Shantanu David STORY
Shantanu David

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Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
This IPL, advertisers bat for gamification to chase attention and...

The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core....

By Shantanu David

Marketing Moments
The CTV Code: Breaking down measurement metrics

A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and....

By Shantanu David

Marketing Moments
AI-powered Search Generative Experience won’t hit publisher rev or traffic:...

While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others....

By Shantanu David

Marketing Moments
IPL’s Superbowl Moment: What the two sporting events can teach...

Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....

By Shantanu David

Marketing Moments
Brandformance: D2C brands fuse brand building & performance for the...

Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of....

By Shantanu David

Marketing Moments
The curious case of digital ad growth slowdown

Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction.....

By Shantanu David

Marketing Moments
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
D2C performance marketing spends to up digital advertising scores?

The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....

By Shantanu David

Marketing Moments
Job cuts & more: How big a threat is AI...

Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely....

By Shantanu David

Marketing Moments
Our aim is to build & engage with fan communities...

Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India,....

By Shantanu David

Marketing Moments
Is retail media gaining pace in the digital advertising race?

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....

By Shantanu David

Marketing Moments
Editors Guild of India says Data Protection Act hurts freedom...

In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose....

By Shantanu David

Marketing Moments
Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

By Shantanu David

Marketing Moments
YouTube’s big bet on creators and Shorts: How can marketers...

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....

By Shantanu David