Hayy Media awarded marketing mandate for Harsh Industries and Shree Parshwnath Agro

Hayy Media, a marketing and content solutions company, has been appointed to handle the integrated B2B and B2C marketing mandate for Harsh Industries and Shree Parshwnath Agro Industries, both leading rice manufacturers.

The mandate encompasses strategic planning, brand building, content creation, digital-first storytelling, and full-funnel marketing for flagship brands including Indrani Rice, Jeera Rice, and Mumbai Special, alongside 11 rice brands under Harsh Industries and 7 brands under Shree Parshwnath Agro Industries. The engagement will also leverage Hayy AI, Hayy Media’s AI-powered content co-pilot, to deliver scalable, consistent, and high-impact content across the entire consumer buying journey.

Santosh Mutha, Director of Delight Foods Private Limited, said: "Our journey began in 2001, and over the past two decades, we have built a robust distribution network across India. With changing consumer dynamics, we are now making a conscious shift towards B2C. Hayy Media and Hayy AI stood out for their deep expertise in content, data, and consumer behaviour. Our goal is to engage consumers across the full buying cycle and establish these brands as household names within the next two years."

Faisal Haq, Founder of Hayy Media, added: "This mandate goes beyond marketing rice brands—it’s about building trust, relevance, and long-term brand memory. Harsh Industries and Shree Parshwnath Agro Industries bring decades of credibility, quality, and distribution strength. Our role is to translate that legacy into contemporary brand narratives that resonate emotionally with today’s consumer across both B2B and B2C touchpoints."

Anas Haq, Co-Founder of Hayy Media, said: "The opportunity lies in storytelling across key consumer moments—from awareness to consideration, purchase, and loyalty. With Hayy AI, we can deliver intelligent, contextual, and consistent content across platforms and markets. The ambition to become a household name in two years is bold, and we’re thrilled to partner on this journey."

Sunil Dokha, Harsh Industries, commented: "We have always prioritized product quality and strong trade relationships. Partnering with Hayy Media marks a strategic shift, putting brand, content, and consumer experience at the forefront. This is a long-term investment in brand equity."

Sumit Dokha, Shree Parshwnath Agro Industries, added: "Today’s market rewards brands that communicate consistently and meaningfully. Hayy Media’s approach to humanizing brands through data and creativity aligns perfectly with our growth vision."

Under this mandate, Hayy Media will lead:

• Brand strategy and architecture

• Integrated B2B and B2C communications

• Full-funnel content across digital, social, and trade platforms

• AI-powered content scaling via Hayy AI

• Consumer-centric storytelling to support national expansion