WPP Media has announced a major organisational revamp, introducing a new regional model for Asia Pacific, Middle East, and Africa (APMEA) aimed at streamlining operations and driving growth across dynamic markets.
Prasanth Kumar will now be leading operations in India and Sri Lanka as part of its structural revamp. As per media reports, WPP has introduced an AI-powered operating model across Asia Pacific, Middle East, and Africa (APMEA).
While Aimee Buchanan will be leading Australia & New Zealand, Rupert McPetrie has been assigned China, Amer El Hajj - MENA, Michael Beecroft - Northeast Asia, and Helen McRae will be the CEO of SEAPAT.
Sindhuja Rai will now be Chief Client Officer, APMEA, and Josh Gallagher has been appointed Chief Strategy and Growth Officer.
Meanwhile, in media operations, Nexus and Investment have been integrated into the new Media Management and Delivery (MMD) unit, led by Anita Munro (Media Management) and Arshan Saha (Media Delivery), reports said.
.jpg)
.jpg)
.jpg)
