pladis, the company known for brands like McVitie’s, Godiva, Jacob’s, Carr’s and Ulker that are under its umbrella, has hired Pawan Jagnik as Head of Marketing effective 2-January-2024. He will be reporting to Ritesh Gauba, GM India and will be leading the Marketing function.The Group was formed in 2016 through the acquisition of United Biscuits and very recently, Godiva Chocolates to expand into the premium and chocolate markets.

Pawan is joining in from Britannia Industries, where he dedicated over six years to managing both biscuit and cake formats. His earlier stints have been with CavinKare Pvt. Ltd. and Cargill India Pvt. Ltd.He has completed his Management studies from IIM Kozhikode and Engineering studies from DY Patil College of Engineering (Pune University).

Ritesh Gauba, General Manager India said that he is looking forward to Pawan taking charge of the Marketing function; with his rich experience in the category, he is looking forward to Pawan scaling up the business of McVitie’s in India.