Myntra has unveiled a new campaign ‘Sneaker for Every Scene’ shining a spotlight on the premium sneakers offering curated by the Myntra Sneaker Club (MSC) store on the platform.
Spreading the love for sneakers, ‘Sneaker for Every Scene’ campaign focuses entirely on the platform’s premium range of sneakers.
About the ad film
Embracing its tagline, 'Sneaker for Every Scene,' the film unfolds across three distinct settings: a bustling cafe, a vibrant basketball court, and an electrifying dance floor. With each scene seamlessly transitioning into the next, the film showcases a diverse range of sneakers, demonstrating their versatility and appeal across various lifestyles and occasions. The film reinforces the idea of sneakers as essential footwear, empowering individuals to navigate any situation with style and confidence. As the camera zooms in on each pair, the audience is reminded of the Myntra Sneaker Club’s extensive selection, with over 10,000 premium styles. From casual hangouts to intense sports matches and pulsating dance battles, this ad film celebrates the universal love for sneakers while inviting sneakerheads to explore the limitless possibilities offered by the brand's premium collection.
This 360-degree campaign will see the inclusion of AI films, influencer activations, OOH, Times Booklet Inserts (Sneaker specific booklets that will be compiled with the help of industry experts, covering some of Myntra’s top sneaker styles).
As part of the campaign, Myntra will collaborate with over a dozen sneakerheads to foster engaging conversations on sneakers and build salience for the Myntra Sneaker Club property and its selection with their fans.
Snap Filter: The Myntra Sneaker Club will also see the debut of an AR filter on Snapchat that will allow the large sneakerhead audience on the app to explore and try-on the vast catalogue of sneakers available on Myntra, while enabling them to go to the Myntra app and purchase them too.
Speaking on the launch of the campaign, Abhishek Gour - Director, Marketing, Myntra, said, “We have been witnessing an unprecedented surge in demand for sneakers, reflective of a nation embracing global sneaker trends like never before. Yet, while the appetite for sneakers grows exponentially, access to coveted legacy lines remains a challenge for enthusiasts, at large. With the unparalleled selection of premium sneakers at the Myntra Sneaker Club, Myntra has been bridging the gap to meet the evolving tastes of the discerning sneakerheads. The campaign celebrates the sneaker culture while reaffirming our commitment to delivering the pinnacle of sneaker trends.”
