Bisk Farm Onboards Shraddha Kapoor as Brand Ambassador

Bisk Farm has roped in Shraddha Kapoor as its brand ambassador, unveiling a new campaign built around the relatable theme “Me Time = Rich Marie Time.” The partnership marks a significant push for the homegrown biscuit maker as it aims to connect with audiences through a blend of warmth, comfort and cultural relevance. 

The campaign film features Shraddha Kapoor enjoying moments of personal relaxation — sipping chai and savouring Rich Marie biscuits — to spotlight how small breaks in daily routines can become meaningful, uplifting rituals. Through vibrant visuals and affectionate storytelling, the narrative communicates that taking a moment for oneself can fuel creativity, joy and inner balance

Vijay Singh, Managing Director at SAJ Food Products (P) Ltd, said Rich Marie stands for the belief that “me-time rituals are essential to pause and reconnect with one’s best self,” adding that Shraddha Kapoor embodies this authenticity effortlessly. Kapoor also shared her excitement, noting that Rich Marie makes her own moments of pause and refreshment “even more special,” whether it’s with a cup of chai or a quiet break in the day.

The campaign has rolled out across television, digital, print and social media platforms, reinforcing Rich Marie’s positioning as a comforting, everyday companion and aiming to deepen audience engagement through a resonant brand narrative.