Tanzila Shaikh STORY
Tanzila Shaikh

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Marketing Moments
Show me the money! How much do India's top influencers...

Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation....

By Tanzila Shaikh

Marketing Moments
Jaibeer Ahmad named Managing Partner - North at VML

Jaibeer Ahmad will be directly reporting to Babita Baruah

By Tanzila Shaikh

Marketing Moments
From ironing boards to boardrooms: The tedious journey of Indian...

India is more than just its metros, say experts who aver that real progress may come only when brands catering....

By Tanzila Shaikh

Marketing Moments
Bisleri elevates Tushar Malhotra to Director of Sales & Marketing

Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business

By Tanzila Shaikh

Marketing Moments
Production budget has not grown as expected: Ad director Vinil...

Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial....

By Tanzila Shaikh

Marketing Moments
Is adland up for the 'sex talk'?

Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to....

By Tanzila Shaikh

Marketing Moments
How Binaca struck the right note with Ameen Sayani's voice

Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in....

By Tanzila Shaikh

Marketing Moments
Marks & Spencer calls for creative pitch

Marks & Spencer has earlier collaborated with Grey Group for a global campaign

By Tanzila Shaikh

Marketing Moments
Megha Tata moves on from Cosmos Maya

Megha Tata was appointed as the CEO of the animation studio in October 2022

By Tanzila Shaikh

Marketing Moments
Swati Bhattacharya steps down as FCB India CCO

Swati Bhattacharya has over 25 years of experience in advertising

By Tanzila Shaikh

Marketing Moments
How far is too far in Shockvertising?

Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line....

By Tanzila Shaikh

Marketing Moments
Poonam Pandey’s death hoax: Good cause with a bad taste?

Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that....

By Tanzila Shaikh

Marketing Moments
Cinema advertising a hit again, courtesy box-office successes

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for....

By Tanzila Shaikh

Marketing Moments
Hyper-personalization to niche markets: What marketing trends await us in...

Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months

By Tanzila Shaikh

Marketing Moments
Umma Saini joins Schbang as CCO, Rayomand Patell moves on

Sources have confirmed with e4m that Saini will head the creative unit of the agency

By Tanzila Shaikh