Paragon is spearheading a campaign to raise awareness about the current polls to inspire first time voters to participate actively in shaping the nation’s future. 

This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the world’s largest democracy. 

Paragon is also reaching out to other leading footwear brands to emphasize the importance of transcending differences and uniting for a shared common good. The campaign which is digital first will run across Paragon’s social channels during the election period. 

The campaign has been designed by Mumbai based digital and creative agency - Turmeriq.