Shobitam ropes in Vidya Balan as ambassador

The association is aimed at growing the brand’s connect with customers globally

by Team PITCH
April 17, 2023

Shobitam ropes in Vidya Balan as ambassador

Shobitam, a D2C ethnic wear brand, has announced actor Vidya Balan as a brand ambassador.

Sharing thoughts on this partnership, Vidya Balan said, “I have been forever in awe of the rich tradition of Indian handlooms, and I am glad to associate with a brand that shares the same passion. Shobitam is a leading ethnic fashion brand and I love the beautiful sarees and ethnic wear that they offer to customers. As a brand ambassador, I am pleased to support the vision of Shobitam to work closely with our talented weavers to deliver unique creations with Silk Mark Certified quality to customers globally.

Together, we look forward to creating products which truly stand out in quality, variety, value, and service.

Talking about this association, Aparna Thyagarajan, Co-founder at Shobitam said, “We are excited to have Vidya come on board as our brand ambassador, as we look forward to growing our brand connect with our customers globally. Vidya is an influential icon who perfectly embodies the saree drapes and resonates well with the brand ethos of Shobitam, with her real and approachable persona. This partnership is an important milestone as we continue to build Shobitam into a cherished brand that stands for finest selections of ethnic fashion with exceptional quality, delivery, value and 5-star service.”