Kunal Vijaykar says, 'Change your bread, not your habits' in The Health Factory ad

#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating

by Team PITCH
Published - February 21, 2024
2 minute To Read
Kunal Vijaykar says, 'Change your bread, not your habits' in The Health Factory ad

The Health Factory has announced the launch of its latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumer perceive healthy eating. The  campaign emphasizes the delectable side of health, featuring actor and food connoisseur Kunal Vijaykar.

At the core of #TuJaantaNaiMeraBreadwalaKaunHai is The Health Factory's commitment to empower food enthusiasts to enjoy their favorite meals without compromising on health. The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

Kunal Vijaykar, renowned for his passion for food and popular YouTube channel "Khane Main Kya Hai," is the perfect ambassador for the campaign. Paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.

Speaking about the campaign, Vinay Maheshwari, CEO & Founder of The Health Factory, said, "At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it's a movement to show that health and flavor can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle."

To amplify the campaign's impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. Through a fun and engaging series of videos, the duo showcases how The Health Factory's healthy breads seamlessly integrate into a couple's daily routine, making health-conscious choices enjoyable and entertaining.

The Health Factory is adding a regional flair with collaborations featuring RJ Guju from Radio Mirchi Kannada and the dynamic Marathi comedy couple, Aniket and Madhuri Patil. This diverse ensemble reflects the brand's commitment to inclusivity, ensuring that the message resonates with a wide-ranging audience.

#TuJaantaNaiMeraBreadwalaKaunHai seamlessly integrates zero maida and protein breads into daily life, championing health without compromising on enjoyment through a fun and quirky approach. With a stellar cast of campaign ambassadors leading the charge, The Health Factory has sparked a movement towards a more balanced and flavorful lifestyle.

RELATED STORY VIEW MORE