Marketing Moments

Kiara Advani becomes face of Kimirica

The partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love - something we could all do a little more of, the company said

by Team PITCH
December 16, 2022

Actress Kiara Advani has joined Kimirica as a brand ambassador.

“A few months ago, I was traveling to Mumbai from Hyderabad after a shoot and I came across this beautiful-looking store at the airport that had amazing products,” says Kiara. “I ended up picking up a gift for my mum as she loves bath products and beautifully scented candles. The best part was that everything was 100% vegan & cruelty-free. Also, the store was so inviting. Soon after the brand reached out to me and having used the products I was sure this is a brand to watch out for”. With a mutual passion for creating things that are good for you and the planet, this partnership between Kiara & Kimirica is written in the stars.

Kimirica’s focus on creating not just products but luxurious experiences means there’s a story in every bottle. Each collection offers a sensory escape, and with such a wide variety of products and fragrances, there is something for everyone to enjoy. “I particularly adore the Love Story Collection. It smells amazing,” Kiara shared.

Founder Kimi Jain, she said, “We are pleased to announce our partnership with Kiara Advani. I couldn’t think of a better face to promote our brand. The story of Kimirica, in a true sense, is a Love Story, and I am elated to see that Kiara loves the brand as much as we do. Kimirica is redefining luxury. Our passion is to spread joy through natural, sustainable, luxurious experiences. And our partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love - something we could all do a little more of.”