The campaign has been launched through a rap song to promote Nutralite’s Doodhshakti Butter and Ghee Nutralite, having recently entered the dairy segment with their DoodhShakti Probiotic Butter Spread and Pure Ghee leveraged World Milk Day to launch a special #MadeWithMilk campaign. The campaign showcases how everything unique and amazing is #MadeWithMilk, just like their DoodhShakti range of products. Conceptualized by Tonic Worldwide, the campaign has been launched through a rap song, voiced by a kid rapper who speaks in their language. While the video celebrates the importance of milk in a fun and exciting manner, it emphasizes how everyone, from their favourite cartoon character to favourite athletes are #MadeWithMilk. Hence, conveying that anything that is made with milk is fun, electrifying and is simply the best.