First Economy creates innovative hoarding for Godrej Five Gardens

First Economy has come up with an OOH communication for Godrej Properties’ premium project Godrej Five Gardens, Matunga.

The creative aims to emphasize one of the project's key USPs - the provision of three parking spaces per apartment, a crucial solution to Matunga's persistent parking space shortage.

In an era saturated with advertisements, it has become increasingly crucial for companies to break through the clutter and captivate their audience's attention. First Economy’s creative team recognized the importance of creating an innovative hoarding that stood out in the crowd.

This insight gave birth to a live-action, an immersive hoarding where a car moves into an empty space along with 2 others, showcasing the ample parking space available at Godrej Five Gardens. This single hoarding has created the much-required hype, impact, visibility and recall for the Matunga property.

This innovative hoarding showcases Godrej Properties' commitment to enhancing the quality of life for Matunga residents, while also positioning the brand as an innovative, caring and reliable partner in the real estate sector.