Myntra Delivers a High-Voltage OOH and Print Campaign for EORS 23 Price Crash
The campaign highlights the ‘Price Crash’ campaign value with Rohit Shetty as Myntra’s “Crash Expert”
Marketing Moments
Myntra has introduced an OOH activation that brings ‘Price Crash,’ the campaign value proposition for the 23rd edition of End of Reason Sale (EORS), into high-impact, cinematic storytelling. This edition also marks director Rohit Shetty’s debut as Myntra’s “Crash Expert,” with his trademark filmy-action aesthetic carried into outdoor media and translated into dramatic visuals at Bandstand, Mumbai.
This year’s EORS OOH strategy features a ‘Wrecking Ball Billboard,’ where a massive, branded wrecking ball is depicted bursting through hundreds of oversized price tags, visually representing Myntra’s Price Crash proposition. The impact crater, broken tag fragments, and large-format 3D visual effect together create a high-energy moment engineered for instant recall, especially among fans of immersive, visually driven marketing.
Adding to the dramatic appeal, Myntra has also issued a creative print advertisement in a witty, cautionary tone, alerting citizens to brace themselves for the impending Price Crash. With humorous side effects like “sudden urge to just check once” and reminders to “add to cart responsibly,” the advisory inserts itself into shoppers’ lives with playful urgency, ensuring no one escapes without at least one “accidental” checkout.
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