Maggi has launched its latest campaign ‘MATCH. MAGGI. MASALA’, featuring cricketer Smriti Mandhana.

Talking about the campaign, Rajat Jain, Director, Foods Business, Nestlé India, said “Our campaign Match. MAGGI. Masala. highlights the shared joy of indulging in an irresistible bowl of MAGGI despite supporting different teams, making the match even more masaledaar. We are proud to on board the champion herself, Smriti Mandhana who now as a viewer cannot resist a bowl of MAGGI. We believe that the campaign will heighten the spirit of cricket by bringing ultimate delight to the consumers.”

Talking about her association with the campaign, Smriti Mandhana said, “MAGGI is my first love and I am ecstatic to be associated with the brand which brings together the two most precious things for me. The thought is true to what I feel even when I watch the match with my friends and is truly Match. MAGGI. Masala.”

The campaign comprises a digital film & social media activation