Mars Finalizes Acquisition of Kellanova
The acquisition of Kellanova further broadens the portfolio of Mars Snacking’s Accelerator division.
Pitch Feature
Mars, Incorporated has successfully completed its acquisition of Kellanova, bringing together two iconic companies with celebrated brands and rich legacies. Kellanova’s portfolio includes Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, RXBAR®, and Kellogg’s international cereal brands, now joining Mars to shape the future of snacking.
“Today marks a transformative moment, and I’m thrilled to welcome Kellanova to Mars,” said Andrew Clarke, Global President of Mars Snacking. “With a combined history of over a century pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to offer consumers the brands they love, introduce new innovations, and advance our long-term sustainability commitments. Together with more than 50,000 Mars Snacking Associates and partners worldwide, we’re poised for an exciting future.”
The expanded Mars Snacking business will operate across high-growth snacking categories, incorporating Kellanova’s billion-dollar brands—Pringles®, Cheez-It®, and Kellogg’s®—into Mars’ portfolio. Mars’ existing portfolio includes leading confectionery and snacking brands such as SNICKERS®, M&M’S®, TWIX®, DOVE®, SKITTLES®, EXTRA®, KIND®, and Nature’s Bakery®. The acquisition also strengthens Mars’ Accelerator division, adding complementary brands like RXBAR®, Nutri-Grain® bars, and Special K® bars.
Mars had announced its agreement to acquire Kellanova on August 14, 2024. The transaction received Kellanova shareowner approval on November 1, 2024, and all required regulatory approvals were secured as of December 8, 2025.
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