Himanshu Saxena Takes on Regional Leadership Role Across Saatchi, BBH, and Propagate
BBH India MD to head North and East operations while continuing national mandate
Marketing Moments
Himanshu Saxena, Managing Director of BBH India, has expanded his leadership responsibilities with his appointment as President – North & East for Saatchi & Saatchi India and Propagate, a move aimed at strengthening the group’s presence across two of its most strategically important markets. Operating from the Gurugram office, Saxena will continue to lead BBH India at a national level while overseeing growth, client relationships, and creative integration across the northern and eastern regions. He will report to Paritosh Srivastava, Chief Executive Officer of Saatchi & Saatchi India, BBH India, and Propagate.
Under the new leadership structure, Saxena will work closely with a core regional team including Hindol Purkayastha, EVP –North & East India; Nisheeth Srivastava, Senior Executive Creative Director; and Ankit Sharma, EVP Planning, to align efforts across Saatchi & Saatchi India, BBH India, and Propagate. The objective is to create tighter collaboration between creative, strategy, and digital functions, enabling more cohesive output and deeper value for brands operating in these markets.
Speaking on the development, Paritosh Srivastava highlighted the scale and importance of the North and East regions, citing longstanding client relationships and high growth potential. He noted that the integrated leadership setup is intended to bring together the collective strengths of the Groupe to build a stronger creative footprint in the region, combining scale, expertise, and creative quality to meet evolving brand demands.Saxena, sharing his perspective, said that the combined creative and digital capabilities position the agencies to deliver seamless, end-to-end solutions with tangible business impact. He expressed enthusiasm about working closely with the regional leadership teams to strengthen capabilities, encourage integrated growth, and develop solutions that help clients navigate an increasingly complex and fast-moving market landscape.
