The Best Christmas Ads of 2025: Heart, Humor and Festive Magic
From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit
From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit
The holiday season in 2025 delivered a rich mix of festive advertising that went beyond glitter and jingles to tell emotional, imaginative and culturally resonant stories. The best Christmas ads didn’t just showcase products; they captured joy, nostalgia, togetherness and the unexpected moments that make the season special.
Instamart — Christmas in the (Dal) Air
Swiggy Instamart tapped into festive nostalgia with a clever twist on Daler Mehndi’s ’90s hit Bolo Ta Ra Ra, following a child’s dream to become a Christmas star across Indian homes and celebrations. The campaign positioned Christmas as a pan-India emotion while weaving in the brand’s fast delivery promise.
https://www.instagram.com/reels/DSUwR1mkUgr/
Coca-Cola — Holidays Are Coming
Coca-Cola reimagined its iconic holiday world using generative AI, blending legacy imagery with cutting-edge technology. The effort demonstrated how classic festive narratives can evolve while staying culturally relevant in the digital age.
https://www.youtube.com/watch?v=Yy6fByUmPuE
redBus — Everyone’s Christmas
With a human-first story set on a bus journey, redBus emphasised empathy and inclusivity. The ad highlighted warmth and understanding over visuals, reminding viewers that festive travel can be welcoming and respectful for all.
https://www.instagram.com/reels/DSeNhm2CHLA/
Polycab — Safe, Merry Christmas
Polycab India’s Christmas campaign featured Santa spotting hidden electrical risks and gifting Green Wires, underscoring that safety is the greatest gift of all. The film ran across TV, digital and social platforms in multiple languages.
https://www.youtube.com/watch?v=BgoRNeiKeEI
McDonald’s Australia — I’m Ruinin’ It
McDonald’s delivered a playful Australian Christmas ad inspired by The Grinch, where mischief boosts festive fun. The campaign included in-store experiences and limited-edition meals, marrying holiday humour with brand appeal.
https://www.youtube.com/watch?v=N9XPZ5mHbus
Disney — Best Christmas Ever
Disney’s animated holiday spot, directed by Taika Waititi, told a heartwarming story of imagination and unexpected joy when a young girl’s Christmas doodle comes to life. It embodied the timeless magic and transformative spirit of the season.
https://www.youtube.com/watch?v=N9XPZ5mHbus
Apple — A Critter Carol
Apple blended handcrafted puppet art with emotional storytelling in A Critter Carol. Featuring a woodland choir celebrating friendship with an iPhone-shot music video, the ad underscored creativity and connection as the true gifts of the season.
https://www.youtube.com/watch?v=-avONMmQtlI
Lego — Is It Play You’re Looking For?
Lego’s festive spot focused on imaginative play and family bonding as a screen-loving child is drawn into building joyful worlds with his sister — a creative remix set to Lionel Richie’s Hello.
https://www.youtube.com/watch?v=j80laKb6cR4
Heinz — True Love Waits
Heinz delivered a tender holiday ad celebrating patience and family togetherness, using its iconic ketchup bottle as a symbol of the final touch that brings loved ones closer.
https://www.youtube.com/watch?v=_ygTxHz5fQY
Intermarché — Le mal aimé
The French retailer’s animated tale of a lonely wolf finding acceptance through festive cooking and friendship stood out for its handcrafted approach and emotional depth, contrasting with more tech-driven campaigns.
https://www.instagram.com/reels/DR707qADb2S/
From local cultural beats to cinematic storytelling and heartfelt universal themes, the best Christmas ads of 2025 proved that festive advertising continues to evolve — not just selling products, but celebrating connection, joy and the moments that make the season memorable