B4U Network’s former Country Manager and COO Mandeep Singh has joined Bennett Coleman & Co. Ltd as Vice President - Response. Singh confirmed the development to e4m.

Before joining the Bollywood based television network, he was the CEO and founder of Billbergia, a premium plant-based and ultra-natural personal care & grooming brand. He posted about this job on his LinkedIn profile and will be based out of Mumbai.

Previously, he has served stints with The Walt Disney Company for more than 6 years each as Executive Director & Network Head - India Media Networks and Director and Cluster Revenue Head respectively.