Mars has awarded its media mandate to Publicis Groupe, an account that was being earlier handled by WPP, media reports say.
Publicis Groupe will be responsible for the brand's paid social media, influencer marketing and other media requirements in over 70 markets. According to some reports, the account is worth $1.7 billion.
A team will be created for handling of this account under the name 'One Mars'.
It has also been reported that Mars's PR duties will be handled by the IPG group.
Late last year, it was reported that Mars is on the lookout for a global agency.
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