Uniqlo India invites agencies to pitch for its media account
The account is currently handled by Mindshare, which was appointed in 2019 when the brand entered the Indian market
On The Move
Uniqlo India has put its media account up for pitch, industry sources said, signalling a reassessment of the apparel brand’s media strategy as it continues to scale its footprint in the country.
Mindshare has handled Uniqlo India’s media mandate since 2019, when the brand entered the Indian market. BBH India, which manages the creative mandate, continues to be associated with the brand. When contacted for comment, the company neither confirmed nor denied the development.
The review comes at a time when Uniqlo has ramped up marketing investments in India through a series of high-impact campaigns. Its recent fall/winter Heattech campaign featuring Kareena Kapoor Khan was deployed across digital, print, outdoor and in-store touchpoints. Earlier this year, the brand also rolled out a campaign starring Rahul Dravid, highlighting everyday essentials such as AIRism polos and wrinkle-free shirts, across digital, social, outdoor and retail platforms, with a focus on urban consumers.
In parallel, Uniqlo has experimented with large-format outdoor activations, including a Delhi Metro branding initiative for Heattech, and connected-TV-led digital campaigns for seasonal collections.
The agency review follows a strong performance in the fiscal year ended March 2025 (FY25). According to reports from late 2025, Uniqlo India’s revenues crossed Rs 1,100 crore, while profit after tax more than doubled to Rs 178.4 crore, translating into a profit margin of around 15%, driven by expansion in metro markets and robust e-commerce growth.
The move also comes amid intensifying competition in the fast-fashion and premium casualwear segment, as brands sharpen their media strategies to drive both store footfalls and online sales.
