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This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the....
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond....
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the....
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core....
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and....
While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others....
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Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of....
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction.....
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....
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Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely....
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Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India,....
