Canara HSBC Life Insurance has launched a new campaign, showcasing the features of the Company’s latest digital offering, “iSelect Guaranteed Future Plus”.

"Designed to address a spectrum of financial requirements, the non-linked non-participating individual savings life insurance plan ensures a secure future for loved ones and the campaign showcases emotional narratives through different life situations," said the company. 

Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Strategy Officer, Canara HSBC Life Insurance states, "Through our new digital campaign, We aim to portray various life scenarios, illustrating the importance of building a financial plan to fulfil one’s bigger promises and aspirations. iSelect Guaranteed Future Plus which is our newest non-par product offering superior guaranteed returns and a well thought financial tool which provides assured returns and income while safeguarding our customers’ financial wellbeing. The key insight here is one needs a plan that helps prepare you for meeting the bigger promises made to your family, and managing whatever adversities life throws at you.” 

The campaign includes three engaging videos portraying different life stories and narrations, featuring – an old couple, a father-daughter duo, and a young couple – discussing their dreams and aspirations of how it can be fulfilled with an optimal financial plan. The narratives are directed to resonate with the viewers as the protagonists articulate how smart investment choices in iSelect Guaranteed Future Plus not only safeguard their financial future but also paves the way for fulfillment of dreams and responsibilities.  With a hint of humor, the stories illustrate how the product, at the right time, could become a catalyst for customers to give shape to their dreams and passions. The campaign offers insights into the importance of making thoughtful investments for a better future planning, emphasizing the brand’s commitment of being a trusted partner in an individual’s financial planning journey. 

With a steadfast commitment to delivering financial solutions that resonate with the evolving needs of its customers, Canara HSBC Life Insurance continues to be at the forefront of innovation in the insurance industry.