Team Pitch

The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’

YouTube has rolled out a viewer-friendly update aimed at minimizing distractions and streamlining engagement

Under the deal, Prosus will acquire shares worth ?1,968 crore, while WestBridge Capital will purchase shares worth ?431.5 crore

India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion

The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...

Sarah Thompson was earlier the Global CEO of Droga5

Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company

His family and employees will carry the Group forward in respect and continuity of these values, the company said

Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice

She will spearhead the company’s digital strategy, brand growth and partnerships

IPO fund raise to pay Rs 34 crore towards the acquisition

The company has also allocated Rs 4 crore to establish a short-form content production hub powered by AI

Chloe Malle will succeed Anna Wintour, who has held the position since 1988

Anupama Ramaswamy was earlier Joint Managing Director and Chief Creative Officer

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup

The tech giant, however, faces strict limits on search contracts and data sharing

Neha Ahuja has been associated with Spotify for nearly seven years

According to the filing with the stock exchanges, NDTV will issue fully paid-up equity shares of face value Rs 4 each

Thomas’ move marks a significant leadership change for the Kolkata-headquartered group as it looks to strengthen both its education and technology businesses.

From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.

NBDA has written a letter to Finance Minister & Chairperson, GST Council, Nirmala Sitharaman highlighting critical concerns emerging from the current GST regime

In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal...

Most recently, Athul Prabhu was with Glance

Panda has been appointed independent director and Dinesh Kumar Garg has been appointed as the full-time director of the company

Bhavesh Panchal has held leadership roles at global firms such as VFS Global, Hitachi Consulting, Deloitte, and Mahindra & Mahindra

With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression

In her new role, Sanon will advocate for the rights and well-being of women and girls

Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma

Vivek Das was recently part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business

Cross-functional expertise to help GCCs attract top talent and strengthen reputation

Several brands in FMCG, fashion, beauty, jewellery, tiles, and electrical goods are feeling the pinch with the 50% tariff coming into effect, say experts.

Experts say ad rates have also climbed 10–15% in pockets where farm-linked consumption is booming.

After nearly two decades at Castrol, Talwar transitions to lead marketing at JSW Paints.

After stepping down as CMO of IDFC First Bank, Naarayan will lead marketing, communications, and customer experience at Akasa Air.

With nearly three decades in broadcasting and media leadership, Pandey prepares to lead IBDF after his tenure as ABP Network CEO.

After leading IBDF through a crucial phase of transition since 2021, Jain brings his tenure to a close.

After stepping down as Senior Director at Starcom, Rampal transitions to the brand side with L’Oréal.

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

The quarter also underscored a clear divergence between regional and English-language publishers

Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term...

Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety

The senior journalist moves from NDTV Group to the India Today-owned digital platform, bringing over 25 years of experience.

The company’s annual report for FY25 highlight a shift towards tighter cost discipline in the highly competitive OTT market

The broadcast body has expressed concern about lack of fair competition

Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback

While Andrea Isaac comes onboard as Managing Partner, Alessia Grosso has been appointed as Head of Strategy & Product

Celebrating four and a half decades of business journalism while looking ahead to India@2047

His last working day was on August 22, 2025; to explore opportunities in the aviation sector

She was previously the Chief Marketing Officer at Pizza Hut

Climaty AI has operations launching across APAC, GCC, EU, UK, and North America

Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate

Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps,...

While industry heads acknowledged Q1 as a challenging quarter with an unexpected weak summer & subdued consumer demand, they remain cautiously optimistic about the year...

In this expanded role, Deepali Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design (XD) practice worldwide

Markand Adhikari, a pioneer in Indian broadcasting, introduced sponsorship-based programming and led the group to become India’s first publicly listed TV production company

Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future

The Rashtriya Swayamsevak Sangh (RSS) will hold a special three-day lecture series starting August 26 at Vigyan Bhavan in New Delhi

Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy

The committee, chaired by PM Modi, includes a line-up of national leaders, ex-Presidents and Prime Ministers, Union Ministers, Governors, CMs, spiritual leaders, educationists & eminent...

Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m

Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency

Manoj Sahay brings over two decades of experience with FMCG companies, including Britannia, Reckitt Benckiser and Castrol

Sajith Sivanandan named CEO of Tata Digital

Aanandita Dutta joined Pizza Hut in 2023 after her stint with Unilever

Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi

Myntra will operate through a dark-store-led fulfillment model in the city

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash...

Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, on how the advertising landscape has changed, and his vision for a 'future-ready'...

Industry experts say deal values have risen by 15–25% as brands push bigger budgets into creator-led campaigns.

The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...

A decisive milestone in WinZO’s mission to export Indian technology and gaming innovation, intellectual property, and talent to global audiences

Ravindran was earlier with The Times of India as Associate Vice President and Response Head

The film promotes the brand’s vacuum cleaner range

The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF

The campaign has been conceptualised and crafted by Thought Blurb Communications

Company aims to achieve double-digit growth every year until 2030

The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory

Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India

Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co

The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’

Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar

Prior to this, Megha Manchanda was with DBS Bank as Senior VP, Head of Marketing (Consumer Banking)

Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region

The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited

The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9

The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report

India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and...

While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending

With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors

Kedarswamy Ravangave, Executive Vice President – Marketing at Kotak Mahindra Bank, shares the bank’s evolving marketing strategy, building a ‘marketing OS’ and more

The third edition of the conference will be held on September 24 in Mumbai

Singh was the Country Head for India at Xapads

From temple towns to yoga retreats, Gen Z is reshaping faith-led journeys into cultural and wellness experiences

With just 1,500 units of the Kushaq, Slavia, and Kodiaq special editions, Škoda blends exclusivity with a heartwarming film ‘Fans, not Owners’, capturing the bond...

This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them

Industry voices agree that a uniform & simplified GST regime would ease compliance and improve cash flows

Cost-cutting on pagination and circulation boosted ad profits, but advertisers may be left in the dark