Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) and consumer durable company has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its Consumer Lighting Category. Through this brand is taking a higher ground when talking about the role of lights in our everyday life. The campaign has been conceptualised and created by the creative agency, BBH India. Havells is a dominant player in the Lighting Category and with this campaign it is bringing a renewed focus towards making Havells a market leader in the category. It will establish Havells as a complete lighting solution provider by showcasing products with innovative technology, superior performance, and stylish designs. The brand resonates the thought a house is just four walls and a roof. It’s the people who live in them, their stories, their personalities, their little touches that turn these four walls into a home. Our film emphasizes all the ways people can use Havells lighting solutions to create homes that feel personal to them. It celebrates the nuances of different kind of homes and the people who live in them. Thus, showing our audience that lighting has the power to transform their homes and create the vibe that they want. Commenting on the launch of the new campaign, Mr. Parag Bhatnagar, Executive Vice President & SBU Head, Havells India Ltd. said, “The campaign thought of ‘Mahaul Banaye Rakhna’ aims at taking a high ground and thought leadership in the category, which is above product and feature based advertising. It aims to establish a deeper connect with the audience and how Havells Lighting will play a role in keeping the vibe of their homes alive. The poetic narration is further enhancing the gravitas of the thought and create a clutter breaking communication”. The new campaign is featuring the complete offering of Havells Lighting solutions for new age homes with a focus on Smart IoT based Lights, Connected/Human Centric Lights, Decorative Lights, Mood Lighting, Sensor based Battens and Designer Lamps.