Kalyan Jewellers has launched the #SimplyMe digital campaign ahead of International Women’s Day. The 50-second digital ad aims at celebrating the essence of womanhood and empowerment. It features Kalyan Jewellers’ brand ambassador – Wamiqa Gabbi in a distinctive avatar and beautifully portrays moments of strength, vulnerability and self-discovery.

Building upon the success of the #CelebrateYourMilestones campaign introduced in 2023, the #SimplyMe digital campaign encourages women to appreciate themselves with a powerful message - ‘Celebrate you for who you are!’; it acknowledges the various roles women fulfil daily and honours their resilience in the face of challenges, as they pursue their dreams while staying true to themselves.

Speaking about the campaign film, Wamiqa Gabbi, brand ambassador for Kalyan Jewellers said, “Being part of this campaign is not just an honour; it's a reflection of my own beliefs. Like the intricate pieces, women intricately navigate multiple roles daily, and this campaign beautifully captures the multifaceted essence of a woman who is ambitious, innocent, and delightfully silly sometimes! This holds a very special place in my heart as it marks a meaningful 5-year association with Kalyan Jewellers, a brand that consistently champions and embraces a woman's unique identity. Here's to an ode to all women – embracing, celebrating, and shining in our own extraordinary ways.”

With striking storytelling and visually captivating sequences, the campaign film beautifully delivers a powerful message encouraging women to embrace their unique journey and celebrate every facet of their being, unapologetically and wholeheartedly.

As the world commemorates International Women's Day, Kalyan Jewellers reaffirms its commitment to women empowerment. The campaign serves as a reminder of the invaluable contributions made by women in every sphere of life.