With Mother’s Day just around the corner, brands are pulling out all the stops to create heartfelt campaigns that resonate with their audiences. From emotional tributes to fun and quirky approaches, brands are using a variety of themes to celebrate the day in their unique way, showcasing the power of marketing to capture the essence of this special day. Whether it's honouring the sacrifices of mothers, the joys of motherhood, or the bond between mother and child, these campaigns are sure to tug at your heartstrings and make you appreciate mothers in your life.
Like every year, a few ad campaigns outperformed others, standing out amidst the clutter of marketing. Let’s take a look at a few that topped our list of Mother’s Day campaigns for 2023.
Catch Spices’ #MaaKaEhsaas
Throughout the years, we have witnessed mothers making great sacrifices by leaving their children to work far from home to secure a better future for their families. This Mother's Day, Catch Spices presents a story that showcases an exceptional aspect of motherhood. It tells the story of a mother who distances herself from her daughter to shield her from the difficulties of her own life.
Based on a real story, the film portrays a mother's love for her daughter in a poignant manner. Despite being separated, the mother cooks and delivers food to her daughter every day at an orphanage. The food serves as their sole connection and enables the mother to express her love and care for her daughter as “#MaaKaEhsaas”. The campaign, developed by Grapes and produced by The Titus Upputuru Company, seeks to reinforce the brand's core message of "Kyunki Khana Sirf Khana Nahi Hota."
Zomato’s Mazoto
Just when one starts to get bored of the repetitive clutter of marketing during special occasions, Zomato enters the chat. The brand has ensured to deliver marketing communication spicier than the food it delivers. For Mother’s Day, Zomato launched a new version of their app - which is claimed to have been designed by moms and is every mother’s favourite food delivery app.
https://www.youtube.com/watch?v=-2vR4FhoQpk
Zomato's Mother's Day campaign is like a warm hug from mom - full of love, comfort, and a touch of quirkiness. From their witty taglines to heartwarming videos, Zomato's campaign celebrates moms in a way that's both fun and creative.
Edelweiss Tokio Life Insurance’s #ZindagiUnlimited
In an ode to mothers the world over, Edelweiss Tokio Life Insurance unveiled its Mother’s Day film that captures the unstoppable spirit of mothers in protecting their children’s dreams and aspirations and enabling a #ZindagiUnlimited. This film is the first among a series of Claims Stories that the life insurer intends on capturing to showcase the human and real-life impact of life insurance claims.
https://www.youtube.com/watch?v=yLplEMUIq7o
The Mother’s Day film captures a true story of an Edelweiss Tokio Life customer who had to take charge of the household and business after her husband’s death. While a life insurance claim enabled financial continuity, she had to overcome several day-to-day challenges to ensure her limitations don’t become her child’s limitations.
Philips Avent #ComebackYourWay
Motherhood comes with its unique set of challenges that can often make it difficult for mothers to pursue their passions and careers. After having children, a lot of women experience immense pressure to bounce back quickly, which can be incredibly overwhelming and exhausting. The #ComebackYourWay campaign shines a light on the struggles and triumphs of mothers everywhere.
https://www.instagram.com/reel/CsF9n-Eojke/?igshid=MzRlODBiNWFlZA==
The campaign film features sportsperson Sania Mirza, who is depicted playing a tennis match against societal factors that have acted as impediments to her comeback as a mother. Throughout the match, Sania's voiceover addresses the questions and doubts that society has thrown her way and how she responds to each of them with confidence, highlighting the incredible strength and determination of mothers.
Tata Tea Gold #MyTurnToCare
In honor of Mother's Day, Tata Tea Gold Care has launched its #MyTurnToCare campaign, featuring personalized tea packs for 1000 lucky customers. Each pack includes a photo of the customer with their mother, along with a special message dedicated to her. This heartwarming campaign celebrates the caring bond between mothers and children, while promoting the brand's 'care' proposition.
To participate, customers can submit their photo and message on the brand's microsite, with the first 1000 entries receiving a personalized pack delivered straight to their door. The campaign is further bolstered by collaborations with social media influencers, including celebrities like Kajal Aggarwal and Sameera Reddy.
View the film here: https://www.instagram.com/p/Cr0WUmIPi2C/?hl=en
Godrej #PerfectforMomRecipes
Highlighting ‘working mom guilt’ and pressure for chasing ambitions and pursuing her career along with motherhood that working mothers feel, The Godrej Group has come up with this campaign.
Conceptualized and executed by the Group’s Corporate Brand and Communications team along with Creativeland Asia, #PerfectforMomRecipes pays an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encourage them to feel empathetic about themselves.
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