Nandani Creation has onboarded actress Madhuri Dixit as a brand ambassador to promote the company’s brands “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” through in-store visual branding (electronic and print) along with digital media advertisements.

As a part of this association, Madhuri will endorse “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” brand products augmenting the company’s reach across the country.

Under the branding campaign, Nandani Creation Ltd. plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along with digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.

On the engagement, Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited said: “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand's philosophy. This association will also catalyze our geographical expansion and new product designs.”