The much-awaited Pitch Madison Advertising Report (PMAR), which reveals predictions of ad spending in the media and advertising industry, will be unveiled today, February 15, in Mumbai. The report will be launched by Pitch, in partnership with Madison World.

Over the years, PMAR has become a benchmark in the industry and is often quoted in the media, pitch presentations, company reports, corporate boardrooms and even IPO documents filed by media companies. The unveiling of the report is going to be accompanied by sessions conducted by industry stalwarts on various topics. The Chief Guest of the event is Shantanu Khosla, Executive Vice Chairman – Crompton Greaves Consumer Electricals Ltd. The event is presented by ABP, powered by Jio Cinema, while the Gold Partner is Hindustan Times

ThePitch Madison Advertising Reporttracks and analyses how and where advertising money was spent in the past year and projects the future growth of the sector. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media segments, including Print, TV, Radio, OOH, Digital and Cinema.

The event will witness a summarisation of the report by Sam Balsara, Chairman, Madison World, after the welcome address by Nawal Ahuja, Co-founder, exchange4media.

There are some insightful sessions lined up for guests and the industry as a whole. Here is the detailed list –

1. Shantanu Khosla, Executive Vice Chairman – Crompton Greaves Consumer Electricals Ltd. will speak on the topic, ‘Where is Marketing Headed?’

1. Rob Norman, Chief Transformative Officer, Madison Media will address the gathering on the subject, ‘Restoring Trust and Confidence in Digital’

1. Balki, Indian filmmaker, Screenwriter and former Group Chairman of the advertising agency MullenLowe Lintas (India) will speak on the topic, ‘ROI on IPL depends on your Creative, not Media’

1. Avinash Pandey, Chief Executive Officer, ABP Network will speak on the topic, ‘Recovering the keys from Digital Giants’

1. Abheek Singhi, Managing Director & Senior Partner, Boston Consulting Group will share his thoughts and ideas on the topic, ‘If India is Booming, Why is AdEx Not?’

1. Vikram Sakhuja, Partner & CEO, Madison Media and OOH will delve into the topic, ‘Should Media Owners be involved in Media Measurement?’

1. Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports will be the final guest to conduct a session. Her topic will be, ‘India’s Biggest Digital Revolution.

1. ’A Vote of Thanks will be delivered by Lara Balsara, Executive Director, Madison World.
2. The report is a comprehensive guide for the media, marketing, and advertising ecosystem. It equips advertisers with knowledge that is pertinent to ad spends, and at the same time, throws open the door for dialogue and suggestions. Much like its previous editions, PMAR 2024 compares India’s AdEx numbers with those of global, and further delves into the various mediums, their performance, and the factors that led to their growth or degrowth. Going into the crux of it, the report will also present category-wise contribution, quarter-wise growth, and more.