Cricketer and Asian Footwears’ brand ambassador MS Dhoni today unveiled the company’s all-new signature and premium sneaker collection, designed to combine high fashion, unbeatable comfort, and long-lasting durability.
The line-up includes Hyper Cushion and PowerKick sneakers, the Wonder Walk- walking range, the Mojopremium sneaker line, and the Quantum 2.0 -Signature Collection.
Designed in-house, state-of-the-art, BIS-certified footwear testing and design laboratory, these models reflect a perfect fusion of style and performance, created for consumers who want a global aesthetic at an affordable price point.
Alongside this product launch, Asian Footwears also announced an ambitious ?100 crore investment to expand its operations across India. The company currently serves 30,000 multi brand retail stores and 35 exclusive brand outlets (EBOs) in the country. Across India, the brand intends to expand its presence to 1 lakh retail outlets and 100 EBOs, significantly enhancing availability in Tier 2 and Tier 3 cities. This extensive expansion will make the new collections, as well as the rest of Asian Footwears’ diverse range, more accessible to millions of consumers nationwide.
Speaking at the occasion, Rajinder Jindal, Chairman, Asian Footwears, said, “We’re honoured to have MS Dhoni launch our newest premium sneaker collection. His trust in our brand inspires us to raise the bar every day. As a sportsman for whom footwear is critical, his faith adds unmatched credibility and motivation to everything we create. This range represents the perfect blend of innovation, performance, and style, bringing world?class designs to Indian consumers at accessible prices. Our ?100 crore expansion will power this vision, strengthening our nationwide network and ensuring these products reach every corner of the country. This investment marks the start of Asian Footwears’ next growth chapter, making premium quality footwear more accessible to millions across India.”
Launching the new range, MS Dhoni, the brand ambassador of Asian Footwears said, “I have seen the brand grow and innovate over time. Today, I’m excited to be part of the launch of this new range of shoes. I enjoy wearing Asian shoes because they offer the perfect mix of comfort, durability, and style. With this collection, I believe more people will discover footwear that not only looks good but also supports them in every step of their journey.”.
The company was among the first Indian footwear brands to embrace the online marketplace, listing on eBay and Snapdeal in 2010, Flipkart in 2012, and Amazon in 2015, increasing nationwide accessibility and enabling data led product development. This early digital adoption has expanded Asian’s reach and responsiveness to customer preferences across India.
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