Voot-JioCinema merger set before IPL: Report

The process has been set in motion, a media report says

by Team PITCH
Published - May 22, 2023
1 minute To Read
Voot-JioCinema merger set before IPL: Report

Viacom18 is likely to announce the merger of Voot and JioCinema after the ongoing IPL, say media reports.

The process has been set in motion in the back end, the report has said quoting sources.

In March, Viacom18, the digital media rights owner of the Indian Premier League (IPL), announced that it was going to stream IPL free of cost on its JioCinema App for users across telecom networks.

In January it was reported that the combined entity will reportedly also go for a rebranding ahead of the tournament.

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