Tata Play busts myths about 'mehenga' DTH services

Tata Play has unveiled its latest campaign, ‘Sirf Lage Mehenga,’ celebrating the new year and the harvest season. Catering to the choices of every family member, Tata Play’s Super Value Packs, offer an extensive, budget friendly, high quality entertainment experience including genres like general entertainment, news, sports, music,movies, devotional, Kids and more.

Conceptualized by Ogilvy, ‘Sirf Lage Mehenga’ campaign showcases a series of overstatement parody films that humorously dispels the myth of DTH services being expensive. The films highlight how Tata Play delivers world class entertainment at an affordable price, ensuring an uncompromised viewing experience. By weaving humor into crucial nail-biting situations, the films emphasize the joy of discovering original and premium entertainment that is available on television. The campaign has been customized in different languages to appeal to viewers across the country.

The campaign will be promoted on high impact channels and on digital mediums across markets to reach the target audience. A total of 2 films in multiple languages will be rolled out by the brand in the next few days.