Launches Natural & Unfiltered ‘Apple Cider Vinegar’ Since the onset of Pandemic and even today, the conversation around Health & wellness is centered on building natural immunity. As per recent reports, it suggests that since the pandemic, there has been a perceptible shift towards traditional immunity boosters and the trend seems intact. With increasing focus on the needs of the consumers, APIS India, one of the fast growing FMCG brands has launched Raw & Unfiltered Apple Cider Vinegar. Apis Apple Cider Vinegar is priced at MRP Rs 349/- for 500g bottle is available in retail stores including leading ecommerce platforms like Flipkart Supermart. According to Pankaj Mishra, CEO APIS India Ltd, “Today, consumers’ have understood the importance of the natural immunity building & preventive healthcare which has given rise to the conscious consumption of foods rich in nutrition. One of them is Apple Cider Vinegar which has gained popularity because it is a wonder ingredient having numerous health benefits.” He further added that with this launch, Apis India is eyeing a larger share of the immunity market with existing Apis Himalaya honey & Premium Dates. At present, our strategy is to increase the products reach through e-commerce & online stores.” Apis Apple Cider Vinegar is made from real Himalayan apples sourced from the heart of Himalayas. It is purely natural as it is unfiltered, unpasteurized & raw having host of health properties. With this new launch, the company will focus on strengthening the core product portfolio for Apis & focus on the health category. Apple Cider Vinegar is known for its health benefits ranging from good gut health, aids in healthy weight loss, improved blood sugar levels & insulin sensitivity, Lowers cholesterol, helps maintaining blood pressure & boosts natural immunity among many others.