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Govt cuts spends on print & TV ads

Govt cuts spends on print & TV ads

While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV

by Team PITCH
December 14, 2022

The Centre has reduced its spends on print and TV advertising, media networks have reported citing data provided by the MIB.

The ad spends now stand at half of what it was seven years ago with the figures for this year till December stand at Rs 91.96 crore for Print and Rs 76.84 crore for TV.

While in 2020-21 the government spent Rs 197.49 crore on print and Rs 167.98 crore for TV, it went further down in 2021-22 (Rs 179.04 crore - print; Rs 101.24 crore - TV).

The impact of Covid is said to have affected the ad spends like in most sectors.