The Mindshare-e4m Content Marketing Trends report was unveiled today in Mumbai. The report offers insights about the emerging trends in the content marketing ecosystem and offers marketers, and industry leaders invaluable perspectives on consumer behavior shifts, and innovative strategies. According to the report, Gen Z have caught every marketer’s attention and what binds them all, it is the internet. It is where they socialize, work, learn, play, pursue leisure, find love, end love and everything in between. The report states that GenZ are India’s first truly digital natives who spend over 8 hours online and consume more than 5 hours of content every day. Moreover, 97.9% of them follow influencers while 76% of all social content they consume is creator made.

The report dives deep into 4 key pillars that enable content marketing – its consumers, creators, technology, and platforms. Giving more details about content consumption by GenZ, the report adds that 66% believe technology helps them gain experience and acquire new skills while 55% say their life runs on technology. “87% spend the most time on Instagram while 57% consider YouTube as their online video & audio platform of choice”, the report added.

The report further quotes a research conducted by BookMyShow with over 5000 respondents, stating that 35% in the GenZ generation prefer to watch the first day first show of a movie. They’re big on live events too, with over 13.5 million of them attending live events in 2023.

Mindshare & e4m Content Marketing Trends attempts to highlight the latest happenings across the Indian content marketing ecosystem. It dives deep into understanding how content has evolved, what is driving it and its evolution and how content is rewriting the codes of marketing.