Bata India appoints One Source for the next phase of its corporate reputation strategy

Bata India, one of the country’s most trusted and iconic footwear brands, has joined hands with One Source, a leading integrated marketing consultancy, to elevate its corporate communication, enhance leadership visibility, and drive strategic reputation-building among key stakeholders. The partnership will focus on refining Bata’s corporate narrative, showcasing its transformation journey, and reinforcing its leadership in India’s dynamic retail landscape.

With a legacy spanning over 90 years in India, Bata continues to innovate across product design, modern retail formats, digital integration, and customer experience. Its renewed focus on youth-led branding, omnichannel expansion, and product diversification is shaping the next phase of growth in the footwear and lifestyle sector.

“Bata India is undergoing an exciting transformation across product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us craft a cohesive corporate narrative and deepen engagement with media, customers, and industry stakeholders,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India.

Sandeep Rao, Managing Director, One Source, added, “Bata is a brand that inspires trust and affection across generations. We are honoured to support their strategic communication goals at such a pivotal time in their growth journey. Our focus will be on strengthening Bata’s reputation through thoughtful storytelling, enhanced leadership visibility, and a sharp corporate narrative aligned with their evolving brand priorities.”

One Source operates from offices in Delhi, Mumbai, and Bangalore, serving Indian and global market leaders across sectors including BFSI, construction, manufacturing, plastics & packaging, business consulting, ICT, start-ups, and more.