Havas unveils AVA, Its global LLM portal, at CES 2026

At CES 2026, Havas revealed plans to launch AVA, a global large language model (LLM) portal designed to offer secure and centralized access to some of the world’s most advanced AI systems.

Named after the core of Havas itself, AVA reflects the Group’s deeply connected global network and the evolution of its Village model, which brings diverse capabilities together under one ecosystem. Staying true to Havas’ long-standing leadership in integrated communications, AVA is positioned as a human-led AI environment that seamlessly connects talent and clients across markets, the company said in a press statement.

Set to roll out from spring 2026, AVA will be introduced in phases across Havas teams and later extended to client partnerships worldwide. The platform is built to deliver trusted access to insights, intelligent agents, and proprietary data, enabling teams to move faster from brief to breakthrough while maintaining strict standards of safety, compliance, and governance. By integrating leading models such as GPT-5, Claude Opus 4.5, and Gemini 3, AVA enhances creativity, strategic thinking, and collaboration, allowing teams to select the most suitable AI “partner” for each task and unlock sharper insights, quicker ideation, scalable solutions, and productivity at scale.

The launch of AVA builds on the momentum of Converged.AI, Havas’ enterprise-wide AI strategy introduced in 2024 to align talent, tools, and capabilities across markets. Backed by close to €1 billion in investment  including €600 million over the past decade and an additional €400 million committed through 2027 Converged.AI supports a flexible, data-agnostic approach aimed at enabling faster decision-making and scalable, client-centric solutions.

The announcement coincided with Havas Chairman and CEO Yannick Bolloré appearing alongside brand leader Jim Stengel on the C Space stage, where they discussed the future of advertising and the role of AI as an enhancer not a replacement of human creativity, judgment, and cultural intelligence. Speaking to senior leaders from marketing, media, and technology, Bolloré stressed that generative AI represents not just a technological shift, but a broader organizational and cultural transformation, one that allows intelligence, creativity, and performance to scale together while keeping empathy and human insight at the center.

As part of this shift, AI literacy has become a key priority for Havas. The Group has committed to training and certifying all its talent worldwide to ensure AI is used responsibly, ethically, and creatively.

“At Havas, technology amplifies human creativity  it never replaces it,” Bolloré said. “We’re building an AI-driven, human-powered future where innovation and imagination work side by side to help our clients grow in an increasingly complex world. AVA securely brings together leading AI models in one portal for our teams and clients, driving efficiency, consistency, and innovation. From turning briefs into on-brand creative solutions to optimizing strategy and accelerating production, AVA enables teams to innovate confidently under enterprise-grade security. It’s a true catalyst for reimagining collaboration and creativity.”