According to a news report, Novi Digital Entertainment owns the streaming platform Disney+ Hotstar will be merging with its parent firm Star India. The company has started the process for the same and both parties have already filed the merger scheme with the National Company Law Tribunal (NCLT).

The move is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business.

In their application to the merger, both Star and Novi reportedly said that the move would help them scale the businesses and boost synergies, operational efficiencies and growth, apart from optimising resources and lower costs.

On the other hand, Walt Disney Co. has been in talks with Reliance Industries, SUN TV and Blackstone over the partial or complete sale of Star India's assets such as TV and streaming.