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Prashant Deshpande elevated as Chief Brand Officer, Kurlon

Prashant Deshpande elevated as Chief Brand Officer, Kurlon

In the newly created role, Deshpande will be looking after brand communication, retail business and CSR

by Team PITCH
January 05, 2023

Prashant Deshpande has been promoted as the Chief Brand Officer of Kurlon Limited, effective December 2022.

In the new role, Deshpande will be looking after brand communication, consumer delight, retail business and CSR. While heading marketing at Kurlon, Deshpande looked after media innovation and brand repositioning among other things.

Prior to Kurlon, Deshpande was with Zivame, Future Lifestyle Fashions, Hanesbrands and Coffee Day Group.

Deshpande told e4m he would be focusing on innovation, sustainability and customer-centric approach towards business.

“This role has a lot of responsibility, feeling very excited. It is going to be fun and relaxing at the same time,” he said.

The role of Chief Brand Officer is a brand-new position that has been created for the company to focus on consumer journey and direct consumer business, Deshpande added.