Thebes Ads launches Pubhub to focus on 360 degree monetisation approach

It looks like Thebes Ads Pte Ltd is building on the success and experience of its founders from Zero Games, by focusing on innovative advertising solutions for publishers in the APAC region. With a strong network of over 200 publishers, the company seems to be tapping into the evolving digital advertising landscape, offering cuttingedge ad formats that drive incremental revenue for their partners.

The product PubHub appears to be a comprehensive tool designed to help publishers optimize their ad strategies. With features like tracking ROAS (Return on Ad Spend) and ASO (App Store Optimization), PubHub seems tailored to help publishers maximize both their advertising and app performance. Additionally, the ability for publishers to self-create ad units offers flexibility and control, which could be a significant advantage.

Speaking to exchange4media, founder Arjun Chadha, said, "Thebes Ads is building infrastructure technology to automate and optimize indirect advertising (sourced from Programmatic Ad exchanges like Magnite, GAM360, Ironsource, Amazon Ads, Meta)."

The inclusion of ratings and micro-payment capabilities also indicates that Thebes Ads is making strides toward building a more seamless, sustainable revenue model for publishers, reducing friction in monetization and improving the overall business experience. It sounds like they're positioning themselves as a next-gen ad tech company with a keen focus on empowering publishers with tools that not only generate revenue but also help streamline operations.