NeoNiche has appointed Sheraz Hasan to its Leadership Board

NeoNiche Integrated Solutions, an experiential marketing company, has appointed Sheraz Hasan, former Head of Marketing for Amazon Web Services (AWS) across Asia Pacific and Japan, to its Leadership Board.

In a press release, the company said Hasan brings extensive experience in global marketing, go-to-market strategy and scaling businesses in high-growth markets. During his decade-long tenure at AWS, he played a key role in building and leading the marketing engine that drove growth across the APJ and India regions. His appointment highlights NeoNiche’s focus on the Asia-Pacific region, with Singapore and ASEAN positioned as a strategic hub and gateway for global brands looking to engage digitally savvy and diverse audiences.

Commenting on the appointment, Prateek N. Kumar, Founder and CEO of NeoNiche, said, “Sheraz brings a rare combination of large-scale platform marketing experience and deep understanding of the APJ and India markets. His insights into account-based marketing, ecosystem development and regional expansion will be invaluable as we enter our next phase of growth.”

Hasan added, “NeoNiche is well positioned to redefine its category. I look forward to contributing my experience in building global marketing engines to help unlock this opportunity and drive hyper-growth. Success today demands a balanced understanding of global scalability and regional nuances, especially in high-potential markets such as ASEAN.”

The appointment reinforces NeoNiche’s commitment to strategic growth and the expansion of its innovative capabilities. NeoNiche Integrated Solutions is a fast-growing, technology-driven agency that continues to set benchmarks in experiential marketing through creative engagement and a strong focus on global expansion.