The digital film reflects Tamil Nadu’s festive spirit through everyday family traditions and beautifully painted space
The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms
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This concludes a three-decade journey in the media industry, highlighted by two impactful tenures at Innocean spanning over 17 years—first leading Hyundai’s media mandate and...
Iyengar’s departure follows a period during which he was instrumental in driving Planetcast’s digital and cloud-focused growth strategy
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The campaign builds momentum ahead of the launch of the Reno15 Series in India
He will be attached to the East Delhi bureau.
Yong Su Kim served as Executive Vice President and Global Head of Video Services & Partnerships at Samsung Electronics
Prior to this, Stefano Marini served as Head of Southern Europe and AOA at Nestlé Waters and Premium Beverages
Andy Jex, Chief Creative Officer at TBWA\London, has also announced his departure.
Seasoned journalist takes on a key editorial leadership role to strengthen news coverage and newsroom strategy
Seasoned Ogilvy leader appointed to steer Indonesia operations and accelerate integrated growth across the region
Veteran journalist takes charge of European bureau to strengthen international coverage and global reporting capabilities
Two major food service groups combine operations to accelerate growth, expand footprint and enhance market leadership in India and beyond
Experienced marketing leader takes charge to drive brand strategy and growth for M3M’s real estate portfolio
Doordarshan’s initiative expands access for regional broadcasters, boosting diversity and reach in India’s free-to-air TV ecosystem
Ministry clearance paves the way for Arugn Tech to take full control of Apollo-backed Planetcast in strategic media consolidation
Tarun Garg becomes the first Indian to lead Hyundai Motor India Limited as the Managing Director & Chief Executive Officer
The agreement pertains to participation in a private placement offering totalling $50 million.
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The initiative starkly highlights the dangers of drunk driving by showcasing real wrecked vehicles on billboards across Delhi NCR and Pune
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Together with the agency, Social Panga and the production house, The Yellow Shutter, AMD showcases how technology can create harmony in the workplace
This is a strategic move that strengthens the company’s focus on accessibility, affordability, and flavour authenticity
Launched across Hindi, Kannada, Tamil, Telugu, and Malayalam, the ads are currently live on Peps’ official digital platforms including YouTube and Instagram
Union Minister Dr. L. Murugan launches India’s official 2026 calendar celebrating national reforms, inclusive progress and key pillars of development
Tech veteran joins board as Mastek strengthens leadership with deep digital and cloud expertise
Definitive stock purchase agreement paves the way for Quint Digital to broaden its digital journalism footprint
Senior media executive exits Vida World as she looks ahead to new opportunities in the industry
Home care segment increases marketing investments as part of broader growth and consumer engagement strategy
Experienced leader takes helm of Titan’s board as part of strategic governance transition
Veteran leader exits after driving strategic growth, paving the way for new leadership at the automotive lubricants firm
Seasoned leader to steer Castrol India through strategic transition as the company enters a new phase of growth
Despite strong financial guarantees, the board appears poised to stick with rival bid as shareholders weigh competing proposals.
Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement
Move strengthens Arvind’s control over youth-focused portfolio as it buys out e-commerce partner’s equity in the fashion venture
Long-standing leader to step down after a distinguished tenure driving growth and innovation across the region
Group’s MD & Editor-in-Chief credits strong editorial strategy and creator ecosystem for sustaining growth amid advertising headwinds
Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration
Seasoned marketer steps into a broader strategic position as the global snacking company strengthens its India leadership team
Experienced newsroom leader takes charge of production to strengthen content delivery and editorial execution
Finance head exits quick commerce firm and is expected to rejoin Flipkart as sector competition intensifies
Senior digital editor moves from Network18 to lead Hindustan Times Group’s Hindi news platform
Growth, product and marketing heads agree: driving installs isn’t enough trust, habits and community matter far more for long-term engagement
The film positions the brand as a tech-forward, trusted enabler, ready to support the diverse aspirations of customers nationwide, anytime, anywhere
A potential curbs on children’s access to social media could significantly alter how audiences are segmented and targeted
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Soldiers will also be allowed to report misleading or fake content they encounter on social media to senior officers
The new logo reinforces its commitment to financial Inclusion and empowerment
Rajat Verma has over 20 years of experience in the retail and consumer industries and his main focus is on brand development and marketing through...
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Karan Wahi association marks a crucial step in the brand’s journey as it continues to scale and redefine the Indian beverage landscape with cleaner, smarter,...
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The new identity reflects a renewed vision and a comprehensive restructuring of the league ahead of its return to competitive action, after a seven-year hiatus,...
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The campaign establishes the role of Pure Cow Ghee and pH 5.5 in preventing post-bath dryness for babies with sensitive skin and newborns
Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership
Veteran journalist’s new prime-time show focuses on stories of youth, citizens and digitally driven conversations
Bollywood duo bring humour and charm to Airbnb’s latest ad emphasising thoughtful hosting over formal check-in rituals
Veteran strategist to also lead corporate development as Zigly targets expansion in India’s fast-growing pet care market
Senior executive to lead integrated enterprise growth across device, infrastructure and services units from March 2026
Quick-commerce unicorn confidentially submits IPO draft to SEBI as it prepares one of India’s largest tech listings
India Today Group’s Vice Chairperson and Executive Editor-in-Chief marks another year shaping the evolution of news and integrated storytelling
Celebrating the media icon whose vision shaped India Today Group and transformed the country’s newsroom culture and broadcast landscape
Appellate tribunal remands broadcaster’s plea against Odisha fintech back to NCLT for fresh hearing after procedural flaws
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In the new campaign, JOSHUA embodies the philosophy behind the LG Essential Series, which centres on the idea that real freedom begins with the little...
Together, Fittr and Shahid Kapoor aim to reshape how India perceives wellness, shifting the narrative from how we look to how well and freely we...
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Frido will support both the men’s and women’s teams in the upcoming Hockey India League 2025-26 season
A new brand song for Kohinoor Basmati Rice launched in collaboration with Gujarati folk singer Aditya Gadhvi
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With Sanon's assocaition, Supply6 aims to deepen its engagement with urban, health-conscious consumers
Bollywood star fronts new “Me Time = Rich Marie Time” campaign as the biscuit brand strengthens its presence
Partnership aims to scale high-performance, low-cost AI inference while Groq continues as an independent company
Senior journalist to lead print and digital editorial strategy as the Hindi daily accelerates expansion
Leadership move signals focus on operational excellence and growth across northern India
Long-time Leo Burnett leader steps into expanded role after a decade with the agency
Finance leader joins Adani Group–owned NDTV, bringing nearly two decades of cross-sector expertise
From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit
Internal elevation marks a new chapter in Infosys’ brand leadership as Gupta steps into a global mandate
From high-profile editorial shifts to strategic CEO appointments across NDTV, Network18, ABP, Zee Media, TV9 and Prasar Bharati - 2025 was a pivotal year
The mandate includes digital strategy, creative, social media, and brand storytelling, marking the a new collaboration aimed at strengthening CookieMan’s presence and engagement in India
The campaign will be amplified across television, digital platforms and social media till New Year, supported by festive influencer integrations and retail visibility
The campaign brings together storytelling and innovation, reflecting Shemaroo Entertainment’s continued embrace of AI-led creativity to elevate visual narratives
Prior to joining BPTP, he served as Director – Sales and Marketing at Krisumi Corporation, where he was part of the senior management team
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As Chief Business Officer, Saxena will lead strategy, growth, and execution as the business enters its next phase of scale
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Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns, lending his presence to a narrative that celebrates jewellery as an expression of personal style, emotion...
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The new logo celebrates an enduring legacy while marking a new chapter in its journey towards modernity and global growth
The CTV activation went live during India’s opening ODI against Australia capitalising on heightened festivities and match day consumption to drive reach and impressions across...
Adrienne O’Hara most recently held the role of Senior Vice President, Global Communications and Engagement at Gap Inc.
The film aligns with Haier’s futuristic brand philosophy that by using AI-led filmmaking Haier showcases how technology can enhance storytelling rather than overshadowing it
The actor’s ability to evolve, reinvent over 50 years and remain relevant across generations mirrors the essence of excellence that defines Berger Paints’ own 100-year...
With the Ikonic X Sahher Bambba campaign, the brand marks a milestone in its journey to redefine at-home hair styling, combining innovation, performance, and style
The campaign Winning Over Obesity aims to educate public on obesity as a chronic, manageable health condition and encourage individuals to take informed action toward...
As part of this partnership, AdLift will spearhead a comprehensive digital growth strategy for AGEasy, focusing on organic visibility, strategic content marketing, and audience engagement
Under this mandate, the agency will drive Turno’s digital marketing and storytelling-led communication strategy focused on accelerating awareness and adoption of EVs in India
Netflix clarified that Rohit Sharma has no role in the show’s storyline and that his involvement is limited to an India-focused promotional campaign ahead of...
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The campaign reinforces Ferrero Rocher’s position as the emblem of memorable gifting and festive indulgence
Former Eureka Forbes CMO brings consumer marketing depth to India’s leading luggage brand
From startup myths to meaningful storytelling, The Salt Inc’s three-year journey reveals grit, growth, and a grounded vision for the future.
Long-time PepsiCo leader steps into expanded role as the company sharpens its customer and growth strategy.
Former JioStar and Viacom18 leader to drive revenue growth for Hindi GECs across the South region.
With an annual revenue of approximately Rs 2,850 crore, the brand has surpassed Lifebuoy to become India’s largest soap brand
Publicis Groupe agency wins mandate, ending Aviva’s decade-long creative partnership with adam&eveDDB.
Former P&G Skin & Personal Care President to take charge as Coty enters its next phase of growth from January 2026.
Despite improved financing terms and higher breakup fees, investor concerns persist as Warner Bros Discovery’s board continues to back Netflix’s rival offer.
2025 wasn’t the year of buzz it was the year Indian marketers embedded AI into real workflows, media systems and creative processes, reshaping how performance...
From FMCG and automobiles to F&B and entertainment, Indian consumers are paying more for value, experience and identity not just upgrades.
This landmark partnership marks a defining milestone in Truzon Solar’s growth journey, reinforcing its ambition to emerge as one of India’s top three solar EPC...