NDTV profit reveals fresh visual identity

NDTV Profit has unveiled a refreshed visual identity as part of its efforts to modernise its presentation and better connect with today’s business-news audience. The updated look includes redesigned graphics, on-screen elements and a contemporary visual language that aims to enhance clarity, engagement and consistency across broadcast and digital platforms.

The new design direction emphasises clean layouts, dynamic transitions and clear storytelling cues  all crafted to help viewers digest financial information more intuitively. By combining modern aesthetics with functional clarity, the channel is aligning its on-air visuals with the expectations of a diverse audience that increasingly consumes market insights on multiple devices.

This brand refresh also reflects NDTV Profit’s intent to strengthen its positioning in the competitive business news segment. With markets evolving rapidly and digital consumption on the rise, a polished visual identity supports both credibility and audience retention while setting the stage for future content evolution.

The redesign extends across studio graphics, digital assets and broadcast packaging, ensuring a cohesive look and feel that works seamlessly across real-time market updates, expert discussions and headline summaries. The goal is to make complex financial data more accessible and visually engaging for viewers at all levels of market understanding.

In unveiling the new visual style, NDTV Profit reinforces its commitment to clarity, relevance and viewer-centric presentation — all key pillars of its brand philosophy as it seeks to expand engagement across traditional TV and online platforms.