Ogilvy India has clinched a coveted Gold Lion at the 72nd Cannes Lions International Festival of Creativity, winning in the Social & Creator Lions category for its campaign ‘Erase Valentine’s Day’ for Cadbury 5 Star.
The campaign turned convention on its head by offering the audience a escape from the world’s most love-drenched day. The idea? Build a fictional time-travel mission—humorously dubbed the F.N.S. Cringe Crusader — designed to cross the International Date Line and quite literally skip February 14. By roping in legendary space scientist Nambi Narayanan, the campaign added a surprising layer of credibility to its time-travel narrative.
“The gold for 5 Star Erase Valentine’s Day in Social & Creator is so special because it is a testament to the fact that when everyone is working towards making the impossible possible, it happens. The client being on the stage with us is amazing because this was impossible without their belief,” says Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak, CCOs, Ogilvy India.
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