Cheil South West Asia names Sungkyoon Kim as president and CEO

Sungkyoon Kim has been appointed President and Chief Executive Officer of Cheil South West Asia, taking on the primary leadership role for the agency’s operations across the region. In this capacity, Kim will oversee strategic planning, business development and organisational direction as Cheil strengthens its position in competitive advertising and marketing landscapes.

Bringing extensive leadership experience in the communications industry, Kim is expected to guide Cheil in refining its service offerings, enhancing client partnerships and driving innovation across markets such as India, Southeast Asia and beyond. His mandate includes sharpening the agency’s focus on data-led strategies and integrated creative solutions to meet evolving brand needs.

Under Kim’s leadership, Cheil South West Asia aims to push the boundaries of integrated marketing, combining creativity, technology and strategic insight to deliver meaningful impact for clients. His appointment comes at a time when agencies are navigating rapid shifts in consumer behaviour, media consumption and digital transformation.

Kim will work with regional teams to bolster Cheil’s competitive edge, build strong talent pipelines, and expand its footprint through both organic growth and strategic collaborations. His leadership is poised to reinforce the agency’s mission of delivering differentiated and culturally relevant work that resonates across diverse audiences.