BCCI awards Laqshya Media Group mandate for ceremonies and entertainment for Tata WPL 2026

The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the exclusive mandate to manage the Tata Women’s Premier League (WPL) 2026 Opening and Closing Ceremonies, mid-innings match entertainment, and overall fan engagement.

With the intent of elevating the WPL from a sporting tournament to a cultural spectacle, Laqshya Media Group will curate the complete spectator experience across all 22 matches. The objective is to ensure that the spirit and energy of India’s World Champion women’s team resonate throughout stadiums and reach audiences nationwide.

The 2026 season holds particular significance as it marks the first major tournament since India’s historic triumph at the ICC Women’s World Cup 2025. The Tata WPL 2026 will be the country’s first opportunity to welcome its World Champions back to competitive action. Reflecting this moment, Laqshya has conceptualised an in-stadium experience designed as a continuous “Victory Lap,” weaving the euphoria of the World Cup win into every match and transforming venues into vibrant arenas of celebration for women’s cricket.

The tournament will open with a high-energy Opening Ceremony headlined by Bollywood actor Jacqueline Fernandez, setting the tone for a season driven by performance and spectacle. The Closing Ceremony will see rapper Yo Yo Honey Singh deliver a high-octane finale, ensuring the league concludes on a grand note.

Entertainment will extend well beyond the opening and closing acts. For the first time, Laqshya Media Group will implement a “high-frequency engagement” model across every match. This includes live mid-innings concerts by renowned artists, next-generation technology-led experiences such as synchronised drone shows, high-impact laser displays and immersive murmuration activities, alongside traditional elements like live brass bands and on-ground fan activations that blend local cricketing culture with global entertainment formats.

Beyond the stadiums, Laqshya Media Group is rolling out a large-scale, nationwide visibility campaign. Leveraging its strong presence in the out-of-home (OOH) advertising space, the group has deployed extensive digital and static branding across major cities, state capitals and key airports, ensuring widespread visibility for the league.

The overarching strategy is to move the WPL beyond sports coverage and into everyday public consciousness, inspiring millions of young women across the country to see themselves reflected in the game.

Commenting on the association, Alok Jalan, Chairman and Managing Director, Laqshya Media Group, said, “India is a country where sport is not just watched; it is deeply felt. At Laqshya, our focus is on creating meaningful, scalable sporting experiences that extend far beyond a single tournament or season. The Women’s Premier League represents a defining chapter for women’s sport in India, and we are committed to building platforms, visibility and fan engagement models that will help elevate Indian sport for years to come.”