Manesh Swamy Launches FirstAI Consultancy

After more than two decades in the creative and digital advertising industry, Manesh Swamy has launched FirstAI Consultancy Pvt Ltd, marking his entrepreneurial foray into AI-powered brand solutions. Swamy, who exited LS Digitalin May this year as Managing Director and Chief Creative Officer, is co-founder of the new venture.

Positioned at the intersection of creativity and technology, FirstAI Consultancy aims to combine AI-powered speed with deep creative craft, helping brands think faster, work smarter, and scale more efficiently. Explaining the philosophy behind the launch, Swamy shared that after 20+ years in the industry, he chose to “Ctrl Alt Create” rather than keep refreshing roles, embracing entrepreneurship with equal parts excitement and calculated risk.

At FirstAI, the meaning of AI extends beyond Artificial Intelligence. According to Swamy, it also stands for Artistic Imagination, Analytical Implementation, Audience Interaction, and an always-on Innovation mindset. Backed by over 100 years of collective leadership experience, the company operates as a consultancy, product studio, and creative partner, all rolled into one.Swamy noted that several brands have already come on board, validating the market’s appetite for smarter, faster, and future-ready creative solutions. The firm’s mission, he said, is to help brands think smarter, create faster, and grow bigger through intelligent ideas that deliver measurable impact.

During his tenure at LS Digital, Swamy played a central role in shaping the agency’s creative vision and culture. Rising through the ranks from Senior Vice President to Chief Creative Officer & SVP, and eventually MD & CCO, he built and led cross-functional teams across design, social, UI/UX, and strategy. Under his leadership, LS Digital delivered award-winning work for marquee brands such as HDFC Life, Canon, Tata Motors Finance, Bajaj Allianz, PepsiCo, Intel, and Singapore Tourism, among others.