August’s OOH Hits: How Brands Turned Streets into Storyboards

August was a big month for outdoor advertising, with brands seizing the festive spirit of Ganesh Chaturthi while also pushing creative boundaries beyond celebrations. From record-breaking modaks and smoke-filled billboards to playful storytelling, handbag illusions, and architectural light shows, campaigns this month proved that OOH is more than just visibility, it’s about creating unforgettable moments on the streets.

Bold Care, Zepto & Shaadi.com’s Sequential Storytelling

At Noida Sector 52 Metro Station, three brands teamed up for a witty sequential campaign that sparked conversations about modern relationships. Zepto began with “tum, mai aur do cup chai – sukoon wala pyaar,” Shaadi.com followed with “tum aur mai – forever wala pyaar,” and Bold Care cheekily wrapped it up with “bas mai – pleasure wala pyaar.” Together, the three billboards created a relatable journey from companionship to commitment to intimacy.

Vim Floor Cleaner Makes Cleanliness the Message

Hindustan Unilever’s Vim Floor Cleaner created a striking Independence Day activation at Nexus Seawoods Mall (formerly known as Seawoods Grand Central Mall), executed by Rapport as part of a Swachh Bharat-inspired initiative. The installation featured a lit-up billboard with text printed in reverse, puzzling at first sight. The reveal came from the gleaming pavement below, treated with a water-sheen finish that worked like a mirror. The reflection flipped the words into perfect clarity, transforming the spotless floor into a live demonstration of Vim’s promise of sparkling clean surfaces.

Uniqlo Brings Tech-led OOH Campaign to Bengaluru

Uniqlo launched an immersive out-of-home campaign to mark the opening of its first South India store at Orion Mall, Bengaluru on August 29. The outlet, the brand’s 16th in India, is part of a broader 360-degree marketing push aimed at deepening local connections. Central to the OOH effort were large branded cubes placed in high-footfall spots such as corporate parks, malls and cafés. Each cube featured a QR code that unlocked an augmented reality experience of a life-sized Rahul Dravid inviting people to the new store. The campaign also included extensive metro branding, creating a citywide presence that reinforced Uniqlo’s values of simplicity, quality and functionality, closely tied to Dravid’s persona.

Bags Step Out of the Frame: Irth’s 3D Billboard in Mumbai

Irth, the premium handbag brand from House of Titan, turned heads in Mumbai with what is being billed as the city’s first 3D billboard experience. Oversized replicas of its handbags appeared to spill out of the hoarding, creating the illusion of bags entering the real world. Executed by Platinum Outdoor, the campaign captured eyeballs instantly while underlining Irth’s design philosophy of elegance and thoughtfulness.

Godrej Properties’ 3D Projection at Rajwada Palace

To mark its Indore debut, Godrej Properties took a culturally rich route by collaborating with OAP to create a breathtaking 3D projection mapping show on Rajwada Palace. The visual spectacle celebrated the city’s heritage while expressing gratitude to its people. The one-of-its-kind initiative not only announced the brand’s arrival but also forged an emotional connection with Indore’s cultural soul.

From floor reflections to 3D magic, and from playful storytelling to festive indulgence, August’s OOH innovations showed how brands are welcoming the festive season with larger-than-life creativity.