The gaming industry in India has witnessed a significant growth over the past few years, driven by factors such as increasing smartphone penetration, high-speed internet connectivity, and the growing interest of people in gaming. With over 750M active internet users in 2022, India has become the prime destination for all that digital media entails, with the key driver of the digital revolution being gaming. The much-awaited e4m- GroupM ESP Online Gaming Report 2023 decodes the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and road ahead.
India has a large and enthusiastic gaming community, with millions of players across various platforms and genres. The report states that the gaming market in India is set to witness a rise from $2.6 B (Rs 20,800 Cr.) in the fiscal year 2022 to $8.6 B (Rs 68,800 Cr.) in the fiscal year 2027, with a compound annual growth rate (CAGR) of 27%. It added that India recorded about 421 million online gamers in 2022 and the number is believed to cross 442 million by 2023. Also, the number of mobile gamers in India is projected to increase to 650 million by 2025. The report states that Ludo King, Bubble Shooter, Candy Crush Saga, Garena Free Fire, Indian Bikes Driving 3D and Call of Duty were among the most played games in India.
While the male population were likely to play Free Fire (Shooting I Battle Royale), Battlegrounds Mobile India (Shooting I Battle Royale), Carrom Pool (Tabletop I Board Game), Callbreak Multiplayer (Casino I Card Games Casino), Hill Climb Racing (Racing I Arcade Racing), females would prefer playing Ludo King (Tabletop I Ludo), Candy Crush Saga, (Match I M3), Subway Surfers (Action I Runner), Bubble Shooter by llyon (Match I Bubble Shooter), Subway Princess Runner (Action I Runner).
India is one of the fastest-growing gaming markets in the world. The country is home to close to 500 M individual gamers. Apart from mobile gaming, E-sports is gaining significant traction in India with the rise of competitive gaming tournaments and leagues has attracted a large audience and increased participation from professional gamers. The e4m- GroupM ESP Online Gaming Report 2023 report serves as a compass, guiding marketers through the opportunities and challenges that lie ahead in the gaming sphere. We are glad to have AnyMind as our partner of the e4m- GroupM ESP Online Gaming Report 2023.
To get more insights on the future of gaming in India and the opportunities that lie ahead, click here to download the full e4m- GroupM ESP Online Gaming Report 2023 report.
