ICC Champions Trophy 2025: JioStar estimated to have earned ?800-900 crore in ad revenue

The ICC Champions Trophy 2025 has drawn strong advertiser interest, with JioStar generating an estimated ?800-900 crore in ad revenue from television and digital platforms, according to industry sources. This highlights the continued appeal of marquee cricket events for brands looking to capture India’s massive cricket-watching audience.

As per industry sources, JioStar had set higher ad revenue targets for the tournament, with initial estimates ranging between ?1,500 crore and ? 1,600 crore. However, the final earnings are expected to settle in the range of ?800-900 crore, driven by premium ad rates, strong viewership, and increased advertiser demand, particularly during key matches featuring the Indian cricket team.

The tournament’s return after an eight-year hiatus added to its appeal, making it one of the most anticipated sporting events of 2025. Ad rates for India matches were in the range of ?20-25 lakh per 10-second slot on TV, while Connected TV (CTV) rates stood at ?10-15 lakh. On the digital side, ad rates were around ?500 per CPM (cost per thousand impressions), reflecting the growing demand for online sports streaming.

For the grand finale, ad rates surged significantly as brands scrambled for prime slots. TV and digital ad rates for the final match saw a 20-25% hike compared to other India matches, further boosting JioStar’s ad revenue.

In the 2017 edition of the Champions Trophy, India and Pakistan faced off in the final, a historic moment that saw the official broadcasters at the time, Star India, charge ?12-14 lakh for a 10-second spot across both English and Hindi feeds. The 2025 edition saw an even greater frenzy among advertisers, reflecting the continued growth of sports marketing in India.

The 2025 Champions Trophy saw record-breaking engagement across both TV and digital platforms. 

The finale saw a staggering 85 crore views. The unique viewer data is not out yet. 

According to BARC data, the first three matches alone garnered an impressive 110 million TV viewers, underscoring cricket’s immense popularity in the subcontinent.

In the ‘male aged 15 and above’ category, the reach stood at 46 million across urban and rural markets. The average TV Rating (TVR)—which factors in audience reach and time spent—was 1.21 for the MF 2+ target group and 1.68 for the Male 15+ ABC target group. The India vs. Bangladesh match recorded an even higher average TVR of 2.04 for the MF 2+ audience and 2.8 for the Male 15+ ABC audience.

However, the biggest highlight was the India vs. Pakistan clash, which amassed a staggering 611 million views on JioHotstar, marking a seismic shift in how Indians consume sports content. This represents a dramatic increase from the 2023 India-Pakistan World Cup match, which saw 225 million digital views.

By February 2025, India had 806 million active internet users, with more than half engaged on social media. The rapid adoption of affordable smart TVs and improved internet connectivity has further fueled the growth of Connected TV (CTV) viewership, bringing in new opportunities for advertisers looking to target a digital-first audience.

JioStar had earlier unveiled its list of sponsors, which include Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors, Indira IVF and McEnroe.

e4m reached out to JioStar for a comment but is yet to get a response.