Lifestyle tech brand Noise has onboarded Olympic Gold Medalist and Javelin world champion Neeraj Chopra as their brand ambassador for smartwatches. "The respective journeys of Neeraj Chopra and Noise represent that from humble beginnings come great things if one never stops dreaming, persevering, and embracing the Noise within. Neeraj joins the cohort of cricketing legend and youth icon Virat Kohli and Bollywood star Taapsee Pannu to become the face of Noise's celebrated wearables," said the brand about the association.

Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said, “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

"This partnership between Noise and Neeraj Chopra showcases the mutual dedication to achieving excellence, fostering empowerment, and consistently challenging conventional limits. As Noise maintains its trajectory of innovation and leadership, the role of Neeraj Chopra as a brand ambassador is poised to significantly enhance the bond and trust with the consumers," said the brand in its press release.

Commenting on the association, Neeraj Chopra said, “I am thrilled to collaborate with Noise, a brand that focuses on innovation. During my conversations to understand what the brand was about, I got the impression that they are determined to push boundaries in their field, and want to inspire the youth through what they do. It is something I can relate to closely, and it’s what makes this association a good one to have.”

Over the tenure, Neeraj will be involved in a robust campaign that entails all touchpoints.