billion People Globally By 2030 To Live Healthier, Longer, Better Tata AIA Life Insurance Co. Ltd. (Tata AIA Life), one of...
AB InBev will be honoured at the final Awards Show of the Festival on Friday, June 24, 2022 Cannes Lions has announced that it will...
This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy WPP announces the...
The mandate includes both offline and online duties of CoinSwitch, and will be handled out of the Bangalore office Havas Media Group India has won...
As per Founder & CEO Adam Singolda, Taboola closed 2021 with the strongest quarter in its history and with record revenues Taboola has reported a...
This initiative will help Dabur to leverage IndianOil’s unmatched reach to Indian households Dabur India Limited and India’s IndianOil today announced an exclusive partnership to...
As per ASCI, several of these advertisements do not adequately disclose the risks associated with such products The Advertising Standards Council of India (ASCI) has...
The campaign will be brought to life via an integrated campaign across TV, social, digital, shopper and OOH Thums Up, Coca-Cola India’s homegrown brand known...
Prior to this, Acharya was Wow Skin Science as Vice President of marketing Madhur Acharya has joined Lenskart as Vice President-Ecommerce. Prior to this, Acharya...
Sharma will work with Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi L&K Saatchi & Saatchi has strengthened its strategic planning team and announced...
Mustafa Akolawala, Founder, Zest Outdoor Media & Rajneesh Bahl, Business Head, talk about the concept behind the innovative offering and the road ahead Zest Outdoor,...
The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms Health & Glow,...
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale Myntra introduces its one-of-a-kind, Style Squad, an army of stylish,...
Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead for the BFSI sector The...
The #NotAMetaverseLaunch was hosted by the animated avatars of POCO India leadership POCO unveiled its first smartphone of 2022, POCO M4 Pro 5G on 15th...
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, mentions the F&B sector relies heavily on R&D to make the products healthier, tastier, more sustainable, stay...
The #SaveTaxCreateWealth campaign aims to drive investor awareness & the adoption of ELSS Mutual Fund amongst Indian millennials PGIM India Mutual Fund has rolled out...
The TVC has been conceptualised by Ogilvy India Center Fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a step further to...
The ad campaign has been done by Builder.ai Tata Group-owned Air India has reportedly said that it is planning to take legal action against an...
The marketplace has promoted Siddhant Dhingra as a Co-founder & Chief Business Officer- Global Markets, Akash Chauhan as the Chief Operating Officer (COO) among others...
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the...
The CEO of the audience measurement body said they are in regular touch with the MIB about the news rating roll-out, and that the ministry...
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries The practice...
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest...
The new campaign features Panasonic Air Conditioners equipped with Miraie app and nanoe technology to protect consumers from bacteria and viruses Panasonic India - a...
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring...
The account was awarded following a four-month pitch to identify a data-driven and consumer-centric team Swiss retailer Migros Fachmarkt AG has appointed WPP as its...
Patani has been with CupShup for 5+ years at different levels CupShup, a full-service agency, has elevated Nikshit Patani to the position of VP-growth. He...
Prior to this, Madakshira was Head of Marketing at Adobe India Sunder Madakshira, former Head of Marketing at Adobe India, has joined Rezolve as its...
Prior to this, Thakur was associated with Samsung R&D Bangalore Shakambhari Thakur has joined Bosch India as General Manager. Prior to this, Thakur was associated...
Kataria's role will be assumed by Sudhir Sitapati Sunil Kataria, the Chief Executive Officer (CEO) of India and SAARC business at Godrej Consumer Products (GCPL),...
Gupta, Group CFO, HT Media Ltd., highlighted during the Q3 earnings call that the company witnessed the robust revenue recovery in nearly all advertising categories...
Paul, Chairman & CCO, BBDO India, believes a campaign like #ShareTheLoad is impactful and it will slowly bring down the percentage of men who don’t...
At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning...
Tushar Vyas, President-Growth & Transformation – GroupM (South Asia), shares insights on growth in the advertising sector and the sectors that have performed well The...
Whether you want to tip your favourite creators because their Tweets make you laugh or small business owners who you admire — whoever you want...
The gaming community believes that the impact of the ban can hamper the rapid growth of the Indian gaming market It was a mixed Valentine’s...
Our pick of best commercials that went live between January 29 and February 11, 2022 From emotional messages to quirky content, the best ads of...
Prior to this, Godbole was Head of Creative & Capability at Google India Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital...
BSH aims to double its market share in India’s automatic laundry category with Bosch Top Load BSH Home Appliances, Europe’s largest home appliances manufacturer and...
Newly appointed design head to further enhance the company’s ability to stay ahead of emerging design trends HomeLane announced the appointment of Narayanan Rajagopalan as...
Mathangi brings over 18 years of experience building high-impact data science-led solutions and products across large enterprises and high-velocity start-ups CredAvenue, India’s most extensive...
Since 2008, India’s leading omnichannel pet care brand has been partnering with Pet Parents through innovative products and services The petcare industry in India has...
Tic Tac Seeds available all India at Re 1 and Rs 10 Tic Tac, the confectionery brand of Ferrero India Private Limited part of Ferrero...
King Khan will feature in the online gaming brand’s latest ‘Chalo Saath Khele’ campaign Head Digital Works, an online skill gaming company, today announced that...
A digital music property to encourage fervent love for music among Millennial and New-Age consumers Meera, an iconic hair care brand from the house...
Akhoury, CEO, Holcim India, and Managing Director & CEO, Ambuja Cements Limited speaks on the company’s latest initiative 'Change The Story' to build a greener...
Encourages investors to secure their long-term life goals with guaranteed investment plans Consumers today seek financial solutions to help them meet their long-term life goals,...
Recently Otipy has crossed more than a million downloads and close to 100K DAUs on its consumer application Otipy, India’s first community group buying platform...
The brand has created over 12 million unique 'Love Break' packs with quirky digital prints KitKat has launched a new campaign titled 'KITKAT LOVE BREAK'...
Prior to this, Nair was with KPMG Singapore where he managed strategy & planning Viraj Nair has been appointed as the Assistant Vice President (AVP)...
Patani has been chosen as the new face of the brand as it looks forward to strengthening its youth connect Footwear major Bata India Limited...
Veteran Hindi and Marathi actor is the face of the brand campaign for Dunzo Daily in Pune Dunzo, India’s leading quick commerce & convenience player,...
The CPCU business has delivered 5.8 crores of converted users in Q3 FY2022 Affle (India) Limited, a consumer intelligence driven global technology company, has posted...
The 360-degree campaign has been launched across television, digital media channels and Flipkart app Flipkart announced the launch of its latest digital campaign for Flipkart...
Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to...
The ‘Badal life ki raftaar’ campaign has been created by McCann India Coffee brand Nescafe has launched a new campaign urging India’s youth to fuel...
In the TVC, Babu takes a sip of Mountain Dew as he plunges off from the top of Burj Khalifa on his bike defying all...
The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content and Brand Experience verticals SoCheers,...
Do smaller and young brands prefer agency partners who are equally young and dynamic or the bigger agency houses win the game here According to...
Disclosing ad revenue for the first time, the e-commerce giant said advertising services grew 32% year over year to $9.7 billion during the quarter Amazon...
Naik has worked with several top agencies like Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India among others Rediffusion announced that Nilesh Naik...
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts ...
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan to leave a lasting impression on the...
Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m Digital Advertising in India 2022...
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of...
Fastrack announces the launch of its first ever smart watch Reflex VOX with a digital campaign including multiple touch points to engage with its audiences....
This February, lmbue & Coitopedia will collectively launch a contextually relevant educational series to focus on the cognitive, emotional, social, interactive, and physical aspects of...
The entire month of February 2022 will be observed as ‘UPI Safety and Awareness Month’ With an aim to create awareness amongst consumers, National Payments...
The company's net profit jumped 38% to Rs 44 crore from Rs 32 crore Saregama, India’s oldest music label and the youngest movie studio, has...
The new identity has been created by venturethree, London, and the campaign has been designed by Ogilvy India Tata Sky has announced its new name...
Nitin Paranjpe is now chief transformation officer and chief people officer Unilever has rejigged its business model, shifting focus from regions to categories. Sanjiv Mehta...
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery...
Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by three waves of Covid-19 pandemic,...
The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the browser market and web traffic...
The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the GST council The Union Budget...
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but also their expertise in running...
Bulchandani will retain her role as CEO of Ogilvy North America Devika Bulchandani has been elevated as the Global President of Ogilvy, as per media...
The brand’s recent campaign encourages women to indulge themselves in self-love because loving another starts with loving yourself Mellora has unveiled its new Valentine’s Day...
The BCCI is hoping to hold IPL 2022 in India, however, UAE has been kept as the next option in case Covid-19 cases continue to...
The mandate includes all Above-The-Line and Digital Communication for both brands Network Advertising has won the integrated mandate for the brands, AcneStar and Health OK,...
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS as a ‘no-brainer’ option for tax saving Axis Mutual Fund,...
The leading skincare brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls across India in partnership with...
Features brand mascot Fido Dido spreading the refreshing Pongal vibe amongst consumers Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu,...
Apte is currently Global Media Director at Unilever Singapore Tejas Apte, Global Media Director at Unilever Singapore, is set to replace Gaurav Jeet Singh as...
The three-year deal will see My11Circle logo featuring on the Lucknow team jersey Games 24x7’s fantasy sports platform My11Circle has signed up with RP-Sanjiv Goenka...
Prior to joining Lenovo, Doshi was with Britannia as marketing manager Lenovo India’s chief marketing officer Amit Doshi has called it quits with the organisation...
The group has already shortlisted a few North American based Digital Audio Companies Brightcom Group Board has authorized up to Rs 1000 crores for digital...
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is...
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, the Zee-Sony combine and Amazon 2022...
Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers should take into account in...
The campaign includes robust engagement with over 150 influencers and celebrities What kind of memories does Christmas invoke for you? To celebrate the year-end, and...
The agreements follow the conclusion of an exclusive negotiation period during which ZEEL and SPNI conducted mutual due diligence Sony Pictures Networks India Private Limited...
Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory, FTA, GEC, and movie channels...
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers AT&T has...
Former Founder & CEO Sooraj Bhalla has decided to pursue other interests Madison Media has announced that the agency has appointed Kumar Siddharath to lead...
Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take into account in the new...
Plans to rewrite their India Story The American watches brand Esprit is all set to strengthen its position in India and has appointed Indian Bollywood...
RSVP by Nykaa Fashion collaborates with designer Nikhil Thampi to present a size-inclusive, fashion-forward, and timeless partywear collection RSVP by Nykaa Fashion, known for its...
In line with Hyundai’s Global Vision – ‘Progress for Humanity’ – the fifth edition of #BeTheBetterGuy aims to create a sustainable & safe environment for...
Conceived by Mullen Lintas Bangalore, the regional film celebrates the Telugu way of life of people from these states in living every moment -the fully...
Guest Column: Prosonjit Basu, Chief Strategy Officer, Home Credit India pens down new-age trends brands could use to enhance customer engagement in today's day and...
The movie stars Ranveer Singh, Kotak’s brand ambassador Kotak Mahindra Bank Ltd. (KMBL) today announced its exclusive association with the soon-to-be-released and one of the...
The all-new pack features the Kolam art of Tamil Nadu complementing the brand’s iconic packaging Marico Limited, one of India’s leading FMCG companies, is launching...
Campaign to be adjudicated by renowned designer duo Shantanu and Nikhil, celebrated photographer Bobby Joshi, and acclaimed illustrator Vimal Chandran Royal Enfield, the world’s oldest...
Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the...
Pepperfry, India's no.1 furniture and home products marketplace, continues to strengthen its leadership team as it announces the appointment of Naveen Murali as Vice President...
Amazon Prime Video customers will be able to live-stream international matches being played in New Zealand, including the Indian Women and Men’s Cricket Teams’ tours...
RENEE Cosmetics, India’s leading beauty brand, has announced a new campaign titled ’Reinventing Beauty’ featuring the actress Ileana D’Cruz, with the objective of introducing the...
Vivo Pro Kabaddi League Season 8 is set to begin from 22nd December 2021 Luminous Power Technologies, a leader in power backup and home electricals...
The new campaign is an extension of its flagship campaign launched earlier this year "#YahanSearchKhatamKaro" The country’s leading full-stack online real estate platform Housing.com’s unique...
Disney BYJU'S Early Learn app partners with the Olympic gold medallist for two years Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been...
Former head of engineering at Amazon Lockers, Rajat Bansal, has joined as the Chief Technology Officer at Games24x7, one of India’s largest online gaming companies....
Pepperfry, India's no.1 furniture and home products marketplace, announces the appointment of Mr. Ruchir Aswal as Vice President of Product (Business). Ruchir is a postgraduate...
Dermatologist Tested on Indian Skin and powered with PhytoCellTecTM, for Healthy, Zen-like Skin ITC Dermafique brings luminous glow with its BB Crème brand campaign, this...
Piramal Realty, the real estate arm of Piramal Group, announced Farhan Akhtar as its new brand ambassador. The charismatic celebrity has joined Rahul Dravid to...
Cashfree Payments is payments partner for iconic start-up funding reality show Leading payments and API banking solutions company, Cashfree Payments (Cashfree) today...
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big...
The campaigns and launches involved both national & international entities with an intent to reach out to all of India through our myriad languages &...
The net revenue grew 22 per cent to Rs 1,481 crore Meta Platforms Inc-owned Facebook India has reported a 41 per cent year-on-year increase in...
Karandeep to be Duolingo’s first official representative in-market Duolingo, Inc. (Nasdaq: DUOL), the world’s most popular language learning app, has announced the appointment...
In 2016, Sawhney came on board with Carnival Cinemas as the COO and later continued as a consultant with Carnival Multiplex chain Carnival Cinemas has...
According to industry sources, the three-year deal is in the region of $1.2 to 1.5 million Viacom18 has inked a three-year media rights deal with...
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue The Indian government's...
Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see a sea change in India,...
Audible, an Amazon company, and a leading global provider of spoken-word entertainment, announced the launch of two new ad films, featuring TV heart-throbs Nakuul Mehta...
MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next five years from approx 100...
Skore, the sexual pleasure and wellness brand from TTK Healthcare, in association with Isobar, the digital agency from the house of dentsu India, has launched...
Shares how her family pays extra attention to their respiratory health by eating right, practicing deep breathing exercises, Yoga, and regular steam inhalation with Vicks...
Aims to encourage women to prioritize themselves Chicnutrix, India's fast-growing beauty and nutrition brand, launches #NutritionBFF campaign with Masaba Gupta, one of India's most talented...
Bisleri, industry leader and India's most trusted mineral water brand, has showcased and designed first-of-its-kind vertical mineral water plant. The revolutionary manufacturing plant is located...
Masaba for Nykd brings you the sleepwear of your dreams It’s time to raise your pajama game! Nykd by Nykaa, the intimate & sleepwear brand...
The new digital campaign involves social media and influencer marketing, digital films and media, and branded content SKORE, the innovative sexual pleasure & wellness...
Three new films encourage professionals to hit pause and strike the right balance between work and life in the new world of work Professional network...
Borosil becomes the official sponsor for IOA via a three-year deal Borosil Ltd., India's leading consumer ware brand, today, announced that it has renewed...
Before joining CredAvenue, Jain was with ICRA Limited as Group Head & Senior Vice President Debt markets platform, CredAvenue, today announced the appointment of Shubham...
The actress to play a pivotal role in strengthening the brand’s appeal amongst a global audience Paksha, a Tarinika brand, known for its exquisite...
Aims to drive large-scale awareness around toilet hygiene ahead of World Toilet Day Pee Safe, India’s leading hygiene and wellness brand has launched an integrated...
Film is titled ’25 saalon ka saath kuch apni wali baat’ Casio India, leading consumer electronics company, launches a brand film ‘25 Saalon ka saath...
The firm will be helmed by Aditya Chopra Film studio Yash Raj Films (YRF) is planning to venture into the digital space with its own...
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler...
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms ICICI Prudential Life Insurance...
The campaign #RetireOnYourTerms is conceptualized by Leo Burnett HDFC Life has released their latest campaign, #RetireOnYourTerms. The campaign idea originated from the insight that though...
The new TVC featuring brand ambassadors Alia Bhatt and Ranveer Singh to emphasize how planning, booking and modifying travel plans on MakeMyTrip can be convenient...
With 77 million Indians being diagnosed with diabetes and cases on the rise among millennials, Sugarfit aims to address the urgent need to talk...
With an assortment of 350 unique styles, to begin with, this will be the first time Missguided will be available to shoppers in India Myntra...
Ramesh Bafna and Harish Narayanan will continue in their roles at Myntra till January 2022, to help ensure a smooth transition Flipkart-owned fashion portal Myntra...
Shershah star Sid and Dangal girl Fatima will be seen in a digital campaign which has gone live today Bewakoof has signed Sidharth Malhotra...
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest...
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they...
The winter festive season has arrived with celebrations galore! Coupled with the onset of the chilled winters, we all plan to spend our time with...
By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today Social media influencers...
The stakes will be acquired for a total consideration of Rs 24.5 crore Digital media company Quint Digital Media, the only new-age digital-first news/information operator...
Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time It's Diwali and the festive...
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role Anytime Fitness welcomes Rohit Babbar as the brand's National...
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties...
Launches series of initiative #ImmunityDiwali, #NutritiousDiwali, #BeautyCarnival Mumbai November 10 2021: Continuing with its endeavor to encourage healthy living, Amway India, one of the leading...
Jain's role encompasses building the category, developing and managing the full brand stack across owned, earned and paid assets A built-to-suit, enterprise-managed space provider, Simpliwork...
In this milestone 5th year, BREEZER Vivid Shuffle drops their first-ever limited-edition merch resonating with the Voice of the Streets Vijay Deverakonda, brand...
New film captures heartwarming stories that reiterate the brand’s “Mood Jaisa, Lighting Vaisa” campaign aiming to uplift the moods of many Crompton Greaves Consumer...
The three diverse models of Mixers Grinders cater to the diverse needs of the Indian consumers Bajaj Electricals Ltd., India's preeminent Consumer Durables Company has...
Uses first-ever paper tube packaging Leading Personal Care Brand WOW Skin Science has launched its bestselling Vitamin C Face Wash in its first ever...
Onboards Media and Entertainment maven Yogesh Manwani as President to lead the business MullenLowe Lintas Group has unveiled a specialized content business unit under the...
Relaunches the Iconic Song ‘Tanha Dil Tanha Safar’ With the objective of raising awareness about mental health, global pharma major Lupin Limited (Lupin) announced that...
Campaign titled ‘Jashn Kar Khul Kar’ is live across the internet & on all Bosch’s social media platforms In India, when it comes to festivals,...
In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others Shoppers Stop, India’s leading fashion and beauty destination...
The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand TenderCuts, the fresh meat and...
The new brand campaign ‘Beyond Mobility’ illustrates the company's approach to be the consumer’s lifetime partner Hyundai Motor India Limited (HMIL), the country’s first smart...
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season One of the key drivers for the paint industry in India is...
Conceptualized new festive film in collaboration with Eleventh Hermit, media content creation company Diwali is not just a festival of lights, but a festival of...
The mobile game is initially available only for Android devices Video and film streaming giant Netflix has debuted in the gaming world and launched its...
Revenue growth has come largely on the back of sustained membership growth as well as some 'pull forward' of new members due to Covid-19 Netflix...
Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing & distribution strategy, collaboration with...
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by...
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new Indian Premier League (IPL) franchises...
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce players are revelling in festive...
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme...
#CookingGoodness has been conceptualise by the Godrej corp comm team and Creativeland Asia The Godrej Group today launched its latest campaign ‘#CookingGoodness’ together that celebrates...
At Screenage 2021, Vipul Chawla - President - Pizza Hut International (Yum Brands) shares his thoughts about improving the mobile app experience by putting the...
SKINN, a fine fragrance brand from the house of Titan, released a digital film for its #FeelYourBest campaign to celebrate the joy and fervor of...
Upstox Co-founder Viswanath shared that with the launch of their new platform, they want to eliminate complexities and make investment seamless, intuitive, and more accessible...
Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) and consumer durable company has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its...
She had joined the company in 2017 Ending her stint of four years with Nestle India, Rashi Goel has resigned from her post as the...
Launches the Celebration Song for the tournament Fanta, the leading sparkling beverage from Coca-Cola and India’s number one fruit flavor beverage, has announced its partnership...
Features regional brand ambassador Wamiqa Gabbi in a never-seen-before avatar Gearing up for the auspicious occasion of Karwa Chauth, Kalyan Jewellers, one of India’s...
National Geographic Explorer, Eshika Fyzee captures distinct wildlife in Kashmir using Space Zoom on Galaxy S21 Ultra 5G Samsung, India’s most trusted brand, teamed up...
The campaign will be live across TV and digital channels, throughout the ICC World Cup 2021 and the ongoing festive season BharatPe has rolled out...
New TVC focuses on innovative product features of the new range of premium fans Usha International, India’s leading consumer durables brand, today ushered in an...
The festive film features poems by spoken poet Megha Rao, translated into Hindi by Rakesh Tiwari Celebrating the spirit of new beginnings, OPPO has announced...
The campaign has been conceptualized by Schbang Engine oil brand Castrol POWER1 ULTIMATE for two-wheelers has launched a new digital campaign around #PerformanceThatSurprises highlighting the...
Vishal Nicholas, Planning & Strategy Head – dentsuMB (earlier Dentsu India) will now also lead Strategy for Dentsu Impact, a dentsuMB Company. Under this expanded...
The campaign also stars TV actor Chahatt Khanna Snapdeal has launched a new campaign starring popular TV celebrity Mohit Raina as part of its “Toofani...
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual...
Dentsu Impact and dentsuMB are part of the dentsuMB Group in India that also houses the agencies Dentsu Webchutney, Dentsu One and Taproot Dentsu Vishal...
KL is announced as Captain realme and would be the face of the realme smartphone category realme, the world’s fastest-growing smartphone brand, today announced the...
Appoints dentsuMB as lead communication partner dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of WayCool Foods,...
Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high Bharti Airtel has...
Nakra was the Vice President, Chief Strategy Officer and Head of Sales in India before OnePlus, the global technology brand, announced the promotion of its...
The campaign has been launched across television, digital and social media Ahead of the upcoming festive season which witnesses a huge increase in new car...
The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers While the ongoing pandemic and the...
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help...
This is the second acquisition by the group as it acquired The Moms Co, early this month Good Glamm Group has announced the acquisition of...
Together, the brand hopes to create a powerful synergy of their shared values adidas has announced its association with actor Deepika Padukone. Padukone will work...
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of strategic thinking say experts A few...
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail,...
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more...
The social media campaign, ‘Aise Sawaal Hum Nahi Poochte’, focusses on essential cyber hygiene With the world marking Cybersecurity Awareness Month this October, YES...
Hand-painted by artists, each of the 12 exclusive designs commemorates a decade from Royal Enfield’s 120-year-old history Celebrating it’s 120th anniversary, Royal Enfield, the world’s...
Collaborates with wrestler The Great Khali, with an aim to target Tier II and Tier III UBON, India’s leading Gadget Accessory &...
Curated festive selection, amazing price points, a slew of attractive offers – Lifestyle makes it all come together with a heartwarming campaign ‘Dil Se Diwali’...
To promote UPI, Postpaid (BNPL) and Wallet businesses India’s leading ecosystem for consumers and merchants (1) Paytm today announced that the company and its partners...
Offers the agility of a hatch with the DNA of an SUV Tata Motors, India’s leading automobile brand, today launched its latest offering in...
The digital ad campaign promotes the values of togetherness and a harmonic lifestyle in a regular household, with Fujifilm’s INSTAX – “PERFECT GIFT’’ for every...
Chingari’s ‘$GARI’ and its NFT Marketplace Chingari unveiled its ‘first-ever crypto token ‘$GARI’, which is launching its own NFT Marketplace, at a public event at...
After a spate of successful campaigns revolving around the ease of investing in cryptocurrencies, India’s safest crypto exchange, CoinDCX has now launched a Mega drive...
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more Sundrop Oil and...
Irani highlights the conveniences of home-use medical devices in the film Morepen Laboratories Limited has roped in actor Boman Irani in an all-new brand campaign...
The Bollywood beauty to now be featured across Sukkhi’s marketing campaigns across the country Sukkhi, India’s leading online-first fashion jewellery brand has roped in the...
The new range of indulgent burgers will strengthen McDonald’s leadership in the burger category McDonald’s India turns 25 this year and the...
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation A fortnight of many topical events and...
He moves on after a stint of 7.5 years Anshuman Chakravarty, who was the Head of Marketing, Brand and Corporate Communications at consumer electronics brand...
A series of TVCs with meaningful insights & quirky moments to make this festive season brighter In its latest television and online campaign, Croma,...
With the implementation of the global tax deal, India might have to phase out equalisation levy or Google Tax, as it is popularly known A...
Registers record-breaking ~19 mn visitors, ~6 lac items purchased in the first hour The biggest-ever edition of Myntra’s Big Fashion Festival (BFF), has been off...
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only...
Toshiba India Pvt. Ltd. (TIPL) today announced the appointment of Shuichi Ito as the Managing Director, effective October 01, 2021. Ito will lead TIPL to...
“You have to believe in yourself, that’s the secret”- Charlie Chaplin The inspiring quotes of the legend Charlie Chaplin will remain timelessly meaningful and relevant...
The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives Amrutanjan Healthcare, a 128-year-old company with a rich legacy and...
Activist beauty brand The Body Shop India celebrates this year's festive season with a difference by launching #LightALittleLife program to support children who have lost...
Clovia, India’s leading brand for women’s innerwear, activewear, loungewear, and personal care, today revealed their campaign, ‘Nothing But Real’. For the first time, the campaign...
In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from...
The campaign comprises of two ad films featuring actor Jaaved Jaaferi With onset of the festive season, SBI Card, India’s largest pure-play credit card...
Dettol Banega Swasth India launched Season 8 of Swasth Bharat, Sampann Bharat with Campaign Ambassador Amitabh Bachchan Reckitt, world’s leading consumer Health and...
Offers 4 distinct ‘Personas’ with customization packs to match diverse lifestyles Tata Motors, India’s leading automobile brand, today unveiled India’s first sub-compact SUV, the...
The campaign is themed around ‘Circle of Influence’ JAIN Online, a part of JAIN (Deemed-to-be University), a NAAC ‘A+’ Graded University (as per the revised...
FieldFresh Foods, a joint venture between Bharti Enterprises & Del Monte Pacific Limited, today announced the elevation of Mahesh Kanchan as Chief Executive Officer (CEO),...
Zoya, the exquisite diamond boutique from the House of Tatas introduces Libera, a stunning new collection that is a poetic ode to the flow of...
: In a multi-agency pitch, ART-E Mediatech has been awarded the digital & creative mandate for Indica, an Indian herbal hair colour brand from the...
Created and conceptualized by DDB Mudra Group, the film highlights the Hindware Appliances trademark ‘MaxX Silence’ Technology Hindware Appliances, today, announced the launch of...
Shukla joins from Star Sports where he was helming marketing Star Sports Marketing Head Sudhir Shukla has called it quits after spending close to five...
The project is located just 5 minutes from Sholinganallur, houses 1693 apartments at INR 3999/sq.ft CASAGRAND ropes in Vijay Sethupathi, to endorse its signature...
Tata Consumer Products is partnering with Tata Trusts to scale its Menstrual Hygiene Management (MHM) Program in Jharkhand. The partnership, which began work on Women’s...
First joint offering since the acquisition of PAYBACK India by BharatPe PAYBACK India, a BharatPe company and India’s largest multi-brand loyalty program, today announced...
The campaign has been launched by Taproot Dentsu (A dentsuMB Company) Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India,...
George will be based out of the agency’s Bangalore office AdLift has announced the appointment of John George as Senior Creative Director. John will be...
The two-week-long campaign with the Olympian has been launched across 9 categories in 15 Indic languages ShareChat has announced the launch of the ShareChat Mega...
Features brand mascot Fido Dido spreading the refreshing Pujo vibe amongst consumers 7UP®, the refreshing clear drink is all set for Durga Puja celebrations in...
The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence Go Cheese, from the house...
Picks Liqvd Asia As Its Partner Liqvd Asia, one of India's most recognisable digital marketing agencies, has bagged the integrated social media & conversational marketing...
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio LinkedIn, the world's largest online professional network, has launched new platform...
Premier student housing brand, your-space has announced two major appointments in their top management. Venayak Saran Gupta, an ex-BCG consultant who joined the company as...
This campaign highlights MyGlamm’s All Natural and No Nasties approach to beauty India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national...
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its partnership with Xiaomi on...
The campaign brings out the essence of homecoming this festive season Shoppers Stop, India’s leading fashion and beauty destination rings in the festive season with...
Parle’s ‘Hide & Seek Fills’ is the first step forward in building the broader cereal category Parle Products, India’s leading biscuits, snacks...
India’s leading matrimony site, Jeevansathi.com has roped in Mahesh Babu, a popular figure in the Telugu cinema industry for its #WeMatchBetter campaign. The 360 degree...
General Mills India announced the launch of its ready-to-cook (RTC), two minutes Pillsbury Pancakes brand in India General Mills India – a part of the...
Smirnoff Celebrates New Global Campaign as the World’s No. 1 Vodka returns in No Time To Die Viewers have seen James Bond drink his...
Featuring Kalki Koechlin, the brand film conceptualized by Havas Worldwide India, establishes the platform as the go-to shopping destination for luxury Tata CLiQ Luxury, India's...
HDFC Life, one of India’s leading life insurance companies, and IvyCamp, an initiative of IvyCap Ventures Advisors Pvt. Ltd., have jointly launched the fourth phase...
Strengthens position in Beauty & Personal Care with flagship range of natural haircare and skincare solutions Ahead of the festive season, Myntra bolsters its Beauty...
The couple encourage consumers to celebrate eco-friendly Ganpati Leading Personal Care Brand WOW Skin Science launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for...
Chance to win an all-expenses paid trip to watch India play at ICC Men’s T20 World Cup 2021 Keeping up with its endeavour to empower...
The actor will be the face of FPBL's marketing campaigns across various platforms Fino Payments Bank Limited (FPBL), a fintech for emerging Indian customers will...
The pioneering service solution is aimed at delivering an enhanced customer experience ŠKODA AUTO India announced a unique initiative - ‘ŠKODA COMPACT Workshops’, which aims...
Jet Airways is all set to resume domestic operations in Q1 2022, according to the Jalan Kalrock Consortium, the successful resolution applicant of Jet Airways....
Malhotra served stints at brands such as Nykaa, Levi Strauss & Co, MakeMyTrip.com, and MSLGROUP India etc. in the past Hitesh Malhotra, former CMO, Lenskart...
Conceptualizes new advertisement in collaboration with Keroscene Films to showcase its ‘Viraat Strength’ Ambuja Cements Limited famed for its ‘Viraat’ strength tagline has released its...
Welcomes Kriti Sanon As the Latest Addition to The Fossil Family FOSSIL is thrilled to announce our partnership with Kriti Sanon as the newest celebrity...
With a premium-to-GDP penetration of less than 3.5 per cent in India Tata AIA Life Insurance today announced the signing of a multi-year brand partnership...
Perfect snack with goodness of multigrain flours, flax seeds, and sesame seeds Bonn Group, the leading manufacturer of Food products in India, has launched Americana...
During the company's Q1 earnings conference call, Gupta said 80% of pre-Covid circulation is a good enough number for ad revenue monetisation Newspaper circulation might...
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery “Yeh Andar...
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year Telecom company Vodafone...
DB Corp Non-Executive Director Girish Agarwal shared that in July this year the company achieved almost 75% of July 2019, which is a good indication...
She will be responsible for leading client relationships and business growth for the West office Starcom India has appointed Rachana Shah Monteiro as the West...
Industry leaders share how the sector is picking up and prepping up for the festivals, their plans for the season, and the growth they are...
India’s largest D2C fashion brand Bewakoof partners with World’s most loved beverage brand Coca Cola to launch exclusive merchandise Bewakoof.com, India’s largest...
These will be available to buy, collect and trade for cricket lovers and new-age investors alike Indian cricket stars Smriti Mandhana and Zaheer Khan are...
Mehta will be responsible for Sales, Account Management, Supply Chain Operations, Customer Operations, and Seller Excellence functions Continuing the aggressive expansion of its senior leadership...
The consulting company has roped in Amol Patil as Business Head and Director - Technology & Arun Upadhyay as Business Director - Growth & Alliances...
Encourages everyone to be the Face of Hope Focusing on the importance of “masking up”, Nestlé India has launched the Face of Hope initiative. As...
Yogesh will lead the Technology Engineering team to support the brand’s exponential growth across geographies upGrad, Asia's higher edtech major in a most recent...
Commemorates National Nutrition week 2021 Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of #FightMalnutrition campaign commemorating the...
This sonic tune is a celebration of SBIG’s new brand identity which was launched last year SBI General Insurance (SBIG) today launched its signature tune,...
Devvaki Agarwal, Founder & CEO, instrucko shares insight about boom of Edtech sector, instrucko’s business model, marketing strategy, growth plans and more As...
With this association, Laconic aims to strategically widen awareness about its business and products to the right target base Koffeetech Communications, an integrated digital marketing...
Declares Companywide Break from November 4 – 14 Meesho, India’s largest online marketplace for longtail products, has introduced a Reset & Recharge policy to prioritize...
Brand to leverage its innovation equity to recruit new consumers looking for differentiated experience Chupa Chups has dialed up the fun with the launch of...
Launches an integrated campaign #NeverFitIn encouraging people to break the norms one quirk at a time MISFIT by boAt - a new-age self-care and grooming...
Cycle Pure Agarbathi, India’s largest and the only certified carbon neutral incense brand, has strengthened its long-standing support for cricket by partnering for Sri Lanka...
Since its founding in 1984, the leading professional makeup authority has teamed up with fierce tastemakers M·A·C Cosmetics India has named beloved Bollywood film star...
He has been associated with Isobar for more than 13 years Shamsuddin Jasani, Group Managing Director of Isobar India, has put in his papers. e4m...
When the Great Khali meets the Great KFC Double Down Burger #BurgersKaKhali The Great Khali has been doubling down on some interesting hobbies of...
The company eyes PAN India expansion North India based, BL Agro Limited, one of the fastest growing edible oil and food products company in India,...
Abhichandani joins from Kantar/IMRB Zirca Digital Solutions, a 360-degree digital solutions provider, announced the appointment of Tarun Abhichandani as the Head of Products & Solutions....
Pepsi and Money Heist will jointly promote the show across digital platforms, virtual fan fests and Pepsi-Money Heist beverage cans F&B major Pepsico has reportedly...
Armes Maini Storage Systems Pvt. Ltd is one of India’s leading industrial storage system providers, based in the Silicon Valley of India, Bangalore. It is...
Moves its transformation agenda forward Lowe Lintas, one of India’s premier advertising agencies, has appointed Kedar Teny as its CEO. Kedar moves from - Avataar.me...
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting...
Vijayaraghavan Venugopal, CEO and CO-Founder, Fast&Up shares insights on the company’s transition from B2B to D2C, marketing strategy, product portfolio diversification, collaboration with actor Varun...
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on...
Digital campaign with #CareToLiveOrganic to celebrate “Sustainable September” Lotus Organics + has associated with The Wildlife Trust of India (WTI) to celebrate sustainable September. A...
The campaign consists of five digital films Glori Handwash (RSPL’s Product) launched a social awareness campaign that asks people to wear mask properly. Conceptualised by...
Reports say that August 31, will be his last day in office CEO of Dentsu India Anand Bhakamkar has reportedly stepped down from his role....
Celebrates the unwavering spirit of para-athletes with its new brand campaign – ‘phirse #Jeetkahalla’ In the year 2016, IndusInd Bank unveiled “#JeetkaHalla” - a...
Gulshan assumed this role on August 23rd; he and Paul will both be reporting to Joe Mumbai-based Brand and Communications Consultancy, Tilt Brand Solutions announced...
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its...
Bengaluru gets the Ultimate Fashion Coordinates Brand ELLEVEN, a fashion coordinates brand for women from the house of TCNS Clothing, has launched its first store...
This will be the brand’s first campaign with the illustrious Anil Kapoor inviting the country to #GoSmartGRID With Anil Kapoor as its brand ambassador,...
Reebok and celebrity hair colorist, Daniel Moon announce their second product collaboration: a refresh of Reebok’s iconic Classic Leather and Club C 85 silhouettes. The...
Jain has a rich experience of three decades as a Retail Banking professional RapiPay, India’s leading assisted payments Fintech company today announced the appointment of...
Through its new campaign ‘Health Super Saver’ aims to spread the message to youngsters Future Generali India Insurance Company Limited (FGII) has launched the Health...
Multi-year brand transformation highlights the power of Visa’s trusted network, enabling modern money movement and expanding economic access Visa (NYSE: V), the world leader in...
Highlights contributions to students’ education BIC Cello, India's most recognized stationery brand and leading manufacturer and distributor of writing instruments, has recently launched a video...
Aims to cater to Millennials and GenZ FinTech platform Angel Broking Limited (Angel Broking or ‘the Company’) celebrated 25 years of success this month by...
India’s first LAAS (Lifestyle as a service) model for retirement Welldercare, enters the Indian Hospitality Industry announces its plans to launch long term Retirement resorts...
Launches The “Depend On Insurance Season 2” Campaign With Retd. Major Gaurav Arya Canara HSBC OBC Life Insurance is all set to launch the second...
Gaurav Kumar Kwatra, Director- Purina Petcare India from Nestlé shares insights on the brand’s journey in India, marketing strategies, future of the segment and...
This year’s edition will see TVS Eurogrip’s flagship products Protorq Extreme TVS Srichakra Ltd., one of India’s leading manufacturers of two & three-wheeler and off-highway...
Dentsu International, strengthening its leadership roster, has added Vinod Thadani as Chief Digital Growth Officer for India. Thadani will also be taking on the additional...
The ‘Live Limitless’ campaign conceptualised and executed by McCann Worldgroup, takes a supernatural approach to create engagement The campaign highlights the limitless opportunity that comes...
CRED Mint Combines Safety of High-Trust Community, Inflation-Beating Returns, and Transparent Withdrawal Process CRED, a high-trust platform for individuals, brands, and financial institutions, today...
The new offering will keep the audience and consumer behaviour at the centre of the media process In light of the cookie-less future and an...
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts While mobile continues to be the primary screen of digital...
According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20 The print media witnessed...
As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey After two years of...
Aims to bring sheer speed and exciting experience for its users realme, India’s fastest-growing 5G smartphone brand has announced its collaboration with the latest Universal...
Suraj Vazirani, Founder and CEO, The Beauty Co shares the insights behind the new collection, marketing strategy, communication to consumers and more With consumers increasingly...
As India entered its 75th year of freedom, Dentsu Impact, the creative agency from the house of dentsu India, rolled out the second edition of...
Tanishq celebrates the heart-warming tradition of Lumba Rakhi this Raksha Bandhan Tanishq, India’s most loved and trusted jewellery brand has launched its latest digital film...
MyGlamm And BabyChakra Come Together To Build India’s Largest Parenting Platform and Invest Rs 100 Crores In Mom-Baby Content to Commerce MyGlamm, India’s fastest growing...
CRED Members Can Support 30,000 Disadvantaged Kids and their Families with Dry Ration Kits Continuing its community support to people affected by Covid-19, CRED in...
The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy Essence, a global data and...
The campaign recognizes the heroes who are doing spectacular work in the solar space We are currently dealing with a serious matter: the depletion...
Launched in January 2021, the Big Home Rush sale has become extremely popular with consumers Trusted by more than 30 lakh households, Urban Company –...
Actress Hina Khan joins the celebration with specially designed Independence Day lenses Moj, India’s number one short video app, is all set to launch #MyFreedomMatters...
The year also marks Limca’s 50-year milestone in India Commemorating its 50th year in India, Limca – The Coca-Cola Company’s home-grown brand today launched a...
Consumers can avail instant cashback of up to 20%, low-cost EMIs and much more LG Electronics India, today announced its latest “Freedom is Good”...
RuPay Contactless cards have been showcasing a great synergy between technology and innovation National Payments Corporation of India (NPCI) announced that RuPay has launched a...
Godrej Interio offers up to 25% discount across its portfolio of products and solutions Deep rooted in India’s Independence and Swadeshi movement,...
Video campaign celebrates freedom achieved through the power of education through three inspiring real-life stories BIC Cello, India's most recognized stationery brand and leading manufacturer...
The video component of the campaign will focus on how Azaadi means there is equality in education and how a girl can get the same...
Leading brands like Spotify, Swiggy, Airtel, VH1 among others join the digital banter in their quintessential style Sunfeast Dark Fantasy, the brand which is celebrated...
As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Limited (GCPL), a leading emerging markets company, introduced three new...
The film’s underlying message for the audience is the promise of looking out for each other akin to insurance Policybazaar.com - India's leading online insurance...
Customers can transact anywhere across 1 crore+ RuPay merchants using their Dhani OneFreedom card Dhani App, one of India’s fastest growing mobile application for all...
25% off on Diamond Prices with an additional 5% instant Bank Discount Candere by Kalyan Jewellers has come out with an exclusive offer on its...
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more In...
Christine McCarthy, SVP and CFO, Disney, addressed analysts during the Q3 conference call With Disney+ seeing a slower subscriber addition in the US, Disney+ Hotstar...
‘Ye E Sahi Hai’ captures the pulse of Indian consumers about electric two-wheelers and will change the way they think about it Okinawa Autotech, India’s...
While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership Interpublic Group of Companies (IPG)...
Both are now Vice Presidents Madison Digital has just announced the promotions of Chintan Soni and Kosal Malladi to Vice Presidents. Both have played an...
The campaign is an extension of Ageas Federal’s overarching brand philosophy of #FutureFearless Ageas Federal Life Insurance, one of India’s most trusted private life insurance...
The ad films featuring Hrithik and Kiara, among the first ones to be in the series, shows Myntra as India’s Fashion Expert Myntra has launched...
Initiative is aimed at enhancing buying experience and offering a wider range of Samsung products to defence personnel at select Samsung Smart Plazas across the...
Appoints Kulwinder Singh as CMO SG Analytics, the market leader in research and data analytics services, has appointed Kulwinder Singh as the firm’s Chief Marketing...
In Conversation with Raghuvinder Singh Pathania, General Manager and Head of Operations, WeWork India In the next episode of Stories by WeWork, an in-house interactive...
The plan is to open 20+ stores spread across 10+ tier 2 cities in the upcoming 12 months After making a mark...
On World Elephant Day, 1,00,000 trees planted is over and above the 4,51,000+ trees that the logistics provider has planted since 2017 Blue Dart, India’s...
Aligned to The Paris Agreement along with its customers and suppliers’ commitments Birla Carbon, one of the leading manufacturers of carbon black globally, has announced...
To launch a patriotic campaign on Independence Day Vedanta Ltd, India’s leading producer of metals and oil & gas, is all set to roll out...
OPPO Reno6 ‘#EmotionsInPortrait’ campaign OPPO, the leading global smart device brand, today announced its partnership with Spotify for their latest campaign “Every Emotion In Portrait”...
‘Desh Ki Chai’ celebrates rich cultural diversity of India, this Independence Day As an earnest gesture to lend support to the Indian Artisan community, TATA...
BharatBox will power brands to reach consumers in Tier 2 and Tier 3 cities in India Following the acquisition of influencer marketing platform, Chtrbox...
In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint Vedantu, LIVE online tutoring platform in...
Premiering on August 13th, show to be aired every Friday at 7 pm on MTV Unacademy, India’s largest learning platform, today announced the launch of...
According to media planners, the maximum spends will come in the following weeks With Onam round the corner, the south market is seeing a significant...
The account is being handled by the agency’s Mumbai and Bengaluru offices After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has...
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in...
Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, said that brands can contribute by standing united and supporting decisions made by...
The Audi RS 5 Sportback is being brought to India via the CBU route Audi, the German luxury car manufacturer, today announced the launch...
Digital-only video content, latest prices and a brand new TV show, and much more NDTV and CoinSwitch Kuber today announced a strategic partnership to launch...
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their continued focus on Tamil Nadu...
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers With shift in demand patterns,...
The #15YearsConstant campaign has been curated by Chimp&z Inc. Tata Sky marked its 15-year milestone with a heartfelt campaign. Paying homage to the deep and...
The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules Nestle India has tweaked its product packaging to...
The campaign #ShopIndiaMovement prompts how every Indian is entitled to purchase their desired products without having to break their bank ShopClues, India’s leading online...
The Beauty campaign is aimed at presenting the new beauty destination in town - Myntra! Myntra has rolled out a peppy campaign with Bollywood diva...
Having worked with Star Sports, Channel [V] India and VIP Industries, Akshat brings a healthy blend of marketing experience in sports, media, entertainment and consumer...
Siddharth and Cinthol join forces to enable you take on your duties fearlessly Cinthol, the legacy brand from the Godrej Consumer Products Limited (GCPL), brought...
Banerjee will lead the Delhi office Madison Media has just announced that the Agency has promoted Abhik Banerjee to Chief Operating Officer, Madison Media Plus...
Tata Sky, one of India’s leading content distribution and Pay-TV platform marked its glorious 15-year milestone with a heartfelt campaign. Paying homage to the deep...
Designed to make it simple for subscribers to recharge their accounts using their favourite UPI app or wallet Dish TV India Limited, India's leading...
Customers can just click on 'Buy 24K Gold' under the ‘My Money’ section of the PhonePe app and order gold coins and bars starting from...
The campaign will be led by television and digital platforms VEGA, one of the leading personal care appliances and beauty care accessories flagship brand in...
Adds fashion icons, Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan to its star-studded pool of brand ambassadors, ahead of a mega brand campaign In...
The brand has already onboarded 50,000 businesses onto its platform across India Bikry app (by Bizrise Technologies) an all-in-one platform to take your business online,...
A first of its kind custom jewellery range of kids’ favourite Nickelodeon character Celebrating the robust legacy of Nickelodeon’s one of the most iconic characters,...
Releases New Campaign for the 2021 Royalz Collection 82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency...
The film also highlights Goodknight Gold Flash special edition packs for Onam Festivals must be celebrated with joy, splendour and most importantly, good health. In...
The new sub-brand, ‘Epic by Sonata’ features a stylish range of watches and will be available on Flipkart beginning 5 August 2021 Sonata, India’s largest...
These shades are inspired by the heartland story of India and carry names that reflect Indian culture i.e. Chutney green, Calcutta rains, Coromandel indigo etc...
Redefine luxurious Italian fashion with the Versace Greca Glass in India Standing out for its modern allure and subtle refinement, Greca Glass is...
Bajaj Finance advises customers to strictly stay away from paying any advance fees for loan processing Bajaj Finance Limited, the lending and investment arm of...
Pre-order now to unbox yours OPPO, the leading global smart device brand, today announced the pre-booking for Reno6 5G – the ultimate all-rounder 5G superphone...
Aims to identify and nurture new age video content creators OPPO, the leading global smart device brand, today announced its partnership with Instagram to launch...
No impact on customers and partners; All changes pertaining to brand transition will be reflected by year-end Max Bupa Health Insurance announced today that it...
Powered by Adobe Experience Cloud applications, this partnership will enable CEAT to deliver a personalized and seamless digital experience As digital becomes the primary way...
Releases ‘Kar Dikha India’ anthem to show the nation’s support for the Indian athletes Indian short video platform, Moj launched #MojCheers4India challenge along with a...
DEFY brings a range of carefully crafted audio wear like true wireless earphones, wired earbuds, and wireless neckband in India It is that one...
#FanBannJaaoge becomes the clarion call to 1.3 billion Indians across the country MPL Sports Foundation, the community arm of Mobile Premier League (MPL), India’s...
The eye-catching sand art brings alive the power of Vedshakti Toothpaste and the message ‘Mooh swachh toh aap healthy’ Commemorating the Jagannath Bahuda Rath Yatra,...
The digital payments brand of AGS Transact Technologies Ltd. has refreshed its brand identity Ongo, one of India’s leading digital payments brand has...
He will assume responsibilities on 1 November Dentsu International has appointed Fred Levron, the worldwide creative partner at FCB, as its global chief creative officer,...
Through its diversified distribution network, the company services and provides a distinct suite of 44+ need-based offerings IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted...
Avilash has led communication and media mandates for several iconic brands in the past Carat, the flagship media agency from the house of dentsu India,...
Guest Column: Zahara Kanchwalla, Co-Founder & CEO, Rite KnowledgeLabs shares the key pointers for CXOs to keep in mind for driving an effective communication when...
His last assignment before joining UNIBIC was as the Head of Marico’s New Foods’ Business Unit UNIBIC Foods, one of India’s fastest growing FMCG companies...
350+ schools across India and the Middle East with 18,000 teachers are using the Practically School Solution to enable online classes during the pandemic Practically,...
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands...
Domina is the latest offering from Pee Safe, in the sexual wellness and pleasure category Meraqi Digital, the independent digital...
The mandate was won after a multi-agency pitch CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels. As part of their mandate,...
The Surprise Pack Campaign included marquee names in the entertainment world from across the country, in never- seen- before avatars A couple of days...
His previous stints include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner Zolo – Category leader and the...
This is the first social audio partnership for TED which has a strong history of embracing audiences on innovative new platforms Clubhouse, the social audio...
Launches immunity-boosting Chyawanprash under its brand Well Modicare Limited, one of India’s leading direct selling companies, strengthens its presence in the health & wellness space...
In his new role, Shailesh will guide the overall expansion and strategy of the company In an endeavour to accelerate its global footprint, ZingHR announced...
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation Mamaearth, the digital-first brand, has awarded its...
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes...
The campaign consists of a TVC, along with extensions in print, radio and the digital medium Malabar Gold & Diamonds is one of the world’s...
Saad Khan will be Chief Strategy Officer and Keigan Pinto will be Chief Creative Officer FCB Group India recently announced the restructuring of its creative...
The partnership is aimed at widening PharmEasy’s consumer base Online healthcare platform PharmEasy has partnered with digital marketing agency Social Beat to widen its consumer...
The Audi e-tron will be launched in two variants: Audi e-tron 50 and the Audi e-tron 55 Audi, the German luxury car manufacturer, is set...
The mask is developed with premium woven fabric with Antiviral finish Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail...
The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office Havas Media India has won the integrated...
Says company, The actor is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand Electrical appliances manufacturer...
Ciphands Mist Spray Hand Sanitizer is an extension in the hand sanitizer category Ciphands, the hand and surface hygiene brand of Cipla Health Ltd., has...
Holcim unveils its new brand identity in all markets LafargeHolcim, a global leader in innovative and sustainable building solutions and the parent company of...
In this role, Menon will lead the brand, digital, research, analytics & product innovation teams Saakshi who has 18 years of experience across several global...
The new brand story, which takes you to the ancient era, gives a sneak peek of the brand’s inspiration behind the urge to produce organic...
The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash...
The initiative aligns with the government’s goal to build a future-ready public infrastructure with connectivity, productivity, sustainability and safety Mastercard, Mumbai Metro and...
ZEE5 is all set to bring the intriguing Lee-Hesh untold “Bromance to Break-up” story to your screens, helmed by the award-winning filmmaker duo...
Spreads the message of #ProtectionHaiZaruri Kamdhenu Paints, a leading manufacturer of high-quality paint and emulsion in the country, announces the launch of a social media...
Rahman will participate in a series of campaigns, and ads across TV, print, digital, and other media to promote the company’s products Paint brand Sheenlachas...
Gupta is a graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor magicpin, India’s #1 savings...
As a kickstart to this partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India Fun88, the leading...
Chakravarthy was previously the MD at Essence Digital Marketing & Business Leader - Anand Chakravarthy, has recently joined the Ed-Tech for, Results and Outcomes as...
Announces First Edition of ‘The Luxe Life’ with curated line-up of high-impact speakers, tastemakers and design visionaries Tata CLiQ Luxury today announced its first...
The brand also launched a video emphasising on the idea of having fresh and hot meals which is otherwise not possible while ordering food at...
Hamdard laboratories will provide special offers on health checkups and medical consultations throughout the duration of the campaign At a time when healthy living is...
All models come with Home Connect facility ensuring convenience and ease of use As part of their strategy to grow the premium washing machine segment,...
Cricuru’s aim is to make cricket coaching accessible everywhere Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital...
Solimar enables marketers to leverage first-party data, drive greater precision in digital campaigns and advance consumer-conscious privacy The Trade Desk (NASDAQ:TTD), today announced the launch...
Vaccinates 99% of eligible employees with at least their first dose of the Covid-19 vaccine in the last two months Tata AIA Life insurance has...
Releases print ads across national and regional newspapers to create awareness India's leading digital financial services platform Paytm has taken several steps to spread awareness...
Reminisces Memories Of Bonds Made For Life With Its Latest Campaign Society Tea has brewed a delightful film taking a trip down the memory lane...
The joint venture will be called 'Glance Collective' Lock screen-based content provider and owner of video-platform Roposo Glance today announced that it has entered into...
Gift vouchers worth ?100 crore, Discounts & Gold Rate Protection on offer Kalyan Jewellers is preparing to reopen it’s showrooms across India, in...
The SKINN Tales campaign is now live across the brand's online platforms and other offline media SKINN, a fine fragrance brand from the house of...
Arun brings over two decades of experience across senior leadership roles at top financial institutions like SBI, Yes bank, ICICI and HDFC Digital payments and...
He will spearhead a community of AI experts at Pyxis One with 30% boost in hiring and onboarding Pyxis One, a start-up providing AI infrastructure...
The campaign generated over 4+ million views, with an impressive engagement rate of 26.11% In an effort to promote its brand-new Octavia, Skoda, a premium...
Extends necessary medical supplies to hospitals, emergency food relief kits to communities in need, Vaccination Drive for team members across restaurants & more KFC...
Timios expands its product offerings and forays into healthy, organic, and natural FMCG packaged products for new and expecting mothers Timios a Bangalore based packaged...
LT Foods, Consumer Food Company has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’. The account was won in...
Conducts a social awareness experiment in metros With social distancing becoming the need of the hour during the pandemic and post pandemic era and enforcement...
Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last year announced that it will...
Announces launch of Brand initiatives Marking the occasion of its 66th foundation day on 1st July 2021, the country’s largest lender, SBI has...
This deal will enable Matrimony.com to scale up its presence significantly in the North and West regions Matrimony.com, India’s leading online matrimony company, announced that...
Prior to this, Anand was HMD Global's Head - Brand, Media and Digital Marketing The Coca-Cola Company has appointed HMD Global's Aditi Anand as Head...
Conceptualised by Logicserve Digital, the campaign comprises of impact-driven Thumbstopper videos that aptly convey the message through simple real-life situations Tata Pravesh, a brand of...
As Chief Merchandising Officer will handle entire category management & Snapdeal’s seller ecosystem Snapdeal, India’s largest value e-commerce company, today announced the appointment...
Product launch supported by digital campaign #BoringToBananas rooted in the brand philosophy of Mood Ting Tong Center fruit – Perfetti Van Melle India’s...
Ogilvy leads Thums Up’s repositioned brand message of resilience and real heroism of everyday people Toofan wahi jo sab palat de – the upside down...
Ashutosh has over 20 years of work experience in the technology sector Cosmos-Maya a leading studio in Asia and producer of many of India's most...
Kumar last stint was at Aditya Birla Capital Leo Burnett India has announced the appointment of Niket Kumar as Executive Vice President & Head –...
Expects to double business in the market by 2022 Zippo Manufacturing Company, globally recognized producer of the iconic Zippo Windproof Lighter, announced today...
Shashank Singh, CEO & Founder, Bakstage|FLYX talks about the app, opportunities it offers to creators, conversations the app is stirring, thriving amongst growing...
Wada takes over the role from Haruto Iwata, who was responsible for the company’s growth in the Indian market Fujifilm India Private Limited, a pioneer...
Ajay has served different companies such as Reliance Energy, HCL technologies, L&T Infotech, Fluentgrid, Deloitte, PWC and IQVIA Dentsu has announced the launch of ‘Indeed...
Both the mask and filter are washable and recommended to be reused up to 30 gentle laundering Louis Philippe, India’s leading premium menswear brand from...
The mandate was won after a closely contested multi-agency pitch Global brand and customer experience agency VMLY&R, has been appointed the agency-on-record (AOR) for JOCKEY’s...
This year Myntra EORS is not just a fashion event, it's an opportunity to sustain businesses & restore livelihoods Myntra has launched a two-and-a-half-minute video,...
The company has promoted Kavita Angre, Aalok Oke, Yogesh Suradkar and Rajesh Gopal L’Oréal India today announced the elevation of four leaders from the India...
The companies aim to provide seamless platform to deliver the best and most immersive entertainment experiences Home Credit India, a local arm of the international...
Urge citizens of India to lend a hand of support to their support staff From your domestic help to your driver to your gardener, these...
The digital campaign, by Kiro emphasizes on the launch of 4 nude lipstick shades in their kitty along with the relaunch of Nonstop Airy...
As a part of Samsung’s contactless offerings, AR Demo allows consumers to experience the product virtually in their homes Samsung, India’s largest and most...
Lo! Foods products will now be available in North America, UK and South East Asian Markets Lo! Foods, a Bengaluru based startup that offers a...
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved The pandemic brought an enormous change...
Sikaria brings more than 14 years of leadership experience in Sales, Marketing and Business Operations SUGAR Cosmetics - one of the fastest-growing premium beauty...
She will lead and mentor the editorial team and introduce the best in class practices for successfully executing the editorial strategy 9X Media has appointed...
Undeterred by the global pandemic, the company’s market capitalization increased 3 times to reach USD 3 billion in the last fiscal year Recording another...
The agency will handle the digital media communications for InterMiles The Minimalist, a creative solutions group company based out of Mumbai with presence...
Aditi will lead Pocket Aces in its next phase of growth and will take on her new role with immediate effect Pocket Aces, India's leading...
Starting 1st July, the revamped service will offer a boutique of Punjabi content at a minimal cost of Rs. 1.5 per day Tata Sky’s Punjabi...
Mehta will take over from Herjit Bhalla Geetika Mehta who was the General Manager, Home and Hygiene, India and the Regional Brand Director, South Asia,...
In the past she has been part of brands like Asian Paints, Frooti, Appy, Digene, Vaseline, Lakme and Baskin Robbins Samyukta Ganesh Iyer, who recently...
Offers complimentary service and sanitization for their next scheduled service Audi, the German luxury car manufacturer, today announced a special initiative exclusively for...
Affle had approved and announced the acquisition on June 9, 2021 Affle (India) Limited through its subsidiaries (“Affle”), today announced the...
This campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India Some apps play such...
Launches a nationwide talent hunt for the next digital superstar Close on the heels of celebrating its first anniversary, India’s number one short video app,...
The Sri Lanka vs India T20 series is set to begin in Sri Lanka on 21 July 2021 In its first-ever sponsor association with a...
Shevade will lead the brand’s consumer communications across channels upGrad, South Asia’s largest higher edtech company, today announced the appointment of Shreyas Shevade as the...
Guest Column: Milesh Gogad, CMO, Indegene talks about building a purpose-driven brand that enables future ready healthcare Covid-19 tested the healthcare industry’s purpose. In a...
NPCI in collaboration with CBSE launches “Financial Literacy Textbook for Class 6” to make future of the country financially aware National Payments Corporation of India...
The move will help retailers prepare for peak sales periods Today, Adobe is announcing exciting new capabilities in Adobe Experience Cloud to help brands across...
The brand is available both online and offline through 220+ exclusive brand outlets & presence in 1000+ large format stores TCNS Clothing Co. Ltd, the...
After establishing its market leadership in India and Indonesia, USA will become MPL’s third country of operations Mobile Premier League (MPL), Asia’s largest esports and...
Jayme will be reporting to Jean Lin and Ashish Bhasin Dentsu International today announces the appointment of Merlee Jayme to the role Chief Creative Officer,...
Mukherji is a graduate in Economics from Mumbai University, with a post-graduation in Business Management from SIES College of Management Studies Headquartered in Mumbai, end-to-end...
Earlier last year actress Bhumi Pednekar and Disha Patani were roped in as Brand Ambassadors for the skincare and haircare ranges #MakeInIndia skincare and wellness...
Industry-first Bokeh Flare Portrait Video and upgraded AI Highlight video features for professional-level videos OPPO, the leading global smart device brand, is all set to...
Confira Laboratories from Encube Ethicals has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record”...
Campaign highlights other aspects of doctors’ life With the pandemic still going on and the country fearing the third wave of coronavirus, our doctors are...
The product will suit consumers who prefer superior quality products Hatsun Agro Product Ltd (HAP), India’s leading private sector dairy company, has introduced ‘Arokya’ Paneer,...
The magic convertible technology helps in converting the refrigerator to more than 10 different modes Haier, the global leader in Home Appliances & Consumer Electronics...
The T20I India Vs Sri Lanka series will be rebranded The CoinDCX T20 Cup CoinDCX, India's largest and safest cryptocurrency exchange platform, becomes the Official...
The new outlet is located at 49, Taj Road, Sadar Bazar, Agra Relaxo, India's largest footwear manufacturer, has launched its Exclusive Brand Outlet in the...
Launches campaign with Health & Wellness benefits LG Electronics, India’s leading consumer durable brand for 25 years cares for its consumers with its Health and...
Tier 2 and 3 markets contribute about 40% to the growth of the segment Myntra is witnessing a heightened interest among shoppers for products in...
Deutsche Bank supports provision of COVID-19 screening kits, PPE kits, thermal scanners, sanitizer, masks and pulse oximeters for frontline workers and patients Deutsche Bank has...
The #DilSeLocal campaign marks MSME Day and urges people to go local and support small businesses Khatabook has released its latest #DilSeLocal campaign to honour...
Collaborates with Kapil Dev to amplify the message of safety during the pandemic As the country gradually unlocks, Nissan India launches an integrated general awareness...
Harshvardhan Joshi scales Mt. Everest at the young age of 25 Seagram’s Royal Stag has always inspired the youth by celebrating the spirit of dreaming,...
Film features Chef Vikas Khanna and healthcare heroes from across the country Recognizing the courage, resilience and unwavering spirit of the Indian healthcare community, Quaker...
Expands its value-added portfolio with the launch of Heritage Tikka Paneer Heritage Foods Ltd., one of the leading private dairy players in India, today announced...
The fat free milk will be available across households in Mumbai, Delhi, Pune and Surat Parag Milk Foods Ltd, a leading dairy FMCG Company with...
The partnership with VC Fund Stellaris Venture is a part of Facebook’s VC Brand Incubator Program Strengthening its commitment to accelerate the growth of small...
Move to reflect the company's full stack range of offerings, which have moved beyond taxes to invoices, wealth management and credit ClearTax India’s leading...
Can be booked at Audi India dealerships and on the official company website Audi the German luxury car manufacturer today, commenced bookings for its all-electric...
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the options when it comes to...
The partnership helps marketers across India to accurately measure the incremental impact of their advertising and drive real-time optimizations on The Trade Desk platform InMobi,...
Changes logo for the first time to bring alive stories of ‘khaas’ people from across the country To celebrate the spirit of India’s resilience and...
A digital chat show on Resolution for a Secure Future HDFC Life, one of India's leading life insurers, has constantly endeavored to create greater awareness...
Nandu’s Home Chef to leverage the power of social media to create a thriving community that bonds over easy-to-cook recipes and the love for...
Urges Consumers To Boost Immunity With A Glass Of Turmeric Latte Premium tea-makers and a celebrated household name, Society Tea, has recently launched the much-awaited...
Makes further investment in the fast growing Online Male Grooming Segment Emami Limited, one of the leading FMCG companies in India, has increased...
A new kind of sport - esports is on the rise in India. The industry is expected to grow at 46% CAGR to...
Every generation interacts with music in its own special way, but when it comes to Gen Z, their relationship with music seems to...
New autograph ‘Zoya Baoli’ setting encapsulates Zoya’s legacy of inspired design Zoya, the exquisite diamond boutique from the House of Tata, presents Sam?vé, an autograph...
The film is live across the brand's digital assets Hershey's has recently launched a campaign, which presents a unique and positive point of view to...
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets As the...
Giving free access to all smartphone users making it highly accessible BunkerFit, India’s only free to use Fitness app, has introduced Yoga to its bouquet...
The winning brands of Sheela Group include- Sleepwell, Feather Foam & Lamiflex Sheela Foam, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified...
JSW Group confirms a sum of ? 1.00 Crore as part of the sponsorship agreement with IOA The JSW Group (JSW) and...
Arjun Maini is the First Indian to drive for Mercedes-AMG in DTM In continuation of its efforts to promote India and Indians globally, Omega Seiki...
The campaign is live across the brand's online platforms ACKO General Insurance, a purely digital insurance company, has released a campaign film on the occasion...
Having worked previously in Accenture, Coach, and Times Internet Limited, Gaurav with his 19 years of experience will drive the vision of building a numero...
Pay electricity bill on the app & get a chance to win an iPhone 12 India’s leading digital financial services platform Paytm today announced the...
Highlights how fathers “Turn Things Around” on Father’s Day 2021 TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, has rolled out a social...
The campaign video was unveiled by film superstar Mammootty via his Instagram and Facebook accounts Canon India today launched a regional ad campaign titled ‘Weddings...
With this musical surprise, the channel has surely made this day even more special and memorable for them After the resounding success of the first...
The brand will continue to add products across steel, glass, porcelain, melamine and other materials as per consumer expectations Tupperware India, a global premium homeware...
The brand is open to entries in a travel meme, video, picture, song, creatives, graphics, GIFs, jingle Mahindra Holidays & Resorts India Limited’s flagship brand...
The films from Unacademy tend to focus on an ethos every learner should imbibe for success Unacademy has released a new film titled “Unacademy Believe”,...
As part of its international expansion, CARS24 is set to further strengthen its foothold in the Southeast Asian and Middle East markets in 2021...
Watch Anushka Sen’s culinary skills & Vir Das' wit on June 19th & June 24th respectively exclusively on Snapchat Discover Snap today announced the launch...
Allows users to conveniently search vaccine slots directly on ixigo flights & trains app Vaccination drive against COVID-19 in India is currently in full swing....
Shraddha Kapoor becomes the face of leading D2C beauty brand MyGlamm and also invests in the company Leading D2C beauty and personal care brand MyGlamm,...
The 30-year-old pugilist has also medalled for India at the prestigious Asian Games Fast&Up, India’s #1 selling Sports Nutrition brand is associating with boxer Pooja...
MPL Sports will be the kit partner for both the 2022 Games MPL Sports Foundation, the community initiative of esports platform Mobile Premier League...
Packs an entertaining punch with its short format shows under Zest Originals Zee Zest – India’s leading lifestyle channel will take the digital first approach...
The new Velar comes with the next-generation four-cylinder Ingenium diesel engine which offers exceptional efficiency, power and on-road performance Jaguar Land Rover India, today announced...
With 3 years’ validity, the card comes with flexible loading options of any amount ranging between INR 500 and INR 10,000 LIC Cards Services...
MC Mary Kom, PV Sindhu, Sakshi Malik and Srikanth Kidambi share their struggles and achievements Bridgestone India urges Indians to be a part of the...
Anjali has completed is a qualified Chartered Accountant and Cost Accountant Havas Group India has announced the appointment of Anjali Gupte as Chief Financial Officer,...
The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos PepsiCo has initiated a trademark violation case against...
The Express Logistics Provider has been flying charter aircraft internationally facilitating the transport of oxygen concentrators amongst other COVID-19 related medical and pharmaceutical equipment Blue...
Breaks sound frontier to connect more deeply with customers In its first step towards sonic branding, YES BANK has launched its musical logo (MOGO®), a...
This marks upGrad’s third collaboration with Star Sports post, IPL 2020, and India vs England series in 2021 Higher edtech company upGrad has inked an...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that has...
With over 18 years of experience, Shweta will be responsible for all national strategic decisions and operations Tute Consult, an integrated marcom and PR agency...
Bookings now open at all BMW Motorrad dealerships BMW Motorrad India has launched the all-new BMW S 1000 R in India. The most awaited roadster...
The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app Cricket...
To report to Rakesh Hinduja, Co-Founder & Managing Partner, Content Platform at the start-up Wondrlab, India’s largest platform-first martech startup, has strengthened its data capabilities...
The company announced that its chatroom feature will be monetised through virtual gifting and loyalty programmes Bangalore-based social media networking service ShareChat has announced that...
Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others are most likely to resume...
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers...
Rishabha co-founded a management institute in Pune by the name of Genesis Institute of Business Management in 2007 Rishabha Nayyar joins Fatmen as Co-Founder and...
Urges people to start their health journey with #StartTohKaro Ahead of International day or Yoga on 21st June, SARVA, India’s fastest growing yoga-based wellness...
Aims to generate 50 Crores revenue by the end of 2021 with this launch Amway India, one of the country’s leading FMCG direct selling companies,...
Jaguar Land Rover is developing a prototype hydrogen fuel cell electric vehicle (FCEV) based on the new Land Rover Defender, with testing scheduled to begin...
The network is India's first broadcast major to foray into the podcasting space Sony Pictures Networks India has announced its venture into audio streaming, making...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters Education...
Palak Kohli is the youngest para-badminton player in the world to ever qualify for the Tokyo Paralympics 2021 Leading sports nutrition brand Myprotein has carved...
The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June Shyam Steel...
He will now helm Tamil content in Indian and in international markets Sony Pictures Network India has roped in G Dhananjayan as head of Tamil...
The ongoing contest is scheduled from 11 June 2021 to 10 July 2021 Betterhalf.ai – India's first and only matrimony app without the direct involvement...
With this initiative, cult.fit becomes the first brand to facilitate free vaccines for its customers, across all cities where it has a presence cult.fit, India’s...
‘Indian Kitchen Ka Dishwasher’, just got more convenient BSH India today launched a new and advanced range of dishwashers adding to its existing line-up of...
These elevations will come into effect immediately Havas Media Group India’s focus this year has continuously been on the product offering and thus investing in...
A simple term insurance plan that ensures financial security of your loved ones Aviva Life Insurance, India’s most trusted private insurance company, today announced...
Before this, Sunil Kumar Gupta was given two months' extension in March to serve as a TRAI Secretary, till May 31, 2021. He will oversee...
The focus will be on providing a safe and seamless shopping experience for customers DLF Malls, the largest chain of premium and luxury retail properties...
Vashisht's previous stint was at Lowe Lintas Delhi where he was Group Creative Director L&K Saatchi & Saatchi has announced the appointment of Kanishka Vashisht...
Urges consumers to exercise discretion while choosing their ORS formulation Prolyte ORS, the professional rehydration brand of Cipla Health Ltd., has launched a new TVC...
The leading coffee equipment brand in association with La Marzocco, Italy installs India’s first modular under-counter espresso equipment at Araku Café Bangalore Kaapi Machines, India’s...
Only 250 units of the jersey will be available for sale on MPL's website beginning June 14 Athleisure wear maker MPL Sports, the official...
Iyer was formerly the GM of the company's Candere brand Punith Iyer, who formerly held the position of Company GM of Candere by Kalyan Jewellers,...
The account will be serviced from the agency's Mumbai office Taproot Dentsu, the creative agency from the house of dentsu India, has been awarded the...
Rajkummar comes on board to promote the brand across all digital platforms Rajkummar is an actor who is known for his hatke and eclectic choices...
Launches two new products as part of the kit - Collagen Boosting Mask and Shilajitadi Thailam The Tribe Concepts, a homegrown brand that is centered...
Manu Jain, VP Xiaomi and Managing Director, Mi India confirmed this development in a LinkedIn post Jaskaran Singh Kapany, former Vice President- Marketing at Paytm...
The campaign focusses on the growth of the youth of the country and promotes self-reliance and hard work Tata Motors, India’s largest commercial vehicle manufacturer,...
Aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults Reckitt, the global leader in consumer-healthcare today...
Expansion into connected hardware fitness market further strengthens cult.fit’s market leadership India’s leading integrated fitness and wellness platform cult.fit today announced that it has acquired...
Sharma will be leading branded content and solutions at the network level Viacom18 today announced the appointment of Vivek Mohan Sharma as Head of Branded...
Launches next phase of the skill development program to empower 400 women across Delhi and Haryana with NGO partner Deepalaya In its efforts to empower...
Streaming 11th June, the series covers real life stories of inspiring women from different parts of the Asian society India’s eminent video streaming platform,...
With this new association, Candes will aggressively tap into the Bharat’s market penetration Candes, India’s leading home appliances brand has roped in Arjun Kapoor as...
The fourth generation OCTAVIA is 4,689 mm long, 1,469 mm tall, 1,829 mm wide, and has a wheelbase of 2,680 mm ŠKODA AUTO India unveiled...
Exciting deals and assured gifts of up to INR 35000 LG Electronics, India’s leading consumer durable brand today announced its latest consumer campaign “Together...
The tie-up enables subscribers with cashback offers ALTBalaji has tied up with Amazon Pay and MobiKwik. The tie-up with Amazon Pay enables subscribers to win...
Round led by Entrepreneur and Investor Shaival Desai and existing investor Alkemi Growth Capital Pee Safe, India’s leading hygiene and wellness brand, has raised...
37% mobile gamers want to shift to a PC indicating strong potential growth for the industry India’s gaming community is displaying a growing...
India's 1st GNCAP 5 Star rated car surges ahead with increasing demand every month Adhering to Covid 19 safety protocols and hygiene norms, Tata...
Launched around World Elder Abuse Awareness Day (June 15), the campaign aims to sensitise people and mobilise seniors to seek support against abuse Shining the...
In this role, Gupta will lead the product and data teams to make the software scalable and ensure an exemplary customer experience IAN backed Wizikey,...
‘Brand Welcomhotel builds strong presence in Himachal Pradesh with another property Welcomhotel, one of India’s fastest growing hospitality brands from the ITC Hotels...
Celebrates its diverse community of inclusive, authentic, inspiring people who make the first move from home to forge healthy and equitable connections Bumble, the women-first...
'A significant milestone in 1MG's journey,' said CEO and Co-founder Prasant Tandon Tata Digital Limited will be acquiring a majority stake in digital health company...
The P&G Shiksha film has been conceptualised and created by Leo Burnett P&G Shiksha, the flagship CSR program of P&G India, recently unveiled its new...
PAYBACK India to be a wholly-owned subsidiary of BharatPe BharatPe, India’s leading financial services company for merchants, today announced the acquisition of PAYBACK India...
Lele takes over from Srinandan Sundaram who will move into his new role as Executive Director, Foods & Refreshment Hindustan Unilever Limited (HUL) today announced...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the fast-growing toxin-free personal care brand, released its first national television commercial featuring Sara Ali...
The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging Dabur has slapped...
Strengthens its music portfolio by integrating Tata Sky Music and Music+ Aligned with its new brand purpose to make tomorrow better than today for its...
The responsibilities in the integrated mandate for the agency include Creative, Digital, PR, Production, Tech management The Marcom Avenue, a data-driven media and marketing agency,...
Pragya has worked with Castrol India limited Leading consumer electrical company, Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its...
Conceptualised by Wondrlab, the campaign highlights “The Standout Pizza” offerings India’s leading national pizza chain, Ovenstory Pizza unveiled their new television brand campaign, conceptualised...
The service will be available 24X7 for the First Notice of Loss on the claim Helpline Numbers of Reliance General Insurance for its Motor Policyholders...
Ranveer becomes the first ever independent creator from India to get an exclusive deal with the platform Continuing its investment in India’s fast growing creator...
The social good campaign poses questions to users to choose between essential and expendable needs Rapido, India’s largest bike taxi platform, today announced the launch...
This is Arti's second innings with dentsu India Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit,...
In its FY21 annual report, the company also reiterated its stance on inclusivity and advertising for products targeted at children FMCG giant Hindustan Unilever has...
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline this year January is...
To continue leading its charge into the next growth phase, Affine also announced key appointments to its leadership team Affine, a leading pure play AI...
The campaign urges customers to clear their pending dues to help small businesses and shopkeepers’ tide over the financial crunch As India is coming out...
The league will be streamed on multiple platforms including Disney+ Hotstar, YouTube and Facebook Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile...
A Curated Destination ForAll Things Bed, Bath, Kitchen and Decor Nykaa Fashion, the multi-brand e-commerce platform, best-known for its thoughtful curation of brands, unveils Nykaa...
Josh has expanded its leadership team with the appointment of Sunder Venketraman VerSe Innovation’s short video app Josh today announced the expansion of its leadership...
With his eccentric yet incredible fashion sense already making headlines, Pandya now takes it a notch higher on this short video app MX TakaTak, India’s...
The product allows advertisers to effectively deliver ads across MGID’s portfolio MGID announced today the official release of its Contextual Intelligence solution. The product allows...
The two facilities, set up in association with Haryana and Rajasthan state governments, have round the clock supervision by trained doctors and nurses Facilitating healthcare...
Mehta was formerly AVP- Corporate Communications at State Bank of India Public sector banking giant, Yes Bank has recently roped in Ritesh Mehta as Senior...
It took Medicines & Emojis to Raise Awareness on Wildlife Crimes Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP). The two digital...
Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes Dettol, India’s most trusted germ protection brand, launched...
Ex Microsoft’s Rashmi Vikram to lead DEI strategy across Asia Pacific markets Award-winning agency network, dentsu international announces the appointment of Chief Equity Officer in...
The digital film celebrates the unknown Covid-19 heroes who fight the battle against Covid with you every day Amazon Pay announced the launch of UmmeedKeChehre...
Offers 1% unlimited cashback on most card spends InstantPay, India’s leading open banking platform, today announced the launch of the InstantPay Cashback Card in partnership...
Members Can Now Avoid Awkward Run-Ins During This Year’s Post-Pandemic “Uncuffing Season” Whether it’s a former flame, a cousin, or a colleague,...
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021 Bharti Airtel (“Airtel”), India’s...
Helps a customer choose from a gamut of options around sum assured, premium payment term and frequency, claim payout among others Aviva Life Insurance,...
This comes with the goodness of Neem and Aloe Vera India’s leading science-based Ayurveda Company, Dabur India Ltd announced the expansion of its Vatika portfolio...
New video feature will host music videos curated by genres, moods and artists JioSaavn, South Asia’s largest streaming platform for music and audio entertainment,...
Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg,...
Olety's last assignment was with BBDO China as Group Creative Director VMLY&R has appointed Mukund Olety as its Chief Creative Officer with immediate effect. Mukund...
Conceptualised by Voltas and Ogilvy, the new DVC depicts how activities like stargazing and birdwatching will be impacted due to environmental degradation Voltas Limited,...
The actor will be seen across the marketing campaign for the Y-Series range of phones vivo has on-boarded renowned Bollywood actress Sara Ali Khan as...
The collaboration between the two partners will consist of three phases Roca Group, a world leader in the design, production and commercialization of products for...
A special initiative aimed at creating effective and sustainable management of post-consumer plastic waste being launched in Mathura-Vrindavan, Uttar Pradesh Aligned with the Government of...
The aim is to encourage digital onboarding which brings convenience to investors while supporting the environment HDFC Mutual Fund has initiated a socially responsible campaign...
GOQii Smart Vital Junior. comes with a kids’ friendly display, gentle and colourful designed straps at a price of Rs 4999 GOQii Smart Healthcare has...
Twitter Blue subscription will be rolled out for a monthly price of $3.49 CAD or $4.49 AUD and offers features like Bookmark folders, Undo Tweet,...
Ramprasad Sridharan appointed new CEO & Managing Director of Benetton India Benetton Group welcomes Ramprasad Sridharan, the new CEO & Managing Director of Benetton India....
NIVEA India partners with NGO SankalpTaru to plant more than 10,000 trees As consumers of Emerging India, we all are paying more and more attention...
Salman Khan plays the protagonist in the new television ad campaign #MazbootiBemisaal Relaxo, an iconic and classic brand serving the needs of footwear for Indian...
Alphabet Media is a communications agency that creates strategic, integrated solutions Alphabet Media has won the PR and Digital mandate for Maserati India,...
Grant will support innovators in developing solutions that scale access to clean water and sanitation, reduce wastage, better manage water for agricultural and industrial use,...
Launches ‘Sonnets By Tata Coffee’, A New Premium Roast And Ground Coffee Offering Tata Consumer Products, the consumer products company uniting the principal food...
Wadhwani returns to Adobe from Greylock Partners where he is a Venture Partner Adobe today announced the appointment of David Wadhwani as executive vice president...
The thought-provoking campaign underscores battery swapping important for EV adoption and environmental protection Chargeup, Bharat’s largest battery-swapping network for e-rickshaws, is running a digital campaign...
Fans can both enjoy the live concert, and make a contribution to his fundraiser on GiveIndia Arijit Singh, one of India’s most eminent singers and...
Shoppers in Ahmedabad, Surat, and Vadodara can now order their favorite home furnishing products online through the website and the newly launched mobile ...
Hyundai Motor today released a trailer video for its global hydrogen campaign themed ‘For Tomorrow, We Won’t Wait,’ featuring pop icon BTS Hyundai Motor Company...
Customers have the luxury of choosing from a wide range of shorts at Flat 40% off fbb has always believed in offering best of fashion...
The country generated 26,000 tons of plastic waste during 2019-2020, out of which only 60 of per cent was recycled India’s plastic pollution is a...
Colorbar has a doctor-on-call for all the employees Post #CBCares, an initiative for spreading awareness about Covid-19 vaccination, India’s leading beauty brand Colorbar has added...
Delightful Gourmet Private Limited has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record” for...
New virtual program focuses on helping startups to reboot, scale and sustain their businesses 91springboard, India’s pioneering co-working community, partners with Google for...
The Future is Wide Open” for Criteo; Company Cements Transformation and Lays Out the Future of Advertising It is a new day for Criteo...
Malhotra most recently served as Regional Lead for Disney+ in Southeast Asia WarnerMedia announced today that Amit Malhotra will join the company later this month...
Sharen Jester Turney will be consulting on business, product, global expansion and trends in the market Clovia, India’s leading brand for women’s innerwear, loungewear,...
Introduces paperless transactions in line with the Group’s New Sustainability Roadmap Blue Dart, South Asia's premier express air and integrated transportation & distribution company, part...
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating the 3 Vs – Voice, Video, and Vernacular “Get closer than...
Inspired by our rich heritage, we must build a sustainable home to have the right to be a trusted partner for our consumers and customers,...
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix Amazon Prime India’s Original...
Social media campaign begins on World Environment Day To mark World Environment Day, the premium organic skincare brand Lotus Organics+ has collaborated with ExclusiveLane.com. This...
Edelweiss General Insurance has also implemented many other Covid Care initiatives to support its employees InsurTech startup Edelweiss General Insurance (EGI),...
The company is offering 12-months warranty on the new Supercoolers range along with home service pan India Orient Electric Limited, part of the diversified USD...
#WantItFlauntIt - The song plays into the zing and energy of the youth while the lyrics reflect the emotions of the cyclists as well as...
Consumers can catch all the action from the ICC World Test Championship Final LIVE & Exclusive on the Star Sports Network & Disney+ Hotstar...
Fujifilm aims to work with Insight on various futuristic platforms in the graphic arts segment beginning FY21-22 Fujifilm India Pvt. Ltd, a pioneer in imaging...
The Holywood actress shines her star on causes close to the values L’Oréal Paris stands for - equal rights, feminism, inclusivity and sustainability L’Oréal Paris...
The account was won by Filter Coffee Co. in a multi-agency pitch Filter Coffee Co.,a full-service digital agency, started by Anuja Deora Sanctis has bagged...
Spreads the message of “Stay indoors, make home your fort , & be stress free with Chatkara of Hajmola" Dabur Hajmola from the house of...
The Jumpstart Program is set to culminate with a virtual demo event which will enable our cohort startups to pitch to the early stage...
Consumers can now book vehicle service instantly from the comfort of their homes BMW India has enabled a unique contactless vehicle service for its customers...
Digital Refresh Networks will be in charge of planning and delivering Website & SEO Management for the Vibgyor Group of Schools Digital Refresh Networks, an...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
The brand ropes in Bollywood actors Anil Kapoor & Arjun Kapoor in their biggest ever mass media campaign It is 2014. A good old...
All new users get a free 7-day trial Tata Sky, one of India’s leading Pay TV platform extends the benefit of its pioneering OTT content...
Notable singers, mental health practitioners, yoga practitioners and social media influencers have come in support of this campaign and the power of music to heal...
People in the age group of 21-35 years shop the most on Myntra’s sustainable store Myntra’s initiative to enable customers with the choice to adopt...
Inspired by how colours provide a unique form of self-expression, the strap collection includes iconic solid colour options In honor of Pride Month, Fossil launches...
The Family Man “Srikant” Goes Job Hunting; India’s Leading Startups Roll Out Job Offers for the not-so-minimum guy – #TheFamilyManJobHunt As we inch...
The riddle-themed, interactive quiz show launches today on the Flipkart App Popularly celebrated as the king of Indian reality TV, Prince Narula is all...
I-PACE battery and cabin were preconditioned while charging to optimise range and comfort – ideal for temperatures of less than 2°C at the summit The...
Enables readers’ engagement and revenue growth expansion Taboola, a global leader in powering recommendations for the open web, helping people discover things they...
While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and has filed...
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...
Through a series of inspirational Covid-19 recovery stories on the latest show ‘Little Shots’, Radio City urges people to stay positive and focus on the...
The campaign has been launched through a rap song to promote Nutralite’s Doodhshakti Butter and Ghee Nutralite, having recently entered the dairy segment with their...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
Ankit is also an avid follower of Football, Tennis & Formula One. Himself a football player, he’s deeply passionate about Console Gaming Dangal Games, India's...
Her key focus will be on strategy, digital transformation, data, analytics, implementation and buying Zenith India has appointed Priyanka Kapur as Vice President to lead...
Gives fast and long-lasting relief from headache, nasal congestion India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio...
Ambuja Certified Technology implemented now in more than 60,000 homes in India Ambuja Cement’s customer-centric approach to growing its business has been sustained by the...
Ethinos has won the mandate following a competitive pitch process involving some of the leading agencies ROI driven, end-to-end digital and performance marketing agency, Ethinos...
Wolder was previously Head of Creative Strategy, EMEA at the agency’s London office Essence, a global data and measurement-driven media agency which is part of...
CRETA, VENUE, TUCSON & KONA Electric set out on a unique expedition to welcome the Grand New Member in Hyundai’s SUV Family Hyundai Motor India...
The collaboration has helped Clovia register an 85% uptick in revenue for specific journey-led campaigns Clovia has registered an 85% uptick in revenue for specific...
The TVC makes the viewer understand the process of production and delivery, straight from farm to their doorstep Country Delight, a direct to home consumer...
Pedigree has launched its specially manufactured food for small dogs to provide unique nutritional value in adequate sizes for their mouths MARS Petcare, the world’s...
This collaboration will enable complete traceability and transparency for Timios’ recently launched porridge range for babies and infants Timios, a Bangalore based healthy food brand...
Digital Refresh Networks is all set to offer its integrated creative and digital marketing solutions to Gelato Italiano and The Coffee Bean &...
Plans to invest Rs. 150 crores ont Advertising in FY 2021-22 BL Agro Industries Limited, INR 2500 crore edible oils and food products company in...
Launches campaign titled ‘Sabke Ghar Ki Baat’ The second wave of the pandemic took India by storm, paralyzing our healthcare infrastructure and testing the willpower...
Employees to undergo ozone therapy as a preventive measure against COVID-19 Bisleri, industry leader and India's most trusted mineral water brand, has initiated a series...
Actress Radhika Narayan moderated the social experiment with a diverse set of Bengaluru residents BBC Media Action has launched ‘Invaluables’ -...
The 360° Ergolift hinge in Flow X13 offers more possibilities of laptop gaming scenario allowing usage in various mode ASUS Republic of Gamers (ROG) today...
These two strategic appointments will help drive technical innovation and content diversification at SARVA SARVA, one of India’s leading yoga-based digital platforms, announces the appointment...
Rizzle is compliant with MeitY social media regulations Rimix, the world’s first video mixing feature for short videos, continues to be creators’ favorite even after...
Gozoop has taken the reins of social media management for the brand, along with creative communication and influencer outreach Gozoop – One of India’s leading...
The campaign will be aired on the brands Pedigree and Whiskas’ social media handles MARS Petcare, the world’s leading pet food company, is launching a...
Appointments made for five leadership positions CarDekho Group has fortified its leadership team by making five engineering and product leadership appointments at their Gurgaon office....
The agency has conceptualized the brand launch video with the vision of establishing the brand White Rivers Media bags the digital mandate of DIZO...
At Wondrlab, Kavita will lead creative integration and content creation on a large set of key accounts India’s largest platform-first martech...
Keeping it elegantly stylish, the 3-way outlet diverter is an addition to enhance the operation of everyday usage with temperature control technology Designed exquisitely to...
You #GotTheShot? Celebrations await you with Colorbar Colorbar, one the leading beauty brands in India has come up with a noble cause #CBCares for...
The ten-day social media campaign encourages senior citizens to seek help for their mental health allowing them to deal with trauma, hopelessness and stress With...
The premium fitness band provides continuous SpO2 (blood oxygen monitoring), real-time heart rate and breathing quality assessment while users are asleep With the second...
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many...
A series of highly relatable and quirky digital films, guaranteed mood enhancers when paired with a meal from Marriott on Wheels Mood and...
The Thickshake Factory will deploy digital ordering solution across locations - Hyderabad, New Delhi, Bengaluru, Chennai, Pune and Kochi The ThickShake Factory, India’s 1st...
Amidst lockdown, Tata Motors protects its customer’s interest Due to the on-going lockdown across the country, several customers are unable to service vehicles which are...
Blitzpools.com intends to give back to the community and do their bit BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms, pledged their support to...
Becomes first travel app to enable vaccine visibility As of today, around ~16.8 crore vaccine doses have been administered to people across India. Vaccination against...
Project: ‘Back-to-Life’ announced under Hyundai Cares 3.0 COVID-19 relief initiative Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India, today...
Per Heggenes calls on like-minded organisations to increase relief support for India Today, the IKEA Foundation has donated €3 million in unrestricted funding to Médecins...
Prince Narula's health supplement start-up to invest Rs 20 crore as part of expansion Muscle and Strength India, one of the country’s leading retailers of...
With 13000 registrations already on board for the 2021 edition, this flagship event is scheduled to kick off on 5th June As the one-month countdown...
In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India Starcom has strengthened its leadership team by appointing Niti Kumar...
The rebranding will be effective from 11th May India’s leading integrated health and wellness platform cure.fit today announced that it has completed an extensive...
George had spent almost a decade at GSK Pharmaceuticals India before taking up the global role GSK Global Marketing Manager Ketaki George has decided to...
The campaign aims to provide a one-stop solution to pot all our bathroom worries, offering the safest and most convenient touch-free shopping experience Parryware, India’s...
The fundraiser is to provide shelter to underprivileged people recovering from COVID-19 With a peak in daily cases across the country, COVID-19 has led to...
Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...
Red Chief, which is well established as a leading leather footwear brand in India, is set to launch its seasonal campaigns with its Brand Ambassador...
The TVCs emphasize on the inclusion of nutrition in everyday food Nourish, one of the ambitious brands of BL Agro Industries Limited, edible oils and...
Becomes First Social Media Platform in the World to launch “Talk to Type” Feature Koo announces the launch of what they call the Magic “Talk...
He will report to COO Sonia Khurana Digitas, the global marketing and technology services brand from Publicis Groupe has announced the appointment of Abhishek Chaturvedi...
Mass awareness drives to be organized in partnership with SEEDS and Government authorities to promote vaccination amongst the population at large PepsiCo Foundation has partnered...
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’...
Shekhar Sharma has been named as Managing Partner and Averill Sequeira as Chief Product Officer MediaCom, a GroupM media agency today announced new appointments of...
Deepa Sridhar will now take up the role of Director of Marketing for South Asia and Aastha Bansal will be working as Lead- Corporate Communications...
With Free Home Delivery in just 2 Hours, ?300 cashback on shopping worth ?2000 and Mega product offers to help save from home Big Bazaar...
The ‘Life Unscene’ campaign will follow two ace new age video creators- Ganesh Vanare and Anunay Sood OPPO, the leading global smart device brand and...
Chris Evans as TECNO's brand ambassador will debut in TECNO's May 6th product online launch event and global product campaigns thereafter TECNO, the global premium...
Actors Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi share their life journeys with brand Bail Kolhu BL Agro Industries Limited, one of the fastest growing...
The film highlights the dual benefits of taste and immunity-boosting properties In today’s world, immunity has become a part of our...
An initiative to encourage people to jump, as well as help the differently abled walk again Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health...
Divya will continue to report to Anand Bhadkamkar Dentsu International, the global media and marketing communications conglomerate, has announced key leadership changes in India as...
Uhlarik has a degree in Industrial Design from the Ontario College of Art and Design University, Toronto Tata Motors announces that Mr. Martin Uhlarik has...
Mother’s Recipe crispy papads are made using the best ingredients of rice flour, wholewheat flour & superior quality of spices Snack pellets are one of...
Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major Peeyush Bachlaus – Head of Marketing –...
Tata Consumer is emphasising timely vaccination as the need of the hour Tata Consumer Products, the consumer products company uniting the principal food and beverage...
Launched its 2nd edition of Fairtrade fashion line along with Sprint Summer 21 collection across its outlets When it comes to fashion, consumers fall in...
InMobi’s In-App Exchange First to Offer Access to High-Performing Traffic from World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today announced...
The 360-degrees brand solution agency will be involved in the planning and execution of all Social Media, Performance Marketing and PR communication for the company...
Digital media expert and Google veteran, Cashmore will oversee DV’s newly-created Global Client and Agency Partnership team DoubleVerify (“DV”), a leading software platform for digital...
Participants must develop innovative solutions for the bathroom space to address the challenges of the UN’s 2030 Agenda for Sustainable Development Projects Following 9 global...
The agency will help the brand scale the India's Panzani Pasta & Tilda rice business with digital strategy and boost its marketplace activities Logicserve...
Aditya Vision will be seeing further engagement and presence both digitally and offline across the country Brand Radiator won the 360-degree Digital and Marketing mandate...
The volunteers will provide self-verified support for the requests At Fittr, the well-being of the community has always been our first priority. And, in a...
The app enables users to send a gift of their choice in just 30 seconds through SMS and WhatsApp Giftiicon, the renowned Korean gifting platform...
With this the brand looks to hire 100+ people in the next 6 months ranging across verticals Lenskart, India’s fastest growing omni-channel...
The digital mandate entrusts Lyxel&Flamingo with strategic and creative responsibilities for VEGA social media Following a competitive pitch, Lyxel&Flamingo has been appointed as the creative...
Encourages people to tighten their shoelaces and put our best foot forward to compete alongside the fittest Institute of Nutrition and Fitness Sciences (INFS), the...
Launches ‘Project Plasma’ in collaboration with Fever FM to encourage survivors to save lives by donating plasma As the second wave of the Covid-19...
The campaign video focuses on the aspect of crunch being the hero Cornitos, the made-in-India nachos brand launches its new campaign ‘Crunch ka Superhero’ campaign....
Gozoop will be in charge of delivering innovative customer support and a creative listening strategy Gozoop, one of India’s leading digital-first integrated marketing companies, has...
boAt had also put a pause on all their marketing and promotional activities boAt, the #1 audio player in the Indian market, donates INR 50...
Sanchita Roy will be taking over as Head of Strategy In keeping with the global Mx philosophy and clear emphasis on Product, People, Pitches and...
Iyer joined Basking Robbins in 2019 Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins, has stepped down. Highly placed sources have confirmed this development to...
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius Life Insurance Corporation of India (LIC), the largest Indian...
Announces #MadeOnRoposo talent hunt to identify the most original and outstanding short video creators in the country With the skyrocketing consumption of digital content giving...
The Agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma Madison Media, a unit of Madison World...
Akhil has more than 16 years of marketing experience across multiple sectors, including Media + OTT, E-commerce, Tech, FMCG, Auto, and BFSI Aegon Life, a...
Ruskin Bond resonates with Columbia Pacific Communities’ philosophy of community living fostering active and positive ageing amongst seniors “There is no retirement age for writers”...
Campaign is titled ‘Ek baar lagwaiyye aur humara naam bhool jaiyye’ Finolex Pipes is India’s largest & only backward integrated manufacturer of PVC Pipes and...
The new KitKat carbon neutral pledge complements the company's ongoing efforts to reduce its environmental footprint further KitKat, one of the world's most popular chocolate...
She will report into Anita Kotwani, CEO, Carat India Carat India, the flagship media agency from the house of dentsu international, has appointed Dipika Bhasin...
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
Indigo consulting is a Publicis Group Company Indigo Consulting Company that specializes in Enterprise Technology, Design, and Data-first talent, strengthens its delivery and operations team...
A digital and social media campaign was released to highlight how the company with support of its customers have made a positive impact Mamaearth,...
Appoints Dinesh Aggarwal, joint MD, Panasonic Life Solutions, to lead the new division in addition to his current responsibilities Panasonic India – a diversified...
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare exchange4media has...
Directed by Prabhu Deva, the film will now be seeing a multiformat release & also a wide theatrical release internationally on 13th May 2021 Salman...
Everyday 10 lucky participants stand a chance to win Rs. 500/- Walkaroo, one of India’s most popular fashion footwear brands, has announced its online...
Dating App to use capital for developing new product offerings, expanding to new geographies & further enhancing their machine learning matchmaking algorithms India’s...
The ad taps into the urge to go out and do the things boys do Ogilvy India-South launched a campaign for Hercules today. ‘Boys are...
A proprietary study to understand the impact of IPL on Brand Health, in partnership with YouGov Havas Sports & Entertainment, a sports & sponsorship specialised...
Shobanraj S and S Chandru have been placed first in the 18 - 32 year and 33 – 40 year categories Nippon Paint (India) Private...
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
The film series is the opening chapter of Adidas brand attitude - Impossible Is Nothing – which at its heart is about seeing possibilities with...
The latest campaign #HopeisTrending celebrates a new era and the endless potential it holds Entering an era of hope, W, India’s leading women’s apparel brand...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products dentsu X India, the media agency from the...
Earth Day initiative called Cartons Le Aao, Classroom banao will donate desks to City of Los Angeles School, Mahim West Tetra Pak, under its flagship...
What’s Your Problem (a Wondrlab company), a Mumbai-based integrated agency, has created a new campaign for Spotify to promote the audio streaming platform’s Premium Family...
Aimed at bringing buyers and sellers closer in today’s virtual reality, LinkedIn Sales Insights will help them LinkedIn, the world's largest professional network, today...
Deepika will take over from Richa Arora who has taken a decision to leave the Company Tata Consumer Products (TCP), the consumer products company uniting...
For a safe and fulfilling puja experience at home Cycle Pure Agarbathi, from the world’s largest manufacturer of agarbathi N. Ranga Rao & Sons...
The account will be managed by Mullen Lintas' Bangalore office. MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency....
Out of Control Chaat and Uncensored Tadka flavours bring a unique ‘chatpata’ twist with a mouthful of surprising sensations Making everyday life more ‘masaledaar’, Kurkure,...
New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...
In her previous stint, Gillian worked with Genesis Burson Cohn-Wolfe Digital-first integrated marketing agency – Gozoop has appointed Gillan Marie Hooper as Group Director –...
The campaign is live on Digital & Social media Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a...
Tattva has created close to nine original shows with 42 episodes lined up to go live between April and June India’s first ever multi-format content...
Anker aims to elevate the existing loyal customer base & further reach out to the youth, acknowledging his popularity Anker, a global leader in technology,...
MyGlamm, India’s fastest growing D2C beauty and personal care brand, appoints Mr. Bhavesh Singhal, Former Head of Growth and Revenue of Medlife & Myntra as...
The TVC tends to highlight how different foods have different temperature requirements enabling one to maximize on the nutrient values of the food Haier, the...
This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...
Launches their new TVC Campaign, "Maksad Toh India Ko Banana Hai" starring Sonu Sood Shyam Steel India one of leading producers and manufacturers of...
WeWork will support its members with holistic expert solutions that enable them to focus on their business growth WeWork India, a leader in flexible workspaces,...
Zeenah to lead consumer and customer marketing across the Bacardi portfolio Bacardi India, one of the fastest growing international spirits companies in the country, has...
The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India, the digital agency from the...
Before Ola and Furlenco, she had a nine-year stint with Unilever in various roles Ola Head of Global Marketing Aishvarya Murali has moved on from...
New technology platform: Premium Platform Electric (PPE) beginning in 2022 Audi is resolutely pushing ahead with...
“Life’s too short for tooth sensitivity” creates a realisation that tooth sensitivity can compromise moments of everyday pleasure Sensodyne, the leading sensitivity toothpaste from GSK...
79% of Indian Moms feel that the goodness of Traditional Foods like Doodh Roti, Parantha and Daliya are missing in Kid’s Diets Children’s...
Company Offered $500,000 In Free Advertising to Women-owned Business As Part of International Women’s Day and Women’s History Month Taboola, a global leader in...
Pay by Bank App will enable consumers to make payments, securely and directly from the Bank’s mobile banking app RBL Bank and Mastercard today announced...
Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...
Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal” Snapdeal, India’s largest value e-commerce company, today announced the launch...
All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player MX Player, India’s leading entertainment...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
Vishal has over 22 years of experience in domestic and international markets Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its...
Conceptualized by 82.5 communications, the campaign aims at educating consumers to select only quality-driven and hygienically manufactured mineral water Bisleri, industry leader and India's...
The latest campaign, titled ‘Weddings by Raymond’, reflects the modern interpretation of weddings Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched...
The campaign continues with the brand’s purpose of partnering Mothers across India Nestlé Milkybar launches an innovative Augmented Reality based Wonders of Ocean campaign across...
The mural campaign has been conceptualised by Ogilvy India and executed by Dentsu Communications India Private Limited, along with Bollywood Art Project (BAP)...
Tupperware’s exclusive store count reaches 91 across the country Tupperware, a global premium homeware and...
With the recurrence of the pandemic this summer, adopting a healthier lifestyle has become a priority for Indians Haier, the global leader in Home Appliances...
Trends of spring-summer fashion to you from all over the world DLF Promenade, Delhi’s ultimate fashion destination, brings yet another campaign to engage, entertain and...
Special Cricket Edition Debit & Credit Cards for MI Fans Kotak Mahindra Bank Ltd (KMBL) today announced that it is the proud official partner of...
The ad campaign was simultaneously launched on TV and Hotstar during the match telecast Unacademy, has unveiled its latest marketing campaign for IPL...
The film has been produced and directed by Early Man Film CRED, in continuation with their official sponsorship with the Indian Premier League, is back...
Over the years, the term content has evolved to encompass everything - whether it’s a written piece, a 10-second video clip, an audio rendition, or...
Gaurav spearheaded Zomato’s Central India region followed by Strategic Initiatives for two years Bombay Shaving Company, a premium personal care brand for men & women,...
In addition to these podcasts, Radio City through the year will be adding other podcasts across various genres Radio City, India’s leading radio network, launched...
The healthcare brand also received funding recently from Wipro Consumer Care-Ventures, the venture capital arm of Wipro Consumer Care and Lighting Shoptimize partners with Onelife...
Inspires the world with an endearing story on overcoming barriers in uncertain times As the world continues to go through the toughest of times, we...
Spykar, with an edge & experience in creating fashion products, would bring-in trendy 83 fashion wear which are currently available on Myntra On the back...
“Winnings in Every Innings” With EWar Fantasy" With the start of the Indian Premiere League (IPL) 2021, India’s cricket fans and/or cricket lovers are rejoicing...
The debut watch line titled ‘Benetton Timewear’ will target kids and the elevated youth fashion segment Benetton, one of the most popular fashion brands in...
Witness Vaani Kapoor’s love for St.Botanica Vitamin C Range St.Botanica - one of India's leading premium skin & personal care brands offering plant-based, PETA certified...
A celebration of colours of Tamil Nadu that brings out its culture and traditions On the occasion of Tamil New Year, Nippon Paint (India), Asia’s...
Mr. Madhavan currently serves as president of the Indian Broadcasting Foundation and as chairman of the National Committee of Media & Entertainment CII K. Madhavan...
Brings focus on four distinct verticals - Digital, India, International and Infrastructure Bharti Airtel (“Airtel”), India’s premier communication solutions provider, today announced a new corporate...
Joshi has been with MX Player since October 2018 as Head of Marketing & Business Partnerships MX Player has elevated Abhishek Joshi as Business Head...
MNX Super League will showcase a collection of some of the most edgy, fast-paced, new-age action movies Indulging viewers in an experience that extends beyond...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery retail chains of...
Your one stop for Unparalleled Cricket Coverage The cricket fever and the accompanying chatter is back, and genuine cricket lovers are looking for a platform...
Designed to complement the look of the inverter AC making it truly one of its kind. The V-Guard ARIZOR 4150 stabilizer for 1.5-ton inverter AC...
Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...
The painting activities will be executed within the next couple of months Chennai Metro Rail Limited in association with Nippon Paint (India), Asia’s leading paint...
Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...
Inshorts, India’s #1 English news aggregator, has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like...
Adds a fourth Safari to her personal fleet Tata Motors, one of India’s leading automotive brands, delivered an all-new Tata Safari to Rani Mahendra Kumari...
Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer CaratLane – A Tanishq Partnership appointed Avnish Anand,...
India emerges as the fastest-growing region in the world, along with education and business as the fastest-growing app verticals Adjust, the global app marketing...
Elevated from Executive Director, Vivek has taken over the new role from April 1, 2021 Vivek Kanade (48) has been named as the Managing...
Earlier, Neuberg Diagnostics had conducted screening during the IPL auction in Chennai as well Neuberg Diagnostics Private Limited, is conducting COVID 19 RT PCR test...
Koinage Records not only intends to collaborate with known artists from the industry but with independent artists across the country Chingari, Bharat Ka Super Entertainment...
Timex Fit comes with a unique Telemedicine feature, Temperature Sensor, Sp02 Monitor and much more only at a price point starting INR6995/- Timex India announces...
Conceptualised by The Womb the second leg of upGrad’s blockbuster #KaamkiDegree campaign reminds how the ‘right specialisation’ can usher in a ‘bright future’ After...
Titled “Don’t try this at home”, the campaign emphasises the need for well-designed, high-quality home interiors Livspace, India and Southeast Asia’s largest home interiors...
The latest season follows the story of the three protagonists in two parallel timelines - their crucial 2nd year of MBBS and the outburst of...
Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...
Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App With the country’s biggest sporting extravaganza kicking off, Vi, the Associate...
Scaling up by adding salient technological advancements and new services India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians....
Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...
APL Apollo is yet again ready to ‘ROAR’ with Delhi Capitals as “The Principal Sponsors” of the team Delhi Capitals Continuing with their strategy of...
Designed by Ogilvy, the campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods Greenply Industries Limited, India’s largest interior eco-friendly...
Danish Sait, in his alter ego, Mr. Nags, will have the fans in splits with more satirical videos about fashion, with RCB’s marquee players, over...
Twitter is what’s happening in the world, and this cricket season, it will enable fans to have a larger-than-life experience from the comforts...
Ariel India is committed to progressing the lives of women across the country because women are the backbone of our society. Ariel #ShareTheLoad movement started...
Travel app, ixigo in collaboration with popular food YouTuber and blogger,Gaurav Wasan has launched campaign #TrainKaSwad Travel app ixigo has rolled out a campaign -...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters...
The brand has tightened its safety and hygiene measures across restaurants to continue serving consumers safely through delivery, takeaway and their new On-the-Go feature In...
Launches India’s first-ever range of Designer Home Furnishing in collaboration with Sabyasachi; partners with The Pure Concept to tap the home furnishing network If there...
Zee Chitramandir aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles ZEE Entertainment Enterprises Ltd....
This soulful second track for Season 4, has been launched on Apple Music, Spotify and YouTube BACARDÍ Sessions dropped its eagerly awaited second track ‘KANAA’,...
Its multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms Upstox (also known as RKSV Securities India Pvt Ltd), one...
Rivaah by Tanishq brings alive the essence of wedding jewellery in its latest campaign In India, weddings, ritualistic traditions and jewellery are closely connected and...
Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World InMobi, one of the world’s leading independent marketing cloud today...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery...
Karnik will take Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will take on additional responsibility of Head of Branded Content, GroupM...
The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card Axis Bank has...
A person in a suit Description automatically generated with medium confidence The Pant Project, a bespoke, customized and new age E-tailor brand has signed...
Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramazan Sun Pharma Consumer...
In line with CNNIC’s Audience First strategy, the solutions provided by CNNIC and Sense Digital put the audience at the heart of every stage of...
Launches Natural & Unfiltered ‘Apple Cider Vinegar’ Since the onset of Pandemic and even today, the conversation around Health & wellness is centered on...
WATCHO Continues to grow stronger Building on the vision to provide snackable and on-the-go entertainment to its customers, Watcho, Dish TV India’s OTT platform...
With the new investment, the valuation of the company now stands a little over $2.1 billion Mohalla Tech, the parent company behind short video app...
The agency will be responsible for enhancing Colorbar’s image pan India Public Relations and marcom agency Tute Consult, has won the PR mandate for Colorbar,...
MX TakaTak is the official short form video partner for 7 IPL teams MX TakaTak, India’s leading short form video app is the...
Ryan Shiotani to lead content direction BBC Studios will align the key markets of India, South East Asia, Japan and Korea, in a group to...
With a comedy contest inviting participation from senior citizens, Columbia Pacific Communities aims to fight age-related stereotypes and use humour to foster positive ageing Despite...
The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude We...
The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming 2020 was a breakthrough...
Launches IoT Adoption best practices “IoT Self-Scan” report for the manufacturing sector Vi Business, the enterprise arm of Vodafone Idea Ltd. (VIL), has...
The compelling proposition is quality and style at a competitive value and price Firefox Bikes, India’s leading premium bicycle brand and a Hero Cycles Group...
Rishabh Pant’s youth appeal and Noise’s dynamic customer approach will help in furthering this goal Noise, the leading Indian connected lifestyle brand, announced the appointment...
Business won after a multi-agency pitch Leading national pizza chain, Ovenstory Pizza, today announced that they have awarded their creative mandate...
Dangal Games that recently secured 1 Million USD in ‘Series A’ funding as part of its long-term business strategy to cater tier 1, 2 &...
Virat Kohli to join Aamir Khan as the brand ambassador for vivo vivo, the innovative global smartphone brand, announced Virat Kohli, the sports icon, as...
Organised in association with India Film Project, Fujifilm offered a platform to filmmakers to shoot from their city in a unique way Fujifilm India Private...
The franchise brings on board a record 25 partners owing to its focus on digital marketing and consistent on-field performances JSW and GMR co-owned...
This move is aimed at taking a holistic approach towards understanding and responding to the needs of native language customers In...
With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...
ShemarooMe takes the Gujarati entertainment quotient a notch higher ShemarooMe, the over-the-top video streaming app of Shemaroo Entertainment, today announced its expansion in the Gujarat...
It will provide end-to-end communication solutions pertaining to branding, marketing, creative, digital services, and PR Flags Communications has bagged a 360-degree Marcom mandate for launching...
An initiative dedicated to women’s health and wellness Emcure Pharmaceuticals, among the top 15 pharmaceutical companies in India, announced the launch of ‘Uncondition Yourself’...
#ABHIKaro is a two video multilingual, multi-platform campaign ‘#ABHIKaro’ that has garnered a tremendous response Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance...
Hosted on Magento, a popular e-commerce hosting platform, Ritu Kumar’s website uses the Cashfree Magento plugin to collect and manage international payments online Leading digital...
Hudle has partnered with over 400 sports venues across Delhi NCR, Maharashtra and more than 60,000 players use it to plan their games...
Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives Streax, India’s leading hair colour brand by...
Campaign aims to spread breast cancer awareness Isobar India, the digital agency from the house of dentsu international, has launched a new campaign with Marks...
To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions Consumer audio & lifestyle brand boAt has been partnering with...
Prior to joining the Media and Entertainment industry, Sagnik worked with some of the top BFSI brands like Axis Bank, HSBC etc Viacom18 today announced...
The campaign has garnered nearly 4 million views JK Lakshmi Cement’s new television commercial is aimed at taking the current brand positioning of ‘India, Ab...
The millennial icon to be the first ambassador for Mamaearth Hair Range Mamaearth, the fast-growing toxin free personal care brand, introduces the millennial icon,...
Brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative CarDekho, India’s leading full-stack auto tech-company, today...
The account was won post a multi-agency pitch Flying Cursor Interactive, has added lifestyle commerce content app – Trell – to its portfolio of businesses....
The multi-vitamin supplement will begin a one-year association with the team Maxirich, a daily health supplement from Cipla Health, was today announced as the official...
Amar Ujala will also leverage Taboola Newsroom’s insights Taboola, a global leader in powering recommendations for the open web, helping people discover things they may...
Kharga was with Axis Bank as Executive Vice-President & Group Chief Marketing Officer Asha Kharga has joined Mahindra Group as Chief Customer & Brand Officer....
Unveils a new Blobby in the shade of red with a golden hat Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer...
India’s largest hyperlocal and omnichannel meat retail brand adds fish and seafood to its category of offerings Buoyed by the strong...
The campaign supports India’s girls in completing their secondary education CRY (Child Rights and You) launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on...
Partnership to combine BYJU’S leadership in Education Technology and AESL’s expertise in test prep services to create greater value for the student community BYJU’S,...
Beverage brand unveils latest TVC in its ‘Think Fresh’ series This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to...
Usha will also launch a unique digital campaign, featuring select players Usha International, one of India’s leading consumer durables company continues its association with five-times...
She is in charge of brands like Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail Limited, World Gold Council, and Tata Class Edge Integrated...
Set to have unique content-led brand integration across RCB channels Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20...
The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH...
The agency will be involved in digital creative strategy and social media campaign across all social media platforms for the nutritional brand Evolve Digitas has...
New campaign around the theme “Apnao Abzorb ka haath” launched Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it...
Collaboration is to create an AR lens with three Off-White face masks Snapchat partners with Virgil Abloh’s apparel & accessories brand Off-White, to launch an...
Agency Credits Goes To Mullen Lintas Marico Limited, one of India’s leading FMCG companies, has launched the communication campaign for its latest launch, Saffola Oodles...
Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...
Official Team Partner of Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad ...
The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...
The campaign has been created and conceptualized by the DDB Mudra Group Hindware Appliances released a new TVC campaign ‘‘Summers mein kare cold, winters mein...
TV Plus will be available on Samsung Smart TV models from 2017 onwards Samsung today announced the launch of Samsung TV Plus, a...
"B dikhe toh bindass bill pay", says Bharat BillPay in its maiden campaign Bharat BillPay, a payment ecosystem conceptualized by Reserve Bank of India...
Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha On Utkal Dibas, Tata Tea...
The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
An online platform to help wedding banquets across India recover business With gradual unlocks and strengthening consumer confidence, the industry is now witnessing nearly...
The company that ‘Takes A Licking and Keeps on Ticking’ Evolves to Reflect a New Outlook Timex, a world leader in watchmaking, unveils its new...
Asian Paints aims to inspire a multitude of design disciplines in 2021 As 2021 brings with it tingling energy and an intention to start afresh,...
Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The...
Aims at bringing the colourful experience of immersive display in everyone’s life by celebrating the unity in diversity Asus India has initiated a ‘Colors...
The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...
Cello ColourUP, BYJU'S, Savlon return as sponsors for the second season Disney Channel is all set to kick off a new season of its successful...
The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India...
The range includes Tasty Minis Puppy, Tasty Minis Adult, Rodeo, Rodeo Duos and Jumbone Mini MARS Petcare, the world’s leading pet food company,...
dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware dentsu X...
Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen...
Glance is a subsidiary of a unicorn-status mobile advertising company ‘InMobi’ What happens when a brand launches a campaign with just...
As part of this association, Fresca Juices are launching their first campaign with Amyra& Shreyas across digital and social mediums Indian homegrown brand Fresca announced...
The Cornitos logo will be worn by the team on its official playing and training jersey Delhi Capitals today announced premium nachos brand Cornitos as...
This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni Nestlé MUNCH, one of India’s most popular...
1% fuel surcharge waiver for the users of this card at HPCL retail outlets Union Bank of India - one of the largest Indian...
Launches a campaign #ColourIsForHoliNotFood Burger King India has always kept its guest first and addressed their needs. With an increased consciousness and demand for quality...
The partnership covers the EMEA region and kicks off today with Subway becoming Guild’s Official Quick-Service Restaurant Partner Guild Esports, the global...
Shraddha Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha...
The account was won after a multi-agency pitch Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the...
Celebrates regional pride and highlights #DilSeRich for Delhi and #Dumdaar Holi for UPites In line with its hyperlocal strategy, Tata Tea Premium – Desh ki...
Beverage brand encourages consumers to practice social distancing this Holi Last year has been an unprecedented year and with the upcoming festival of colours,...
Aims to become India’s no.1 city-centric music and entertainment company In a move to develop a modern organization, one that is aligned to the brand’s...
Medimix Hand Sanitizer Gel is available at all major retail outlets and e-commerce platform Medimix the flagship brand from the renowned AVA group today announced...
The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy It’s been exactly a year...
Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...
The inaugural list has names from performers from top brands and companies across diverse sectors The inaugural Pitch Marketing 30under30 list, which recognises the industry...
The campaign entails five entertaining films that showcase how Doctor Dreams is the #MattressEveryMattressWantsToBe Doctor Dreams, a holistic sleep solutions brand from the house...
‘Champions ka culture’ is the new mantra Rummy Culture, India’s fastest-growing online rummy platform, from house of Gameskraft, providing best-in-class gaming experience introduces its marquee...
Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...
Rahane's appointment comes ahead of My11Circle’s plan to launch a brand-new campaign in April as a tribute to cricket-lovers Games24x7, India's leading online gaming company,...
The Jaguar I-PACE presents customers with leading in-car technologies and is the first Jaguar in India to receive the new Pivi Pro...
The association brings to life the central idea behind the #RangAchheHain campaign Holi, the festival of colors, is when the whole country resembles a...
Myprotein is also launching two new products Myprotein is the world’s top-selling brand of health and sports supplements and fitness accessories. In India too, Myprotein...
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list The eighth edition of...
The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has rebranded as Reckitt. The redevelopment...
Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has unveiled a digital film and...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
Spread the joy of colours this Holi with fbb’s new Instagram Filter Holi, the festival of colours, is a day when everyone across the country...
The tournament is now divided into four sub-tournaments, two for PUBG and two for Dota 2 Acer announced the Asia Pacific (APAC) Predator League 2020/21...
Manav Verma was previously working as the head of marketing and sales development at DHL IIFL Securities, one of India’s leading broking and advisory firms...
First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...
Devdutt Padikkal is the new cricketing kid on the block Eatfit, one of India’s largest healthy food platforms, today announced Cricketer Mr. Devdutt Padikkal, as...
Tata Motors continues its association with the tournament for the fourth consecutive year Continuing its association for the fourth consecutive year with the Board of...
The campaign is in Collaboration with NGO Antarkranti The premium organic skincare brand Lotus Organics+ has launched its 2021 holi campaign in collaboration with Antarkranti,...
Launched a wide range of 20 plus herbal skin care products in the Personal Care Vasu Healthcare Pvt. Ltd. - a leading brand in herbal...
The integration takes a bold and progressive step towards creating awareness around menstruation Paree, a homegrown sanitary pad brand has been a pioneer in...
To be available on all e-commerce platforms and other offline stores in the near future With a vision to expand its reach...
ChtrboxRepresent’s goal is to power influencers to create amazing content and monetize their creative talent the right way Leading influencer marketing company, Chtrbox, has announced...
Launches #Wonderwomen & #Sheprenuers in West In line with the 2020 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG...
Shows its indispensable role in Indian households Cipla’s consumer health and wellness arm ‘Cipla Health’ has launched it’s first-ever TVC for multipurpose topical antiseptic –...
Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank. Bandhan Bank, from the...
The program was developed into an e-learning simulation by Tattva, the edutech wing of hotstuff IDFC Mutual Funds in collaboration with hotstuff media group, has...
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
The digital campaign highlights content across moments and genres of podcasts Spotify India has launched a new campaign that focuses on building awareness around podcasts...
To make courses on martial arts and self-defence more accessible to the masses, Britannia Tiger Krunch has collaborated with Udemy As part of its ongoing...
The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful...
The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...
New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...
Hackathon has been designed to provide developers and software engineers with the opportunity to build innovative solutions and solve real-world problems Amazon India today announced...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
The company recently crossed the milestone of having impacted 1 million learners on its platform Great Learning, one of India’s leading EdTech companies for higher...
The launch of the Champions can aims to celebrate Liverpool Football Club’s first Premier League title in 30 years Carlsberg is celebrating its partnership with...
The new range of Voltas Fresh Air Coolers comes with dynamic features Voltas, India’s undisputed leader in Cooling Products, and the No....
Cricketer appealed to all Indians to register as potential blood stem cell donor via a video After representing India for over 13 years, former...
Macho was launched in 2005 and has become one of the highest-selling and fastest-growing innerwear Leo Burnett India has won the...
Introducing wired earphones, neckbands, and true wireless earbuds, the range will be available on Flipkart HRX, India’s first homegrown fitness brand and Flipkart Group,...
The #MadeForMad campaign is live on social media. POCO India, country’s 3rd largest online smartphone brand, has launched its new brand...
Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...
Over 99 Million bad ads blocked from bad actors trying to capitalize on the pandemic Marking a decade of enabling a safe digital advertising ecosystem,...
The Corona Quilt Project has managed to unite people through the pandemic by stitching together their stories The Corona Quilt Project and IIFL Wealth &...
Masaba’s collection Summer ‘21’ is inspired by lifestyle and audio brand boat After the grand collaboration announcement last season, designer Masaba Gupta is set...
“Poochoge, Toh Aapko Milega Sahi Jawaab”, Hdfc Ergo’s New TVC Featuring Nawazuddin Siddiqui And Piyush Mishra HDFC ERGO General Insurance, India’s leading private sector general...
The agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series
Over 51 % Sales from higher spec SX & SX(O) trims of all-new CRETA Hyundai Motor India Ltd. (HMIL), country’s first smart mobility solutions provider...
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities, and fresh identity Today, dentsu international...
Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has emerged as the largest player...
This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One of the key challenges the...
Collaborates with Mumbai Indians, Chennai Super Kings, Rajasthan Royals, Delhi Capitals, Punjab Kings & Kolkata Knight Riders Balkrishna Industries Ltd. (BKT Tires), the Indian...
Spotlight was designed to entertain the Snapchat community while living up to Snap’s values Snap Inc. today announced Spotlight, its new entertainment platform for user-generated...
Tushar has over 16 years of experience in planning and implementing measurable marketing strategies Madison Digital, a unit of Madison World has appointed Tushar Ghagwe...
New Bentayga is first car of Bentley’s Beyond100 business strategy The new Bentley Bentayga is now launched in India. The new Bentayga is the first...
Campaign rolled out with 2 new TVCs and comprises of an exclusive web-series with acclaimed culinarian Chef Ajay Chopra Dhara, India’s leading edible oil brand,...
Mr. Raghu Rai is the winner of highest honour of Académie des Beaux-Arts Paris, where the invention of camera was announced in 1839 Fujifilm India...
Randhawa will be taking charge on June 1 Former Asia Pacific CEO of Mindshare Amrita Randhawa will be joining Publicis, as per media reports. She...
This is the first time ever the pair has come on screen in an ad campaign Tata CLiQ, the flagship e-commerce brand of the...
Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds Mirum India, a full-service digital agency from the WPP Group, has won...
There are problems that can’t be solved & then there are your AC problems With the onset of the scorching summer, Onsitego, a leading brand...
The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins...
New campaign features brand ambassador Hrithik Roshan Come summer, new Mountain Dew Ice™, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India unveiled its...
Upgrade to a theatre-like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support Croma, India’s first omni-channel electronics...
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...
The agency will be responsible for driving digital communications for its sub brands - Youva and HQ Navneet Education Limited, one of India’s oldest and...
The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...
Tata Sky’s #HarGharKiKhidki Contest on Instagram highlights the candid emotions of its customers Tata Sky, India’s leading DTH operator and Pay TV platform launched its...
The campaign credits go to Ogilvy, South Immunity – not just a buzzword that one hears at every conversation these days, but also a necessity...
Communicates "Periods are normal. society is strange" through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of...
Smart and Compact GPS Vehicle Tracking System connects the owner to their car CarDekho, the leading auto-tech firm, today launched UPLINK, an advanced and compact...
The brand narrative ‘Do The Smart Thing’ empowers the new-age consumers to deal with unpredictability in achieving life goals Bharti AXA Life Insurance, a joint...
The store marks Malabar Gold & Diamonds Foray into Bhubaneswar in Odisha Malabar Gold & Diamonds, one of the largest gold and diamond retail chains...
Prior to this Brar has held senior leadership positions at Maruti Suzuki, Volkswagen, General Motors & Nissan Kia Motors India, a wholly-owned subsidiary of...
Campaign to showcase the incredible digital transformation happening in the country with NEC’s disruptive technological solutions NEC Corporation India (NEC India),...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the...
Shah began his career with Convonix Network Advertising has added to its Digital strength with the inclusion of Mr Manan Shah as Vice-President,...
The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...
Launches brand My Cavin’s to offer consumers a space to shop & dine with family Renowned for innovative breakthroughs in the market, FMCG major...
91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...
Shadowfax will collaborate with Drums Food International by offering E2E Rapid services Shadowfax Technologies, the leading integrated 3PL services provider today announced signing...
The programme in its second phase aims to reach over 35,000 schools and 21,00,000 children across Uttarakhand Dettol BSI, the flagship program by RB, has...
Price Band fixed at ?1,100 to ?1,101 per equity share Nazara Technologies will open the initial public offer...
Ogilvy boosts investment in Experience Ogilvy India is pleased to announce the appointment of Kedar Mehta as Head of Consulting for its Experience Business in...
The agency duties will be planning the brand’s digital campaigns and social media strategy NAOS SkinCare India Pvt Ltd has awarded the digital mandate for...
#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...
It is curated specially for people who are concerned about their health and perform physically strenuous activities Recognised for their premium peanut butter after successfully...
WATConsult India, the hybrid digital agency from the house of Dentsu International has curated this profile It’s an intelligent professional and a star performer. It’s...
Engineers at Samsung R&D Institute, Noida will work on collaborative research projects with DTU students and faculty Samsung India has inaugurated a Samsung Innovation Lab...
1000 daughters of the nation to get year-long free access for job-preparation to become government officers Testbook.com, the edtech platform that aims at turning India's...
Kartik will be seen in a series of advertisements across television, digital and other mediums Footwear major Bata India Limited has announced Bollywood actor Kartik...
The initiative aims to encourage painters to take pride in their profession Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer today...
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
Aims to inspire and enable more people to live a more sustainable life at home, by following simple everyday solutions IKEA, the world’s leading...
Available in three models – Ultra T.6, T.7 and T.9 for versatile urban applications Tata Motors, India’s largest commercial vehicle manufacturer, has unveiled its...
Continues to augment the portfolio with its accelerated pace of insight-based innovations The pandemic has reset priorities. The new normal has led to the rise...
Looks to bring awareness to the customers on the benefits of using Rapido service Rapido, India’s largest bike taxi platform, today announced the launch of...
Aaryan is to be the Bold-New Face of the Brand Doritos®, India’s No.1 Nacho Chip brand* from PepsiCo India, has enlisted leading Bollywood actor, Kartik...
Meet the creative agency behind Paytm’s viral Women’s Day Social Experiment – Dentsu Impact Despite not being widely spoken about, the matter of...
Offers special premium rates for women policyholders Celebrating International Women’s Week and building on the success of its earlier initiative #DriveLikeALady, Kotak Mahindra General Insurance...
MS Dhoni continues to endorse its 3-in-1 Agarbatti The Indian brand - Mysore Deep Perfumery House (MDPH) has welcomed Superstar Hrithik Roshan to their family...
TV actress Shweta Tiwari took to Instagram to share the empowering video and penned an open letter to her daughter Celebrating International Women’s Day...
100% paperless process - End to end digital journey for customers, from buying to claims settlement on the platform In its endeavour...
The association between the two brands will see STUDDS’ logo feature on Royals’ helmets and caps for the 2021 and 2022 editions of the...
Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...
Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...
Lotus Botanicals introduces a range of pure, potent and truly transformative beauty skincare and hair care products The natural and organic beauty market has never...
The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for inclusivity, global FMCG giant Unilever...
Sunpure’s unique month-long campaign to amplify women's inspiring strength with change in its high-on-appeal packaging Sunpure, South India’s largest edible oil brand, has announced a...
Complan, one of the leading health food drink from the portfolio of Zydus Wellness Ltd, brings back a refreshed brand narrative, focused at right nutrition...
BL Agro Industries has signed Shilpa Shetty as the face of brand ‘Nourish’ in Flours, Pulses & Dry Fruits categories BL Agro Industries Limited, one...
Nature's Essence has an omnichannel presence Mullen Lintas has recently won the creative mandate for Nature's Essence, a skincare and haircare brand backed by...
The Grand Lingerie Festival brings consumers the widest range of products Zivame returns with The Grand Lingerie Festival- India’s biggest intimate wear sale event...
The unique and differentiated offering marks brand’s foray into intense mint category Over the years, Center fresh - the iconic brand from confectionery major Perfetti...
Just Dial notified the Bombay Stock Exchange (BSE) on March 7 about the advertising agreement Just Dial has signed an advertising agreement with the broadcaster...
The weeklong network campaign #BeTheBawaal spread across Delhi, Mumbai and Kolkata will feature the stories of women 104.8 Ishq FM, India’s only romantic station has...
Over 9 lakh merchants already benefiting from Paytm IoT devices India's leading digital financial services platform Paytm today introduced its latest Internet of...
Healthy snack kit for your hunger pangs, power-packed with full nutrition If you are well-aware of the effects of healthy food...
Introduces Energy Efficient Convertible 5-in-1 ACs for Customised & Precise Cooling Samsung India has launched a digital campaign for its new Convertible 5 in 1...
Unveils a refreshing new TVC with brand ambassador, Salman Khan This summer, consumers will be in for a treat as Pepsi® promises to quench their...
CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market by YouNeedCharacter Global...
redBus India’s largest online bus ticketing platform, has released a 2-minute video, depicting the spirit and enthusiasm of women bus drivers and conductors, across India,...
Self Love Crisis: 1 In 2 Women Worldwide Feel More Self-doubt Than Self-love A global report launched today by The Body Shop has...
Lowe Lintas Bangalore’s campaign for Fastrack Reflex 3.0 – #StartAnywhere Fastrack releases an offbeat multimedia campaign #StartAnywhere in line with the recent launch announcement of...
The campaign is conceptualized and executed by Wavemaker India MTR Foods, the pioneer in packaged foods in India, unveiled their latest campaign to celebrate...
Gives football fans in India the ultimate chance to watch the G.O.A.T. play live Budweiser 0.0 today announced the launch of a 360-degree campaign celebrating...
Launches OPPO Band Style with continuous SpO2 monitoring at INR 2,999 OPPO, the leading global smart device brand, today announced the launch of the latest...
The campaign includes a three-part video series featuring Anup Soni PNB MetLife today launched a new campaign, “#BaatonMeinMatAana” to help educate consumers on how to...
'Take the road less travelled to find your dreams' is an initiative to recognize, celebrate and encourage the women who unfastened the chains of society's...
To celebrate every story shared, the Avon Foundation will donate $1 to charities that support women Avon has always been committed towards women empowerment and...
On the occasion of International Women’s Day, ZEE5, the country’s most pre
Expands partnership with Manas Foundation from 7 cities to 34 cities in India To mark International Women’s Day, Uber today announced it will gender sensitize...
The cult film “Delhi Belly” director Adds One More Feather to his Cap Abhinay was one of the few filmmakers to make a path-breaking cult...
The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...
Mi India pledges to help 500 girls with prosthetic arms Mi India, country’s No.1 Smartphone and No. 1 Smart TV brand has announced a new...
The campaign highlights an easy immunity building routine without any changes to individual routines Highlighting the importance of following an effective immunity-building routine, NuShaktiTM...
Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...
The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...
Inaugurates its first 100% women-run service centre in Navi Mumbai Blue Dart, South Asia's premier express air and integrated transportation & Distribution Company,...
In collaboration with Mirchi the campaign encourages Men to break gender stereotypes and share the care work Mirchi and Philips Men’s Grooming join hands this...
Leverages Hamdard Wellness centres to give free consultation to women To acknowledge constant support from Women and Doctors, Hamdard Laboratories (Medicine Division), India’s most trusted...
The campaign video highlights the story of an exemplary woman on the OkCredit platform In lieu of International Women’s Day, OkCredit launches the # Out...
Also an endeavour to promote the prestigious award ‘BBC Indian Sportswoman of the Year’ On the sidelines of the International Women's Day, BBC World Service,...
Three exclusive restaurants run by Burger Queens Reiterating their commitment towards gender diversity, Burger King India has three restaurants run solely by women crew members....
The endeavour is to increase consumption in the face wash category, which would lead to an increase in the market share for Joy Leading Indian...
The mandate includes handling of social media marketing, search engine marketing and Search Engine Optimisation across all digital platforms Realatte, one of the leading real...
Haier’s new short film aims at debunking gender stereotypes and calls for #EqualLiving Haier, the global leader in Home Appliances & Consumer Electronics and...
Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...
‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...
The campaign that has already reached over 11.2mn users is aimed at revamping the search result for Desi Masala Days ahead of International...
Myntra logo to be at the front centre of CSK’s jersey Myntra, India’s leading fashion and lifestyle destination, announces its partnership with Chennai Super...
The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...
Offer’s women the gift of health and well-being through its special women’s day store on Amazon.in’s Fresh and Pantry India’s leading...
Conceptualized by Wunderman Thompson Mumbai To commemorate International Women’s Day, Goodknight, India's leading household insecticide brand, unveiled a new digital film. Themed around ‘Pyaarwali protection’,...
To promote how women can control who can see and contact them The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV...
Yami Gautam is brand ambassador for the intimate care wash Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category...
The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams Indian women...
Partners with Shell India to sponsor gift hampers for women service champions at Shell fuel stations To celebrate the spirit of womanhood, on...
To lead the agency’s digital mandate for North and East Carat India, the flagship media agency from the house of dentsu international, has appointed Ashish...
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...
The automaker has adopted a mentorship approach to create an ecosystem wherein women train, uplift, and support each other In line with its commitment...
The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney Facebook today launched a new phase of its consumer marketing...
Revisits the Young Beginnings to reaffirm freedom of choice and a confident voice A more gender equal inclusive world begins with how individuals choose...
The vision includes - Transparency, Safety and Green Sciences As part of its permanent quest to offer consumers products that are ever more effective, safe...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...
The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...
Comes up with “It's not just a fan, it's a ‘Feeling Fan" campaign Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) today announced the...
Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...
Flipkart, India’s homegrown e-commerce marketplace, has launched its latest campaign #LeadLikeHer to celebrate the spirit of entrepreneurship this Women’s Day. The campaign aims to encourage...
Full range of 400+ items from Bath & Body Works will be available on Myntra for easy selection and shopping Myntra announces the launch of...
The campaign highlights the journey of every self-made individuals, from humble beginnings, sobering failures to their path of greatness Greenply Industries Limited, India’s largest interior...
Urges families to share responsibilities equally at home Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables...
The renowned chocolate company is working with women influencers to design customized packaging for Hershey’s Chocolate Bars Hershey India Pvt Ltd. a part...
Emerging needs of the dual income families during COVID period has led Orient Electric to launch a new line of kitchen appliances Orient Electric Limited,...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...
The bold new TVC strengthens Slice’s position as India’s tastiest mango drink’ Making a bold statement this summer, Slice® is encouraging consumers to take...
Launches range of decorative fans & innovative LEDs Finolex Cables Limited announces its new range of decorative fans and lighting products to strengthen its...
Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading digital payments platform today announced...
A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...
This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break SBI General Insurance, one of...
JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...
The coffee company celebrates its 10-year commitment in supporting tennis - two parallel worlds that come together to form a surprising but perfect alliance...
The campaign seeks to highlight the achievements of women across the industry who have believed in and realised their dreams Cycle Pure Agarbathi, the...
Features Kartik Aaryan as the face of this digital film led campaign Mirchi Brewery, the creative solutions wing of Mirchi, has ideated and executed an...
United Colors of Benetton sets the benchmark for the future of retail with its new boutique, opposite the Santa Maria Novella train station in Florence...
The air vents of the helmet have a perfect balance of modern and traditional art Women of the world want and deserve an equal future...
Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...
Showcases inspiring real-life stories to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day Shell...
Fast&Up has signed Bollywood celebrity and fitness icon Shilpa Shetty Kundra as its Brand Ambassador for a new range of vegan products Fast&Up, India’s...
Packed with the goodness of Plant-based Actives for damage-free nourished hair India’s leading science-based Ayurveda Company Dabur India Ltd today announced the expansion of...
A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...
Releases Season 2.0 of Dil Ki Suno Stories, in association with FilterCopy Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this...
Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep...
Introduces the 4th AMT option in the Tiago family Tata Motors today announced the launch of the new XTA variant of its successful hatchback –...
Nesternship will begin from 1st April 2021, and each intern will be assigned a mentor from Nestlé India After the successful launch of Nesternship in...
Aims to set a Positive Tone for 2021 The year 2020 tested us beyond measure; however 'Hope' is the power that gives us the confidence...
According to data accessed by Tofler, the company's total expenses jumped 85% to Rs 42,040.3 crore from Rs 22,766 crore Oppo Mobiles India's revenue from...
The company operating with a 100% workforce from Droom Headquarter in Gurugram Droom, the largest online Automobile marketplace has unveiled a campaign named #Engage for...
A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with...
Joins from Publicis Groupe India’s largest platform-first martech startup, Wondrlab, has appointed Sweety Advani as its Chief Financial Officer. She will be based in...
He joined Gaana as its CEO in May 2016 Gaana CEO Prashan Agarwal is exiting the Times Internet-owned music streaming service. He joined Gaana as...
Akila is an alumnus of Narsee Monjee Institute of Management, Mumbai. ORGANIC INDIA, a leading manufacturer and exporter of organic teas, infusions, herbal supplements and...
Kapil was previously heading marketing at BookMyShow Fittr, one of the world’s largest community-driven online health and fitness brands, strengthens its core leadership team with...
Engineered to be the game-changer in the Indian trucking industry, offering the highest profit potential to its owners Tata Motors, India’s largest commercial vehicle manufacturer,...
The campaign is to celebrate trailblazing elder women this Women’s Day Creative_0303Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age...
Through this campaign, RGI pledges to constantly uplift the spirit of women Reliance General Insurance, a 100% subsidiary of Reliance Capital, has today launched their...
The campaign highlights moments of body pain that can interrupt the lives of consumers Body pain is a growing concern in India, affecting people...
The move will create a 300-member agency equipped with providing the entire suite of brand building communication services Publicis Groupe today announced the integration of...
Josh Talks will bring together inspiring narratives of women achievers who have scripted their own success stories To honour women from all walks of...
Now a part of Wunderman Thompson Commerce, NN4M will strengthen the global e-commerce consultancy’s multi-channel offering WPP today announces that Wunderman Thompson has acquired NN4M,...
An innovative turn to showcase importance of saving energy in a fun and quirky manner Giving a refreshing take to energy saving, beverage brand Sting®...
The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...
10 days Period Leaves to promote Equity at Work To strengthen its employee-centric work culture during the pandemic, Girnar Care, India’s fastest-growing contact centre...
Prabhakar Tiwari has been instrumental in the company’s rise as a millennial-centric, digital-first Brokerage House Angel Broking, the fourth-largest brokerage house of the nation, has...
Urges women to be financially independent this women's day On 8 March every year, International Women’s Day (IWD) is celebrated all over the world. This...
The mandate includes digital campaign planning, social media management, creative thinking, to establish Bingo Havas Creative India has bagged the digital mandate for ITC foods’...
The Reclaim your life film is conceptualized by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms...
Encourages women to love their curves Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in...
A digital and social media campaign to celebrate the integral goodness of women Mamaearth, a toxin-free personal care brand built on the purpose of...
#FlexYourAwesome encourages women to assert their might, strength and achievement There is an emerging cultural shift that is happening across the world. More women are...
The film celebrates the ‘never give up’ spirit Unacademy has released a new film titled ‘The Greatest Lesson,’ to mark its association with cricket legend...
The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...
In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...
One of India’s leading DTH operator and Pay TV platform defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala...
Practical, Sustainable yet trendy - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...
Malhotra will be responsible for overseeing Noise's business strategies, operations, and marketing initiatives Noise, the Indian connected lifestyle brand, announced the appointment of Utsav Malhotra...
The series along with Flipkart Furniture provides a dream room makeover to two celebrity couples Pocket Aces’ lifestyle channel Gobble and Flipkart Furniture present...
Superior network performance, ultra- fast download speeds and seamless video streaming, powered by OPPO Smart 5G OPPO, a leading global smart device brand is...
Preetha Vasanji will be responsible for driving the company’s new enterprise level multi-channel engagement solution – Doceree Engage Doceree, the first global network...
A clinically tested low GI sugar for the health conscious At a time when consumers are increasingly health conscious and discerning about choosing healthier...
The TVC also highlights what a day in one’s family looks like today In line with its aim to strengthen its presence in the health...
Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market...
The new mandate covers integrated duties for two of Emami’s flagship brands Wondrlab, India’s largest platform-first martech company, has bagged the creative duties for FMCG...
The partnership marks DHL Express’ first-ever cricket franchise sponsorship, worldwide DHL Express, the world’s leading international express service provider, has come on board for the...
OPPO announced its ground-breaking 10-bit Full-path Colour Management System The world-leading smart device brand, OPPO, today announced the launch of its high-end, billion colour flagship...
Additional benefits include flexibility to select policy term and premium payment term as per customer needs Aegon Life Insurance, a leading digital life insurance...
Aiming to drive awareness and engage with users in a meaningful way Vi, the newest telecom brand in the Indian telecom space unveiled a new...
KITKAT Dessert Delight which is inspired by your favorite desserts for a delicious, melt in mouth experience KITKAT Dessert Delight range is the perfect me-time...
Launches anthem 'I'm A Rebel' with Bani J and Raja Kumari On the occasion of International Women’s Day, boAt and Universal Music India...
Celebrates the women of today and their bold choices Pepperfry, India's no.1 furniture and home products marketplace, launches a striking new digital video campaign...
The campaign has been conceptualized by FoxyMoron On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to...
Dabur Vedic Suraksha Tea is powered with five time-tested immunity-boosting herbs Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As...
Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...
With the new TVC, the brand aims to further its position as the leader in the online real estate industry with maximum verified properties on...
Join the 10 days long celebration of everything Apple at Croma, starting Feb 26 Croma, India’s first omnichannel electronics retailer from the Tata Group today...
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical Zenith India has appointed Ramsai Panchapakesan in the...
The TVC #MyStoreMyStory, exhibits the availability of a wide variety of products on the platform Meesho, India’s leading social commerce platform, today launched...
Builds credibility for the practice of Daily Saline Washing Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of...
Neatly packed in bottles, H-Milk is India’s first whole milk brand to be available across retail stores From waking up to the whiff of coffee...
Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...
Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...
The new brand campaign “Iss khidki ko khol dala toh life Jingalala” conceptualized and created by Ogilvy India In order to commit itself further towards...
The new name and logo represent the firm’s rich history and breadth of services Duff & Phelps, the world’s premier provider of...
Fujifilm India aims to build a culture of preserving memories through its all new campaign Fujifilm India Private Limited, a pioneer in...
Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during...
Nothing appoints consumer tech leader Manu Sharma as Vice President and General Manager, Nothing India Nothing, a new forward-thinking London based consumer technology company, announced...
Bets big on marketing and advertising in 2021 In a bid to contribute towards a future with lesser human intervention in addressing daily chores, Milagrow-leading...
Agarwal has been associated with the Sterlite Group for 22 years Sterlite Power, a leading global developer of power transmission, today announced the elevation of...
The new timepieces expand ORIENT’s pair watch line-up ORIENT adds ten new his and hers simple date models, each featuring a simple design with...
Extends partnership with Paytm Payment Gateway for UPI AutoPay subscription services National Payments Corporation of India (NPCI) has announced that UPI AutoPay has now...
The film has been conceptualized by Wunderman Thompson Mumbai As restrictions ease and children begin venturing outdoors again, Goodknight, India's leading household insecticide brand, launched...
The brand endeavours to set new standards in Indian AC industry and become India’s top HVAC brand Johnson Controls - Hitachi Air Conditioning India Limited,...
Conceptualized by Mullen Lintas, the ad film is a montage that showcases experts from different walks of life AkzoNobel, a leading global Paints and Coatings...
India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...
Hyundai ALCAZAR to make its Global Debut in India this year Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest...
Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...
Prioritises Quality over Quantity, Real Impact over Vanity Metrics Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch...
Two-part campaign with a brand and product TVC highlighting company’s vision of empowering 1 CR rural entrepreneurs Spice Money, India’s leading rural fintech, has rolled...
Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...
The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...
The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...
Dentsu Impact aims to build a strong foothold for Zeno Health Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties...
India’s leading fresh meat, meat products and seafood brand look at solidifying its brand value as part of strategic growth and pan-India expansion...
The TVC has been conceptualized by Perfetti Van Melle India & Ogilvy India Center Fruit, from the house of Perfetti Van Melle India, takes forward...
Becomes India’s first homegrown short video app with live streaming and integrated gamification driven by equal opportunity algorithm Bolo Indya, the passion economy driven short...
The offering is for both Prepaid & Postpaid Vi customers looking for premium films, and available at very lucrative rates as compared to other digital...
Introduces the expressive Adventure persona Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled...
360-degree integrated TVC campaign backed by print, outdoor and BTL activation LEAD, a major EdTech player in India's K-12 education segment, today launched its new...
Introducing Helix smartwatches for a smarter life with SpO2, HRM, Five day battery life and more Helix India has introduced its first ever smart...
The campaign has been launched in form of a short video on key digital media platforms and leading OTT platform-Zee5 Fujifilm India...
The launch aims to further strengthen CavinKare’s diary offering nationally In an effort to offer consumers unparalleled quality products, CavinKare under its dairy wing announced...
Best known for his viral parodical videos such as “Rasode Mein Kaun Tha”, and “Tauda Kutta Tommy”, Yahsraj is now gunning to be a ‘professional...
Featuring artists like Ali Fazal and Badshah Adda52.com, that segregated online poker rooms in India, has announced another brand campaign ‘Life ko Ace...
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...
6 influencers and 18 creators across 16 countries around the world, including India, Latin America, USA, Dubai and Africa, shared their 48-hour change stories...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
The company aims to achieve INR 500cr revenue in overall Fans category by 2023 Luminous Power Technologies, a powerful and trustworthy brand with a...
The campaign’s objective was to educate the audience that one should never share their PIN with anyone Going beyond a single asset on social media...
Launches a digital campaign around Cocoon- India’s first equal choice customizable mattress #TwoForOne #EqualChoice Cocoon, India’s first customizable mattress from Sleepwell has launched a digital...
Launches a premium instant chai range available in a variety of flavours Chai Point, India’s largest omnichannel beverage brand has announced its foray into...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
The conversation about size is about to change aLL, the pioneer in plus-size fashion, along with their creative agency Brandmovers India, has created a campaign...
Filter Coffee Co. will also look into managing the brand's end-to-end content production and influencer marketing Filter Coffee Co., a full-service digital agency, started by...
The new product platform is designed to address consumer & dealer pain points across the pre-owned car industry OLX Group, the leading global marketplace network...
The never-give-up spirit that has been captured in the latest brand campaign by HDFC Life HDFC Life, one of India's leading life insurers, has launched...
P&G’s declarations were announced at P&G’s virtual #WeSeeEqual Gender Equality summit that saw participation from equality advocates Procter & Gamble...
Aims to become a one-stop solution for electrical products & accessories Finolex Cables, India’s leading electrical & communications cable manufacturer adds conduit and fittings...
Havmor Ice Cream has launched its latest digital campaign #DessertOfLove to celebrate the special month of love with a sweet gesture. The brand has associated...
India is among the first three countries to receive the voice messages in direct messages (DMs) experiment, alongside Brazil and Japan Twitter is where people...
The agency’s responsibilities would include framing digital creative strategies, strengthening brand positioning, offering digital innovation Teamonk Global, Made in India speciality tea brand, today announced...
Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...
Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...
Packed with industry-first features such as AI Highlight Video, OPPO Reno5 Pro 5G is the perfect companion for new-age video creators OPPO, the leading global...
Unique 360-degree photo-op had the people jumping with joy Renault started the New Year in top-gear with the global debut of its all-new sporty, smart...
Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...
Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology and bring alive the spirit of...
Pink Lemonade wins a multi-agency pitch to bag the digital mandate of Swiggy’s key in-house brands -- Homely, The Bowl Company, and Breakfast Express Pink...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
The partnership will empower Indian micro, small and medium enterprises To drive digital payments acceptance by small businesses and startups in India, Mastercard and Razorpay...
The Delhi NCR store is spread across 950 sq. ft, the biggest Crocs store in India Crocs, Inc. the global leader in innovative casual...
Honda’s safety instructors also educated the NSS volunteers on road sharing manners Supporting NSS volunteers who continue to serve the nation even during COVID-19 uncertainties,...
Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....
The campaign has been Conceptualized and executed by Havas Creative Dabur Honey, the leading Healthcare brand from the House of Dabur, launched an innovative digital...
Each pack is thoughtfully designed with every character being assigned to match synergies with the oat Marvel Avengers fans are in for a treat as...
In a unique take, unveils the campaign through its own sales fraternity Saluting the indomitable spirit of insurance advisors across India, Edelweiss Tokio Life Insurance...
In line with the larger growth strategy for Flipkart’s Ad Tech business Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and...
Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...
A first of its kind personalised ad campaign to share with those who suffer a heartbreak this Valentine’s Day The season of love is here...
With Valentine’s Day around the corner, COVID cupid has shot-down celebrations with a romantic partner. According to a survey by Jeevansathi.com, only 1/4th of the...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...
Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...
The online summit of the Jaipur Literature Festival 2021 edition starts from February 19, 2021 Dettol BSI, the flagship programme by RB, the global...
Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...
The new TVC communication showcases the differentiated red coloured noodle block along with a special masala ITC Ltd.’s Sunfeast YiPPee!, known for its round instant...
This Valentine’s Day - Make every moment perfect with Ferrero Rocher Moments With Valentine’s Day around the corner it is time to express your heart-...
Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect On the occasion of Valentine’s Day, GALAXY® from...
Leading singers Neeti Mohan, Stebin Ben and Gajendra Verma to infuse the magic of music and romance in the contest Taking love affair with...
The winner stands a chance to win Havells gift vouchers worth INR 2,000* with #TheSafeLook Contest Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG)...
Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...
On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...
Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...
In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations Known for creating waves...
“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...
Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...
Through the campaign, the brand encourages people to prioritise the gift of time Casio India, the leading watch brand introduces a campaign to...
Announces #JoyRide contest on social media Celebrating the bond of love this Valentine’s day, Okinawa Autotech, India’s largest EV manufacturer, has announced a social media...
Ropes in OTT-heartthrob Rohit Saraf, telly-town diva Sanaya Irani and travel influencers to share their travel goals in 2021 The year 2020 halted travel plans...
Wakefit.co’s Piya Milan Band sends a tribute to all the singles out there this Valentine’s Day Valentine's Day is just around the corner, and...
Hero Cycles New Campaign Find your #PerfectMatch Creates Buzz among Bicycle Lovers From high-performance adventure bikes to machines designed for the best city...
The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics Usha International, India’s leading consumer durable brand and pioneer...
Curated to celebrate love with its community, SOCIAL launches a 360-degree marketing campaign across all 26 outposts Ahead of Valentine’s Day this year, the all-day...
Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...
The film will be released pan India in Hindi and Marathi languages Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched its latest...
Emoha celebrates the elderly who find moments of happiness and love through its short video series Emoha elder care, a technology-powered community-based comprehensive platform enabling...
The campaign is built around the insight that people struggle to find words to their feelings SKINN, a fine fragrance brand from the house of...
Infomo’s R3 and KPMG in India will target the USD 340 billion digital marketing industry KPMG in India and Infomo today announced its alliance to...
Mandate includes translating the Customer Value Proposition for More Supermarkets into a consumer-facing brand essence More Retail Limited has awarded the creative duties of its...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
Strengthens partnership with retailers in line with its inclusive growth credo ‘Nation First: Sab Saath Badhein’ Over the years, ITC has strengthened its partnership...
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced...
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India...
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...
Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to...
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag...
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...
The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...
The deal will see Warner Music India help to grow Sky Digital’s market share in India Warner Music India has struck an exclusive...
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...
The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and digital news revenue rose over...
Chingari and Merchant Record’s partnership is aimed at giving all the budding artist a chance to showcase their talent Chingari today announced its collaboration...
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...
The streaming giant’s revenue stood at $6.64 billion Netflix has reported its Q4 2020 earnings. The streaming giant’s revenue stood at $6.64 billion. The earnings...
Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has launched its new line of...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
This 11-episode YouTube series aims to bring forward the real-life experiences of industry experts through interactive one-on-one video chat sessions with Dia Mirza Brands Impact,...
Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...
The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series In a live webcast with...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...
Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform, surpasses the 100 million download...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM reigning over the Mumbai and...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...
The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for beauty accessory and personal care...
Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan, former Chief Marketing Officer L’Oreal...
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants Google and Facebook collectively generated...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...
Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...
The agency will be offering a holistic capability stack for local languages on digital WATConsult has launched ‘Bharat by WATConsult’, a one-stop solution for...
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner --...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...
At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom is now part of a...
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile game Ludo King, aims to...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...
Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple mica, linseed and sunflower oil...
The campaign will consist of three brand films, the first of which went live today to kickstart 2021 on a positive note To celebrate this...
All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...
In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...
The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world DB Mudra Group has unveiled...
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...
The move is to simplify the way people connect with their favourite pages, said the company in a blog post Social media giant Facebook ...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...
From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the Telecom Regulatory Authority of India...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra) TV9 Marathi...
The new logo will be used on the company’s food packaging, employee uniform and signage Fast-food chain Burger King has refreshed its brand identity with...
Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction—...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business HT Media-owned Hindustan Media Ventures...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative As a part of ‘Young...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA Network Advertising has strengthened...
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook Spanish football league LaLiga's viewership in India...
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection The...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space Stride Ventures has led...
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors Unlu has announced the launch...
The proposal will be considered by the board and shareholders in due course The board of Quint Digital Media, which owns and operates...
The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal Malayalam actor Anoop Menon,...
The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...
Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which...
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies Karan Ahluwalia Senior President & Country Head Media...
The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers...
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years The Delhi Metro has...
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...
According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic,...
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her...
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital video with actress Yami Gautam,...
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the...
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices Furniture...
‘The Winter Edit’ campaign has been released on YouTube Van Heusen, dressing brand from Aditya Birla Fashion and Retail Ltd, has launched an exclusive campaign...
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...
Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has...
Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit Social distancing has brought everyone closer....
The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...
The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health Oral health brand Sensodyne from GSK Consumer Healthcare...
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To...
As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary...
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of...
Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...
As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...
The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal Online...
Treeview TVs promise honesty at every step - honest prices, honest technology and an honest service network Treeview Co. Ltd., India’s preferred...
Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...
‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their...
Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...
As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...
As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulated in a funny, witty and topical video by sleep...
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...
MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...
The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...
Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent, Volkswagen India appoints Vishal Bhat...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...
Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more Ad-tech company Whisper Media, which helps broadcasters monetise...
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...
It’s almost time to bid adieu to the year 2020 that has impacted the lives of people globally. There are a plethora of lessons that...
She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today released Taboola Readership Study insights...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market Given the situation of the...
These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...
The campaign has been created by Wunderman Thompson Adding a ‘masaledaar twist’ to everyday mundane moments, snack brand Kurkure has unveiled a new campaign, along...
The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...
The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...
All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter, VMLY&R India and Marico Limited’s...
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk to some marketers about in-app...
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...
The Telugu streaming platform achieved a remarkable 50% rise in subscriptions through its collaboration with Paytm Ads Media Brief and Opportunity aha is an exclusive...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...
The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads...
Google and Facebook together capture over half of the online advertising market globally Texas and nine other US states have jointly accused Google of working...
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...
At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...
As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as...
Madhavan, Chairman CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, was...
The company has announced that it will have two separate heads for its APAC and India operations after Uday Shankar's exit The Walt Disney Company...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online video editing platform InVideo has...
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
The campaign has been created by Famous Innovations Handbag and...
WPP, one step closer to building a more equal, inclusive and a diverse company Making the announcement, Apoorva Bapna, Chief Culture Officer, WPP India, Executive...
Gaurav Sharma, Chief Programming and Digital Strategy Officer, says, the initiative is designed to ensure maximum listener engagement and unparalleled customer experience Gonuts and Radio...
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data &...
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner Shaadi.com has launched its latest campaign called...
The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start Mattress brand Sleepwell ends...
The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced the launch of his own...
The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar In its ongoing endeavour to connect at a local level,...
The campaign has been conceptualised by The Womb & executed by WATConsult Nobel Hygiene has launched a new national campaign - #GiftAzadi - across television...
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...
The company continues to focus on security and reliability to ensure customers experience the ease and convenience...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...
Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...
Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain...
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus...
The mandate will be handled by the agency's Gurgaon office Global premium cosmetics brand Faces Canada has awarded its social media mandate to the award...
Gerhart, a longtime Mindshare employee, currently serves as the US CEO Adam Gerhart has been named the Global CEO of GroupM agency Mindshare, according to...
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...
Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...
Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch of its brand new TVC...
The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...
Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...
This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana...
Shukla joined the company in 2016 as VP and Head of Marketing and Brand Strategy The Walt Disney Company has promoted Sudhir Shukla as...
The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...
The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India Ira Pradhan has joined SaaS platform, Freshworks as Lead-...
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH...
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...
The brand has collaborated with EiPi Media to capture the cricket fever This cricket season, Maggi announces a campaign that has been specially crafted for...
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted...
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...
The Group will also bring together Publicis' 80,000 employees on the Marcel platform Publicis Groupe has announced that it will be breaking its long-standing tradition...
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...
Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that...
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...
The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...
Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for...
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...
According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising Standards Council of India (ASCI)...
This is part of updates that the search engine giant has brought to it News Showcase Google has announced few updates to its News Showcase,...
Having vast sales experience, Mehta has played integral role in media and leading radio brands like Red FM and Radio Mirchi IVM Podcasts, India’s premiere...
The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO India as the AOR for...
On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021 The 4th edition...
Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...
As an extension of the new identity launch, Mirchi will be launching “Sirf Radio nahi, har Entertainment mein Mirchi hai” song featuring several artists Radio...
He changed the way the spice industry is looked at, read a social media post by Badshah Masala Badshah Masala has paid tribute to the...
In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and...
Day 1 of e4m India Brand Conclave saw James Curleigh, President & CEO, Gibson Brands, share insights on how a brand can pivot through these...
On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, UpGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media The...
Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and...
With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...
The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media...
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...
Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership share...
Ali has been with Lintas since 1995 as an account executive, rising through ranks to become the President Ali, the founding member and President of...
The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular parts of the country South...
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges Titan’s jewellery arm Tanishq...
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in...
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...
Datar will be reporting to Ranjan Bargotra, President, The Crayons Network Samir Datar has joined Crayons Advertising as Senior Vice President to head the Delhi...
ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization...
Playing the role of a contemporary mother, Rachna Banerjee puts a spin to the classic ‘Report Card’ conversation in every household
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...
Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...
The Information & Broadcasting minister was speaking to Amish Devgan, Managing Editor, News18 Hindi
The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks of life exchanging dialogue with...
On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...
On day two of e4m Content Jam, adman and filmmaker R Balki, joined Nawal Ahuja, co-founder and director, exchange4media, in a no-holds-barred conversation about the...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...
The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware...
Association with Vidyut Jammwal resonates with MuscleBlaze’s vision of Vocal for Local MuscleBlaze,a sports and fitness nutrition brand has roped in award-winning Bollywood actor...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
The campaign is live across a mix of offline and online platforms including print and social media...
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...
Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market Kabaddi as...
e4m Screenage 2020: On the first day, David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP,...
Prior to this, Paladhi was working as Public Relations Manager ...
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at The COVID...
Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership...
Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....
Joy Personal Care, an Indian skincare brand from the aegis of RSH Global announced a new campaign for its popular winter-care product, Honey &...
During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to...
The BJP National Spokesperson was in conversation with Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series Acknowledging that the much needs to...
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar polls coming to an end,...
This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust WPP and Anzu, an adtech...
These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message Google's video-streaming platform has launched an audio ad format...
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...
The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in the education sector grew 3...
NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...
VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry WPP has announced the launch of...
The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+ Edelweiss Tokio Life Insurance has launched #SavingsKaSaviour campaign for its new product offering Covid...
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India &...
In a Public Notice, the Ministry has laid out the detailed actions to be undertaken by eligible entities to comply with this decision The Union...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
The initiative was undertaken in October in the wake of the Covid crisis The COVID-19 pandemic induced lockdown has created a major crisis in our...
The movie will be aired on November 15 Asianet is all set to telecast movie C U Soon’s world television premiere on November 15. C...
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...
The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few years have been all about...
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...
TenderCuts launches an exciting range of Ready-to-cook products TenderCuts announces the launch of new varieties in their Ready-to-cook range this festive season to surprise...
Mahindra Lifespaces’ #GharKoBoloHappyDiwali campaign celebrates the new-found importance of the home
Mahindra Lifespaces® has launched a new ad film that explores how the relationship with our homes has transformed over the last few months...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW WPP’s AKQA and Grey are uniting to...
At the Governance Now's Visionary Talk series, Shelar speaks to Kailashnath Adhikari about the controversies surrounding Arnab Goswami's arrest and the integrity of the media...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
Taboola Newsroom Uses Machine Learning to Help Publishers Grow, At a Time When Global Subscription Levels Have Increased by 110 Percent ...
Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...
The actor who recently portrayed math whiz Shakuntala Devi will feature in Cuemath's new ad campaign Cuemath, the math learning edtech platform has associated with ...
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share On...
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...
Acquisition Brings Leading Work Management Platform for Marketers to Adobe Experience Cloud Adobe today announced it has entered into a definitive agreement to...
The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...
The Beauty Co., has announced Indian YouTube personality and social media influencer, Sejal Kumar as their brand ambassador. Sejal Kumar’s association will...
Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on...
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped...
Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...
Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...
For H1 FY2021, consolidated revenue was at Rs. 224.7 crores, an increase of 41.1% YoY Digital ad agency Affle released financial results for Q2 FY2021...
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...
The agency will organize, map and implement the PR campaigns and communication plans for the brand with a strategic approach Grey Cell Public Relations announced...
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...
The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth Portronics, a pioneer in...
As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015 The festive...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...
Campaign goes live in partnership with MX player Whiskas – a brand of MARS Petcare, has introduced a new advertising campaign promoting cat...
Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited...
Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically Allen...
WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now the brand ambassador for the...
Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in 1985, the Club C kicked...
Complaints against eight such advertisements have been registered over the past one month The Advertising Standards Council of India (ASCI) has, for the past few...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily...
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising The Insurance Regulatory...
Campaign's 12 contextual TVCs aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match viewing a 'Fantastik' experience
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
The number of daily active users stands at 1.82 billion on average for September 2020, an increase of 12% year-over-year Facebook has reported financial results...
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...
Samantha will be seen in two new campaign films around fitness and beauty Oziva has roped in the South actor Samantha Prabhu Akkineni to represent...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos Chingari, a home-grown,...
India features among WPP’s top five markets in terms of Q3 LFL revenue less pass-through costs WPP has posted a revenue of £2,969 million for...
In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively Fever FM maintained the lead, garnering the largest listenership share in Mumbai and Delhi...
The award-winning actor will represent Syska Brand SYSKA Group today announced that it has roped in Bollywood actor Rajkummar Rao as the new face of...
H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...
The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store...
Uchil joined MRUCI in 2015 Radhesh Uchil, CEO of Media Research Users Council India (MRUCI), has decided to move on from his current role. Having...
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...
Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...
Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in...
Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...
The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter,...
The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...
The body has invited comments from stakeholders on the exposure draft by November 10
The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...
Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...
The brand’s TV film shows how Melorra brings fashion and innovation together to create lightweight gold jewellery that can be worn anytime, anywhere
Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic...
With more people returning to work, there is a lot of apprehension and fear surrounding touching everyday objects around us. Rising to...
ITC’s leading Cosmetic skincare brand Dermafique is co-designed by Dermatologists & Cellular Biologists with science at its core at ITC’s Life Sciences & Technology Centre....
First high street brand in India to collaborate with Fairtrade India to offer a sustainable fashion line Over the years, sustainable and responsible...
Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in...
The account will be handled by Madison Media Plus out of Delhi RSPL Group, the makers of Ghadi detergent, has moved its TV business to...
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...
The latest TVC highlights the uniqueness of the products and upholds the message of softness one has never experienced before JOHNSON’S® Baby,...
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation of the lockdown on March...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine...
Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy...
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
Vishveshwar Jatain, Marketing Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...
The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...
Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and employees during the pandemic ...
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood...
Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company says businesses must deliver on the assurance of ‘Trust and Safety’ to...
New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand worldwide and in India
AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online payment solutions provider for businesses,...
Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments...
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers,...
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown Adidas has...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
TikTok's mission to inspire creativity and bring joy has made it the go-to platform for everyone to share fun, creative, and meaningful content. Recently, internationally...
The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis For small businesses, cable...
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The unprecedented national crisis caused by...
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...
Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary Post lockdown, hygiene will be an important proposition for advertisers...
India's best-selling chocolate brand, Cadbury Dairy Milk has replaced its logo with the words 'Thank You'. The domestic help, the driver, the...
Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...
Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home Future Group’s Big Bazaar...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Adhish Zaveri, Director-Marketing, Shaadi.com says that it’s paramount for marketers to embrace the...
In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness
A DONATION RELAY FOR ATHLETES TO GIVE BACK TO THE COVID-19 RESPONSE FUND Today, adidas announces the #HOMETEAMHERO Challenge – a virtual...
The account was won through a virtual pitch and will be handled by Leo Burnett’s Bangalore office Vogo, the Indian scooter sharing company, has appointed...
Reinforcing its commitment to help the community fight COVID-19, OPPO, the leading global smart device brand, today announced that they will distribute masks...
Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King...
RIO-Heavy Flow Pads, has launched its first Mother’s Day campaign today. On this occasion, the brand celebrates women who revel in...
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...
Super Funds is powered by Aditya Birla Sun Life Mutual Fund PhonePe, India’s leading digital payments platform, today announced the launch of Super...
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...
With the world fighting the COVID 19 pandemic, hygiene products that keep people safe and help them maintain their hygiene are as essential as food....
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 Over the years...
P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...
The Epic FIFTH Season of the Animated Hit Series Now Available Graphic India, India’s leading original character entertainment company, announced today that the...
Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...
Airtel Xstream now offers FREE unlimited access to premium kids content, including movies, LIVE TV and learning shows With parents looking to...
Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’ to fight COVID-19 https://youtu.be/JaWO_Z0zF0s Hindustan Unilever Limited (HUL) today announced a collaboration with...
The support hotline would educate advertisers on how to deal with the current crisis and increase relevant traffic and sales efficiency Admitad has launched...
The brand gets ready for April Edition of AOPS to raise more funds In times when the entire country is facing tough challenges...
Introduces Guitarist on Video Call, Personalized E-Story Books and Personalized Video Message to shower love & share smiles while staying apart
Radisson Hotel Group recently announced #RadissonCares to show solidarity and continuous support for its guests, employees and community. The Group’s hotels across the...
Offers the opportunity to watch the finals in Istanbul Global sportswear giant adidas reveals Finale Istanbul, the Official Match Ball for the...
The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...
Post Office Studios, a leading animation and new media technology company based in Mumbai, India, partnered with Asian Paints to conceptualize and produce five animated...
New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients
Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...
Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...
The film features a cast of adidas’ family of creators and change makers adidas has come up with a film celebrating five decades of culture...
Electronic waste or e-waste is the disposal of broken or obsolete electronic components and materials. E-waste material may be valuable and recyclable...
Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...
The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across...
The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...
The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it...
The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline...
American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice President, Global Commercial Services (GCS)...
Mondelez is giving consumers their most loved taste in a cookie Consumers of today world-over are relishing chocolate in different avatars especially within...
Shoes on Loose, an experiential travel company announces yet another promising extension to its Save Ladakh Campaign. In the...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market...
Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.
realme X2 Pro is powered by the Snapdragon 855+, 50W Super VOOC Flash Charge, 90 Hz Ultra Smooth Display & 64MP quad camera. Taking ...
INSTAPUMP FURY BOOST “PROTOTYPE” LAUNCHES TODAY AND WILL BE AVAILABLE AT VEGNONVEG AND SUPERKICKS STORE To mark the Instapump Fury’s 25th anniversary, Reebok...
Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans...
As part of the association, MX Player users will get seamless access to the content library of ShemarooMe MX Player has announced a strategic in-app...
Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters of your business so that they help you...
With a year on year increase in growth rate by 808%, it joins the top 3 smartphone brand club in India in Q3 2019
If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...
Auditions for the new season to be held in New Delhi on October 22 Star plus is all set to bring in fresh talent on...
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...
The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has refreshed its pack offerings during...
Suvarna joins DAN from GroupM where she was Finance Director Global media & marketing communications conglomerate Dentsu Aegis Network (DAN) has roped in Asha Suvarna...
The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The...
Provides a powerful, live cloud gaming opportunity with Hatch on its 5G smartphones OnePlus, the global technology brand, collaborated with Qualcomm Technologies Inc. and Ericsson...
The 360-degree marketing campaign was created by L&K Saatchi & Saatchi Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance company Ltd...
Online women’s platform MAKERS India will engage and empower the country’s growing audience of women online MAKERS India to partner with YourStory as it shapes...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
Launches the VRCT jacket as a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur ...
The TVC narrated how ghee binds the quintessential festive meal, a story that strikes a chord with every household in Kerala ITC’s dairy offering, Aashirvaad...
Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate Nutricia International Pvt. Ltd. (Danone India), with its...
Introduces an exclusive range of super premium interior and special effects paints AkzoNobel, a leading global Paints and Coatings company and...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
Prior to this, he was Group Head-Supply Operations at Xaxis Alok Kapase has joined Madison Media as Account Director-digital buying, as per his Linkedin update....
Digital payments leader Paytm, the brand owned by One97 Communications, has today announced that Madhur Deora, currently CFO of Paytm, has been promoted...
The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...
The tongue-in-cheek cover video catches the actor unawares between takes as he is posed questions about the internet India’s largest digital platform for men’s lifestyle,...
Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...
In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
Livpure, India’s fastest growing water purification brand has recently launched its new digital campaign #ShaadiKeBaad today for Livpure Smart, India’s first pay – per...
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
The Nite Jogger has been created for people who are active when the world sleeps adidas Originals latest campaign for their new product, Nite Jogger,...
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The Mattress Man of India”, as...
When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its...
Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of its...
HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...
Mondel?z International is taking forward Oreo’s special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped...
According to media reports, Bharti Airtel has appointed Badal Bagri as its Chief Financial Officer and key managerial person with effect from March 1, 2019,...
Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a...
After announcing deals with sprinter Hima Das and football club Real Kashmir FC, adidas India continued to add to their partnerships by signing...
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big...
Radio City 91.1FM, India’s leading radio network, initiates a week long campaign “StreeDum” in Mumbai, this Diwali to eliminate the objectification of women....
Van Heusen, India’s premium fashion power house brand for men and women from Aditya Birla Fashion and Retail Limited, unveiled its latest innovative...
Sparx, the popular sports shoe brand, is the official footwear partner of Pro Kabaddi League team “Haryana Steelers” for the 2018-19 Season. The...
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights to deliver accurate and precise...
At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline industries like real...
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a partnership with an Indian football...
adidas India announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the...
Procter & Gamble (P&G) India announced that it has set-up a multi-million-dollar ‘Innovation Sourcing Fund,’ to collaborate with external partners on disruptive and...
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers - Suzuki Motor Corporation, Japan; has entered...
Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking financial companies (NBFCs), has unveiled its new brand campaign, “Bade bano...
Pepperfry.com, India’s No.1 Furniture Home Products marketplace unveiled a new campaign celebrating the spirit of Diwali for the upcoming festive season. Through the...
~Presents INR 13 crore to improve sanitation conditions and nutrition levels in mothers and children~ Reckitt Benckiser, world’s leading consumer Health...
Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-‘Thriller Active’ offering best thriller and...
Fintech major Zeta is all set to add to the festivities this year with multiple product offerings under its digitised gifting suite, Zeta...
The campaign, ‘Dil ki haalat, pet se pakad’ aims to drive awareness of the impact of belly fat on heart health Saffolalife, a...
The RAM weekly report for week 36, outlined Fever Fm as the most frequently heard radio station in Delhi and Mumbai. Meanwhile, Radio city and...
On September 28, Morden Chen, General Manager of Alibaba UC Ads, will reveal their short video ads platform at The MMA Forum being...
Marico Limited has launched its newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and...
Johnnie Walker – The Journey today celebrates the tale of India’s most powerful progress story - Mission Mars: Keep Walking India. This film...
~adidas and Hima will work together to inspire young athletes, to create positive change through the power...
Radio City to welcome Lord Ganesha in Maharashtra with “City Cha Bappa”
Adda52.com launched an integrated campaign #GayleKaAdda featuring its brand ambassador and ace cricketer Chris Gayle earlier last week. Given the substantial amount of...
Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...
Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated...
~The digital campaign aims to drive awareness for suicide prevention in India~ Mpower of the Aditya Birla Education Trust,...
PEPPERFRY URGES CONSUMERS TO NOT POSTPONE FURNITURE PURCHASES AND MAKE THE MOST OF THE SALE Pepperfry.com, India’s No.1 Furniture & Home Products marketplace...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...
ACC Limited, one of India’s leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr...
IKEA, the world’s leading Swedish home furnishings retailer opened the doors of its Hyderabad store, its first in India to customers at
The Summer Journalism Institute for Women is being held from 23-31 August 2018, between 2-6 pm, in New Delhi at the India Habitat Centre. Urvashi...
Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....
The Government of Uttar Pradesh honoured social entrepreneur Amar Tulsiyan, Founder of the Niine Movement and the Niine Sanitary Napkins brand at the Ground...
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores....
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Al-Futtaim, one of the most diversified and progressive privately held regional businesses headquartered in Dubai, and PVR Limited, the largest and most premium film exhibition...
RUN FOR THE OCEANS, a campaign by adidas’, creative agency TBWA\NEBOKO, and ocean activism group Parley for the Oceans, aims to harness the...
Mahindra Adventure, known for creating India’s first and only Off-road Training Academy has been contributing immensely towards the ‘off road adventure’ market since its inception...
Bajaj Finance Ltd., the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network. The campaign...
In Indian context most of the consumers are well acquainted with the concept of induction cooker, but the biggest handicap in case of other induction...
ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...
TVC titled 'Memories of Destination' won a silver and a bronze lion for its spectacular editing and rhythmic music respectively.
~The campaign brings to life the Louis Philippe man, a visionary leader who creates impact and leaves a mark of greatness...
Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...
The global business and communications consultancy Sterling Media has won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018,...
A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...
Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...
Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...
Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...
The joys of parenthood are redoubled when parents share childcare equally. This not only supports women in the workplace – but also affords...
~Addictive stories & entertainment created exclusively for young bharat~ ScoopWhoop, India's most exciting youth media brand has renamed its Hindi content...
First fashion retail outlet in the country to introduce the concept of a 30 second self-check-out To curate 50 stores...
The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #whydontyou “Donate Blood and Save Life”, a...
The name says it all, Singer Badshah has turned out to be the King of the Indian music industry. His chartbusters over the past few...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
LimeRoad presents looks inspired by the multi-starrer and most awaited film of this season LimeRoad, one of India’s largest fashion...
Philips India today announced Virat Kohli, Indian cricket skipper and youth idol, as the new brand ambassador for male grooming. Virat is...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer...
Vision-Box is announcing that it is opening a new office in New Delhi, India, strategically expanding the company’s worldwide presence. The new regional...
Kurkure khul jaye toh Multigrain bhi tasty ban jaye Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched ...
Humor has marketed itself in India in varied ways. Whether it is laughing clubs, standalone comedy shows or through the online community, humor...
Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
India stands host to the 43rd edition of World Environment Day. The theme for the event this year is “Beat Plastic Pollution”, an...
Pepperfry India’s leading Home and Furniture products marketplace celebrated World Environment Day by organizing a host of activities including installations, workshops and interactive...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Is the only Indian Agency to bag a GRAND PRIX and a GOLD for its #PowerlessQueen campaign! WATConsult, from the house of Dentsu...
Myntra has launched a 60 second video to promote the 3rd edition of ‘Myntra Beauty Edit’, a two day carnival for cosmetics and beauty products,...
Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...
Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...
Actor Ravi Kishan launched the networks 52nd web radio station Radio City India’s first & premium web radio touched...
The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...
The account was won in a multi-agency pitch
Tuborg Open is back! American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term...
British start up, nkd Life, announces Luxury Personified, a part of Sun Group, as its national distribution partner in India. Luxury Personified...
The brand juices up its offerings as Mother's Day special! Announcing the most anticipated mid-year sale of the year,...
Celebrating the spirit of International Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who...
The #FeelTheFizz media campaign to have a budget of Rs. 100 Cr. for 2018 Parle Agro, the largest Indian...
Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...
The campaign highlights that acid attacks are not just a national problem, but an international one
Fanzart, India’s first luxury fan brand, ropes in ‘Perizaad Zorabian’ as the Brand Ambassador for its range of Luxury Fans. The brand also unveiled its...
When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...
Sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET) Delhi Daredevils, the Indian Premier League team...
Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...
Vodafone has announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
Teasers feature MS Dhoni, Harbhajan Singh, Dwayne Bravo, Ravindra Jadeja, Murali Karthik & Michael Hussey Mr. Pride, the main protagonist, personifies Gulf Oil’s...
Vivo, the global premium smartphone brand, has launched Vivo Y53i featuring 12.7cm (5) display with Face Access and Ultra HD Technology for capturing detailed photos....
BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group)...
Whirlpool of India, a subsidiary of Whirlpool Corporation and the world’s leading home appliance company has roped in celebrity actors Kriti Sanon and Sushant Singh...
Honda Motorcycle and Scooter India has introduced the latest 360O ad campaign - ‘LOVE IS GROWING’ for the iconic Activa 5G, India’s No. 1...
Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ ...
Truecaller today announced that it has reached over 100 million active users who use the app on a daily basis. In less than a year,...
Cornitos, the flagship brand of Greendot Health Foods Pvt Ltd brings Hot and Spicy Coated Green Peas in an all new packaging and without onion...
Amul, one of the oldest milk brands in India, was founded in 1946 as a result of cooperative movement in Gujrat. Through Amul, India transformed...
Bahamas the cool, colorful and stylish brand from the house of Relaxo has launched its new TV campaign for Spring Summer season. The concept of...
WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...
? Pardeep Narwal continues to raid for three time champions Patna Pirates ? Ajay Thakur teams up with Tamil Thalaivas again ? International players first...
Latest technology allows 16 hours of comfortable wear of contact lenses Bausch and Lomb, the market leader in contact lenses and lens care solutions in...
Balaji was on Star Sports panel with S. Badrinath and Ambati Rayadu for Game Plan In Your City show CSK bowling coach L. Balaji is...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next 10 years; over the next...
Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...
Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...
The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December 2017, recently announced the appointment...
Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up WATConsult,...
During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced a significant milestone to its...
While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next...
Dream11, India’s biggest Sports Gaming platform, today announced the expansion of its leadership team with the appointment of Vikrant Mudaliar as Chief Marketing Officer. Vikrant...
The agency married creativity with technology and changed the way India shops with the world’s first 24 hour Facebook live shopping festival - Big Bazaar’s...
JS: What are the trends we can expect in the hospitality service industry in 2018? AB: Travel and hospitality are dynamic industries, seeing an...
Kansai Nerolac Paints Ltd, one of India's leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking...
BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...
Mobile and video have been the buzzwords for digital advertising over the last few years. The reason for this is simple: it is a combination...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. Avinash joins...
TV5, a leading Telugu news channel celebrated its third biennial Business Leader Awards on 23rd of December 2017. At the event, the Media Leader of...
With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...
SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s biggest Music Festival by PerceptLive...
As a part of implementation of Swachhta Action Plan, for the year 2017-18, the Ministry of Food Processing Industries, Government of India jointly with Nestlé...
On December 11th in Mumbai, Yoga guru Baba Ramdev of Patanjali Ayurved, winner of IMPACT Person of the Year 2017, engaged in an interesting conversation...
TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these mediums, most of the ads...
WATConsult, India’s most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched its latest report on consumer perception and effectiveness...
In order to sensitise people about the destructive effects of climate change, GAIL (India) Ltd released a short film titled, ‘Kadvi Hawa Badlo’. The film...
The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...
Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017. The award by CMO Asia, focused on recognising Brand Custodians and Brand Writers. Mahul's...
HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of its kind association, the new...
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...
A handy guide
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...
Increasing awareness among advertisers as well a
The Internet, which has till now been taking h
The year 2007 was special for the Internet which came into reckoning for